全球口气清新剂市场规模、份额、成长分析、按类型（口腔喷雾剂、调味糖果）、按配销通路（基于商店和非商店）- 2024-2031 年行业预测

2022年全球口腔清新剂市场规模为1,76亿美元，预计将从2023年的186.7亿美元成长到2031年的299.9亿美元，预测期间（2024-2031年）复合年增长率为6.1%。

全球成人和儿童口腔卫生意识的提高正在推动口腔清新剂的市场份额。口臭和牙齿变色是由饮酒、吸烟和吸烟引起的口腔健康问题。口腔清新剂的需求受到这些重要因素的影响，预计未来口腔清新剂的销售量将会上升。此外，更好的包装材料和设计，如翻盖式底座包装或滑动门式包装，是口腔清新剂领域的一些最新进展。由于新的行销方法的引入和产品范围的扩大，预计口腔清新剂的需求将增加。由于製造商提供的无糖产品受到注重健康的消费者的欢迎，口腔清新剂的销售量预计将会上升。口香糖、口气清新剂和薄荷糖都是添加的新物质，它们正在帮助口腔清新剂市场蓬勃发展。这些成分包括瓜拉那、人参和咖啡因。在印度等国家，饭后口腔清新剂很受欢迎。在不久的将来，预计多种口腔清新剂的出现将鼓励市场扩张。然而，预计政府法规和措施将在预测年内限制口腔清新剂市场的扩张。儘管使用口腔清新剂的负面影响预计会对口腔清新剂产业带来问题。此外，由于复杂的包装设计的发展以及名人代言和广告等行销策略的使用，预计口腔清新剂市场在预测期内将会成长。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按类型分類的全球口腔清新剂市场

• 市场概况
• 口腔喷雾剂
• 风味糖果
• 呼吸带
• 口香糖
• 其他产品

按配销通路分類的全球口腔清新剂市场

• 市场概况
• 基于商店和基于非商店的

全球口腔清新剂市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2023 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率 (%), 2023

主要公司简介

• The Hershey Company
• Nestle SA
• Perfetti Van Melle Group BV
• Ferrero International SA
• Lotte Co., Ltd.
• Mondelez International, Inc.
• Mars, Incorporated
• Wrigley Company
• Haribo GmbH & Co. KG
• Cadbury (Mondelez International)
• Ricola AG
• Peppersmith
• Lofthouse of Fleetwood Ltd.
• United Confectioners LLC
• Kracie Holdings, Ltd.
• Alpenliebe (Perfetti Van Melle)
• Fisherman's Friend (Lofthouse of Fleetwood Ltd.)
• Zapp Gum (Saputo Dairy Products Canada GP)
• The PUR Company Inc.
• YumEarth (YummyEarth Inc.)

Global Mouth Fresheners Market size was valued at USD 17.6 billion in 2022 and is poised to grow from USD 18.67 billion in 2023 to USD 29.99 billion by 2031, at a CAGR of 6.1% during the forecast period (2024-2031).

The rise in oral hygiene awareness among adults and children globally is driving the mouth freshener market share. Bad breath and discolored teeth are among the oral health problems caused by alcohol, tobacco, and cigarette use. The demand for mouth fresheners is influenced by these significant factors, and it is anticipated that mouth freshener sales will rise in the future. Additionally, better packaging materials and designs, like flip-top base packaging or sliding door type packaging, are some of the most recent advances in the mouth freshener sector. The demand for mouth fresheners is expected to rise in the projected term due to the introduction of new marketing methods and expanded product ranges. Sales of mouth fresheners are expected to rise as a result of manufacturers supplying sugar-free goods that are popular with health-conscious consumers. Gum, breath fresheners, and mints are among the new substances that have been added, and they are helping the mouth freshener market flourish. These consist of guarana, ginseng, and caffeine. In countries like India, mouth fresheners are popular after meals. In the near future, it is expected that the availability of a large variety of mouth fresheners would encourage market expansion. However, it is anticipated that government regulations and initiatives would restrain the expansion of the mouth freshener market during the course of the forecast year. Although the negative effects of using mouth fresheners are predicted to provide problems for the mouth freshener business. In addition, the market for mouth fresheners is anticipated to rise during the forecast period as a result of the development of intricate package designs and the use of marketing strategies including celebrity endorsements and commercials.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mouth Fresheners Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mouth Fresheners Market Segmental Analysis

The mouth freshener market is divided into segments based on type and channel of distribution. The Mouth Fresheners Market is divided into mouth sprays, flavored candies, breath strips, chewing gums, and other products based on type. The Mouth Fresheners Market is divided into store-based and non-store-based segments based on the distribution channel used.

Drivers of the Global Mouth Fresheners Market

Mouth fresheners are predicted to see growth in the market as people's awareness of the importance of good oral hygiene grows. The availability of a large variety of mouth fresheners is expected to boost demand development in the near future.

Restraints in the Global Mouth Fresheners Market

The primary obstacle to the mouth freshener industry is growing customer apprehension about chemicals being consumed and broken down into the throat. This increasing awareness is making it more difficult for the mouth freshener business to cater to all of its customers.

Market Trends of the Global Mouth Fresheners Market

It is anticipated that increasing product offerings and putting various marketing strategies into practice will greatly raise demand for mouth fresheners overall in the next years. Sugar-free mouth freshener choices are popular among consumers who respect their health and are expected to drive sales for mouth freshener manufacturers. The sector is also expanding as a result of the use of different strategies including celebrity endorsements and media advertising.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Mouth Fresheners Market by Type

• Market Overview
• mouth sprays
• flavored candies
• breath strips
• chewing gums
• and other products

Global Mouth Fresheners Market by Distribution channel

• Market Overview
• store-based and non-store-based

Global Mouth Fresheners Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• The Hershey Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle Group B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero International S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wrigley Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haribo GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cadbury (Mondelez International)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peppersmith
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofthouse of Fleetwood Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Confectioners LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kracie Holdings, Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpenliebe (Perfetti Van Melle)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisherman's Friend (Lofthouse of Fleetwood Ltd.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zapp Gum (Saputo Dairy Products Canada G.P.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The PUR Company Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YumEarth (YummyEarth Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments