商业智慧软体市场规模、份额和成长分析：按 BI 技术、按功能、按部署模式、按组织规模、按最终用途、按地区 - 行业预测，2024-2031 年

全球商业智慧软体市场规模到2022年将达到248亿美元，预计将从2023年的262.5亿美元增至2031年的404.4亿美元，预计在预测期内（2024-2031年）将以复合年增长率增长。

在目前数位转型的情况下，89%的企业已经实施了数位化策略，其中巨量资料、行动技术和API嵌入式解决方案占其中的50-60%。随着电子商务的广泛采用，从小型企业到大型企业，各种规模的组织都可以利用电子商务和以资料为中心的经营模式来推动明智的策略决策并提高服务品质。随着企业越来越认识到资料主导分析的重要性，对基本商业智慧软体和工具的投资大幅增加，以推动全球商业智慧市场的成长并产生可观的收益。此外，预计美国商业智慧软体市场在未来几年将保持强劲的复合年增长率，这表明对这些技术的需求呈现强劲上升趋势。这些因素的整合凸显了企业营运方式的变革，资料和技术在製定现代商务策略和优化企业绩效方面发挥着至关重要的作用。这种数位化转变不仅提高了业务效率，还使企业能够更好地应对市场变化，使他们能够在竞争日益激烈的市场中取得成功。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 市场生态系统
• 专利分析
• PESTEL分析
• 监管环境
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 竞争程度

商业智慧软体市场：以 BI 技术划分

• 市场概况
• 云端商业智能
• 行动商业智能
• 社交商业智能

商业智慧软体市场：依功能分类

• 市场概况
• 商业管理
• 行销
• 销售
• 手术
• 金融
• HR
• 供应链

商业智慧软体市场：依部署模式

• 市场概况
• 本地
• 云

商业智慧软体市场：依组织规模

• 市场概况
• 大公司
• 小型企业

商业智慧软体市场：依最终用途分类

• 市场概况
• BFSI
• 製造业
• 卫生保健
• 零售
• 资讯科技/通讯
• 其他的

按地区分類的商业智慧软体市场规模

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• IBM Corporation
• Microsoft Corporation
• Salesforce, Inc.
• Oracle Corporation
• Sisense Ltd
• Yellowfin International Pty Ltd
• QlikTech International AB
• SAP SE
• Board International
• MicroStrategy Incorporated
• SAS Institute, Inc.
• Cloud Software Group（TIBCO Software Inc.）
• Information Builders Inc.
• Domo Inc.
• Hitachi（Pentaho）
• GoodData Corporation
• Alteryx Inc.
• Alphabet Inc.（Looker Data Sciences, Inc.）
• Zoho Corporation
• Permira（Informatica）
• Datorama

Global Business Intelligence Software Market size was valued at USD 24.80 billion in 2022 and is poised to grow from USD 26.25 billion in 2023 to USD 40.44 billion by 2031, growing at a CAGR of 5.51% during the forecast period (2024-2031).

In the current landscape of digital transformation, a staggering 89% of businesses have embraced digital strategies, with big data, mobile technology, and API-embedded solutions accounting for 50-60% of these initiatives. This widespread adoption is driving organizations of all sizes-small, medium, and large-to leverage e-commerce alongside data-centric business models, facilitating informed strategic decisions and enhancing service quality. As organizations increasingly recognize the importance of data-driven analytics, there has been a marked rise in investments in business intelligence software and tools, which are crucial for fostering growth and generating significant revenue in the global business intelligence market. Moreover, the U.S. business intelligence software market is projected to sustain a robust compound annual growth rate (CAGR) in the upcoming forecast year, indicating a strong upward trend in demand for these technologies. The convergence of these factors underscores a transformative shift in how companies operate, emphasizing the critical role that data and technology play in shaping modern business strategies and optimizing performance. This digital shift not only enhances operational efficiency but also empowers organizations to respond more adeptly to market changes, thereby positioning them for success in an increasingly competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the global business intelligence software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global business intelligence software Market Segmental Analysis

Global Business Intelligence Software Market is segmented by BI Technology, Function, Deployment Mode, Organization Size, End Use, and Region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI, Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources, Supply Chain. Based on Deployment Mode, the market is segmented into On-premises, Cloud. Based on Organization Size, the market is segmented into Large Enterprises, SMEs. Based on End Use, the market is segmented into BFSI, Manufacturing, Healthcare, Retail, IT & Telecom, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the global business intelligence software Market

The global business intelligence software market is significantly driven by the increasing adoption of cloud-distributed technologies, with 25% of organizations worldwide leveraging these solutions to enhance customer-oriented decision-making and improve user experience. The scalability of data offered by innovative features attracts organizations, allowing them to align their data strategies with business needs through flexible pricing models such as pay-as-you-go and subscription options. As big data continues to permeate various industries, facilitating informed decision-making, the acceptance of business intelligence practices is expected to grow rapidly, underscoring a formidable expansion in the market and contributing to its sustained high market share.

Restraints in the global business intelligence software Market

The global business intelligence (BI) software market faces notable restraints due to the considerable costs associated with licensing and implementation. The pricing structures for BI software are often influenced by prevailing market conditions during the purchasing period, which can fluctuate independently of actual development costs. Additionally, many organizations are already capitalizing on existing traditional BI tools, leading to reluctance in investing in more advanced solutions. Despite the clear advantages offered by modern BI software, the hefty upfront expenses related to acquiring a robust platform, integrating it within existing systems, and training personnel present a significant barrier that is likely to hinder market expansion.

Market Trends of the global business intelligence software Market

The global business intelligence software market is experiencing significant growth, driven not only by major corporations but also by the increasing interest from small and medium-sized businesses (SMBs). These businesses are recognizing the substantial benefits of business intelligence tools, particularly as cloud deployment solutions offer enhanced accessibility and affordability. This trend is fostering a surge in adoption among SMBs, enabling software vendors to innovate rapidly. As a result, we can expect a continued evolution of user-friendly solutions featuring advanced intelligent dashboards and self-service analytics capabilities tailored to meet diverse user needs, enriching decision-making processes across the business landscape.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Ecosystem of the Market
• Patent Analysis
• PESTEL Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Business Intelligence Software Market by BI Technology

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Business Intelligence Software Market by Function

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Business Intelligence Software Market by Deployment Mode

• Market Overview
• On-premises
• Cloud

Business Intelligence Software Market by Organization Size

• Market Overview
• Large Enterprises
• SMEs

Business Intelligence Software Market by End Use

• Market Overview
• BFSI
• Manufacturing
• Healthcare
• Retail
• IT & Telecom
• Others

Business Intelligence Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin International Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group (TIBCO Software Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi (Pentaho)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Looker Data Sciences, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Permira (Informatica)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datorama
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments