资料分析市场规模、份额、成长分析：按类型、解决方案、应用程式、地区划分 - 产业预测，2024-2031 年

2022年资料分析市场规模将达到443亿美元，预测期内（2024-2031年）复合年增长率为26.90%，从2023年的562.20亿美元增长到2031年的3780.5亿美元。亿美元。

强调直接回应客户需求的人工智慧和机器学习等技术的兴起是支持资料分析市场成长的主要因素。例如，IBM 于 2022 年 7 月收购的 Databand.ai，透过提高可观察性并确保正确的资料到达正确的人来增强其人工智慧、资料和自动化软体产品组合。由于巨量资料分析、云端技术成本上升以及线上活动产生的大量资料等因素，全球分析和资料处理市场正在迅速扩大。巨量资料分析在提高跨业务职能的关键绩效指标方面发挥关键作用。例如，埃森哲计划分配更多资源，帮助客户专注于转型的关键领域，并在整个过程中利用资料做出更好的决策。由于工业革命、智慧应用程式使用的增加和新的社交媒体平台，资料量预计将增加，预计将进一步成长资料分析市场。仅社交媒体网路就对资料生成做出了重大贡献。此外，智慧机械、配备 GPS 的拖拉机和土壤感测器在农业中的使用将产生广泛的资料集，进一步推动市场扩张。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价格分析
• 价值链分析
• 专利分析
• 市场生态系统
• Start-Ups分析
• 监管环境
• 创新矩阵
• 重点投资分析
• 关键成功因素
• 竞争程度

资料分析市场：按类型

• 市场概况
• 指示性分析
• 预测分析
• 客户分析
• 说明分析
• 其他的

资料分析市场：按解决方案分类

• 市场概况
• 安全情报
• 资料管理
• 资料监控
• 资料探勘

资料分析市场：按应用分类

• 市场概况
• 供应链管理
• 企业资源规划
• 资料库管理
• 人力资源管理
• 其他的

资料分析市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Zoho Corporation Pvt. Ltd.（India）
• Oracle（US）
• ThoughtSpot, Inc.（US）
• SAP SE（Germany）
• Dell Inc.（US）
• Amazon Web Services, Inc.（US）
• SAS Institute Inc.（US）
• Alteryx, Inc（US）
• IBM Corporation（US）
• Microsoft（US）
• Qlik Technologies Inc.（US）
• MicroStrategy Inc.（US）
• Pyramid Analytics（Netherlands）
• Teradata Corporation（US）
• RapidMiner Inc.（US）
• TIBCO Software Inc.（US）
• Domo, Inc.（US）
• Snowflake Inc.（US）
• Cloudera, Inc.（US）
• Sisense, Inc.（US）

Data Analytics Market size was valued at USD 44.30 Billion in 2022 and is expected to grow from USD 56.22 Billion in 2023 to USD 378.05 Billion by 2031, at a CAGR of 26.90% during the forecast period (2024-2031).

The rise of technologies such as AI and ML, which focus on meeting client needs directly, is a major driver behind the growth of the data analytics market. For instance, IBM's acquisition of Databand.ai in July 2022 aimed to enhance its AI, data, and automation software portfolio by improving observability and ensuring that the right data reaches the right people. The global analytics and data processing market is expanding rapidly due to factors like big data analytics, rising cloud technology costs, and the large volume of data generated by online activities. Big data analytics plays a crucial role in boosting key performance indicators across business functions. For instance, Accenture plans to allocate more resources to help clients focus on critical areas of transformation and leverage data for better decision-making throughout the process. The anticipated growth in data volumes due to the industrial revolution, increased use of smart apps, and new social media platforms is expected to drive further growth in the data analytics market. Social media networks alone contribute significantly to data generation. Additionally, the use of smart machinery, GPS-equipped tractors, and soil sensors in agriculture generates extensive datasets, further fueling the market's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Data Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Data Analytics Market Segmental Analysis

The global Data Analytics Market is segmented based on type, solution, application and region. By type, the market is segmented into prescriptive, predictive, customer, descriptive, others. By solution, the market is segmented into security intelligence, data management, data monitoring, data mining. By application, the market is segmented into supply chain management, enterprise resource planning, database management, human resource management, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Data Analytics Market

Many organizations have recognized that leveraging big data for decision-making is crucial for gaining a competitive advantage. Business intelligence, which lies at the heart of data analytics, involves monitoring large datasets to enhance decision-making, improve efficiency and productivity, and predict future strategies. This demand arises from the need to optimize organizational processes, manage customer relationships, and identify revenue sources.

Restraints in the Global Data Analytics Market

Data privacy concerns present major obstacles in the Data Analytics market. The increase in data breaches and stringent regulations, such as GDPR and CCPA, compel businesses to focus heavily on compliance and security, often diverting substantial budgets to meet these requirements. This emphasis on data protection can limit investments in data analytics, as organizations prioritize safeguarding sensitive information over leveraging it effectively. Consequently, this shift can hinder the integration of data analytics into strategic digital processes, affecting potential returns on investment and impeding the optimal use of data.

Market Trends of the Global Data Analytics Market

Data democratization involves making data and analytics accessible to a broader audience within an organization. This trend focuses on providing customer-facing business intelligence (BI) tools, reports, and data visualizations, such as dashboards and scorecards, enabling users to analyze and utilize data independently of IT support. Studies indicate that when employees at different levels of a company receive training in data analytics, the adoption of these practices can penetrate deeper throughout the organization.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Patent Analysis
• Ecosystem of the Market
• Start-up Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Global Data Analytics Market by Type

• Market Overview
• Prescriptive Analytics
• Predictive Analytics
• Customer Analytics
• Descriptive Analytics
• Others

Global Data Analytics Market by Solution

• Market Overview
• Security Intelligence
• Data Management
• Data Monitoring
• Data Mining

Global Data Analytics Market by Application

• Market Overview
• Supply Chain Management
• Enterprise Resource Planning
• Database Management
• Human Resource Management
• Others

Global Data Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Zoho Corporation Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qlik Technologies Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snowflake Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudera, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments