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商业智慧

市场调查报告书

商品编码

1898320

商业智慧软体市场规模、份额和成长分析（按组件、部署模式、企业规模、应用、最终用户产业和地区划分）－产业预测，2026-2033年

Business Intelligence Software Market Size, Share, and Growth Analysis, By Component (Solution, Services), By Deployment (Cloud, On-premises), By Enterprise Type, By Application, By End-use Industry, By Region-Industry Forecast 2026-2033

出版日期: 2025年12月16日 | 出版商:

SkyQuest | 英文 201 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，商业智慧软体市场规模将达到 277 亿美元，到 2025 年将达到 292.3 亿美元，到 2033 年将达到 448.9 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.51%。

随着企业将数据驱动策略置于优先地位以获得竞争优势，商业智慧软体市场正经历显着扩张。各行各业的企业都在采用能够即时收集、分析和视觉化资料的BI工具，以促进快速、明智的决策。来自ERP系统、CRM平台、社群媒体、物联网设备等的结构化和非结构化资料的快速成长，推动了对高阶分析和报告解决方案的需求。此外，将人工智慧（AI）和机器学习整合到BI平台中，增强了预测能力，实现了洞察生成的自动化，并支援客製化的使用者仪表板。全球对数据驱动决策日益增长的需求以及不断推进的数位化进程，尤其是在亚太地区，预计将为BI软体供应商创造盈利的成长机会。主要市场包括中国、印度和日本。

商业智慧软体市场按元件、部署类型、公司规模、应用程式、最终用户产业和地区进行细分。按组件划分，市场分为解决方案和服务。依部署类型划分，市场分为云端部署和本地部署。按公司规模划分，市场分为中小企业 (SME) 和大型企业。按应用划分，市场分为供应链分析应用、客户关係管理 (CRM) 分析、财务绩效和策略管理、生产计画分析以及其他（劳动力分析、服务）。按最终用户行业划分，市场分为银行、金融和保险 (BFSI)、IT 和电信、零售和消费品、製造业、医疗保健以及其他（政府、房地产）。依地区划分，市场分为北美、亚太、欧洲、拉丁美洲以及中东和非洲。

商业智慧软体市场驱动因素

全球商业智慧软体市场的主要驱动因素之一是企业对数据驱动决策的需求日益增长。随着企业产生和累积大量数据，能够即时分析这些资讯的工具需求激增。商业智慧软体使企业能够从原始数据中提取可执行的洞察，从而帮助提高营运效率、提升客户满意度并建立竞争优势。巨量资料时代的到来、先进分析技术的进步以及对数据视觉化的日益重视进一步加剧了这种需求，迫使企业投资于能够支持战略倡议并推动创新的高级商业智慧解决方案。

商业智慧软体市场限制因素

全球商业智慧软体市场的主要限制因素是实施和与现有系统整合的复杂性。企业在调整和配置商业智慧解决方案以适应其独特的工作流程和资料来源时，常常面临许多挑战。这种复杂性会导致部署时间延长、成本增加以及需要专门培训，从而阻碍潜在用户。此外，对资料安全和合规性的担忧也使采用过程更加复杂，因为企业必须在遵守监管要求的同时保护敏感资讯。因此，这些障碍可能会阻碍市场的整体成长和扩张。

商业智慧软体市场趋势

商业智慧(BI) 软体市场正日益受到人工智慧 (AI) 和机器学习 (ML) 融合的影响，这正在彻底改变资料分析流程。透过自动化资料清洗和异常检测等任务，这些技术减少了对人工输入的依赖，并实现了更准确、更及时的决策。采用机器学习驱动的预测分析，企业能够预测市场动态、顾客行为和潜在的干扰因素，从而在竞争激烈的环境中製定先发制人的策略。随着这些先进功能变得至关重要，BI 软体正在成为推动各产业创新和成长的策略资产。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲（MEA）
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争格局

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市集活动
主要企业市占率（2025 年）

主要企业简介

IBM Corporation
Microsoft Corporation
Salesforce, Inc.
Oracle Corporation
Sisense Ltd
Yellowfin International Pty Ltd
QlikTech International AB
SAP SE
Board International
MicroStrategy Incorporated
SAS Institute, Inc.
Cloud Software Group（TIBCO Software Inc.）
Information Builders Inc.
Domo Inc.
Hitachi（Pentaho）
GoodData Corporation
Alteryx Inc.
Alphabet Inc.（Looker Data Sciences, Inc.）
Zoho Corporation
Permira（Informatica）
Datorama

简介目录

Product Code: SQMIG45F2060

Business Intelligence Software Market size was valued at USD 27.7 Billion in 2024 and is poised to grow from USD 29.23 Billion in 2025 to USD 44.89 Billion by 2033, growing at a CAGR of 5.51% during the forecast period (2026-2033).

The business intelligence software market is witnessing significant expansion as organizations prioritize data-driven strategies for competitive advantage. Companies across diverse sectors are implementing BI tools for real-time data collection, analysis, and visualization, which facilitates quicker and more informed decision-making. The surge in both structured and unstructured data from sources like ERP systems, CRM platforms, social media, and IoT devices is propelling demand for sophisticated analytics and reporting solutions. Furthermore, the incorporation of artificial intelligence and machine learning into BI platforms enhances predictive capabilities, automates insight generation, and customizes user dashboards. Rising global demand for data-driven decision-making and growing digitization, particularly in the Asia-Pacific region, is expected to create lucrative growth opportunities for BI software providers. Major markets include China, India, and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Business Intelligence Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Business Intelligence Software Market Segments Analysis

The business intelligence software market is segmented into component, deployment, enterprise size, application, end-use industry and region. Based on component, the market is segmented into solution and services. Based on deployment, the market is segmented into cloud and on-premises. Based on enterprise type, the market is segmented into small and medium-sized enterprises (SMES) and large enterprises. Based on application, the market is segmented into supply chain analytic applications, CRM analytic operations, financial performance and strategy management, production planning analytic operations and others (workforce analytic operations, services operations). Based on end-use industry, the market is segmented into BFSI, IT and telecommunication, retail and consumer goods, manufacturing, healthcare, others (government, real estate). Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Business Intelligence Software Market

One key market driver for the Global Business Intelligence Software Market is the increasing need for organizations to leverage data-driven decision-making. As companies generate and accumulate vast amounts of data, the demand for tools that can analyze this information in real time has surged. Business intelligence software enables organizations to transform raw data into actionable insights, facilitating improved operational efficiency, customer satisfaction, and competitive advantage. This need is further amplified by the rise of big data, advanced analytics, and the growing emphasis on data visualization, pushing businesses to invest in sophisticated BI solutions that support strategic initiatives and foster innovation.

Restraints in the Business Intelligence Software Market

A significant market restraint for the global business intelligence software market is the complexity of implementation and integration with existing systems. Organizations often face challenges in adapting and configuring BI solutions to align with their unique workflows and data sources. This complexity can lead to extended deployment periods, increased costs, and the need for specialized training, which may deter potential users. Additionally, concerns over data security and compliance further complicate the adoption process, as businesses must ensure that sensitive information is protected while navigating regulatory requirements. Consequently, these barriers may hinder the overall growth and expansion of the market.

Market Trends of the Business Intelligence Software Market

The Business Intelligence (BI) software market is increasingly shaped by the integration of Artificial Intelligence (AI) and Machine Learning (ML), which are revolutionizing data analysis processes. By automating tasks such as data cleansing and anomaly detection, these technologies reduce reliance on manual inputs and allow for more accurate, timely decision-making. The adoption of predictive analytics powered by machine learning empowers organizations to anticipate market dynamics, customer behaviors, and potential disruptions, facilitating proactive strategies in a competitive landscape. As these advanced capabilities become essential, BI software emerges as a strategic asset that drives innovation and growth across various industries.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Technology Analysis
Ecosystem of the Market
Patent Analysis
PESTEL Analysis
Regulatory Landscape
Innovation Matrix
Top Investment Analysis
Key Success Factor
Degree of Competition

Business Intelligence Software Market by BI Technology

Market Overview
Cloud BI
Mobile BI
Social BI

Business Intelligence Software Market by Function

Market Overview
Executive Management
Marketing
Sales
Operations
Finance
Human Resources
Supply Chain

Business Intelligence Software Market by Deployment Mode

Market Overview
On-premises
Cloud

Business Intelligence Software Market by Organization Size

Market Overview
Large Enterprises
SMEs

Business Intelligence Software Market by End Use

Market Overview
BFSI
Manufacturing
Healthcare
Retail
IT & Telecom
Others

Business Intelligence Software Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2025

Key Company Profiles

IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sisense Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yellowfin International Pty Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QlikTech International AB
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Board International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy Incorporated
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cloud Software Group (TIBCO Software Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Information Builders Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hitachi (Pentaho)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoodData Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alteryx Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alphabet Inc. (Looker Data Sciences, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Permira (Informatica)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Datorama
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments