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市场调查报告书
商品编码
1733754
商业智慧软体市场规模：依部署、组织规模、应用程式、区域范围和预测Business Intelligence Software Market Size By Deployment, By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), By Application, By Geographic Scope And Forecast |
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商业智慧软体市场规模与预测
预计商业智慧(BI) 软体市场规模在 2024 年将达到 234.4 亿美元，到 2032 年将达到 467.7 亿美元，2026 年至 2032 年的复合年增长率为 9.02%。
商业智慧软体被定义为一类旨在获取、分析和报告数据以便做出更好的商业决策的应用程式。
这些解决方案用于处理来自各种来源的大量非结构化数据，从而产生可操作的见解。
此外，商业智慧工具的日益普及凸显了各产业数据主导决策的重要性。
商业智慧软体市场动态
影响商业智慧软体市场的关键市场动态是：
关键市场驱动因素
对数据主导决策的需求不断增加：商业智慧软体市场很大程度上受到企业对数据驱动策略日益增长的依赖的推动。根据麦肯锡全球研究所的分析，做出数据主导决策的企业成功的可能性高出 19 倍，留住消费者的可能性高出 6 倍，获得新客户的可能性高出 23 倍。这种向分析决策的转变正在推动对提供可操作见解的高阶商业智慧解决方案的需求。
云端基础的解决方案的兴起：随着云端运算的使用日益增多，商业智慧软体市场正在发生转变。据一份报告称，到 2025 年，85% 的企业将采用云端优先思维。对于希望在不进行大量基础设施投资的情况下实现最大业务的企业来说，云端基础的商业智慧解决方案因其可扩展性、灵活性和较低的前期成本而具有吸引力。
增加资料产生：商业智慧软体的需求是由企业资料产生的指数级成长所驱动的。根据Statista的分析，全球数据量预计将从2020年的Zetta位元组成长到2025年的Zetta位元组。资料量的急剧成长使得企业需要先进的商业智慧工具来查看、分析和理解大量资料集，以帮助企业在竞争中保持领先并获得有价值的见解。
主要问题
资料安全问题：随着越来越多的敏感资讯透过 BI 系统处理，对资料安全和隐私的担忧也日益加剧。这需要强而有力的安全措施，从而增加了实施成本。
技能差距：缺乏能够有效使用商业智慧工具的熟练专业人员。这种技能差距限制了 BI 投资的潜力。
主要趋势
人工智慧和机器学习整合：商业智慧软体越来越多地融入人工智慧和机器学习功能。这些技术正在实现更先进的分析和预测洞察。
自助式 BI：正在开发的工具也可以供非技术使用者使用。这一趋势正在推动整个组织中数据分析的民主化。
云端基础的解决方案：我们正在看到向云端基础的商业智慧解决方案的转变。它比传统的内部部署系统更灵活、可扩展且更具成本效益。
商业智慧软体市场的区域分析
商业智慧软体市场区域分析
北美洲
根据 Verified Market Research 的调查，预计北美将在预测期内主导商业智慧智慧软体市场。北美组织越来越重视数据主导策略，以提高业务效率并获得竞争优势。根据 Gartner 的报告，87% 的组织将数据和分析视为其首要策略重点之一。这种对利用数据的重视导致了对商业智慧软体的需求增加，使公司能够分析大量数据以做出更明智的决策。
云端技术的快速发展和向云端基础的解决方案的日益转变是商业智慧市场的主要驱动力。根据美国人口普查局的数据，预计到 2022 年美国电子商务销售额将成长到近 1 兆美元，这凸显了处理大量数据的云端基础的平台的重要性。基于云端的商业智慧软体具有更高的可扩展性、灵活性和协作性，进一步推动市场成长。
此外，各行各业对即时洞察以支援及时决策的需求正在日益增长。根据 Statista 的报告，全球即时分析市场预计将从 2021 年的 215.7 亿美元成长到 2026 年的 731.2 亿美元，其中北美对此成长贡献巨大。这种即时分析的需求正在推动企业采用先进的商业智慧解决方案，以便即时存取关键数据和见解。
亚太地区
预计亚太地区将在预测期内呈现最高成长。随着企业越来越多地采用先进技术来提高业务效率和客户参与，数位转型在亚太地区变得越来越突出。据一份报告称，到 2023 年，亚太地区数位转型支出预计将达到 2 兆美元。这种转变正在推动商业智慧软体的采用，使公司能够利用数据进行策略决策。
企业产生的数据量不断增加，推动了亚太地区对巨量资料分析解决方案的需求。根据一份报告称，亚太巨量资料市场预计将从 2020 年的 37 亿美元增长到 2025 年的 150 多亿美元。这种成长促使企业投资商业智慧软体，以有效分析和解释大型数据集。
此外，亚太地区许多政府正在推行资料主导管治，以改善公共服务和业务效率。例如，印度政府推出了「数位印度」计划，旨在将印度转变为数位化社会和知识经济。公共部门对数据主导决策的推动正在推动商业智慧软体的采用，各组织正在寻求解决方案来有效管理和分析政府数据。
商业智慧软体市场区隔分析
商业智慧软体市场根据部署、组织规模、应用和地区进行细分。
商业智慧软体市场（按部署）
- 云
- 本地
根据部署，市场分为云端解决方案和内部部署解决方案。据估计，云端运算领域将凭藉其可扩展性、灵活性和成本效益占据市场主导地位。云端基础的解决方案使企业能够从任何地方存取即时数据分析和见解，从而促进远端工作和决策。此外，企业对数位转型的日益重视和对云端基础设施的日益采用进一步推动了对云端基础的商业智慧软体的需求。虽然内部部署解决方案提供了控制和安全性，但云端提供无缝更新和整合的能力使其成为许多组织的首选，巩固了其市场领导地位。
商业智慧软体市场（按组织规模）
- 大公司
- 中小型企业
根据组织规模，市场分为大型企业和中小型企业。由于中小企业对数据主导洞察的需求日益增长，预计中小企业领域将占据市场主导地位。中小型企业正在意识到利用数据分析来提高业务效率、增强客户体验和做出更明智决策的重要性。随着云端基础的商业智慧解决方案变得越来越经济实惠且越来越普及，许多中小型企业正在采用这些工具来保持市场竞争力。此外，旨在促进中小企业数位转型的政府倡议和支持计划进一步推动了商业智慧软体的采用，巩固了其在市场上的地位。
商业智慧软体市场（按应用）
- 销售行销
- 手术
- 金融
- 人力资源
- 其他的
根据应用，市场细分为销售和行销、营运、财务、人力资源和其他。由于越来越依赖数据分析来推动客户参与和优化销售策略，销售行销部门预计将占据市场主导地位。组织正在使用商业智慧工具来分析客户行为、追踪行销宣传活动的效果并发现新的市场机会。个人化行销和有针对性的销售活动的需求日益增长，促使企业采用能够提供可行见解的高阶分析解决方案。由此产生的对提高销售和行销效率的关注巩固了公司在该领域的市场领导地位。
商业智慧软体市场（按地区）
- 北美洲
- 欧洲
- 亚太地区
- 其他的
根据地区，商业智慧软体市场分为北美、欧洲、亚太地区和世界其他地区。北美预计将凭藉其先进的技术基础设施和组织中数据分析的高度采用而占据市场主导地位。领先的科技公司和强大的新兴企业生态系统正在推动商业智慧解决方案的创新。此外，报告指出，鑑于北美地区重视数据主导的决策，北美组织越来越重视分析的投资。对可行见解的需求不断增长，以提高业务效率和竞争优势，巩固了我们作为北美商业智慧智慧软体市场的领先地位。
主要参与企业
- 商业智慧软体市场研究报告提供了针对全球市场的宝贵见解。市场的主要参与企业包括微软公司、IBM 公司、SAP SE、甲骨文公司、Tableau Software（Salesforce）、SAS Institute、Qlik Technologies、MicroStrategy Incorporated、TIBCO Software 和 Sisense Inc.
我们的市场分析还设有专门针对这些主要企业的部分，我们的分析师在其中提供所有主要企业的财务报表见解以及产品基准化分析和 SWOT 分析。竞争格局部分还包括全球上述参与企业的关键发展策略、市场占有率和市场排名分析。
- 商业智慧软体市场的最新趋势
- 2023年10月，微软宣布将把先进的人工智慧功能整合到其Power BI平台中，以增强企业的资料视觉化和预测分析。此次更新旨在为使用者提供更直观的见解并改善各行各业的决策流程。
- 2023 年 8 月，Tableau 宣布了其分析平台的新功能，专注于增强协作工具，使团队能够即时共用见解。此项发展旨在简化决策流程并改善部门之间的沟通。
目录
第一章 引言
- 市场定义
- 市场区隔
- 调查方法
第二章执行摘要
- 主要发现
- 市场概览
- 市集亮点
第三章市场概述
- 市场规模和成长潜力
- 市场趋势
- 市场驱动因素
- 市场限制
- 市场机会
- 波特五力分析
第四章商业智慧软体市场（按部署）
- 本地
- 云端基础
第五章商业智慧软体市场（依组织规模）
- 大公司
- 小型企业
第六章商业智慧软体市场（按应用）
- 销售行销
- 手术
- 金融
- 人力资源
- 其他的
第七章区域分析
- 北美洲
- 美国
- 加拿大
- 墨西哥
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 亚太地区
- 中国
- 日本
- 印度
- 澳洲
- 拉丁美洲
- 巴西
- 阿根廷
- 智利
- 中东和非洲
- 南非
- 沙乌地阿拉伯
- 阿拉伯聯合大公国
第八章市场动态
- 市场驱动因素
- 市场限制
- 市场机会
- COVID-19 市场影响
第九章 竞争态势
- 主要企业
- 市场占有率分析
第十章 公司简介
- 微软（美国）
- 甲骨文（美国）
- SAP SE（德国）
- IBM（美国）
- Tableau Software（美国）（现为Salesforce的子公司）
- Qlik（瑞典）
- MicroStrategy公司（美国）
- SAS Institute Inc.（美国）
- Looker（美国）（目前是Google Cloud的子公司）
- Domo（美国）
第十一章 市场展望与机会
- 新兴技术
- 未来市场趋势
- 投资机会
第十二章 附录
- 简称列表
- 来源和参考文献
Business Intelligence Software Market Size and Forecast
Business Intelligence Software Market size was valued at USD 23.44 Billion in 2024 and is projected to reach USD 46.77 Billion by 2032, growing at a CAGR of 9.02% from 2026 to 2032.
Business intelligence software is defined as a category of applications that are designed to retrieve, analyze, and report data for better business decision-making.
These solutions are utilized to process large volumes of unstructured data from various sources, by which actionable insights are generated.
Furthermore, the importance of data-driven decision-making across industries is being emphasized by the growing adoption of business intelligence tools.
Business Intelligence Software Market Dynamics
The key market dynamics that are shaping the business intelligence software market include:
Key Market Drivers
Growing Demand for Data-Driven Decision Making: The business intelligence software market is significantly driven by enterprises' growing reliance on data-driven strategies. Businesses that use data-driven decision-making are 19 times more likely to be successful, 6 times more likely to retain consumers, and 23 times more likely to attract new ones, per a McKinsey Global Institute analysis. The demand for sophisticated business intelligence solutions that deliver actionable insights is being driven by this shift toward analytics-based decision-making.
Rise of Cloud-Based Solutions: The market for business intelligence software is changing because of the increasing use of cloud computing. According to a report, 85% of businesses will have embraced the cloud-first philosophy by 2025. Scalability, flexibility, and reduced upfront expenses are what make cloud-based business intelligence solutions appealing to companies trying to maximize their operations without making major infrastructure investments.
Increasing Volume of Data Generation: The need for business intelligence software is being driven by the businesses' exponential development in data generation. The amount of data in the world is predicted to increase from 59 zettabytes in 2020 to 175 zettabytes by 2025, per a Statista analysis. With the amount of data growing at an exponential rate, there is an increasing need for advanced business intelligence tools that view, analyze, and understand huge datasets to help firms stay ahead of the competition and gain valuable insights.
Key Challenges
Data Security Concerns: Concerns about data security and privacy are being raised as more sensitive information is being processed through BI systems. Robust security measures are needed, which increase implementation costs.
Skill Gap: A shortage of skilled professionals who effectively utilize business intelligence tools is being experienced. The full potential of BI investments is being limited by this skill gap.
Key Trends
AI and Machine Learning Integration: Artificial intelligence and machine learning capabilities are being increasingly incorporated into business intelligence software. More sophisticated analytics and predictive insights are being enabled by these technologies.
Self-Service BI: Tools that are utilized by non-technical users are being developed. The democratization of data analysis across organizations is being facilitated by this trend.
Cloud-Based Solutions: A shift towards cloud-based business intelligence solutions is being observed. Greater flexibility, scalability, and cost-effectiveness are being offered by these platforms compared to traditional on-premises systems.
Business Intelligence Software Market Regional Analysis
The regional analysis of the business intelligence software market:
North America
According to Verified Market Research, North America is estimated to dominate the business intelligence software market over the forecast period. Organizations in North America are increasingly prioritizing data-driven strategies to enhance operational efficiency and gain competitive advantages. According to a report by Gartner, 87% of organizations consider data and analytics as one of their top strategic priorities. This growing emphasis on leveraging data has driven demand for business intelligence software, enabling companies to analyze large volumes of data and make informed decisions.
The rapid advancement of cloud technology and the increasing shift toward cloud-based solutions are significant drivers of the business intelligence market. According to the U.S. Census Bureau, e-commerce sales in the U.S. rose to approximately $1 trillion in 2022, highlighting the importance of cloud-based platforms for handling vast amounts of data. Business intelligence software deployed in the cloud allows for scalability, flexibility, and enhanced collaboration, further fueling market growth.
Furthermore, the need for real-time insights to support timely decision-making is rising across industries. A report from Statista estimates that the global real-time analytics market will grow from $21.57 billion in 2021 to $73.12 billion by 2026, with North America being a significant contributor to this growth. This demand for real-time analytics is pushing organizations to adopt advanced business intelligence solutions that provide instant access to critical data and insights.
Asia Pacific
The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. The Asia Pacific region is experiencing significant digital transformation as organizations increasingly adopt advanced technologies to improve operational efficiency and customer engagement. According to a report, Asia Pacific spending on digital transformation is projected to reach $2 trillion by 2023. This shift is driving the adoption of business intelligence software, enabling businesses to harness data for strategic decision-making.
With the rising volume of data generated by businesses, the demand for big data analytics solutions is increasing in the Asia Pacific region. A report estimates that the big data market in the Asia Pacific will grow from $3.7 billion in 2020 to over $15 billion by 2025. This growth is encouraging organizations to invest in business intelligence software that analyzes and interprets large datasets effectively.
Furthermore, many governments in the Asia Pacific region are promoting data-driven governance to enhance public services and operational efficiency. For instance, the Government of India launched the Digital India initiative, aiming to transform India into a digitally empowered society and knowledge economy. This push for data-driven decision-making in public sectors is driving the adoption of business intelligence software, as organizations seek solutions to manage and analyze government data effectively.
Business Intelligence Software Market: Segmentation Analysis
The Business Intelligence Software Market is segmented based on Deployment, Organization Size, Application, and Geography.
Business Intelligence Software Market, By Deployment
- Cloud
- On-Premises
Based on Deployment, the market is being segmented into Cloud and On-Premises solutions. The cloud segment is estimated to dominate the market due to its scalability, flexibility, and cost-effectiveness. Cloud-based solutions allow organizations to access real-time data analytics and insights from anywhere, facilitating remote work and decision-making. Additionally, the growing emphasis on digital transformation and the increasing adoption of cloud infrastructure among businesses are further fueling the demand for cloud-based business intelligence software. While on-premises solutions provide control and security, the cloud's ability to offer seamless updates and integrations makes it the preferred choice for many organizations, solidifying its market leadership.
Business Intelligence Software Market, By Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
Based on Organization Size, the market is divided into Large Enterprises and SMEs. The SME segment is estimated to dominate the market due to the increasing need for data-driven insights among smaller businesses. SMEs are recognizing the importance of leveraging data analytics to improve operational efficiency, enhance customer experiences, and make informed decisions. As cloud-based business intelligence solutions become more affordable and accessible, many SMEs are adopting these tools to remain competitive in the market. Additionally, government initiatives and support programs aimed at promoting digital transformation among SMEs are further driving the adoption of business intelligence software, solidifying its market position.
Business Intelligence Software Market, By Application
- Sales and Marketing
- Operations
- Finance
- Human Resources
- Others
Based on Application, the market is categorized into Sales and Marketing, Operations, Finance, Human Resources, and Others. The sales and marketing segment is estimated to dominate the market due to the increasing reliance on data analytics to drive customer engagement and optimize sales strategies. Organizations are leveraging business intelligence tools to analyze customer behavior, track marketing campaign performance, and identify new market opportunities. The growing need for personalized marketing and targeted sales efforts is pushing businesses to adopt advanced analytics solutions that provide actionable insights. As a result, the focus on enhancing sales and marketing effectiveness is solidifying this segment's leadership in the market.
Business Intelligence Software Market, By Geography
- North America
- Europe
- Asia Pacific
- Rest of the World
Based on Geography, the business intelligence software market is classified into North America, Europe, Asia Pacific, and Rest of the World. The North American region is estimated to dominate the market due to its advanced technological infrastructure and high adoption rates of data analytics among organizations. The presence of major technology companies and a robust startup ecosystem are driving innovations in business intelligence solutions. Additionally, the region has a strong emphasis on data-driven decision-making, with a report indicating that organizations in North America are increasingly prioritizing investments in analytics. This growing demand for actionable insights to enhance operational efficiency and competitive advantage is solidifying North America's position as a leader in the business intelligence software market.
Key Players
- The "Business Intelligence Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Microsoft Corporation, IBM Corporation, SAP SE, Oracle Corporation, Tableau Software (Salesforce), SAS Institute, Qlik Technologies, MicroStrategy Incorporated, TIBCO Software, and Sisense Inc.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
- Business Intelligence Software Market Recent Developments
- In October 2023, Microsoft announced the integration of advanced artificial intelligence capabilities into its Power BI platform, enhancing data visualization and predictive analytics for businesses. This update aims to provide users with more intuitive insights and improve decision-making processes across various industries.
- In August 2023, Tableau launched new features within its analytics platform, focusing on enhanced collaboration tools that allow teams to share insights in real time. This development aims to streamline the decision-making process and improve cross-departmental communication.
TABLE OF CONTENTS
1. Introduction
- Market Definition
- Market Segmentation
- Research Methodology
2. Executive Summary
- Key Findings
- Market Overview
- Market Highlights
3. Market Overview
- Market Size and Growth Potential
- Market Trends
- Market Drivers
- Market Restraints
- Market Opportunities
- Porter's Five Forces Analysis
4. Business Intelligence (BI) Software Market, By Deployment
- On-Premises
- Cloud-Based
5. Business Intelligence (BI) Software Market, By Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
6. Business Intelligence (BI) Software Market, By Application
- Sales and Marketing
- Operations
- Finance
- Human Resources
- Others
7. Regional Analysis
- North America
- United States
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Asia-Pacific
- China
- Japan
- India
- Australia
- Latin America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- South Africa
- Saudi Arabia
- UAE
8. Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Impact of COVID-19 on the Market
9. Competitive Landscape
- Key Players
- Market Share Analysis
10. Company Profiles
- Microsoft (USA)
- Oracle (USA)
- SAP SE (Germany)
- IBM (USA)
- Tableau Software (USA) (now part of Salesforce)
- Qlik (Sweden)
- MicroStrategy Incorporated (USA)
- SAS Institute Inc. (USA)
- Looker (USA) (now part of Google Cloud)
- Domo (USA)
11. Market Outlook and Opportunities
- Emerging Technologies
- Future Market Trends
- Investment Opportunities
12. Appendix
- List of Abbreviations
- Sources and References
商业智慧和分析软体市场规模、份额、成长分析、按 BI 技术、按功能、按服务、按部署模式、按组织规模、按资料来源、按地区 - 产业预测 2025-2032
领先智慧软体市场 - 全球产业规模、份额、趋势、机会和预测，按类型（本地、基于云端）、按组织规模（中小企业、大型企业）、按地区和竞争细分，2020-2030 年预测
2025年零售智慧软体全球市场报告2025 年领先智慧软体全球市场报告
商业智慧软体市场规模、份额和成长分析（按 BI 技术、功能、部署模式、组织规模、最终用途和地区）- 产业预测，2025-2032 年
商业智慧和分析软体市场：按平台、组织规模、部署类型和最终用户 - 2025-2030 年全球预测
商业智慧软体市场规模、份额、趋势分析报告：按 BI 技术、按功能、按部署、按企业规模、按最终用途、按地区、细分市场预测，2024-2030 年
全球行动 BI 市场规模（按部署类型、应用程式、垂直产业、地区、范围和预测）