全球口腔清新剂市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测

全球口腔清新剂市场需求预计将从 2023 年的 238.6 亿美元达到 2032 年近 388.7 亿美元的市场规模，2024-2032 年研究期间复合年增长率为 5.57%。

口腔清新剂是旨在消除口臭并让口腔感觉干净清爽的产品。它们有多种形式，包括薄荷糖、口香糖、喷雾和滴剂，通常含有薄荷、薄荷醇和其他芳香化合物等成分。有些口腔清新剂还具有抗菌特性，有助于减少导致口臭的口腔细菌。饭后或全天，口腔清新剂提供了一种快速便捷的方法来保持口腔卫生并确保口气清新。

市场动态

随着消费者寻求方便的解决方案以保持旅途中的清新，口腔卫生意识的不断提高和口气清新的重要性是重要的推动因素。可支配收入的增加和生活方式的改变，特别是在城市地区，促进了市场的成长。产品配方的创新，包括无糖选择和天然成分，吸引了注重健康的消费者并扩大了市场。风味口腔清新剂的日益普及提供了一系列的味觉体验，也支持了市场的成长。此外，透过各种零售管道（包括线上平台）越来越多地提供口腔清新剂，提高了消费者的可及性和便利性。

行销活动和名人代言可以提高品牌知名度和消费者偏好。此外，全球人口的增长以及吸烟者和咖啡饮用者数量的增加也导致了对口腔清新剂的持续需求。开发喷雾剂和条带等新的包装形式也透过为消费者提供更谨慎和便携的选择来推动市场。然而，与人工成分相关的健康问题和竞争加剧可能会阻碍未来几年的市场成长。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具还对全球口腔清新剂市场的每个细分市场进行了包容性评估。口腔清新剂市场行业的成长和趋势为本研究提供了整体方法。

市场区隔

口腔清新剂市场报告的这一部分提供了国家和区域层面的细分市场的详细资料，从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。

按类型

• 喷
• 薄荷糖
• 胶
• 其他的

按配销通路

• 网上商店
• 零售店

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲口腔清新剂市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。口腔清新剂市场的主要参与者包括强生、玛氏、好时公司、卡夫食品公司、Perfetti Van Melle、乐天、Haribo GmbH & Co.、Midas Care、Dabur Binaca、Cadbury Trebor Basset。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何客製化要求，请写信给我们。我们的研究团队可以根据您的需求提供客製化报告。

目录

第一章：前言

• 报告说明
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 和产品
• 研究范围
• 研究方法
  • 市场研究过程
  • 市场研究方法论

第 2 章：执行摘要

• 市集亮点
• 全球市场概况

第 3 章：口气清新剂市场 - 产业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 产业动态
• 波特五力分析
• 市场吸引力分析
  • 按类型分類的市场吸引力分析
  • 按配销通路分類的市场吸引力分析
  • 市场吸引力分析：按地区

第 4 章：价值链分析

• 价值链分析
• 原料分析
  • 原料清单
  • 原料厂商清单
  • 主要原物料价格走势
• 潜在买家名单
• 行销管道
  • 直效行销
  • 间接行销
  • 行销通路发展趋势

第 5 章：全球口气清新剂市场分析：按类型

• 按类型概述
• 按类型分析历史和预测数据
• 喷
• 薄荷糖
• 胶
• 其他的

第 6 章：全球口气清新剂市场分析：按分销管道

• 配销通路概述
• 按配销通路进行历史和预测资料分析
• 网上商店
• 零售店

第 7 章：全球口气清新剂市场分析：依地理位置

• 区域展望
• 介绍
• 北美销售分析
  • 概览、历史与预测资料销售分析
  • 北美按细分市场销售分析
  • 北美按国家销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概览、历史与预测资料销售分析
  • 欧洲按细分市场销售分析
  • 欧洲按国家销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 义大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概览、历史与预测资料销售分析
  • 亚太地区按细分市场销售分析
  • 亚太地区按国家销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳洲销售分析
  • 东南亚销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概览、历史与预测资料销售分析
  • 拉丁美洲按细分市场销售分析
  • 拉丁美洲按国家销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东和非洲销售分析
  • 概览、历史与预测资料销售分析
  • 中东和非洲按细分市场销售分析
  • 中东和非洲按国家销售分析
  • 沙乌地阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东其他地区和非洲销售分析

第 8 章：口腔清新剂市场公司的竞争格局

• 口腔清新剂市场竞赛
• 伙伴关係/协作/协议
• 併购
• 新产品发布
• 其他发展

第 9 章：公司简介

• 顶级公司市占率分析
• 市场集中度
• Johnson & Johnson
• 公司概况
• 公司收入
• 产品
• 最新动态
• Mars
• 公司概况
• 公司收入
• 产品
• 最新动态
• The Hershey Company
• 公司概况
• 公司收入
• 产品
• 最新动态
• Kraft Foods Inc.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Perfetti Van Melle
• 公司概况
• 公司收入
• 产品
• 最新动态
• Lotte
• 公司概况
• 公司收入
• 产品
• 最新动态
• Haribo GmbH & Co.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Midas Care
• 公司概况
• 公司收入
• 产品
• 最新动态
• Dabur Binaca
• 公司概况
• 公司收入
• 产品
• 最新动态
• Cadbury Trebor Basset
• 公司概况
• 公司收入
• 产品
• 最新动态

註 - 在公司概况中，财务详细资讯和最新发展视情况而定，或对私人公司而言可能不包括在内

The global demand for Mouth Freshener Market is presumed to reach the market size of nearly USD 38.87 Billion by 2032 from USD 23.86 Billion in 2023 with a CAGR of 5.57% under the study period 2024-2032.

Mouth fresheners are products designed to eliminate bad breath and leave the mouth feeling clean & refreshed. They come in various forms, including mints, chewing gums, sprays, and liquid drops, and often contain ingredients like mint, menthol, and other aromatic compounds. Some mouth fresheners also have antibacterial properties to help lower oral bacteria that cause bad breath. After meals or throughout the day, mouth fresheners provide a quick and convenient way to maintain oral hygiene and ensure fresh breath.

MARKET DYNAMICS

The rising awareness of oral hygiene and the importance of fresh breath are significant drivers as consumers seek convenient solutions for on-the-go freshness. The increasing disposable incomes and changing lifestyles, particularly in urban areas, contribute to the market growth. Innovations in product formulations, including sugar-free options and natural ingredients, appeal to health-conscious consumers and expand the market. The growing popularity of flavored mouth fresheners, which offer a range of taste experiences, also supports market growth. Additionally, the increasing availability of mouth fresheners through various retail channels, including online platforms, enhances their accessibility and convenience for consumers.

Marketing campaigns and celebrity endorsements drive brand awareness and consumer preferences. Furthermore, the expanding global population and the growing number of smokers and coffee drinkers contribute to the sustained demand for mouth fresheners. Developing new packaging formats like sprays and strips also drives the market by offering consumers more discreet and portable options. However, the health concerns related to artificial ingredients and increased competition may hinder the market growth in the next few years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Mouth Freshener Market. The growth and trends of Mouth Freshener Market industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Mouth Freshener Market market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Type

• Spray
• Mint Candies
• Gum
• Others

By Distribution Channel

• Online Stores
• Retail Stores

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Mouth Freshener Market market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Mouth Freshener market include Johnson & Johnson, Mars, The Hershey Company, Kraft Foods Inc., Perfetti Van Melle, Lotte, Haribo GmbH & Co., Midas Care, Dabur Binaca, Cadbury Trebor Basset. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MOUTH FRESHENER MARKET - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Type
  • 3.7.2 Market Attractiveness Analysis By Distribution Channel
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MOUTH FRESHENER MARKET ANALYSIS BY TYPE

• 5.1. Overview By Type
• 5.2. Historical and Forecast Data Analysis By Type
• 5.3. Spray Historic and Forecast Sales By Regions
• 5.4. Mint Candies Historic and Forecast Sales By Regions
• 5.5. Gum Historic and Forecast Sales By Regions
• 5.6. Others Historic and Forecast Sales By Regions

6. GLOBAL MOUTH FRESHENER MARKET ANALYSIS BY DISTRIBUTION CHANNEL

• 6.1. Overview By Distribution Channel
• 6.2. Historical and Forecast Data Analysis By Distribution Channel
• 6.3. Online Stores Historic and Forecast Sales By Regions
• 6.4. Retail Stores Historic and Forecast Sales By Regions

7. GLOBAL MOUTH FRESHENER MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East & Africa By Segment Sales Analysis
  • 7.7.3 Middle East & Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE MOUTH FRESHENER MARKET COMPANIES

• 8.1. Mouth Freshener MARKET Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF MOUTH FRESHENER MARKET INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Johnson & Johnson
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. Mars
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. The Hershey Company
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. Kraft Foods Inc.
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. Perfetti Van Melle
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. Lotte
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Haribo GmbH & Co.
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments
• 9.10. Midas Care
  • 9.10.1 Company Overview
  • 9.10.2 Company Revenue
  • 9.10.3 Products
  • 9.10.4 Recent Developments
• 9.11. Dabur Binaca
  • 9.11.1 Company Overview
  • 9.11.2 Company Revenue
  • 9.11.3 Products
  • 9.11.4 Recent Developments
• 9.12. Cadbury Trebor Basset
  • 9.12.1 Company Overview
  • 9.12.2 Company Revenue
  • 9.12.3 Products
  • 9.12.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers: Impact Analysis
• Restraints: Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• Analysis By Type (USD MN)
• Spray Market Sales By Geography (USD MN)
• Mint Candies Market Sales By Geography (USD MN)
• Gum Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Analysis By Distribution Channel (USD MN)
• Online Stores Market Sales By Geography (USD MN)
• Retail Stores Market Sales By Geography (USD MN)
• Global Mouth Freshener MARKET Sales By Geography (USD MN)
• North America Market Analysis (USD MN)
• United States Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate By Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Mouth Freshener Market Report
• Market Research Process
• Market Research Methodology
• Global Mouth Freshener MARKET Size, By Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis By Type
• Market Attractiveness Analysis By Distribution Channel
• Market Attractiveness Analysis By Region
• Value Chain Analysis
• Global Market Analysis By Type (USD MN)
• Spray Market Sales By Geography (USD MN)
• Mint Candies Market Sales By Geography (USD MN)
• Gum Market Sales By Geography (USD MN)
• Others Market Sales By Geography (USD MN)
• Global Market Analysis By Distribution Channel (USD MN)
• Online Stores Market Sales By Geography (USD MN)
• Retail Stores Market Sales By Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.