PRM（合作伙伴关係管理）市场规模、份额、成长分析，按组件、按部署类型、按组织规模、按行业、按地区 - 行业预测，2024-2031 年

PRM（合作伙伴关係管理）的全球市场规模预计将在2022 年达到10.3 亿美元，从2023 年的11.7 亿美元增长到2031 年的33.2 亿美元，预计在预测期内（2024 年-2031 年）将以复合年增长率成长。

近年来，全球 PRM（合作伙伴关係管理）市场经历了显着的成长和转型。 PRM 包含各种策略、流程和技术，旨在协助公司有效管理和加强与通路合作伙伴、经销商和经销商的关係。合作伙伴网路日益复杂、跨通路协作需求不断增加以及数位转型倡议的兴起，推动了这一市场扩张。 PRM 解决方案提供合作伙伴入职、培训和认证、交易註册、潜在客户管理、绩效追踪和奖励管理等功能，以共同简化合作伙伴业务并提高跨通路的效率。市场竞争非常激烈，领先的公司不断创新和扩展其服务产品，以满足不断变化的企业需求。许多领先的供应商提供与客户关係管理 (CRM) 系统无缝整合的 PRM 平台，让您全面了解客户和合作伙伴。此外，人们越来越注重提供个人化的合作伙伴体验，并利用资料分析来获得可行的见解并提高绩效。随着公司认识到其合作伙伴网络的战略重要性，PRM 市场预计将持续成长和创新。人工智慧 (AI)、机器学习 (ML) 和分析等先进技术被用来推动洞察、自动化流程并支援资料主导的决策。云端基础的PRM 解决方案以其扩充性和成本效益而闻名，其需求不断增长，将进一步推动该市场向前发展，并预计在未来几年将继续保持上升趋势。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• Start-Ups分析
• 案例研究分析
• 技术分析
• PESTEL分析
• 价值链分析
• 价格分析

PRM（合作伙伴关係管理）市场：按组成部分

• 市场概况
• 解决方案
  • 从事
  • 协作率
  • 管理
• 服务
  • 託管服务
  • 培训、咨询和整合服务

PRM（合作伙伴关係管理）市场：按部署类型

• 市场概况
• 本地
• 云

PRM（合作伙伴关係管理）市场：依组织规模

• 市场概况
• 大公司
• 小型企业

PRM（合作伙伴关係管理）市场：依行业分类

• 市场概况
• 资讯科技和通讯
• 银行、金融服务和保险
• 零售和专利权
• 製造业
• 医疗保健和生命科学
• 其他的

PRM（合作伙伴关係管理）市场规模：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Allbound（US）
• Channeltivity（US）
• Oracle（US）
• Impartner（US）
• Salesforce（US）
• LogicBay（US）
• Magentrix（Canada）
• Zinfi Technologies（US）
• Zift Solutions（US）
• Mindmatrix Inc.（US）
• PartnerStack（Canada）
• ChannelXperts（Germany）
• Creatio（US）
• AppDirect（US）
• Webinfinity（US）
• PartnerPortal.io（US）
• Kiflo（France）
• Crossbeam（US）
• Everflow（US）
• Affise（Lithuania）
• WorkSpan（US）
• LeadMethod（US）
• Sharework（France）
• Agentcis（Australia）
• CoSell（US）

Global Partner Relationship Management Market size was valued at USD 1.03 billion in 2022 and is poised to grow from USD 1.17 billion in 2023 to USD 3.32 billion by 2031, growing at a CAGR of 13.90% during the forecast period (2024-2031).

The Global Partner Relationship Management (PRM) market has experienced substantial growth and transformation in recent years. PRM encompasses a range of strategies, processes, and technologies designed to help organizations effectively manage and enhance their relationships with channel partners, distributors, and resellers. This market expansion has been fueled by the increasing complexity of partner networks, a heightened need for collaboration across various channels, and the rise of digital transformation initiatives. PRM solutions offer features such as partner onboarding, training and certification, deal registration, lead management, performance tracking, and incentive management, which collectively streamline partner operations and improve overall channel effectiveness. The market is highly competitive, with leading players continuously innovating and expanding their offerings to meet the evolving demands of businesses. Many key providers offer PRM platforms that seamlessly integrate with customer relationship management (CRM) systems, allowing for a holistic view of both customers and partners. Additionally, there is a growing emphasis on delivering personalized partner experiences and leveraging data analytics for actionable insights and performance enhancement. As organizations increasingly recognize the strategic importance of their partner networks, the PRM market is set for ongoing growth and innovation. Advanced technologies such as artificial intelligence (AI), machine learning (ML), and analytics are being adopted to facilitate insights, automate processes, and support data-driven decision-making. The rising demand for cloud-based PRM solutions, known for their scalability and cost-effectiveness, further propels this market forward, which is expected to continue its upward trajectory in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Partner Relationship Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Partner Relationship Management Market Segmental Analysis

Global Partner Relationship Management Market is segmented by Component, Deployment Type, Organization Size, Industry Vertical, end user and region. Based on Component, the market is segmented into Solutions, and Services. Based on Deployment Type, the market is segmented into On-Premises, Cloud. Based on Organization Size, the market is segmented into Large Enterprises, and Small and Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into Information Technology and Telecom, Banking, Financial Services, and Insurance, Retail and Franchising, Manufacturing, Healthcare and Life Sciences, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Partner Relationship Management Market

A significant factor driving the partner relationship management (PRM) market is the rising complexity of partner networks. As businesses broaden their partner ecosystems, the task of managing and optimizing relationships with channel partners, distributors, and resellers becomes increasingly difficult. PRM solutions offer essential tools and features that simplify partner operations, improve collaboration, and boost partner engagement, effectively addressing this growing challenge. By facilitating better management of these intricate relationships, PRM solutions help organizations navigate the complexities of their expanding partner ecosystems. These systems are designed to streamline processes, foster effective communication, and enhance overall partner interactions, enabling businesses to optimize their partnerships and drive better results.

Restraints in the Global Partner Relationship Management Market

A significant challenge facing the PRM market is the resistance to change and the adoption of new technologies. Implementing PRM solutions typically necessitates organizations to alter their existing processes, train staff on new systems, and address any pushback against change. Many businesses may hesitate to invest in PRM solutions due to fears of disruption, difficulties with integration, or the need for a cultural shift within the organization. Navigating these obstacles and fostering widespread acceptance of PRM solutions can impede market growth. Organizations must not only manage the technical aspects of implementation but also cultivate a willingness among employees to embrace new practices. This reluctance can slow down the integration of PRM technologies, hindering overall market advancement.

Market Trends of the Global Partner Relationship Management Market

A prominent trend in the partner relationship management (PRM) market is the growing emphasis on personalized partner experiences. Organizations are increasingly acknowledging the significance of customizing their interactions and offerings to meet the unique needs, preferences, and goals of individual partners. This shift aims to strengthen partner engagement, build deeper relationships, and improve overall partner satisfaction. To support this trend, PRM solutions are being developed and refined to include options for customization, personalized content, and targeted communication channels. These enhancements enable businesses to provide distinctive and value-added experiences for their partners, fostering a more collaborative and productive partnership environment. By tailoring their approach, organizations can better meet partner expectations and drive mutual success.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Startup Analysis
• Case Study Analysis
• Technology Analysis
• Pestel Analysis
• Value Chain Analysis
• Pricing Analysis

Partner Relationship Management (PRM) Market by Component

• Market Overview
• Solutions
  • Engage
  • Collaborate
  • Manage
• Services
  • Managed Services
  • Training, Consulting, and Integration Services

Partner Relationship Management (PRM) Market by Deployment Type

• Market Overview
• On-Premises
• Cloud

Partner Relationship Management (PRM) Market by Organization Size

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Partner Relationship Management (PRM) Market by Industry Vertical

• Market Overview
• Information Technology and Telecom
• Banking, Financial Services, and Insurance
• Retail and Franchising
• Manufacturing
• Healthcare and Life Sciences
• Others

Partner Relationship Management (PRM) Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Allbound (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Channeltivity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impartner (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogicBay (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magentrix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zinfi Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zift Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindmatrix Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PartnerStack (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChannelXperts (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creatio (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppDirect (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webinfinity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PartnerPortal.io (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiflo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crossbeam (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everflow (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Affise (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkSpan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeadMethod (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharework (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agentcis (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoSell (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments