全球视讯即服务市场规模、份额、成长分析（按应用程式、按云端部署模式、按垂直产业）- 2024-2031 年产业预测

2022 年，全球视讯即服务市场规模为 41.6 亿美元，预计将从 2023 年的 58.1 亿美元成长到 2031 年的 843.1 亿美元，在预测期内（2024-2031 年）复合年增长率为 39.70%。

为了应对市场不断增长的潜力，许多新企业正在带着类似于现有解决方案的解决方案进入，促使老牌实体为其视讯即服务 (VaaS) 系统创新新颖的功能。云端基础设施的可扩展性、灵活性和经济性导致了从本地部署到基于云端的 VC 和协作解决方案的显着转变。人们对基于云端的解决方案的日益接受推动了 VaaS 行业的发展。为了更好地满足消费者需求，VaaS供应商正在部署各种策略，专注于为不同企业量身定制解决方案，并投资人工智慧、语音和脸部辨识、高清音视讯、沉浸式网真等技术。新的 VaaS 供应商的涌入预计将加剧竞争，推动中小企业 (SME) 转向经济实惠的混合线上创投解决方案。此外，顾问和承包商正在利用创投工具与全球客户互动。基于云端的创投功能正在促进地理上分散的团队之间的协作，特别是在业务遍及全球的公司中，这些公司是 VaaS 解决方案的早期采用者。随着企业越来越重视全球扩张，在 VaaS 的推动下，对具有成本效益、灵活且可扩展的通讯网路的需求对于增强团队协作、沟通和决策变得势在必行。 VaaS 促进策略讨论、员工培训和日常企业沟通，从而帮助组织实现目标并提高生产力。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按应用分類的全球视讯即服务市场

• 市场概况
• 企业传讯
• 培训与发展
• 行销和客户参与
• 广播分发
• 内容创作与管理
• 其他的

按云端部署模式分類的全球视讯即服务市场

• 市场概况
• 公共云端
• 私有云端
• 和混合云端

全球视讯即服务市场（按垂直领域）

• 市场概况
• BFSI
• 医疗保健与生命科学
• 零售与电子商务
• 资讯科技与电信
• 教育
• 政府及公部门
• 媒体与娱乐
• 和别的

按地区分類的全球视讯即服务市场规模

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Zoom Video Communications
• Microsoft Corporation
• Cisco Systems Inc.
• Adobe Inc.
• Google LLC
• Amazon Web Services Inc.
• RingCentral Inc.
• LogMeIn Inc.
• BlueJeans Network Inc.
• GoToMeeting
• Lifesize Inc.
• Polycom Inc.
• Arkadin Cloud Communications
• Fuze Inc.
• Vidyo Inc.
• InterCall
• ZTE Corporation
• Huawei Technologies Co. Ltd.
• Videxio AS
• Kollective Technology Inc.

Global Video As A Service Market size was valued at USD 4.16 billion in 2022 and is poised to grow from USD 5.81 billion in 2023 to USD 84.31 billion by 2031, growing at a CAGR of 39.70% during the forecast period (2024-2031).

In response to the market's burgeoning potential, numerous new businesses are entering with solutions akin to existing ones, prompting established entities to innovate novel features for their Video as a Service (VaaS) systems. The scalability, flexibility, and affordability of cloud infrastructure have led to a noticeable shift from on-premises to cloud-based VC and collaboration solutions. This increasing acceptance of cloud-based solutions has fueled the growth of the VaaS industry. To better cater to consumer needs, VaaS providers are deploying various strategies, focusing on tailored solutions for diverse enterprises and investing in technologies like AI, voice and facial recognition, HD audio and video, and immersive telepresence. This influx of new VaaS providers is expected to intensify competition, driving Small and Medium Enterprises (SMEs) towards affordable hybrid online VC solutions. Moreover, consultants and contractors are leveraging VC tools to engage with clients globally. Cloud-based VC capabilities are fostering collaboration among geographically dispersed teams, particularly in companies with a global footprint, which are early adopters of VaaS solutions. As businesses increasingly prioritize global expansion, the demand for cost-effective, flexible, and scalable communication networks, facilitated by VaaS, becomes imperative to enhance team collaboration, communication, and decision-making. VaaS facilitates strategic discussions, employee training, and routine corporate communications, thereby aiding organizations in achieving their objectives and enhancing productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Video As A Service Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Video As A Service Market Segmental Analysis

The global video as a service market is segmented based on application, cloud deployment, vertical, and region. In terms of application, the market is segmented into corporate communications, training & development, marketing & client engagement, broadcast distribution, content creation & management, and others. Based on cloud deployment mode, the market is segmented into public cloud, private cloud, hybrid cloud. Based on verticals, the market is segmented into BFSI, healthcare & life sciences, retail & e-commerce, IT & telecom, education, government & public sector, media & entertainment, and others. Based on region, the global video as a service market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Video As A Service Market

With the growing adoption of remote work and virtual collaboration among businesses, there has been a notable surge in the demand for video conferencing solutions. Video as a service (VaaS) offers an economical approach for companies to avail themselves of top-notch video conferencing and collaboration tools, eliminating the need for substantial investments in costly hardware and infrastructure.

Restraints in the Global Video As A Service Market

A significant hurdle confronting the VaaS market is the unreliable internet connectivity present in certain regions. Inadequate internet infrastructure can lead to subpar video quality, interrupted calls, and various other issues detrimental to user satisfaction.

Market Trends of the Global Video As A Service Market

The rising demand for flexibility and scalability in video conferencing solutions is propelling the popularity of cloud-based offerings within the video as a service market. This trend is fueled by the cost-effectiveness and simplified deployment processes associated with cloud solutions, highlighting a shift towards adaptable and scalable platforms to meet evolving communication needs.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Video as a Service Market by Application

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement
• Broadcast Distribution
• Content Creation & Management
• and Others

Global Video as a Service Market by Cloud Deployment Mode

• Market Overview
• Public Cloud
• Private Cloud
• and Hybrid Cloud

Global Video as a Service Market by Vertical

• Market Overview
• BFSI
• Healthcare & Life Sciences
• Retail & E-Commerce
• IT & Telecom
• Education
• Government & Public Sector
• Media & Entertainment
• and Others

Global Video as a Service Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Zoom Video Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogMeIn Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans Network Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoToMeeting
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polycom Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arkadin Cloud Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuze Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterCall
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Videxio AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kollective Technology Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments