即饮咖啡市场规模、份额、成长分析（按包装、类型、分销管道和地区）－产业预测（2025-2032）

2023 年全球 RTD 咖啡市场价值为 286 亿美元，预计将从 2024 年的 296 亿美元成长到 2032 年的 389.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.5%。

全球 RTD 咖啡市场正经历强劲成长，这得益于政府倡导更健康饮品选择的倡议、产品供应的持续创新以及不断变化的消费者偏好。不断变化的城市生活方式推动了对 RTD 咖啡的需求，而各国政府也在食品和饮料行业的永续性、健康和数位可追溯性方面进行投资。配方和输送技术的进步正在改变生产和消费过程。此外，人工智慧和机器学习在创造独特的风味创新方面发挥关键作用，使品牌能够提供高度个人化的限量版产品，以满足区域偏好、季节性和消费者情绪。这些趋势显示市场环境充满活力，适应性和消费者参与度对于成功至关重要。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究
• 顾客购买行为分析

即饮咖啡市场规模（依包装种类及复合年增长率）(2025-2032)

• 市场概览
• 瓶子
• 能
• 纸盒

即饮咖啡市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 传统的
• 有机的

依分销管道分類的即饮咖啡市场规模及复合年增长率（2025-2032）

• 市场概览
• B2C
  • 杂货店/超级市场
  • 大卖场
  • 便利商店
  • 线上零售商
  • 直接面向消费者 (DTC)
  • 其他的
• B2B
  • 咖啡店
  • 饭店和餐厅
  • 办公室
  • 麵包店和咖啡店
  • 其他的

即饮咖啡市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• PepsiCo.
• The Coca-Cola Company
• Nestle SA
• JAB Holding Company
• Asahi Group Holdings, Ltd.
• McDonald's Corporation
• Danone SA
• Dunkin'Brands Group, Inc.
• Suntory Beverage & Food
• Lotte Chilsung Beverage Co. Ltd.
• Dr. Pepper Snappel Group.
• Starbucks
• Unilever
• Ajinomoto General Foods Inc.
• Monster Beverage Co.

结论和建议

Global RTD Coffee Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 29.6 billion in 2024 to USD 38.98 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global RTD coffee market is experiencing robust growth driven by government initiatives promoting healthier beverage choices, continuous innovation in product offerings, and evolving consumer preferences. Urban lifestyle shifts have heightened demand for RTD coffee, as governments invest in sustainability, wellness, and digital traceability within the food and beverage sector. Advances in formulation and delivery technologies have transformed both production and consumption processes. Furthermore, artificial intelligence and machine learning play a pivotal role in crafting unique flavor innovations, allowing brands to deliver hyper-personalized and limited-edition offerings that resonate with regional tastes, seasonality, and consumer sentiments. These trends indicate a dynamic market landscape where adaptability and consumer engagement are essential for success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Coffee Market Segments Analysis

Global RTD Coffee Market is segmented by Packaging, Nature, Distribution Channel and region. Based on Packaging, the market is segmented into Bottles, Cans and Cartons. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into B2C and B2B. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Coffee Market

The global market for ready-to-drink (RTD) coffee is experiencing significant growth as consumers, especially younger generations like Gen Z and millennials, seek convenient caffeine options that align with their fast-paced and health-focused lifestyles. This shift has led to the evolution of RTD coffee from a simple beverage to a functional wellness product, incorporating ingredients such as probiotics, adaptogens, and plant-based milk. In response to this trend, brands are increasingly launching low-sugar, clean-label options, which serve as effective marketing strategies to attract health-conscious consumers while enhancing brand differentiation in a competitive landscape.

Restraints in the Global RTD Coffee Market

The Global RTD Coffee market faces significant constraints due to the specialized processing techniques required, including cold brewing, aseptic packaging, and refrigeration. These processes lead to substantially higher production and operational costs, which can be particularly challenging for smaller or emerging brands. Additionally, the increasing demand for premium packaging, compliance with sustainability standards, and extended shelf life further exacerbate cost pressures. In a competitive landscape, these elevated overhead expenses may restrict pricing flexibility and adversely impact profit margins, creating hurdles for market participants striving to establish themselves and grow within the industry.

Market Trends of the Global RTD Coffee Market

The Global Ready-to-Drink (RTD) Coffee market is witnessing a prominent shift towards functional formulations that cater to health-conscious consumers. This trend highlights an increase in the incorporation of ingredients such as collagen, probiotics, adaptogens like ashwagandha, and MCT oil, creating a new hybrid category that merges energy with wellness. Brands are innovating to satisfy the growing demand for beverages that not only provide a caffeine boost but also enhance overall health benefits. This fusion of nutritional value and convenient consumption positions functional RTD coffees as a significant growth segment, reshaping consumer preferences and market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global RTD Coffee Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Cartons

Global RTD Coffee Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global RTD Coffee Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• B2C
  • Grocery Stores/Supermarkets
  • Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Online Direct-to-Consumer (DTC)
  • Others
• B2B
  • Cafes
  • Hotels & Restaurants
  • Offices
  • Bakeries and Coffee Shops
  • Others

Global RTD Coffee Market Size & CAGR (2025-2032)

• North America (Packaging, Nature, Distribution Channel)
  • US
  • Canada
• Europe (Packaging, Nature, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging, Nature, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging, Nature, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging, Nature, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JAB Holding Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McDonald's Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Chilsung Beverage Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Pepper Snappel Group.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto General Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations