全球行动 BI 市场规模（按部署类型、应用程式、垂直产业、地区、范围和预测）

行动 BI 市场规模及预测

预计行动 BI 市场规模在 2023 年将达到 31.8 亿美元，到 2030 年将达到 107.2 亿美元，在预测期内（2024-2030 年）的复合年增长率为 22.43%。行动商业智慧（BI）市场包括各种各样的软体解决方案、应用程式和服务，专门设计用于促进透过智慧型手机和平板电脑等行动装置无缝存取、分析和利用关键业务数据，其中包括平台。这个细分市场透过为企业和组织提供强大的工具和功能来满足他们不断变化的需求，使他们能够即时利用数据驱动的洞察力，而不受地点或设备的限制。

全球行动 BI 市场推动因素

行动 BI 市场的市场推动因素可能受到多种因素的影响。

行动装置的普及率不断提高：

随着智慧型手机和平板电脑的普及，对行动友善 BI 解决方案的需求日益增长。随着越来越多的人随时随地存取商业智能，行动商业智能（行动 BI）市场正在不断扩大。

扩大远距工作文化：

随着世界变得越来越远端工作，并且员工需要能够即使离开工作站也能存取公司数据，因此对行动 BI 解决方案的需求也随之而来。透过行动装置存取 BI 工具有助于远端位置的决策和协作。

资料视觉化技术的发展：

行动 BI 应用程式中改进的资料视觉化功能使用户即使在小萤幕上也能更轻鬆地理解复杂的资料集。互动式和直觉的视觉化将有助于行动 BI 的广泛应用。

自助式 BI 的重要性日益增加：

自助服务趋势借助 BI，您可以自行分析资料并建立报告，而无需过度依赖 IT。自助服务功能是行动 BI 应用程式的常见功能，并且越来越有吸引力。

与云端服务整合：

行动 BI 解决方案通常与基于云端的系统集成，让您轻鬆存取储存在云端中的资料。云端整合的可扩展性、灵活性和协作能力正在推动市场不断成长。

使用者体验（UX）重点：

为了提高使用者体验，行动 BI 供应商非常重视直觉的设计和使用者友善的介面。改善使用者体验可以提高使用者满意度并鼓励采用行动 BI 应用程式。

对个人化和可自订仪表板的需求：

消费者希望仪表板能够根据他们的要求进行客製化。行动 BI 工具提供的个人化仪表板和报表推动了使用者采用和参与。

大数据分析：

需要先进的分析技术来处理日益增长的大数据量。具有广泛分析功能的行动 BI 系统满足了在行动装置上分析大型复杂资料集的需求。

安全性和合规性问题：

为了解决资料隐私和合规性问题，行动 BI 系统内建了强大的安全措施。改进的安全协议正在帮助企业采用行动 BI。

限制全球行动 BI 市场的因素

有几个因素可能会对行动 BI 市场造成限制和课题。

安全性问题：

安全性仍然是行动 BI 应用程式的主要关注点，因为关键的公司资料是透过行动装置存取和传输的。资料外洩或未经授权的存取的可能性可能会限制采用，特别是在安全法规严格的地区。

装置碎片化：

由于行动装置和作业系统种类繁多，创建和维护一个可在多个平台上运作良好的行动 BI 应用程式可能是一个课题。可能有相容性问题，影响您的使用者体验。

有限的萤幕空间：

与桌上型电脑相比，行动装置上常见的较小萤幕可能会影响 BI 应用程式的使用者介面和资料视觉化功能。为小萤幕创建一个用户友好且高效的介面可能很困难。

资料整合课题：

将行动商业智慧与各种资料来源和后端系统整合可能很困难。不一致的资料格式、多个资料库以及即时资料存取的要求可能会阻碍无缝整合。

频宽限制：

行动 BI 应用程式需要连接到网路才能检索和更新资料。由于行动网路不稳定而导致的频宽限制和效能不佳可能会影响 BI 工具的即时功能。

使用者抵抗：

由于担心学习曲线、工作流程的变化或对传统基于桌面的 BI 解决方案的偏好，员工和使用者可能不愿意使用行动 BI 产品。

法规遵循：

银行业和医疗保健业等行业有严格的合规规定需要遵守。确保您的行动 BI 解决方案符合这些法规，尤其是与资料安全和隐私相关的法规，可能是阻碍因素。

安装费用：

建立应用程式、修改基础设施以及对行动 BI 解决方案进行培训的成本可能很高。如果组织认为成本太高，他们可能会犹豫是否要投资行动 BI。

资料品质问题：

准确、最新的数据对于行动商业智慧应用至关重要。资料品质问题（例如底层资料来源的不一致或错误）可能会破坏行动 BI 应用程式产生的洞察的有效性。

客製化问题：

公司可能需要修改其 BI 应用程式以满足与其业务流程相关的特定需求。提供客製化选项与保持一致的使用者体验之间的平衡可能很棘手。

缺乏离线功能：

在行动装置没有持续网路连线的情况下，行动 BI 应用程式无法离线运作可能会成为一个问题。如果没有可靠的网路连接，使用者可能会难以存取重要的商业资讯。

IT 阻力：

由于担心资料治理、安全性以及管理和支援行动装置所涉及的额外工作量，IT 部门可能不愿意采用行动 BI。

目录

第 1 章简介

• 市场定义
• 市场区隔
• 研究方法

第 2 章执行摘要

• 主要发现 市场概况
• 市场亮点

第三章 市场概览

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场限制
• 市场机会
• 波特五力分析

第 4 章：按部署类型划分的行动 BI 市场

• 基于云端的行动 BI
• 本地移动 BI

第 5 章 行动 BI 市场（按应用）

• 资料视觉化
• 报告
• 仪表板
• 查询与报表工具
• 警报和通知

第 6 章 行动 BI 市场（依垂直产业划分）

• 零售
• 医疗保健
• 金融服务
• 製造业
• 沟通
• 政府机构
• 教育

第 7 章 区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章 市场动态

• 市场推动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第 9 章 竞争格局

• 大型公司
• 市占率分析

第十章 公司简介

• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker（Google Cloud）
• Domo
• Sisense
• ThoughtSpot

第 11 章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第 12 章附录

• 缩写列表
• 来源与参考文献

Mobile BI Market Size And Forecast

Mobile BI Market size was valued at USD 3.18 Billion in 2023 and is projected to reach USD 10.72 Billion by 2030, growing at a CAGR of 22.43% during the forecast period 2024-2030. The Mobile Business Intelligence (BI) Market encompasses a diverse range of software solutions, applications, and platforms specifically designed to facilitate the seamless access, analysis, and utilization of critical business data through mobile devices like smartphones and tablets. This market segment caters to the evolving needs of enterprises and organizations, offering them robust tools and capabilities to harness the power of data-driven insights in real-time, regardless of their location or device.

Global Mobile BI Market Drivers

The market drivers for the Mobile BI Market can be influenced by various factors. These may include:

Increasing Adoption of Mobile Devices:

As smartphones and tablets become more commonplace, there is an increasing need for BI solutions that are mobile-friendly. The mobile business intelligence (mobile BI) market is growing as more people access business intelligence while on the go.

Growing Culture of Remote Work:

The need for mobile BI solutions is driven by the rise in remote work worldwide and the requirement for employees to access corporate data when away from their workstations. Access to BI tools on a mobile device facilitates distant decision-making and collaboration.

Developments in Data Visualisation Technologies:

Users may more easily understand complicated data sets on smaller screens thanks to mobile BI applications' improved data visualization features. Visualisations that are interactive and intuitive help make Mobile BI more widely used.

Growing Significance of Self-Service BI:

The self-service trend With the help of BI, people may analyze data and produce reports on their own without significantly depending on IT departments. Self-service features are a common feature of mobile BI applications, which adds to their appeal.

Integration with Cloud Services:

Mobile BI solutions frequently allow for easy access to data stored in the cloud by integrating with cloud-based systems. The market is expanding due to cloud integration's scalability, flexibility, and collaborative features.

Emphasis on User Experience (UX):

In order to improve the user experience, mobile BI vendors are placing a strong emphasis on intuitive design and user-friendly interfaces. Better UX encourages user happiness and uptake of mobile BI apps.

Demand for Personalised and Customisable Dashboards:

Consumers want dashboards that they can customize to meet their own requirements. Personalized dashboards and reports provided by mobile BI tools encourage user adoption and engagement.

Big Data Analytics:

Advanced analytics technologies are needed to handle the increasing amount of big data. The necessity to analyze big and complicated data sets on mobile devices is met by mobile BI systems with extensive analytics features.

Security and Compliance Issues:

To address issues with data privacy and compliance, mobile BI systems are integrating strong security measures. Improved security protocols play a role in the corporate adoption of mobile business intelligence.

Global Mobile BI Market Restraints

Several factors can act as restraints or challenges for the Mobile BI Market. These may include:

Security Issues:

Since critical corporate data is accessed and transmitted via mobile devices, security is still a major issue for mobile BI applications. Adoption may be constrained by the possibility of data breaches and illegal access, particularly in sectors with stringent security regulations.

Device Fragmentation:

Creating and maintaining mobile BI applications that function flawlessly across several platforms can be difficult due to the variety of mobile devices and operating systems. There could be compatibility problems that affect the user experience.

Limited Screen Real Estate:

BI applications' user interface and data visualization capabilities may be impacted by the smaller screens that are common on mobile devices as opposed to desktop computers. It might be difficult to create user-friendly and efficient interfaces for tiny screens.

Data Integration Challenges:

It might be difficult to integrate mobile business intelligence with different data sources and backend systems. Seamless integration may be hampered by inconsistent data formats, multiple databases, and the requirement for real-time data access.

Bandwidth Restrictions:

In order to retrieve and update data, mobile BI applications need to be connected to the network. The real-time functionality of BI tools may be impacted by slower performance caused by limited bandwidth or unstable mobile networks.

User Resistance:

Due to worries about the learning curve, changes in workflow, or a preference for conventional desktop-based BI solutions, employees or users may be reluctant to use mobile BI products.

Regulatory Compliance:

Strict regulations governing compliance must be followed by sectors including banking and healthcare. One limitation may be making sure that mobile BI solutions adhere to these laws, particularly those pertaining to data security and privacy.

Cost of Implementation:

There may be hefty expenses associated with the creation of applications, infrastructure changes, and training for mobile BI solutions. If an organization believes the cost of mobile BI is too high, it might be reluctant to make the investment.

Data Quality Problems:

Accurate and current data is essential to mobile business intelligence apps. Issues with data quality, such as discrepancies or errors in the underlying data sources, can compromise the validity of the insights produced by mobile BI applications.

Customization Challenges:

Companies may need to modify BI applications in order to meet certain needs related to their own business procedures. It might be difficult to strike a balance between offering customization choices and upholding a consistent user experience.

Absence of Offline Functionality:

The inability of mobile BI applications to function offline might be a problem in scenarios where mobile devices do not have constant internet connectivity. Without a dependable internet connection, users could experience difficulties getting access to important business information.

IT Department Resistance:

Because of worries about data governance, security, and the extra labor involved in administering and supporting mobile devices, IT departments may be reluctant to use mobile BI.

Global Mobile BI Market Segmentation Analysis

The Global Mobile BI Market is Segmented on the basis of Deployment Type, Application, Industry Vertical, and Geography.

Mobile BI Market, By Deployment Type

• Cloud-Based Mobile BI:
• Solutions that are hosted in the cloud, providing flexibility, scalability, and accessibility from various devices.
• On-Premises Mobile BI:
• Solutions installed and operated from an organization's in-house servers and computing infrastructure.

Mobile BI Market, By Application

• Data Visualization:
• Mobile BI applications focused on presenting data in graphical and visual formats for easy interpretation.
• Reporting:
• Mobile BI tools emphasizing the generation and delivery of reports for business insights.
• Dashboards:
• Applications that provide interactive dashboards for real-time monitoring and analysis of key performance indicators (KPIs).
• Query and Reporting Tools:
• Tools enabling users to query databases and generate custom reports on the go.
• Alerts and Notifications:
• Mobile BI solutions that deliver alerts and notifications based on predefined thresholds or events.

Mobile BI Market, By Industry Vertical

• Retail:
• Mobile BI applications tailored for retail businesses to analyze sales data, track inventory, and monitor customer trends.
• Healthcare:
• Solutions for healthcare organizations to access and analyze patient data, operational metrics, and clinical outcomes.
• Financial Services:
• Mobile BI tools designed for financial institutions to analyze financial data, monitor market trends, and manage portfolios.
• Manufacturing:
• Applications for analyzing production data, supply chain metrics, and quality control in the manufacturing sector.
• Telecommunications:
• Mobile BI solutions in the telecommunications industry for analyzing network performance, customer usage, and revenue metrics.
• Government:
• Tools for government agencies to monitor and analyze various metrics related to public services, resource allocation, and policy outcomes.
• Education:
• Mobile BI applications for educational institutions to analyze student performance, enrollment trends, and institutional metrics.

Mobile BI Market, By Geography*

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.*
• Europe:
• Analysis of the Mobile BI Market in European countries.*
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.*
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.*
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Mobile BI Market are:
• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker (Google Cloud)
• Domo
• Sisense
• ThoughtSpot

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Mobile BI Market, By Deployment Type

• Cloud-Based Mobile BI
• On-Premises Mobile BI

5. Mobile BI Market, By Application

• Data Visualization
• Reporting
• Dashboards
• Query and Reporting Tools
• Alerts and Notifications

6. Mobile BI Market, By Industry Vertical

• Retail
• Healthcare
• Financial Services
• Manufacturing
• Telecommunications
• Government
• Education

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker (Google Cloud)
• Domo
• Sisense
• ThoughtSpot

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References