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市场调查报告书

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1569424

CRM 软体市场规模、份额、成长分析，按组件、按部署模式、按服务、按应用程式、按行业、按地区 - 行业预测，2024-2031 年

CRM Software Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Service, By Application, By Vertical (Banking, Financial Services, & Insurance, Healthcare), By Region-Industry Forecast 2024-2031

出版日期: 2024年10月11日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球CRM软体市场规模将达到360.5亿美元，预测期内（2024-2031年）复合年增长率为11.5%，从2023年的402亿美元增长到2031年的402亿美元。 960.3亿美元。

由于几个关键因素，全球客户关係管理（CRM）软体市场近年来出现了显着成长。对以消费者为中心的策略的日益关注以及有效管理客户资料的需求正在推动各行业对 CRM 解决方案的需求。此外，技术的进步，特别是人工智慧和分析的集成，正在增强 CRM 的功能，并提供可操作的见解，推动个人化的客户互动。此外，云端基础的CRM 解决方案的广泛采用正在促进各种规模的组织的扩充性和可访问性。虽然北美继续主导市场，但在新兴经济体不断数位化和业务扩张的推动下，亚太地区显示出巨大的成长潜力。这种动态格局凸显了 CRM 系统在支援企业努力应对现代客户参与的复杂性并在不断发展的市场中保持竞争力方面的关键作用。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

Salesforce.com（US）
SAP AG（Germany）
Oracle Corporation（US）
Microsoft Corporation（US）
Adobe Systems Inc（US）
Freshworks Inc（US）
Convergys Corporation（US）
Huawei Technologies Co. Ltd（China）
Infor Solutions Inc（US）
SAS Institute Inc（US）
IBM Corporation（US）
The Sage Group Plc（UK）
SYNNEX Corporation（US）
Acquia（US）
Amdocs（US）
Jive Software（US）
Lithium（US）
Nimble（US）
Pegasystems（US）
Ramco Systems（India）
SugarCRM（US）
Allegiance（US）
ITC Infotech（India）
Nearstream（US）
Nextprinciples（US）
Tracx（US）

简介目录

Product Code: SQMIG45F2135

Global CRM Software Market size was valued at USD 36.05 billion in 2022 and is poised to grow from USD 40.20 billion in 2023 to USD 96.03 billion by 2031, growing at a CAGR of 11.5% in the forecast period (2024-2031).

The global Customer Relationship Management (CRM) Software marketplace has experienced significant growth in recent years, driven by several key factors. A heightened focus on consumer-centric strategies and the necessity for effective management of customer data are fueling the demand for CRM solutions across various industries, as businesses increasingly recognize the importance of fostering strong customer relationships for long-term success. Moreover, advancements in technology, particularly the integration of artificial intelligence and analytics, have enhanced CRM functionalities, providing actionable insights that facilitate personalized customer interactions. The widespread adoption of cloud-based CRM solutions also promotes scalability and accessibility for organizations of all sizes. While North America continues to dominate the market, the Asia-Pacific region presents substantial growth potential, propelled by rising digitalization and business expansion within emerging economies. This dynamic landscape underscores the critical role of CRM systems in supporting businesses as they navigate the complexities of modern customer engagement and strive to maintain a competitive edge in an evolving marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the global crm software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global crm software Market Segmental Analysis

Global CRM Software Market is segmented on the component, deployment mode, application, vertical, and region. By component, market is segmented into Software and Services. By deployment mode, market is segmented into On-Premise and Cloud solutions. By application, market is segmented into Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation, and Others. By Vertical, market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecommunication, Retail & E-commerce, Manufacturing, Government & Defense, Media & Entertainment, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the global crm software Market

The escalating recognition of customer relationship management (CRM) as a cornerstone for business success is a significant driver for the global CRM software market. Organizations across various sectors are increasingly adopting customer-centric strategies, highlighting the demand for comprehensive CRM solutions that enhance customer engagement and loyalty. Technological advancements, particularly integrating artificial intelligence and advanced analytics, are transforming CRM functionalities, enabling businesses to derive actionable insights from customer data. Additionally, the rising trend toward cloud-based solutions addresses scalability and accessibility needs, further propelling the adoption of CRM software, as companies seek to optimize their customer interactions and drive sustainable growth.

Restraints in the global crm software Market

The global CRM software market faces significant restraints primarily due to the complexity involved in implementation and integration with existing systems, which can deter organizations from adopting new solutions. This challenge is exacerbated by high upfront and ongoing costs, presenting a barrier, particularly for small businesses with constrained financial resources. Additionally, resistance to change within organizations can hinder CRM adoption, as employees may be reluctant to transition from familiar processes to new technologies. Moreover, the requirement for extensive training to effectively utilize CRM systems further complicates the landscape, limiting the market's growth potential across various sectors.

Market Trends of the global crm software Market

The global CRM software market is experiencing a notable trend characterized by the rising integration of artificial intelligence (AI) and machine learning (ML), which enhance data analysis and provide predictive insights for tailored customer interactions. Additionally, the demand for mobile CRM applications is surging, allowing users to access crucial customer information seamlessly while on the move. Furthermore, the integration of social media within CRM systems is becoming increasingly prevalent, acknowledging the significant role of social platforms in shaping consumer engagement and feedback. This convergence of technologies is driving innovation and efficiency in customer relationship management, solidifying CRM's pivotal role in business strategy.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Value Chain Analysis
Technology Analysis
Patent Analysis
PESTEL Analysis
Technology Analysis

CRM Software Market, By Component

Market Overview
Software
Services

CRM Software Market, By Deployment mode

Market Overview
On-Premise
Cloud

CRM Software Market, By Application

Market Overview
Customer Service
Customer Experience Management
CRM Analytics
Marketing Automation
Salesforce Automation
Others

CRM Software Market, By Vertical

Market Overview
BFSI
Healthcare
IT & Telecommunication
Retail & E-commerce
Manufacturing
Government & Defense
Media & Entertainment
Others

CRM Software Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Salesforce.com (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Systems Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freshworks Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Convergys Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infor Solutions Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Sage Group Plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SYNNEX Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amdocs (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jive Software (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lithium (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nimble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pegasystems (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ramco Systems (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SugarCRM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Allegiance (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITC Infotech (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nearstream (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nextprinciples (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tracx (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments