全球超级食品粉市场规模、份额、增长分析，按类型（水果和蔬菜粉以及香草和根茎粉），按配销通路（线下市场和在线市场）- 2024-2031 年行业预测

2022年全球超级食品粉市场规模为71.0亿美元，预计将从2023年的76.1亿美元增长到2031年的132.7亿美元，在预测期内（2024-2031年）复合年增长率为7.2%。

由于消费者越来越了解健康生活方式的好处，全球对超级食品粉的需求激增。将营养丰富的超级食品磨成细粉，添加到日常使用的食物和饮料中以製成这些粉末。超级食品的许多优点——例如增强免疫系统、帮助排毒和减轻压力的能力——使它们越来越受到注重健康的消费者的喜爱。超级食品现在已成为许多食品行业品牌和公司产品线的一部分，这有助于他们因健康和保健产品的趋势而获得市场份额。超级食品粉由富含抗氧化剂的水果和蔬菜製成，旨在提高免疫力和整体健康。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按类型分類的全球超级食品粉市场

• 市场概况
• 水果和蔬菜粉以及香草和根茎粉

按配销通路分類的全球超级食品粉市场

• 市场概况
• 线下市场与线上市场

全球超级食品粉市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Navitas Organics (US)
• Sunfood Superfoods (US)
• Organic Traditions (Canada)
• Nutiva (US)
• Amazing Grass (US)
• Terrasoul Superfoods (US)
• Garden of Life (US)
• Nubeleaf (US)
• Your Super (US)
• Superfoodies (Netherlands)
• Naturya (UK)
• Pines International (US)
• Synergy Natural (Australia)
• Suncore Foods (US)
• KOS (US)
• HealthForce Superfoods (US)
• Alovitox (US)
• Sevenhills Wholefoods (UK)
• Laird Superfood (US)
• Acai Roots (US)

Global Superfood Powders Market size was valued at USD 7.10 billion in 2022 and is poised to grow from USD 7.61 billion in 2023 to USD 13.27 billion by 2031, growing at a CAGR of 7.2% during the forecast period (2024-2031).

There is a global demand boom for superfood powders due to consumers' growing knowledge of the benefits of leading a healthy lifestyle. Superfoods that are high in nutrients are ground into a fine powder and added to food and drinks for daily use to create these powders. Superfoods' many advantages-such as their ability to boost the immune system, aid in detoxification, and reduce stress-are making them more and more well-liked among customers who are health-conscious. Superfoods are now a part of many food industry brands' and companies' product lines, which has helped them gain market share as a result of the trend toward health and wellness products. Superfood powders are made from fruits and vegetables that are high in antioxidants and are intended to improve immunity and general health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Superfood Powders Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Superfood Powders Market Segmental Analysis

The Global Superfood Powders market is segmented by type, distribution channel, and region. Based on type, the market can be segmented into fruits and vegetables powder, and herbs and roots powder. Based on distribution channel, the market is segmented into offline market, and online market. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Superfood Powders Market

The rising demand for and awareness of health and wellness products is one of the major factors propelling the global market for superfood powders. Customers are looking for functional meals that provide a range of advantages, such as immune system support, stress relief, and detoxification, as they grow more health-conscious. Superfood powders, made from nutrient-dense superfoods, are becoming more and more well-liked among customers because of their apparent natural and environmentally beneficial qualities. It is anticipated that this trend would continue, propelling the market for superfood powders and offering competitors chances to increase their product offerings and market shares.

Restraints in the Global Superfood Powders Market

The high cost of superfoods and the ensuing higher pricing of superfood powders are two significant barriers to the global market for superfood powders. Superfoods are more expensive since they are imported from other nations, which raises transportation expenses. This makes superfood powders less accessible to consumers who are price conscious, especially in developing nations. Superfood powders' market potential may also be further limited by the possibility that some customers would see them as luxuries rather than as an essential component of their diet. In order to reach a wider consumer base, market participants may need to identify strategies to enhance affordability and cut costs.

Market Trends of the Global Superfood Powders Market

The growing market for clean-label and organic products is one of the major trends in the superfood powders sector. Foods that are natural, environmentally friendly, and devoid of chemicals and artificial preservatives are what consumers are looking for. This has caused a rise in the quantity of non-GMO and organic superfood powders on the market. Furthermore, as consumers seek out products that are manufactured and sourced sustainably, more ethical and socially conscious firms are starting to appear. Players in the superfood powders industry will need to adjust to shifting customer preferences as these trends persist and give sustainability and openness a high priority in their business practices.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Superfood Powders Market by Type

• Market Overview
• Fruits & Vegetables Powder and Herbs & Roots Powder

Global Superfood Powders Market by Distribution Channel

• Market Overview
• Offline Market and Online Market

Global Superfood Powders Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Navitas Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunfood Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Traditions (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazing Grass (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Terrasoul Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nubeleaf (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Your Super (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superfoodies (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturya (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pines International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synergy Natural (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suncore Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthForce Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alovitox (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sevenhills Wholefoods (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laird Superfood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acai Roots (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments