全球优质啤酒市场规模、份额、成长分析，依产品类型（传统、精酿）、配销通路（场内、场外）- 2024-2031 年产业预测

2022年，全球优质啤酒市场规模为1838.5亿美元，预计将从2023年的1921.2亿美元增长到2031年的2732.2亿美元，在预测期内（2024-2031年）复合年增长率为4.50%。

广阔的啤酒行业中的优质啤酒细分市场迎合了寻求更高品质且往往更美味的啤酒产品的挑剔消费者。优质啤酒以其优质的原料、工艺和卓越的口感而着称，与大量生产的啤酒相比，其价格通常更高。许多优质啤酒品牌强调品质和传统，坚持历史悠久的酿造技术，使用精心挑选的原料来酿造均衡而复杂的口味，吸引了欣赏真实性和手工工艺的客户。近年来，优质啤酒市场中的精酿啤酒和微型啤酒厂激增，透过小批量生产以及不同成分和酿造方法的实验来生产独特和创新的品种。消费者趋势也对这个市场产生了重大影响，对特色啤酒的需求不断增长，推动了创新和竞争，确保了优质啤酒产业的持续发展和扩张。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按产品类型分類的全球优质啤酒市场

• 市场概况
• 传统的
• 工艺

按配销通路分類的全球优质啤酒市场

• 市场概况
• 场内交易
• 场外交易

全球优质啤酒市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2023 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率 (%), 2023

主要公司简介

• Anheuser-Busch InBev
• Heineken NV
• Carlsberg Group
• Molson Coors Beverage Company
• SABMiller (Now part of Anheuser-Busch InBev)
• Asahi Group Holdings
• Diageo (Guinness)
• Constellation Brands
• Pabst Brewing Company
• Tsingtao Brewery Co., Ltd.
• Modelo Grupo (Constellation Brands)
• Kirin Holdings Company, Limited
• Grupo Mahou-San Miguel
• Brooklyn Brewery
• New Belgium Brewing Company
• Sierra Nevada Brewing Co.
• Founders Brewing Co.
• Lagunitas Brewing Company
• BrewDog
• Stone Brewing

Global Premium Lager Market size was valued at USD 183.85 billion in 2022 and is poised to grow from USD 192.12 billion in 2023 to USD 273.22 billion by 2031, growing at a CAGR of 4.50% during the forecast period (2024-2031).

The premium lager segment within the expansive beer industry caters to discerning consumers seeking higher quality and often more flavorful beer offerings. Distinguished by their superior ingredients, craftsmanship, and often exceptional taste profiles, premium lagers typically command higher price points compared to mass-produced counterparts. Emphasizing quality and tradition, many premium lager brands adhere to time-honored brewing techniques, using carefully selected ingredients to craft well-balanced and intricate flavors, attracting a clientele appreciative of authenticity and artisanal craftsmanship. Recent years have witnessed a surge in craft and microbreweries within the premium lager market, producing unique and innovative varieties through small-batch production and experimentation with diverse ingredients and brewing methods. Consumer trends also heavily influence this market, with an increasing demand for specialty brews driving innovation and competition, ensuring continued evolution and expansion within the premium lager sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Lager Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Lager Market Segmental Analysis

The Premium Lager Market is segmented by Product, Distribution Channel, and Regional. Based on Product the marketplace is segmented as, Conventional, Craft. Based on Distribution Channel the market is segmented as, On-exchange, Off-change. Regional the marketplace is segmented as, North America, Europe, Asia-Pacific, and Latin America.

Drivers of the Global Premium Lager Market

Consumers increasingly seek out superior-quality beverages, such as premium lagers, driven by a preference for enhanced flavor, quality ingredients, and meticulous craftsmanship. Premium lagers are frequently linked with heightened satisfaction and genuineness, drawing in a discerning consumer demographic.

Restraints in the Global Premium Lager Market

The high-end lager market has grown increasingly competitive as more breweries join the fray, leading to market saturation and presenting challenges for newcomers who must find ways to stand out amidst the crowded landscape.

Market Trends of the Global Premium Lager Market

The emergence of craft beer has significantly influenced the premium lager industry, as consumers increasingly favor artisanal brews from small-scale breweries known for their unique flavor profiles. Craft premium lagers are celebrated for their quality, innovation, and frequent utilization of locally-sourced ingredients.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Premium Lager Market by Product Type

• Market Overview
• Conventional
• Craft

Global Premium Lager Market by Distribution Channel

• Market Overview
• On-trade
• Off-trade

Global Premium Lager Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Anheuser-Busch InBev
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SABMiller (Now part of Anheuser-Busch InBev)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (Guinness)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pabst Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modelo Grupo (Constellation Brands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Mahou-San Miguel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklyn Brewery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Belgium Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sierra Nevada Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Founders Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lagunitas Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stone Brewing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments