全球电影和娱乐市场规模、份额、成长分析，按产品（电影、音乐和视频）、按应用（住宅和商业）- 2024-2031 年行业预测

2022 年全球电影和娱乐市场规模约为 974.7 亿美元，预计将从 2023 年的 1044.9 亿美元增至 2031 年的 1822.3 亿美元，预测期内复合年增长率为 7.2%（2024-2031）。

让观众沉浸在虚拟实境中的 3D 电影的需求不断增长，预计将推动市场发展。 （虚拟实境）。除了线上音乐和电影销售之外，新的行销和分销管道（包括 IPTV、数位报纸、DTH 和数位有线电视）预计将加速该行业的崛起。此外，由于串流媒体服务上提供了音乐和视讯材料，世界各地的每个人都可以访问更多音乐。由于串流媒体平台的额外优势，例如串流内容的音讯品质显着提高，该行业正在不断发展。此外，用户可以轻鬆创建自己的音讯和视讯内容播放列表，因此提高这些平台对千禧世代的吸引力可能有助于市场扩张。网路和电视等多种管道的受众群促进了新人才的激增。企业扩张成功的一个主要因素是韩国、印度和中国等国家行动和网路通讯的使用不断增加。鑑于亚洲国家的快速成长和不断增长的需求，必须解决美国等主要市场的发展所带来的全球市场扩张的障碍。由于盗版猖獗和全球网路串流利润率低，收入受到限制。人们注意到，线上串流媒体行业现在有更多的竞争对手。对盗版行为更严厉的法律处罚以及安全措施的进步预计将减少玩家的损失。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

全球电影和娱乐市场（按产品）

• 市场概况
• 电影
• 音乐影片

全球电影娱乐市场（按应用）

• 市场概况
• 住宅及商业

全球电影和娱乐市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Netflix
• Walt Disney Company
• AT&T Inc.
• Amazon.com Inc.
• Comcast Corporation
• Sony Corporation
• Lions Gate Entertainment Corp.
• ViacomCBS Inc.
• Time Warner Inc.
• 21st Century Fox
• MGM Holdings Inc.
• Universal Pictures
• Paramount Pictures Corporation
• Warner Bros. Pictures
• DreamWorks Animation LLC
• IMAX Corporation
• Regal Entertainment Group
• Cinemark Holdings, Inc.
• AMC Entertainment Holdings, Inc.
• Netflix Inc.

Global Movies and Entertainment Market size was valued at around 97.47 billion in 2022 and is expected to rise from a value of USD 104.49 billion in 2023 to reach a value of USD 182.23 Billion by 2031, at a CAGR of 7.2% during the forecast period (2024-2031).

The growing demand for 3D movies that immerse audiences in virtual reality is expected to propel the market. (VR). The rise of the sector is expected to be accelerated by new marketing and distribution channels, including as IPTV, digital newspapers, DTH, and digital cable, in addition to online music and movie sales. Additionally, more music is accessible to everyone, everywhere, thanks to the availability of music and video material on streaming services. The industry is growing due to additional benefits of streaming platforms, like the noticeably improved audio quality of content that is streamed. Furthermore, users may easily create their own playlists of audio and video content, so boosting these platforms' appeal to millennials would probably help the market expand. The proliferation of new talent has been facilitated by the availability of an audience across multiple channels, including the internet and television. A major contributing element to the success of expanding enterprises is the rising use of mobile and internet communication in nations such as South Korea, India, and China. The impediment to global market expansion provided by the development of major markets such as the United States must be addressed, given the rapid growth and increasing demand in Asian nations. Revenue production is limited due to high levels of piracy and low profit margins from global internet streaming. It's being noticed that the industry for online streaming has more competitors right now. Stricter legal penalties against piracy and advancements in security measures are expected to reduce losses for the players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Movies and Entertainment Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Movies and Entertainment Market Segmental Analysis

The global movies and entertainment market is segmented on the basis of product, application, and region. In terms of product, the market is segmented into movies and music & videos. Based on application, the market is segmented into residential and commercial. Geographically, the global movies and entertainment market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Movies and Entertainment Market

Since the introduction of streaming services, viewers have become more picky about entertaining and captivating high-quality content.

Restraints in the Global Movies and Entertainment Market

It can be costly to produce high-caliber films and television shows, and many studios run serious financial risks in the event that a film or television program does not do well at the box office.

Market Trends of the Global Movies and Entertainment Market

The rise of streaming services has changed how consumers watch movies and TV shows. Examples of these services are Netflix, Amazon Prime Video, and Disney+. Streaming services have taken the lead in content consumption as more and more customers want to watch material on their smart TVs or mobile devices.

Content localization: In the film and entertainment industries, localizing content has grown in importance. Studios are producing material that takes into account the regional preferences and cultural quirks of viewers. Local production companies have expanded as a result of this trend, which has also given studios access to new revenue streams.

Increasing Investment in Original material: In an effort to stand out from other streaming services and draw in more users, these companies have been making significant investments in original material. As a result, there is a growing market for original content and more money is being invested in content production.

Emergence of Virtual Reality: In the film and entertainment industries, virtual reality has become a significant technological trend. It is being utilized to give viewers immersive experiences and has the power to change how films and television shows are made and watched.

Expanding Social media platforms: Instagram, Twitter, and Facebook are just a few of the social media sites that are becoming more and more crucial for movie and television show promotion. Social media is being used by production companies and studios to interact with viewers and advertise their work.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Movies and Entertainment Market by Product

• Market Overview
• Movies
• and Music & Videos

Global Movies and Entertainment Market by Application

• Market Overview
• Residential and Commercial

Global Movies and Entertainment Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Netflix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walt Disney Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lions Gate Entertainment Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViacomCBS Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Time Warner Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 21st Century Fox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Pictures
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paramount Pictures Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Pictures
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DreamWorks Animation LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IMAX Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regal Entertainment Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cinemark Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMC Entertainment Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments