蓝牙可携式扬声器市场规模、份额和成长分析：按产品、连接性、分销管道、应用、地区 - 行业预测，2024-2031 年

2022年蓝牙可携式音箱市场规模为62亿美元，从2023年的69.4亿美元成长到2031年的171.9亿美元，预计复合年增长率为12%。

由于消费者对无线和行动音讯解决方案的偏好不断变化，蓝牙可携式扬声器市场正在经历显着成长。随着您的生活方式变得更加移动，这些扬声器提供了便利性和灵活性。技术进步透过提高音质和延长电池寿命进一步推动需求。此外，设计创新着重美观和耐用性。消费者越来越认识到无线连接和轻鬆设备配对的好处，推动了市场扩张。透过不断推出具有改进功能的新型号来响应市场动态，确保市场充满活力和竞争。这种多样性使消费者能够选择最适合自己品味的扬声器，从而推动了该领域的持续成长。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 价值链分析
• 价格分析
• Start-Ups分析
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 主要投资机会
• 生态系绘图

蓝牙可携式音箱市场：依产品分类

• 市场概况
• 小型的
• 口袋
• 胶囊
• 其他的

蓝牙可携式音箱市场：依连接性分类

• 市场概况
• Bluetooth
• 混合
• 其他的

蓝牙可携式音箱市场：依应用分类

• 市场概况
• 商业的
• 住宅

蓝牙可携式音箱市场：依通路划分

• 市场概况
• 在线的
• 离线

蓝牙可携式音箱市场：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Samsung Electronics（South Korea）
• Harman Kardon and JBL（South Korea）
• Tribitaudio（China）
• Bose Corporation（US）
• Polk Audio, LLC（US）
• Sonos Inc.（US）
• Boytone（US）
• Marshall Amplification PLC（UK）
• Sony Corporation（Japan）
• Logitech Europe SA（Ultimate Ears）（Switzerland）
• Bang & Olufsen（Denmark）
• SoundWorks, Inc.（US）
• Apple Inc.（Beats Electronics LLC）（US）
• House of Marley, LLC（US）

Portable Bluetooth Speakers Market size was valued at USD 6.2 billion in 2022 and is poised to grow from USD 6.94 billion in 2023 to USD 17.19 billion by 2031, growing at a CAGR of 12% in the forecast period (2024-2031).

The portable Bluetooth speakers market is seeing substantial growth due to changing consumer preferences favoring wireless and mobile audio solutions. These speakers offer convenience and flexibility as lifestyles become increasingly mobile. Advances in technology have further boosted demand by enhancing sound quality and extending battery life. Moreover, there is ongoing innovation in design, focusing on both aesthetic appeal and durability. Consumers are increasingly aware of the benefits of wireless connectivity and easy device pairing, which has spurred market expansion. Manufacturers are responding by continually introducing new models with improved features, ensuring a dynamic and competitive market. This variety allows consumers to select speakers that best match their preferences, driving continued growth in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Portable Bluetooth Speakers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Portable Bluetooth Speakers Market Segmental Analysis

The portable bluetooth speaker market is segmented based on product, connectivity, application, distribution channel, and region. Based on product the market is segmented as mini, pocket, capsule, and others. Based on connectivity, the market is segmented as bluetooth, hybrid, and others. Based on application, the market is segmented into commercial and residential. Based on the distribution channel, the market is segmented into offline and online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the Portable Bluetooth Speakers Market

Continuous technological advancements serve as a significant catalyst for the growth of the Global Portable Bluetooth Speakers Market. Manufacturers persistently innovate to improve sound quality, connectivity capabilities, and battery longevity. The inclusion of smart functionalities, voice assistants, and durable designs has emerged as pivotal factors attracting consumers seeking versatile and premium audio solutions.

Restraints in the Portable Bluetooth Speakers Market

One major challenge in the market is the competitive pricing pressure. As multiple players compete for market dominance, price competition has intensified. This trend often results in reduced profit margins and could potentially limit investments in research and development. Manufacturers face the challenge of balancing affordability with ensuring product quality to effectively compete in this price-sensitive market.

Market Trends of the Portable Bluetooth Speakers Market

Manufacturers are increasingly integrating virtual assistants such as Amazon's Alexa and Google Assistant into their speaker systems. This trend mirrors the rising consumer interest in smart and interconnected devices, allowing users to manage their speakers, access information, and execute tasks using voice commands. The incorporation of voice assistants enhances user convenience and establishes these speakers as pivotal components within the smart home ecosystem, thereby fostering market expansion.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Portable Bluetooth Speakers Market by Product

• Market Overview
• Mini
• Pocket
• Capsule
• Others

Portable Bluetooth Speakers Market by Connectivity

• Market Overview
• Bluetooth
• Hybrid
• Others

Portable Bluetooth Speakers Market by Application

• Market Overview
• Commercial
• Residential

Portable Bluetooth Speakers Market by Distribution Channel

• Market Overview
• Online
• Offline

Portable Bluetooth Speakers Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman Kardon and JBL (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tribitaudio (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polk Audio, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boytone (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Amplification PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech Europe S.A. (Ultimate Ears) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoundWorks, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (Beats Electronics LLC) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Marley, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments