全球数位智慧平台市场规模、份额、成长分析，按组件（分析、数据管理）、按接触点（公司网站、手机）- 2024-2031 年产业预测

Global Digital Intelligence Platform Market Size, Share, Growth Analysis, By Component(Analytics, Data Management), By Touchpoint(Company Website, Mobile) - Industry Forecast 2024-2031

出版日期: 2024年05月02日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球数位智慧平台市场规模为155.6亿美元，预计将从2023年的186.6亿美元成长到2031年的796.9亿美元，在预测期内（2024-2031年）复合年增长率为19.90%。

由于各行业对综合分析的需求不断增长，数位智慧平台 (DIP) 市场正在经历显着增长。 DIP 作为整合资料分析、人工智慧和机器学习的整体解决方案，旨在为虚拟互动和使用者行为提供可行的见解，使组织能够做出明智的决策、增强客户体验并优化数位策略。主要成长动力包括数位资料产生的激增以及组织透过富有洞察力的分析追求竞争优势。然而，资料隐私问题和整合复杂性等挑战阻碍了广泛采用。儘管如此，在有利于基于云端的解决方案的趋势、人工智慧和机器学习的进步以及数位转型的必要性的推动下，机会依然存在。此外，电子商务、社交媒体和行动应用程式的重要性日益增强，增强了提供消费者行为和偏好洞察的数位智慧工具的吸引力。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2023 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率 (%), 2023

主要公司简介

Adobe Systems
IBM
SAS Institute
Evergage
Google
Mixpanel
Optimizely
Webtrekk
New Relic
Localytics
Cxense
MindSEO
Bertin IT
EXL
Char Software Inc. and Others

简介目录

Product Code: SQMIG45A2195

Global Digital Intelligence Platform Market size was valued at USD 15.56 billion in 2022 and is poised to grow from USD 18.66 billion in 2023 to USD 79.69 billion by 2031, growing at a CAGR of 19.90% during the forecast period (2024-2031).

The Digital Intelligence Platform (DIP) market is experiencing remarkable growth driven by the escalating demand for comprehensive analytics across various sectors. DIPs, serving as holistic solutions integrating data analytics, artificial intelligence, and machine learning, aim to furnish actionable insights into virtual interactions and user behavior, empowering organizations to make informed decisions, enhance customer experiences, and optimize digital strategies. Key growth drivers include the surge in digital data generation and organizations' pursuit of competitive advantages through insightful analysis. However, challenges such as data privacy concerns and integration complexities hinder widespread adoption. Nonetheless, opportunities abound, propelled by trends favoring cloud-based solutions, advancements in AI and ML, and the imperative of digital transformation. Additionally, the rising significance of e-commerce, social media, and mobile applications amplifies the appeal of digital intelligence tools offering insights into consumer behavior and preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Intelligence Platform Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Intelligence Platform Market Segmental Analysis

The global digital intelligence platform market is segmented based on component, touchpoint, and region. By component, the market is segmented into analytics, data management, and engagement optimization. By touchpoint, the market is segmented into company website, mobile, e-mail, social media, web, kiosks & pos, and others (sales representatives, surveys, seminars, trade shows, and training). By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Digital Intelligence Platform Market

The surge in awareness surrounding data-driven decision-making across diverse industries stands out as a key driving force behind the global digital intelligence platform market. Companies increasingly recognize the significance of harnessing data to glean insights into consumer behavior, prevailing market trends, and operational efficiencies. Consequently, the development of digital intelligence platforms becomes imperative, facilitating the seamless collection, processing, and analysis of vast datasets to empower informed decision-making endeavors.

Restraints in the Global Digital Intelligence Platform Market

A significant obstacle hindering the global digital intelligence platform market revolves around concerns regarding data security and privacy. The accumulation and analysis of vast quantities of sensitive data by organizations increase the risk of data breaches and unauthorized access. Implementing a digital intelligence platform presents challenges in complying with stringent data protection regulations and implementing robust security measures, particularly in regions with strict data privacy laws.

Market Trends of the Global Digital Intelligence Platform Market

The increasing emphasis on real-time analytics in the marketplace is becoming more pronounced as companies strive to swiftly make data-driven decisions. There's a high demand for digital intelligence systems equipped with real-time analytics capabilities, enabling businesses to promptly adapt to shifting market dynamics, customer preferences, and emerging trends.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Digital Intelligence Platform Market by Component

Market Overview
Analytics
Data Management
and Engagement Optimization

Global Digital Intelligence Platform Market by Touchpoint

Market Overview
Company Website
Mobile
E-mail
social media
Web
Kiosks & POS
and Others (sales representatives
surveys
seminars
trade shows
and training)

Global Digital Intelligence Platform Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Adobe Systems
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Evergage
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mixpanel
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Optimizely
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Webtrekk
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Relic
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Localytics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cxense
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MindSEO
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bertin IT
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EXL
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Char Software Inc. and Others
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments