蓝牙扬声器市场规模、份额和成长分析：按类型、便携性、应用、分销管道和地区划分 - 行业预测，2024-2031 年

蓝牙扬声器的市场规模预计到2022年为79.5亿美元，从2023年的86.5亿美元扩大到2031年的169.9亿美元，预测期间（2024-2031年）复合年增长率为12.8。

随着世界朝着消除电线的方向发展，可以无线连接到任何设备的蓝牙扬声器正在迅速普及。这一趋势是由线上串流媒体服务的使用增加所推动的，从而推动了对可携式和无线音讯解决方案的需求。此外，蓝牙扬声器和智慧家庭语音助理的整合以及技术在日常生活中的普遍渗透正在进一步推动市场成长。推出具有更长电池寿命、快速充电、智慧连接和卓越音​​调的新型先进蓝牙扬声器型号，预计将满足住宅和商业用户不断增长的需求。此外，越来越多的户外活动需要可携式音乐扬声器，也为市场扩张提供了新的机会。另一方面，由于智慧音箱在家庭和办公室的需求量很大，预计长期可持续成长。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价值链分析
• 价格分析
• 专利分析
• 监管环境
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 主要投资机会
• 生态系绘图

蓝牙音箱市场：依类型

• 市场概况
• 聪明的
• 传统的

蓝牙音箱市场：依便携性分类

• 市场概况
• 可携式的
• 固定的

蓝牙音箱市场：依应用分类

• 市场概况
• 住宅
• 商业的

蓝牙音箱市场：依通路划分

• 市场概况
• 线上通路
• 线下通路

蓝牙音箱市场：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Sony Group Corporation
• Beats Electronics
• Marshall Group AB
• VOXX International Corporation
• Bang & Olufsen
• Fugoo
• Samsung
• Apple Inc.
• HARMAN International
• Bose Corporation
• JVCKENWOOD Corporation
• Logitech

Bluetooth Speaker Market size was valued at USD 7.95 billion in 2022 and is poised to grow from USD 8.65 billion in 2023 to USD 16.99 billion by 2031, growing at a CAGR of 12.8% in the forecast period (2024-2031).

Bluetooth speakers, capable of connecting to any device wirelessly, are experiencing a surge in popularity due to the global shift towards eliminating cords and wires. This trend is bolstered by the increasing use of online streaming services, which drives demand for portable and wireless audio solutions. Additionally, the integration of Bluetooth speakers with voice assistants in smart homes and the general proliferation of technology in everyday life further fuel market growth. Introducing new and advanced Bluetooth speaker models, featuring extended battery life, quick charging, smart connectivity, and superior audio quality, is anticipated to meet the rising demand from residential and commercial users. Furthermore, the growing participation in outdoor activities that require portable music speakers presents new opportunities for market expansion. In contrast, the high demand for smart speakers in homes and offices supports sustained growth in the long run.

Top-down and bottom-up approaches were used to estimate and validate the size of the Bluetooth Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Bluetooth Speaker Market Segmental Analysis

The global Bluetooth speaker market is segmented based on type, portability, application, distribution channel, and region. Based on type, the market is segmented into smart Bluetooth speakers and conventional Bluetooth speakers. Based on portability, the market is segmented into portable and fixed. Based on application, the market is segmented into commercial and residential. Based on the distribution channel, the market is segmented into online and offline. On a regional level, the market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa.

Drivers of the Bluetooth Speaker Market

The widespread adoption of smartphones and internet access globally has significantly driven the popularity of online music streaming, leading to a surge in demand for Bluetooth speakers. This trend is anticipated to continue growing, as more consumers seek convenient and high-quality audio solutions compatible with their mobile devices. As a result, the market for Bluetooth speakers is expected to experience robust sales growth in the coming years, fuelled by the increasing number of people using streaming services to access their favourite music anytime and anywhere. This synergy between mobile technology and audio streaming is shaping the future of the consumer electronics market.

Restraints in the Bluetooth Speaker Market

The widespread availability of various affordable wired speakers globally is significantly impacting the sales of Bluetooth speakers, as consumers are increasingly opting for these low-cost alternatives. This price-driven preference is altering purchasing behaviours, with budget-conscious buyers favouring the cost-effective wired options over the typically more expensive Bluetooth models. Consequently, the competitive pricing of wired speakers is playing a pivotal role in shaping the market dynamics, slowing down the growth and sales of Bluetooth speakers across different regions. The influence of price sensitivity is evident, as consumers prioritize economical choices, thereby affecting the overall demand for Bluetooth technology in audio devices.

Market Trends of the Bluetooth Speaker Market

The increasing popularity of smart technologies and the growing trend of smart homes have significantly boosted the demand for speakers equipped with integrated smart assistants like Alexa and Siri. This surge presents an opportunity for companies to enhance Bluetooth speakers by incorporating advanced smart technologies and features, thereby broadening their functionality and applications. By focusing on these integrations, companies can cater to a tech-savvy consumer base, offering products that not only provide high-quality audio but also serve as versatile, voice-activated assistants capable of managing various smart home devices and tasks, thus enriching the user experience.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Landscape
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Bluetooth Speaker Market by Type

• Market Overview
• Smart Bluetooth Speakers
• Conventional Bluetooth Speakers

Bluetooth Speaker Market by Portability

• Market Overview
• Portable
• Fixed

Bluetooth Speaker Market by Application

• Market Overview
• Residential
• Commercial

Bluetooth Speaker Market by Distribution Channel

• Market Overview
• Online Channel
• Offline Channel

Bluetooth Speaker Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beats Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Group AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VOXX International Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fugoo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HARMAN International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVCKENWOOD Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments