全球直销市场规模、份额、成长分析，按类型（个人护理产品和家庭护理产品）、最终用户（个人客户和商业客户）- 2024-2031 年行业预测

Global Direct Selling Market Size, Share, Growth Analysis, By Type(Personal care Products and Homecare Products), By End-user(Individual Customers and Commercial Customers) - Industry Forecast 2024-2031

出版日期: 2024年04月24日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年全球直销市场规模为 194.0 亿美元，预计将从 2023 年的 2,048.7 亿美元成长到 2031 年的 3,681.1 亿美元，预测期（2024-2031 年）复合年增长率为 7.6%。

被称为「直销」的商业策略涉及通常在传统零售环境之外直接向客户销售商品或服务。直销人员可以采取一系列策略，包括到府销售、家庭聚会和网路销售。独立销售人员网路通常是直销业务的支柱，他们通常透过销售佣金获得报酬。这种商业策略可以为客户提供便利和个人化关注，同时为独立卖家提供多种收入选择。对于卖家和客户来说，在进行直销交易之前彻底研究业务和商品至关重要，因为这种做法因产品品质差和不诚实的商业行为等问题而受到批评。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2023 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率 (%), 2023

主要公司简介

Amway
Avon Products Inc.
Herbalife Nutrition Ltd.
Vorwerk & Co. KG
Mary Kay Inc.
Tupperware Brands Corporation
Natura Cosmeticos SA
Nu Skin Enterprises Inc.
Oriflame Cosmetics SA
Perfectly Posh
Scentsy
4Life Research USA LLC
ACN Inc.
Ambit Energy
Arbonne International LLC
doTERRA International LLC
Forever Living Products International Inc.
Isagenix International LLC
Juice Plus+ International
Rodan & Fields LLC

简介目录

Product Code: SQMIG25Z2005

Global Direct Selling Market size was valued at USD 19.40 billion in 2022 and is poised to grow from USD 204.87 billion in 2023 to USD 368.11 billion by 2031, growing at a CAGR of 7.6% during the forecast period (2024-2031).

A business strategy known as "direct selling" involves selling goods or services to customers directly, usually outside of a conventional retail setting. A range of strategies, including door-to-door sales, house parties, and internet sales, can be used by direct salespeople. A network of independent salespeople, who are normally paid through commissions on sales, is frequently the backbone of direct selling businesses. This business strategy can give customers convenience and individualized attention while giving independent sellers various income options. It is crucial for both sellers and customers to thoroughly research businesses and items before engaging in direct selling transactions because the practice has been criticized for problems like poor product quality and dishonest business practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Direct Selling Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the Market size includes the following details: The key players in the Market were identified through secondary research, and their Market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top Market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Direct Selling Market Segmental Analysis

The Global Direct Selling market is segmented by, type, and end-user. Based on type, the market can be segmented into personal care products and homecare products. Based on end-user, the market is segmented into individual customers and commercial customers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Direct Selling Market

Consumer preference for convenient and personalized shopping experiences is one of the main factors driving the worldwide direct selling market. Through the unique and tailored shopping experience that direct selling offers, consumers may communicate with sales professionals, get product recommendations, and make well-informed decisions about what to buy. The demand for direct selling products is further increased by the attractive discounts and promotions that direct selling businesses frequently provide. Therefore, it is anticipated that the direct selling industry would keep expanding in the upcoming years, particularly in light of the growth of e-commerce and online marketplaces.

Restraints in the Global Direct Selling Market

The unfavorable opinion that some customers have about direct selling is one of the main obstacles to the global direct selling industry. Because direct selling has historically been linked to fraudulent activity and pyramid schemes, some consumers have lost faith in the company. Furthermore, some regions' lack of laws has made it simpler for dishonest direct selling businesses to flourish, thus damaging the reputation of the sector. Therefore, creating a transparent corporate environment and fostering trust are essential to the long-term success of the direct selling industry.

Market Trends of the Global Direct Selling Market

The rising use of technology to improve and streamline processes is a significant market trend affecting many different businesses. This covers the use of digital platforms, automation, machine learning, and artificial intelligence. An additional trend is the increased emphasis on environmental responsibility and sustainability, with businesses attempting to lower their carbon footprint and encourage eco-friendly activities. Furthermore, there's a shift toward consumer-centric and personalized approaches, with businesses using data and insights to provide tailored experiences and goods.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Direct Selling Market by Type

Market Overview
Personal care Products and Homecare Products

Global Direct Selling Market by End-user

Market Overview
Individual Customers and Commercial Customers

Global Direct Selling Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Amway
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herbalife Nutrition Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vorwerk & Co. KG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mary Kay Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tupperware Brands Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura Cosmeticos SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nu Skin Enterprises Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oriflame Cosmetics SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Perfectly Posh
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scentsy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
4Life Research USA LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ACN Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ambit Energy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arbonne International LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
doTERRA International LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Forever Living Products International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Isagenix International LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Juice Plus+ International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rodan & Fields LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments