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市场调查报告书
商品编码
1361636

卫生棉条市场 - 2018-2028F 全球产业规模、份额、趋势、机会和预测，按材料类型、产品类型、使用类型、销售管道、地区、竞争预测和机会细分

Tampons Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Material Type, By Product Type, By Usage Type, By Sales Channel, By Region, By Competition Forecast & Opportunities
出版日期: | 出版商: TechSci Research | 英文 190 Pages | 商品交期: 2-3个工作天内

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简介目录

2022 年，全球卫生棉条市场估值达到 40.2 亿美元，预计在预测期内将大幅成长，预计到 2028 年复合年增长率 (CAGR) 为 6.1%。卫生棉条市场是一个充满活力且关键的细分市场。它为女性提供了管理经期卫生的谨慎且便捷的解决方案。卫生棉条广泛受到不同年龄和生活方式的女性的欢迎，在月经期间提供舒适感和防漏保护。全球卫生棉条市场规模庞大且不断扩大。它包含多种卫生棉条产品，可满足不同的吸收性需求、尺寸和使用者偏好。市场上包括带或不带涂抹器的卫生棉条，这些卫生棉条由多种材料製成，专为月经週期的各个阶段而设计。

卫生棉条市场的消费格局多种多样，反映了全球女性的独特需求和生活方式。虽然有些消费者喜欢带有涂抹器的卫生棉条，因为它们易于插入，但其他消费者则出于环境考虑而选择不带有涂抹器的卫生棉条。对有机和天然卫生棉条以及由永续材料製成的卫生棉条的需求也在增加。

市场概况
预测期 2024-2028
2022 年市场规模 40.2亿美元
2028 年市场规模 56.1亿美元
2023-2028 年复合年增长率 6.1%
成长最快的细分市场 棉布
最大的市场 北美洲

改变社会文化观念和意识：

影响全球卫生棉条市场的一个重要驱动因素是围绕着经期卫生不断变化的社会文化观念。随着时间的推移，人们已经开始转向消除对月经的污名并促进有关女性健康的坦诚对话。这种文化转变提高了人们对适当经期卫生习惯重要性的认识。随着世界各地的社会逐渐变得更具包容性和前瞻性，有关月经健康的讨论势头强劲。各国政府、非政府组织和倡导团体正在共同努力消除与月经有关的禁忌和误解。这种变化导致人们对月经卫生用品（包括卫生棉条）的接受度和使用率提高。

技术创新与产品进步：

卫生棉条市场见证了显着的技术进步和创新产品的推出，满足了当代消费者对舒适、便利和永续性的需求。製造商推出了各种具有增强功能的卫生棉条，例如涂抹器、各种吸收水平以及有机或环保材料。此外，生物技术和智慧材料的整合为诸如旨在检测异常月经模式或潜在健康问题的卫生棉条等创新铺平了道路。这些技术进步不仅提升了用户体验，而且透过吸引精通科技的消费者，有助于卫生棉条市场的整体扩张。

女性劳动力的成长与生活方式的变化：

不断扩大的女性劳动力和不断变化的生活方式在推动全球卫生棉条市场方面发挥了关键作用。随着越来越多的女性开始职业生涯并从事各种活动，对舒适、谨慎的经期卫生解决方案的需求激增。卫生棉条提供一定程度的便利性和移动性，与当代女性充满活力和忙碌的生活方式完美契合。此外，都市化和家庭结构的改变导致家庭规模缩小，妇女的独立性增强。这种趋势已经转化为对卫生棉条的偏好，而卫生棉条为管理经期卫生提供了不显眼且便携式的替代品。随着女性的生活更加充满活力，对可靠、简单的经期产品的需求变得更加明显，从而刺激了对卫生棉条的需求。

主要市场挑战

耻辱与禁忌：

卫生棉条市场面临的显着挑战之一是与月经相关的挥之不去的耻辱和禁忌。在不同的文化和社会中，月经仍然是一个秘密和沈默的话题。在坦诚讨论女性卫生产品时，缺乏开放的话语可能会产生错误讯息、误解和普遍的不安。这种耻辱可能会阻碍某些女性将卫生棉条视为可行的选择，从而限制市场渗透并阻碍宣传活动。应对耻辱和禁忌的挑战需要全面的教育和提高认识倡议，以消除障碍，使有关月经的对话正常化，并倡导人们认识到月经健康是整体福祉的一个基本方面。为女性提供准确的资讯并消除误解可以在揭穿可能阻碍卫生棉条采用的负面联繫方面发挥至关重要的作用。

环境问题：

环境永续性已成为全球消费者和产业的重要关注点。卫生棉条市场也不例外。传统的卫生棉条通常由包括塑胶在内的合成材料混合製成，这会导致塑胶废物和环境退化。此外，卫生棉条的包装和处理也带来了环境挑战。随着消费者生态意识的增强，对环保替代品的需求不断增加，例如有机棉卫生棉条和可生物降解的选择。然而，生产和分发这些替代品可能更加复杂和昂贵，带来了与可近性和可负担性相关的挑战。品牌和製造商正在努力寻找提供永续解决方案和满足消费者期望之间的最佳平衡，同时确保产品在经济上可行。

产品安全与监管：

确保卫生棉条的安全性和有效性是最重要的问题。监管机构执行严格的标准，以确保卫生棉条符合品质和安全标准。然而，在全球市场上保持一致的合规性可能会出现挑战。中毒性休克症候群 (TSS) 是一种与卫生棉条使用相关的罕见但严重的疾病，它的报告强调了遵守安全指南的重要性。製造商必须分配资源用于研究、开发和详尽的测试，以生产在有效吸收性和减轻 TSS 或其他健康问题风险之间取得平衡的卫生棉条。此外，遵守不同国家和地区的不同监管标准可能会给寻求全球产品行销的製造商带来复杂性。

主要市场趋势

有机和永续卫生棉条的兴起：

全球卫生棉条市场最重要的趋势之一是对有机和永续选择的需求不断增长。当代消费者逐渐意识到他们的选择对环境的影响，而这种意识也延伸到了女性卫生产品。有机卫生棉条由有机棉等天然材料製成，是传统卫生棉条的替代品，传统卫生棉条通常包含合成纤维和化学物质。有机卫生棉条不含农药和合成添加剂，因此吸引了寻求符合其健康和保健价值观的产品的女性。此外，这些卫生棉条的可持续包装解决了环境问题。随着越来越多的消费者优先考虑环保替代品，各品牌纷纷推出有机和可生物降解的卫生棉条，从而为减少垃圾掩埋场和海洋中的废物做出贡献。

消除月经污名并赋权：

随着月经的讨论变得更加开放和全面，一场显着的文化转变正在发生。这一趋势正在挑战与月经相关的根深蒂固的禁忌，并使女性能够坦诚地谈论她们的月经经历。品牌越来越多地采用倡导身体积极性、自我接纳和赋权的讯息。这种叙事的演变鼓励女性对其经期产品做出明智的选择，从而导致对符合她们个人喜好和价值观的卫生棉条的更大需求。此外，旨在为边缘化社区提供方便且安全的经期产品的倡议正在获得关注，从而促进了一种更公平和包容的女性卫生方法。

产品供应多元化：

市场已提供多样化的产品，以满足广泛的消费者喜好。卫生棉条现在有各种尺寸、吸水性等级和涂抹器选项，可满足个人舒适度和月经流量的要求。这种多元化承认了每位女性经历的个性，并承认一刀切的策略已不再足够。

健康与健康焦点：

越来越多的消费者寻求不仅能提供洩漏保护而且能优先考虑整体阴道健康的卫生棉条。各品牌在卫生棉条中加入天然纤维、芦荟和益生菌等成分，以提高舒适度并减少刺激。

细分市场洞察

产品类型见解：

在预测期内，长方形/方形卫生棉在全球卫生棉条市场中占据重要份额。卫生棉条市场涵盖各种类型的卫生棉条，包括各种形状，如矩形/方形垫和传统的圆柱形卫生棉条。然而，值得注意的是，矩形/正方形护垫通常与卫生棉或护垫相关。这些垫用于月经保护，但与卫生棉条不同。与卫生棉条不同，卫生棉条是圆柱形并插入阴道管以吸收经液，卫生棉或护垫是扁平的、长方形或正方形的。它们设计为穿在内衣内。虽然这两种产品的用途相似，但用途不同。

销售通路洞察：

与其他各种消费品市场类似，全球卫生棉条市场一直在经历向线上分销管道的明显转变。电子商务平台的崛起和数位技术的进步导致许多行业的线上销售大幅增长，包括卫生棉条等个人护理产品。消费者越来越多地选择网上购物的便利性，因为网上购物提供了更广泛的选择、谨慎的交付以及轻鬆比较产品和价格的能力。顾客现在可以在舒适的家中购买卫生棉条，无需前往实体店。这对于被视为个人且有时敏感的产品特别有吸引力。线上平台让零售商展示更广泛的卫生棉条品牌、尺寸和类型，为消费者提供比实体店更多的选择。某些顾客喜欢谨慎购买卫生棉条等个人护理产品，而在线购物则有助于这一点。线上平台使客户能够存取全面的产品资讯、评论和评级，帮助他们做出明智的决策。製造商可以透过线上分销覆盖更广泛的全球受众，从而有可能超越地理限制扩大其市场份额。线上管道可实现精准行销活动，帮助品牌有效触及目标受众。许多线上平台提供订阅服务，使客户能够定期收到卫生棉条发货，而无需重复订购。

区域洞察

北美地区在全球卫生棉条市场中占有重要且有影响力的份额，对该行业的动态和成长轨迹产生重大影响。这一突出地位是由多种因素支撑的，这些因素突显了该地区强大的消费者基础、不断变化的偏好以及对女性健康和福祉的重视。北美非常重视健康和保健，包括女性卫生。该地区民众敏锐地意识到经期健康和卫生的重要性，推动了对卫生棉条等有效、方便的经期卫生产品的需求。关于月经的公开对话的文化转变正在北美扎根。关于经期、经期卫生和女性健康的讨论越来越不再受到歧视，从而提高了人们对包括卫生棉条在内的各种经期卫生产品的认识和接受度。北美消费者重视便利性，更倾向于采用符合他们快节奏生活方式的产品。卫生棉条为经期卫生提供了一种独立且便携式的解决方案，使其成为寻求轻鬆解决方案的女性的首选。北美是技术创新的中心，这点也反映在卫生棉条市场。将技术融入卫生棉条产品，例如具有湿度感测器或吸水性指示器的智慧卫生棉条，引起了该地区精通技术的人群的共鸣。

主要市场参与者

  • 第一品质企业有限公司
  • 博迪威有限公司
  • 瑞典纤维素公司
  • 宝洁公司
  • Edgewell个人护理公司
  • Lil-Lets 英国有限公司
  • 金佰利克拉克公司
  • 尤妮佳公司
  • 强生公司
  • 科尔曼公司

报告范围：

在本报告中，除了以下详细介绍的产业趋势外，全球卫生棉条市场还分为以下几类：

  • 全球卫生棉条市场，依材料类型：

棉布

人造丝

混合

  • 全球卫生棉条市场，依产品类型：

径向缠绕垫片

长方形/方形垫

  • 全球卫生棉条市场，依使用类型：

数位/无涂抹器

涂抹器

  • 全球卫生棉条市场，依销售管道划分：

超市/大卖场

百货公司

药局和药局

在线的

其他的

  • 全球卫生棉条市场（按地区）：

北美洲

  • 美国
  • 加拿大
  • 墨西哥

亚太

  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

欧洲

  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

南美洲

  • 巴西
  • 阿根廷
  • 哥伦比亚

中东和非洲

  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

竞争格局

公司概况：全球卫生棉条市场主要公司的详细分析。

可用的客製化：

全球卫生棉条市场报告根据给定的市场资料，技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 产品概述
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：客户之声分析

  • 品牌意识
  • 影响购买决策的因素
  • 购买后面临的挑战

第 5 章：全球卫生棉条市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依材料类型市占率分析（棉、人造丝和混纺）
    • 依产品类型市占率分析（径向缠绕垫片和长方形/方形垫）
    • 按使用类型市场份额分析（数位/无涂抹器和涂抹器）
    • 依销售通路市场占有率分析（超市/大卖场、百货公司、药局和药局、线上等）
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球卫生棉条市场测绘与机会评估
    • 按材料类型映射和机会评估
    • 按产品类型映射和机会评估
    • 按使用类型映射和机会评估
    • 透过销售管道映射和机会评估
    • 透过区域市场测绘和机会评估

第 6 章：北美卫生棉条市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依材料类型市占率分析
    • 依产品类型市占率分析
    • 依使用类型市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 7 章：欧洲卫生棉条市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依材料类型市占率分析
    • 依产品类型市占率分析
    • 依使用类型市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 8 章：亚太地区卫生棉条市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依材料类型市占率分析
    • 依产品类型市占率分析
    • 依使用类型市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 9 章：中东和非洲卫生棉条市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依材料类型市占率分析
    • 依产品类型市占率分析
    • 依使用类型市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 10 章：南美洲卫生棉条市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依材料类型市占率分析
    • 依产品类型市占率分析
    • 依使用类型市占率分析
    • 按销售通路市场占有率分析
    • 按国家市占率分析

第 11 章：市场动态

  • 司机
  • 挑战

第 12 章：COVID-19 对全球卫生棉条市场的影响

  • 影响评估模型
    • 受影响的关键领域
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第 14 章：波特的五力模型

  • 竞争竞争
  • 买家的议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：SWOT 分析

  • 优势
  • 弱点
  • 机会
  • 威胁

第16章：竞争格局

  • 公司简介
    • First Quality Enterprises Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Bodywise Ltd
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • SvenskaCellulosa AB
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Procter and Gamble Co.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Edgewell Personal Care Company
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Lil-Lets UK Limited
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Kimberly-Clark Corporation
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Unicharm Corporation
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Johnson & Johnson Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • CormanSpA
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 17 章：策略建议/行动计划

  • 重点关注领域
  • 目标材料类型
  • 目标销售通路

第 18 章：关于我们与免责声明

简介目录
Product Code: 3503

The Global Tampons Market achieved a valuation of USD 4.02 billion in 2022 and is expected to experience substantial growth in the forecast period, boasting a projected Compound Annual Growth Rate (CAGR) of 6.1% through 2028. Situated within the feminine hygiene industry, the Global Tampons Market is a dynamic and pivotal segment. It provides women with a discreet and convenient solution for managing menstrual hygiene. Tampons are widely embraced by women of various ages and lifestyles, offering comfort and leakage protection during menstruation. The global market for tampons is substantial and continuously expanding. It encompasses a diverse array of tampon products catering to differing absorbency needs, sizes, and user preferences. The market encompasses tampons with and without applicators, crafted from a range of materials and designed for various stages of the menstrual cycle.

The consumer landscape within the tampons market is diverse, mirroring the unique requirements and lifestyles of women across the globe. While some consumers favor tampons with applicators for the ease of insertion they provide, others opt for non-applicator tampons due to environmental considerations. The demand for organic and natural tampons, as well as those crafted from sustainable materials, is also on the rise.

Key Market Drivers

Market Overview
Forecast Period2024-2028
Market Size 2022USD 4.02 Billion
Market Size 2028USD 5.61 Billion
CAGR 2023-20286.1%
Fastest Growing SegmentCotton
Largest MarketNorth America

Changing Socio-Cultural Perceptions and Awareness:

A significant driver influencing the global tampons market is the evolving socio-cultural perception surrounding menstrual hygiene. With time, there has been a shift towards destigmatizing menstruation and promoting candid conversations about women's health. This cultural shift has brought about increased awareness regarding the importance of proper menstrual hygiene practices. As societies worldwide become progressively more inclusive and forward-thinking, discussions concerning menstrual health have gained momentum. Governments, NGOs, and advocacy groups are working collectively to dispel taboos and misconceptions linked to menstruation. This changing landscape has resulted in higher acceptance and utilization of menstrual hygiene products, including tampons.

Technological Innovations and Product Advancements:

The tampons market has witnessed notable technological advancements and innovative product introductions that cater to the contemporary demands of consumers for comfort, convenience, and sustainability. Manufacturers have introduced a variety of tampons boasting enhanced features such as applicators, various absorbency levels, and organic or eco-friendly materials. Moreover, the integration of biotechnology and smart materials has paved the way for innovations such as tampons designed to detect abnormal menstrual patterns or potential health issues. These technological strides not only elevate the user experience but also contribute to the overall expansion of the tampons market by appealing to tech-savvy consumers.

Growing Female Workforce and Lifestyle Changes:

The expanding female workforce and evolving lifestyles have played a pivotal role in driving the global tampons market. As more women embark on careers and engage in diverse activities, the demand for comfortable and discreet menstrual hygiene solutions has surged. Tampons offer a level of convenience and mobility that harmonizes well with the dynamic and hectic lifestyles of contemporary women. Additionally, urbanization and shifts in family structures have led to smaller households and amplified independence among women. This trend has translated into a preference for tampons, which provide inconspicuous and portable alternatives for managing menstrual hygiene. As women lead more dynamic lives, the need for reliable and straightforward menstrual products becomes more pronounced, thereby fueling the demand for tampons.

Key Market Challenges

Stigma and Taboos:

One of the notable challenges confronting the tampons market is the lingering stigma and taboos associated with menstruation. In various cultures and societies, menstruation remains a subject shrouded in secrecy and silence. This lack of open discourse can foster misinformation, misunderstandings, and general unease when discussing feminine hygiene products candidly. The stigma can discourage certain women from considering tampons as a viable option, curtailing market penetration and impeding awareness campaigns. Tackling the challenge of stigma and taboos necessitates comprehensive education and awareness initiatives to dismantle barriers, normalize conversations about menstruation, and advocate the understanding that menstrual health is a fundamental facet of overall well-being. Equipping women with accurate information and dispelling myths can play a crucial role in debunking negative associations that might hinder tampon adoption.

Environmental Concerns:

Environmental sustainability has risen as a significant concern for consumers and industries worldwide. The tampons market is no exception. Traditional tampons are often crafted from a blend of synthetic materials, including plastic, which can contribute to plastic waste and environmental degradation. Furthermore, the packaging and disposal of tampons also present environmental challenges. As consumers grow more eco-conscious, there is an increasing demand for environmentally friendly alternatives, such as organic cotton tampons and biodegradable options. However, producing and distributing these alternatives can be more intricate and costly, posing challenges related to accessibility and affordability. Brands and manufacturers are grappling with finding the optimal equilibrium between offering sustainable solutions and addressing consumer expectations, all while ensuring that products remain economically viable.

Product Safety and Regulation:

Ensuring the safety and effectiveness of tampons is of paramount concern. Regulatory bodies enforce stringent standards to ensure that tampons meet quality and safety criteria. However, challenges can emerge in maintaining consistent compliance across the global market. Reports of toxic shock syndrome (TSS), a rare but severe condition linked to tampon usage, underscore the significance of adhering to safety guidelines. Manufacturers must allocate resources towards research, development, and exhaustive testing to produce tampons that strike a balance between efficient absorbency and mitigating the risk of TSS or other health concerns. Furthermore, adhering to diverse regulatory standards across different countries and regions can introduce complexities for manufacturers seeking global product marketing.

Key Market Trends

Rise of Organic and Sustainable Tampons:

One of the most substantial trends within the global tampons market is the increasing demand for organic and sustainable options. Contemporary consumers are progressively mindful of the environmental repercussions of their choices, and this consciousness extends to feminine hygiene products. Organic tampons, fashioned from natural materials like organic cotton, offer an alternative to conventional tampons, which often encompass synthetic fibers and chemicals. Organic tampons are devoid of pesticides and synthetic additives, thus appealing to women seeking products aligned with their health and wellness values. Moreover, the sustainable packaging of these tampons addresses environmental apprehensions. As more consumers prioritize eco-friendly alternatives, brands are responding by offering organic and biodegradable tampons, thereby contributing to the reduction of waste in landfills and oceans.

Destigmatizing Menstruation and Empowerment:

A notable cultural shift is underway as conversations about menstruation grow more open and comprehensive. This trend is challenging entrenched taboos associated with menstruation and empowering women to converse candidly about their menstrual experiences. Brands are increasingly adopting messaging that champions body positivity, self-acceptance, and empowerment. This evolution in narrative encourages women to make well-informed choices about their menstrual products, resulting in greater demand for tampons that align with their personal preferences and values. Additionally, initiatives geared towards providing accessible and safe menstrual products for marginalized communities are gaining traction, fostering a more equitable and inclusive approach to feminine hygiene.

Diversification of Product Offerings:

The market has diversified its array of product offerings to accommodate a wide spectrum of consumer preferences. Tampons are now available in various sizes, absorbency levels, and applicator options, catering to individual comfort and menstrual flow requirements. This diversification acknowledges the individuality of each woman's experience and acknowledges that a one-size-fits-all strategy is no longer sufficient.

Wellness and Health Focus:

Increasingly, consumers are seeking tampons that not only offer leakage protection but also prioritize overall vaginal health. Brands are incorporating ingredients such as natural fibers, aloe vera, and probiotics in their tampons to enhance comfort and minimize irritation.

Segmental Insights

Product Type Insights:

During the forecast period, Rectangular/Square Pads occupy a significant share in the global tampons market. The tampons market encompasses various types of tampons, encompassing diverse shapes like rectangular/square pads and traditional cylindrical tampons. It's noteworthy, however, that rectangular/square pads are typically associated with sanitary napkins or pads. These pads are used for menstrual protection but are distinct from tampons. Unlike tampons, which are cylindrical and inserted into the vaginal canal to absorb menstrual fluid, sanitary napkins or pads are flat and rectangular or square in shape. They are designed to be worn within underwear. While these two products serve similar purposes, they are used differently.

Sales Channel Insights:

Similar to various other consumer goods markets, the global tampons market has been experiencing a discernible shift towards online distribution channels. The ascendancy of e-commerce platforms and the progression of digital technologies have led to a substantial uptick in online sales across numerous industries, including personal care products like tampons. Consumers increasingly opt for the convenience of online shopping, which affords a broader range of options, discreet delivery, and the capability to effortlessly compare products and prices. Customers are now able to purchase tampons from the comfort of their homes, eliminating the necessity of visiting physical stores. This holds particular appeal for a product considered personal and sometimes sensitive. Online platforms permit retailers to showcase a wider assortment of tampon brands, sizes, and types, granting consumers more options than they might encounter in brick-and-mortar outlets. Certain customers prefer procuring personal care products such as tampons discreetly, and online shopping facilitates this. Online platforms empower customers to access comprehensive product information, reviews, and ratings, aiding them in making well-informed decisions. Manufacturers can reach a broader global audience via online distribution, potentially expanding their market share beyond geographical constraints. Online channels enable precise marketing campaigns, assisting brands in effectively reaching their intended audience. Numerous online platforms offer subscription services, enabling customers to receive regular tampon shipments without the need for repeated ordering.

Regional Insights

The North America region commands a substantial and influential share in the Global Tampons Market, exerting significant influence on the industry's dynamics and growth trajectory. This prominence is underpinned by a multitude of factors highlighting the region's robust consumer base, shifting preferences, and emphasis on women's health and well-being. North America places a strong emphasis on health and wellness, encompassing feminine hygiene. The region's populace is acutely aware of the importance of menstrual health and hygiene, driving the demand for effective and convenient menstrual hygiene products such as tampons. A cultural shift toward open dialogues about menstruation is taking root in North America. Discussions concerning periods, menstrual hygiene, and women's health are becoming less stigmatized, leading to heightened awareness and acceptance of various menstrual hygiene products, including tampons. Consumers in North America value convenience and are more inclined to adopt products that align with their fast-paced lifestyles. Tampons provide a discrete and portable solution for menstrual hygiene, rendering them a favored choice for women seeking effortless solutions. North America serves as a hub for technological innovations, a facet that is reflected in the tampons market as well. The integration of technology into tampon products, such as smart tampons featuring moisture sensors or absorbency indicators, resonates with the tech-savvy demographic of the region.

Key Market Players

  • First Quality Enterprises Inc.
  • Bodywise Ltd
  • SvenskaCellulosa AB
  • Procter and Gamble Co.
  • Edgewell Personal Care Company
  • Lil-Lets UK Limited
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Johnson & Johnson Inc.
  • CormanSpA

Report Scope:

In this report, the global tampons market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Global Tampons Market, By Material Type:

Cotton

Rayon

Blended

  • Global Tampons Market, By Product Type:

Radially Wound Pledget

Rectangular/Square Pad

  • Global Tampons Market, By Usage Type:

Digital/No Applicator

Applicator

  • Global Tampons Market, By Sales Channel:

Supermarkets/Hypermarkets

Departmental Stores

Pharmacy & Drug Stores

Online

Others

  • Global Tampons Market, By Region:

North America

  • United States
  • Canada
  • Mexico

Asia-Pacific

  • China
  • India
  • Japan
  • South Korea
  • Australia

Europe

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain

South America

  • Brazil
  • Argentina
  • Colombia

Middle East & Africa

  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tampons Market.

Available Customizations:

Global Tampons Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Challenged Faced Post Purchase

5. Global Tampons Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material Type Market Share Analysis (Cotton, Rayon, and Blended)
    • 5.2.2. By Product Type Market Share Analysis (Radially Wound Pledget and Rectangular/Square Pad)
    • 5.2.3. By Usage Type Market Share Analysis (Digital/No Applicator and Applicator)
    • 5.2.4. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Departmental Stores, Pharmacy & Drug Stores, Online, and Others)
    • 5.2.5. By Regional Market Share Analysis
      • 5.2.5.1. North America Market Share Analysis
      • 5.2.5.2. South America Market Share Analysis
      • 5.2.5.3. Middle East & Africa Market Share Analysis
      • 5.2.5.4. Europe Market Share Analysis
      • 5.2.5.5. Asia-Pacific Market Share Analysis
    • 5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Tampons Market Mapping & Opportunity Assessment
    • 5.3.1. By Material Type Mapping & Opportunity Assessment
    • 5.3.2. By Product Type Mapping & Opportunity Assessment
    • 5.3.3. By Usage Type Mapping & Opportunity Assessment
    • 5.3.4. By Sales Channel Mapping & Opportunity Assessment
    • 5.3.5. By Regional Market Mapping & Opportunity Assessment

6. North America Tampons Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material Type Market Share Analysis
    • 6.2.2. By Product Type Market Share Analysis
    • 6.2.3. By Usage Type Market Share Analysis
    • 6.2.4. By Sales Channel Market Share Analysis
    • 6.2.5. By Country Market Share Analysis
      • 6.2.5.1. United States Tampons Market Outlook
        • 6.2.5.1.1. Market Size & Forecast
        • 6.2.5.1.1.1. By Value
        • 6.2.5.1.2. Market Share & Forecast
        • 6.2.5.1.2.1. By Material Type Market Share Analysis
        • 6.2.5.1.2.2. By Product Type Market Share Analysis
        • 6.2.5.1.2.3. By Usage Type Market Share Analysis
        • 6.2.5.1.2.4. By Sales Channel Market Share Analysis
      • 6.2.5.2. Canada Tampons Market Outlook
        • 6.2.5.2.1. Market Size & Forecast
        • 6.2.5.2.1.1. By Value
        • 6.2.5.2.2. Market Share & Forecast
        • 6.2.5.2.2.1. By Material Type Market Share Analysis
        • 6.2.5.2.2.2. By Product Type Market Share Analysis
        • 6.2.5.2.2.3. By Usage Type Market Share Analysis
        • 6.2.5.2.2.4. By Sales Channel Market Share Analysis
      • 6.2.5.3. Mexico Tampons Market Outlook
        • 6.2.5.3.1. Market Size & Forecast
        • 6.2.5.3.1.1. By Value
        • 6.2.5.3.2. Market Share & Forecast
        • 6.2.5.3.2.1. By Material Type Market Share Analysis
        • 6.2.5.3.2.2. By Product Type Market Share Analysis
        • 6.2.5.3.2.3. By Usage Type Market Share Analysis
        • 6.2.5.3.2.4. By Sales Channel Market Share Analysis

7. Europe Tampons Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material Type Market Share Analysis
    • 7.2.2. By Product Type Market Share Analysis
    • 7.2.3. By Usage Type Market Share Analysis
    • 7.2.4. By Sales Channel Market Share Analysis
    • 7.2.5. By Country Market Share Analysis
      • 7.2.5.1. France Tampons Market Outlook
        • 7.2.5.1.1. Market Size & Forecast
        • 7.2.5.1.1.1. By Value
        • 7.2.5.1.2. Market Share & Forecast
        • 7.2.5.1.2.1. By Material Type Market Share Analysis
        • 7.2.5.1.2.2. By Product Type Market Share Analysis
        • 7.2.5.1.2.3. By Usage Type Market Share Analysis
        • 7.2.5.1.2.4. By Sales Channel Market Share Analysis
      • 7.2.5.2. Germany Tampons Market Outlook
        • 7.2.5.2.1. Market Size & Forecast
        • 7.2.5.2.1.1. By Value
        • 7.2.5.2.2. Market Share & Forecast
        • 7.2.5.2.2.1. By Material Type Market Share Analysis
        • 7.2.5.2.2.2. By Product Type Market Share Analysis
        • 7.2.5.2.2.3. By Usage Type Market Share Analysis
        • 7.2.5.2.2.4. By Sales Channel Market Share Analysis
      • 7.2.5.3. Spain Tampons Market Outlook
        • 7.2.5.3.1. Market Size & Forecast
        • 7.2.5.3.1.1. By Value
        • 7.2.5.3.2. Market Share & Forecast
        • 7.2.5.3.2.1. By Material Type Market Share Analysis
        • 7.2.5.3.2.2. By Product Type Market Share Analysis
        • 7.2.5.3.2.3. By Usage Type Market Share Analysis
        • 7.2.5.3.2.4. By Sales Channel Market Share Analysis
      • 7.2.5.4. Italy Tampons Market Outlook
        • 7.2.5.4.1. Market Size & Forecast
        • 7.2.5.4.1.1. By Value
        • 7.2.5.4.2. Market Share & Forecast
        • 7.2.5.4.2.1. By Material Type Market Share Analysis
        • 7.2.5.4.2.2. By Product Type Market Share Analysis
        • 7.2.5.4.2.3. By Usage Type Market Share Analysis
        • 7.2.5.4.2.4. By Sales Channel Market Share Analysis
      • 7.2.5.5. United Kingdom Tampons Market Outlook
        • 7.2.5.5.1. Market Size & Forecast
        • 7.2.5.5.1.1. By Value
        • 7.2.5.5.2. Market Share & Forecast
        • 7.2.5.5.2.1. By Material Type Market Share Analysis
        • 7.2.5.5.2.2. By Product Type Market Share Analysis
        • 7.2.5.5.2.3. By Usage Type Market Share Analysis
        • 7.2.5.5.2.4. By Sales Channel Market Share Analysis

8. Asia-Pacific Tampons Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material Type Market Share Analysis
    • 8.2.2. By Product Type Market Share Analysis
    • 8.2.3. By Usage Type Market Share Analysis
    • 8.2.4. By Sales Channel Market Share Analysis
    • 8.2.5. By Country Market Share Analysis
      • 8.2.5.1. China Tampons Market Outlook
        • 8.2.5.1.1. Market Size & Forecast
        • 8.2.5.1.1.1. By Value
        • 8.2.5.1.2. Market Share & Forecast
        • 8.2.5.1.2.1. By Material Type Market Share Analysis
        • 8.2.5.1.2.2. By Product Type Market Share Analysis
        • 8.2.5.1.2.3. By Usage Type Market Share Analysis
        • 8.2.5.1.2.4. By Sales Channel Market Share Analysis
      • 8.2.5.2. Japan Tampons Market Outlook
        • 8.2.5.2.1. Market Size & Forecast
        • 8.2.5.2.1.1. By Value
        • 8.2.5.2.2. Market Share & Forecast
        • 8.2.5.2.2.1. By Material Type Market Share Analysis
        • 8.2.5.2.2.2. By Product Type Market Share Analysis
        • 8.2.5.2.2.3. By Usage Type Market Share Analysis
        • 8.2.5.2.2.4. By Sales Channel Market Share Analysis
      • 8.2.5.3. India Tampons Market Outlook
        • 8.2.5.3.1. Market Size & Forecast
        • 8.2.5.3.1.1. By Value
        • 8.2.5.3.2. Market Share & Forecast
        • 8.2.5.3.2.1. By Material Type Market Share Analysis
        • 8.2.5.3.2.2. By Product Type Market Share Analysis
        • 8.2.5.3.2.3. By Usage Type Market Share Analysis
        • 8.2.5.3.2.4. By Sales Channel Market Share Analysis
      • 8.2.5.4. Australia Tampons Market Outlook
        • 8.2.5.4.1. Market Size & Forecast
        • 8.2.5.4.1.1. By Value
        • 8.2.5.4.2. Market Share & Forecast
        • 8.2.5.4.2.1. By Material Type Market Share Analysis
        • 8.2.5.4.2.2. By Product Type Market Share Analysis
        • 8.2.5.4.2.3. By Usage Type Market Share Analysis
        • 8.2.5.4.2.4. By Sales Channel Market Share Analysis
      • 8.2.5.5. South Korea Tampons Market Outlook
        • 8.2.5.5.1. Market Size & Forecast
        • 8.2.5.5.1.1. By Value
        • 8.2.5.5.2. Market Share & Forecast
        • 8.2.5.5.2.1. By Material Type Market Share Analysis
        • 8.2.5.5.2.2. By Product Type Market Share Analysis
        • 8.2.5.5.2.3. By Usage Type Market Share Analysis
        • 8.2.5.5.2.4. By Sales Channel Market Share Analysis

9. Middle East & Africa Tampons Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material Type Market Share Analysis
    • 9.2.2. By Product Type Market Share Analysis
    • 9.2.3. By Usage Type Market Share Analysis
    • 9.2.4. By Sales Channel Market Share Analysis
    • 9.2.5. By Country Market Share Analysis
      • 9.2.5.1. South Africa Tampons Market Outlook
        • 9.2.5.1.1. Market Size & Forecast
        • 9.2.5.1.1.1. By Value
        • 9.2.5.1.2. Market Share & Forecast
        • 9.2.5.1.2.1. By Material Type Market Share Analysis
        • 9.2.5.1.2.2. By Product Type Market Share Analysis
        • 9.2.5.1.2.3. By Usage Type Market Share Analysis
        • 9.2.5.1.2.4. By Sales Channel Market Share Analysis
      • 9.2.5.2. Saudi Arabia Tampons Market Outlook
        • 9.2.5.2.1. Market Size & Forecast
        • 9.2.5.2.1.1. By Value
        • 9.2.5.2.2. Market Share & Forecast
        • 9.2.5.2.2.1. By Material Type Market Share Analysis
        • 9.2.5.2.2.2. By Product Type Market Share Analysis
        • 9.2.5.2.2.3. By Usage Type Market Share Analysis
        • 9.2.5.2.2.4. By Sales Channel Market Share Analysis
      • 9.2.5.3. UAE Tampons Market Outlook
        • 9.2.5.3.1. Market Size & Forecast
        • 9.2.5.3.1.1. By Value
        • 9.2.5.3.2. Market Share & Forecast
        • 9.2.5.3.2.1. By Material Type Market Share Analysis
        • 9.2.5.3.2.2. By Product Type Market Share Analysis
        • 9.2.5.3.2.3. By Usage Type Market Share Analysis
        • 9.2.5.3.2.4. By Sales Channel Market Share Analysis

10. South America Tampons Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material Type Market Share Analysis
    • 10.2.2. By Product Type Market Share Analysis
    • 10.2.3. By Usage Type Market Share Analysis
    • 10.2.4. By Sales Channel Market Share Analysis
    • 10.2.5. By Country Market Share Analysis
      • 10.2.5.1. Argentina Tampons Market Outlook
        • 10.2.5.1.1. Market Size & Forecast
        • 10.2.5.1.1.1. By Value
        • 10.2.5.1.2. Market Share & Forecast
        • 10.2.5.1.2.1. By Material Type Market Share Analysis
        • 10.2.5.1.2.2. By Product Type Market Share Analysis
        • 10.2.5.1.2.3. By Usage Type Market Share Analysis
        • 10.2.5.1.2.4. By Sales Channel Market Share Analysis
      • 10.2.5.2. Colombia Tampons Market Outlook
        • 10.2.5.2.1. Market Size & Forecast
        • 10.2.5.2.1.1. By Value
        • 10.2.5.2.2. Market Share & Forecast
        • 10.2.5.2.2.1. By Material Type Market Share Analysis
        • 10.2.5.2.2.2. By Product Type Market Share Analysis
        • 10.2.5.2.2.3. By Usage Type Market Share Analysis
        • 10.2.5.2.2.4. By Sales Channel Market Share Analysis
      • 10.2.5.3. Brazil Tampons Market Outlook
        • 10.2.5.3.1. Market Size & Forecast
        • 10.2.5.3.1.1. By Value
        • 10.2.5.3.2. Market Share & Forecast
        • 10.2.5.3.2.1. By Material Type Market Share Analysis
        • 10.2.5.3.2.2. By Product Type Market Share Analysis
        • 10.2.5.3.2.3. By Usage Type Market Share Analysis
        • 10.2.5.3.2.4. By Sales Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Tampons Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyers
  • 14.3. Bargaining Power of Suppliers
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. First Quality Enterprises Inc.
      • 16.1.1.1. Company Details
      • 16.1.1.2. Products
      • 16.1.1.3. Financials (As Per Availability)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. Bodywise Ltd
      • 16.1.2.1. Company Details
      • 16.1.2.2. Products
      • 16.1.2.3. Financials (As Per Availability)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. SvenskaCellulosa AB
      • 16.1.3.1. Company Details
      • 16.1.3.2. Products
      • 16.1.3.3. Financials (As Per Availability)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. Procter and Gamble Co.
      • 16.1.4.1. Company Details
      • 16.1.4.2. Products
      • 16.1.4.3. Financials (As Per Availability)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. Edgewell Personal Care Company
      • 16.1.5.1. Company Details
      • 16.1.5.2. Products
      • 16.1.5.3. Financials (As Per Availability)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. Lil-Lets UK Limited
      • 16.1.6.1. Company Details
      • 16.1.6.2. Products
      • 16.1.6.3. Financials (As Per Availability)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Kimberly-Clark Corporation
      • 16.1.7.1. Company Details
      • 16.1.7.2. Products
      • 16.1.7.3. Financials (As Per Availability)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Unicharm Corporation
      • 16.1.8.1. Company Details
      • 16.1.8.2. Products
      • 16.1.8.3. Financials (As Per Availability)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Johnson & Johnson Inc.
      • 16.1.9.1. Company Details
      • 16.1.9.2. Products
      • 16.1.9.3. Financials (As Per Availability)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. CormanSpA
      • 16.1.10.1. Company Details
      • 16.1.10.2. Products
      • 16.1.10.3. Financials (As Per Availability)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Material Type
  • 17.3. Target Sales Channel

18. About Us & Disclaimer