全球卫生棉条市场规模、份额和成长分析：按产品类型、材料类型、原产地、属性、价格分布、销售管道和地区 - 行业预测，2024-2031

2022年全球卫生棉条市场规模为52.6亿美元，从2023年的55.7亿美元增至2031年的84.6亿美元，在预测期内（2024-2031年）预计复合年增长率为5.3。

全球卫生棉条市场是女性用卫生用品产业的重要组成部分，受消费者偏好变化、技术进步以及对女性健康日益关注的影响，正在经历显着的成长和转型。专为月经管理而设计的卫生棉条为使用者提供了便利和自由裁量权。最近出现了一个值得注意的趋势：随着消费者越来越关注合成材料、化学品及其对环境的影响，有机和天然卫生棉条的需求正在上升。这一转变导致製造商使用有机棉和生物分解性材料生产卫生棉条，开拓了环保消费者的细分市场。此外，创新还增强了产品供应，引入了可更顺畅插入的施用器以及可提高舒适度和防漏性能的吸湿排汗等新功能。文化变革，例如消除月经污名化和人们越来越接受讨论月经健康，也正在影响市场趋势，促使製造商满足包括跨性别者在内的各种需求。展望未来，在消费者对更安全、更永续和更可客製化产品的需求的推动下，全球卫生棉条市场预计将继续发展。製造商可能会优先考虑创新并利用先进的材料和技术来提高性能和用户满意度。预计美国卫生棉条的全球市场将呈现持续成长的轨迹，并且随着社会对月经的态度不断变化，该行业处于有利地位，可以塑造女性用卫生产品的未来。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 供应链分析
• 原料分析
• 价值链分析
• PESTEL分析
• 监管环境
• 生产与消费统计
• 贸易分析
• 专利分析

全球卫生棉条市场：依产品类型

• 市场概况
• 施用器棉条
• 非施用器棉条

全球卫生棉条市场：依材料类型

• 市场概况
• 棉布
• 人造丝
• 混合

全球卫生棉条市场：依产地分类

• 市场概况
• 有机的
• 传统的

全球卫生棉条市场：本质

• 市场概况
• 有香味
• 无香味

全球卫生棉条市场：依价格分布范围划分

• 市场概况
• 低的
• 中等的
• 高的

全球卫生棉条市场：依销售管道划分

• 市场概况
• 批发商/经销商
• 超级市场/大卖场
• 专卖店
• 药局/药局
• 网路零售商
• 其他的

全球卫生棉条市场规模：依地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Bodywise Ltd（UK）
• Corman SpA（Italy）
• Lil-Lets UK Limited（UK）
• Procter & Gamble Co（US）
• Kimberly-Clark Corporation（US）
• Edgewell Personal Care Company（US）
• Unicharm Corporation（Japan）
• Johnson & Johnson Inc.（US）
• Cora（US）
• First Quality Enterprises Inc.（US）
• Johnson & Johnson Pvt. Ltd.（India）
• Lil-lets Group Ltd（UK）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
• Cotton High Tech SL（Spain）
• TZMO SA（Poland）
• Libra（Australia）
• MOXIE（Australia）
• Natracare（UK）
• Playtex（US）
• Rossmann（Germany）
• Tempo（Germany）

Global Tampon Market size was valued at USD 5.26 billion in 2022 and is poised to grow from USD 5.57 billion in 2023 to USD 8.46 billion by 2031, growing at a CAGR of 5.3% in the forecast period (2024-2031).

The global tampon market, an essential component of the feminine hygiene industry, has been undergoing significant growth and transformation, influenced by changing consumer preferences, technological advancements, and a heightened focus on women's health. Tampons, designed for menstrual flow management, provide users with convenience and discretion. Recently, a notable trend has emerged: the increasing demand for organic and natural tampons, as consumers express concerns over synthetic materials, chemicals, and environmental impacts. This shift has prompted manufacturers to create tampons from organic cotton and biodegradable materials, tapping into the eco-friendly consumer segment. Additionally, technological innovations have enhanced product offerings, with the introduction of applicators that facilitate smoother insertion and new features like moisture-wicking properties that improve comfort and leakage protection. Cultural shifts, including the destigmatization of menstruation and greater acceptance of discussing menstrual health, have also influenced market dynamics, leading manufacturers to cater to diverse needs, including those of transgender individuals. Moving forward, the tampon market is expected to keep evolving, driven by consumer demand for safer, sustainable, and customizable products. Manufacturers are likely to prioritize innovation, leveraging advanced materials and technology to boost performance and user satisfaction. With a sustained growth trajectory projected for the U.S. tampon market, the industry is well-positioned to shape the future of feminine hygiene products as societal attitudes toward menstruation continue to transform.

Top-down and bottom-up approaches were used to estimate and validate the size of the global tampon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global tampon Market Segmental Analysis

Global Tampon Market is segmented on the product type, material type, source, nature, price range, sales channel, and region. By product type, market is segmented into Applicator Tampon, and Non-Applicator Tampon. By material type, market is segmented into Cotton, Rayon, and Blended. By source, market is segmented into Organic, and Conventional. By nature, market is segmented into Scented, and Unscented. By price range, market is segmented into Economy, Mid-Range, and Premium. By sales channel, market is segmented into Wholesalers and Distributors, Supermarket/Hypermarkets, Specialty Stores, Pharmacy / Drug Stores, Online Retailers, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the global tampon Market

Increased awareness and education surrounding menstrual hygiene and women's health are pivotal market drivers for the global tampon market. Initiatives aimed at enhancing menstrual health literacy, coupled with widespread campaigns, have successfully broken longstanding taboos associated with menstruation. This paradigm shift encourages women globally to embrace modern menstrual hygiene products, particularly tampons, as convenient, discreet, and hygienic options. The growing visibility of these discussions in various media channels further normalizes the use of tampons, ultimately enabling higher adoption rates. As more women recognize the health benefits and lifestyle advantages of tampons, demand continues to surge, significantly impacting market growth dynamics.

Restraints in the global tampon Market

One significant market restraint for the global tampon market is the prevalence of traditional beliefs and cultural norms surrounding menstrual hygiene in various societies. In some regions, longstanding taboos and misconceptions associated with the use of tampons-such as fears about safety, potential health risks, and appropriateness-cultivate resistance to adopting these products. This reluctance can hinder the growth and penetration of tampon products in specific markets, where alternative menstrual hygiene products like pads or natural methods remain preferred due to deep-seated cultural practices. Consequently, manufacturers may struggle to educate and influence consumer behavior, stifling overall market expansion.

Market Trends of the global tampon Market

The global tampon market is experiencing a notable shift towards sustainability, driven by rising consumer awareness and demand for eco-friendly products. As more individuals prioritize environmental impact in their purchasing decisions, brands are innovating by developing tampons that utilize organic, biodegradable materials and eliminate synthetic chemicals and plastics. This trend reflects a broader societal movement towards green consumerism, with companies actively responding by enhancing product transparency and adopting sustainable practices. As a result, the market is witnessing increased competition among brands to offer environmentally conscious tampon options, signaling a significant transformation in consumer preferences and industry standards.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Supply Chain Analysis
• Raw Material Analysis
• Value Chain Analysis
• PESTEL Analysis
• Regulatory Landscape
• Production and Consumption Statistics
• Trade Analysis
• Patent Analysis

Tampon Market, By Product Type

• Market Overview
• Applicator Tampon
• Non-Applicator Tampon

Tampon Market, By Material Type

• Market Overview
• Cotton
• Rayon
• Blended

Tampon Market, By Source

• Market Overview
• Organic
• Conventional

Tampon Market, By Nature

• Market Overview
• Scented
• Unscented

Tampon Market, By Price Range

• Market Overview
• Economy
• Mid-Range
• Premium

Tampon Market, By Sales Channel

• Market Overview
• Wholesalers and Distributors
• Supermarket/Hypermarkets
• Specialty Stores
• Pharmacy / Drug Stores
• Online Retailers
• Others

Tampon Market Size by Region

• Market Overview
• North America
  • US
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Bodywise Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corman SpA (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lil-Lets UK Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lil-lets Group Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cotton High Tech S.L. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Libra (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MOXIE (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playtex (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rossmann (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tempo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments