商业智慧和分析软体市场规模、份额、成长分析、按 BI 技术、按功能、按服务、按部署模式、按组织规模、按资料来源、按地区 - 产业预测 2025-2032

2023 年全球商业智慧和分析软体市场规模价值 262.5 亿美元，预计将从 2024 年的 282.2 亿美元增长到 2032 年的 503.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.5%。

由于创造个人化客户体验的需求（尤其是网路购物），机器学习和人工智慧的使用不断增加，全球商业智慧和分析软体市场正在经历加速成长。社群媒体的兴起进一步推动了这个市场，企业现在能够收集大量数据以获得可行的见解，从而做出明智的决策。对资料管理的依赖性不断增强，反过来又推动了对高阶分析解决方案的需求。此外，巨量资料分析的进步使数据科学家能够提高其分析能力，使企业能够透过智慧地转换资讯来满足相关人员的期望并高效处理大量数据，从而优化策略、提高绩效、管理风险并提高业务效率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

商业智慧和分析软体市场规模（按 BI 技术及复合年增长率划分）（2025-2032 年）

• 市场概览
• 云端商业智能
• 行动商业智能
• 社交商业智能

商业智慧和分析软体市场规模（按功能和复合年增长率）（2025-2032）

• 市场概览
• 管理人员
• 行销
• 销售
• 手术
• 金融
• 人力资源
• 供应链

商业智慧和分析软体市场规模（按服务和复合年增长率）（2025-2032）

• 市场概览
• 专业服务
• 託管服务

商业智慧和分析软体市场规模（按部署模式和复合年增长率）（2025-2032）

• 市场概览
• 本地
• 云

商业智慧和分析软体市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概览
• 中小型企业 (SMB)
• 大公司

商业智慧和分析软体市场规模（按资料来源和复合年增长率） (2025-2032)

• 市场概览
• 结构化资料
• 非结构化数据

商业智慧及分析软体市场规模（依产业垂直划分）及复合年增长率（2025-2032）

• 市场概览
• 银行、金融服务和保险（BFSI）
• 卫生保健
• 资讯科技/通讯
• 零售
• 製造业
• 教育
• 政府
• 能源和电力
• 媒体与娱乐
• 其他的
• 运输/物流
  • 饭店业

商业智慧和分析软体市场规模（按地区和复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Microsoft Corporation（United States）
• SAP SE（Germany）
• Oracle Corporation（United States）
• IBM Corporation（United States）
• Tableau Software（United States）
• SAS Institute Inc.（United States）
• MicroStrategy Incorporated（United States）
• Information Builders Inc.（United States）
• Zoho Corporation（India）
• Domo, Inc.（United States）
• Sisense Inc.（United States）
• GoodData Corporation（United States）

结论和建议

Global Business Intelligence and Analytics Software Market size was valued at USD 26.25 billion in 2023 and is poised to grow from USD 28.22 billion in 2024 to USD 50.33 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The global business intelligence and analytics software market is witnessing accelerated growth driven by enhanced utilization of machine learning and artificial intelligence to create tailored customer experiences, notably in online shopping. The surge in social media adoption further propels this market, as businesses now collect vast amounts of data, enabling them to derive actionable insights for informed decision-making. This increasing reliance on data management has consequently heightened the need for advanced analytics solutions. Additionally, advancements in big data analytics empower data scientists to refine their analytical capabilities, allowing organizations to optimize strategies, improve performance, manage risks, and enhance operational efficiency by transforming information intelligently to address stakeholder expectations and handle extensive data volumes effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Intelligence and Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Intelligence and Analytics Software Market Segments Analysis

Global Business Intelligence and Analytics Software Market is segmented by BI Technology, Function, Segment, Services, Deployment Modes, Organization size, Data Source, Verticals and region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI and Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources and Supply Chain. Based on Services, the market is segmented into Professional Services and Managed Services. Based on Deployment Modes, the market is segmented into On-premise and Cloud. Based on Organization size, the market is segmented into Small Medium Business (SMB's) and Large enterprises. Based on Data Source, the market is segmented into Structured Data and Unstructured Data. Based on Verticals, the market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecom, Retail, Manufacturing, Education, Government, Energy and Power, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Business Intelligence and Analytics Software Market

Organizations are increasingly recognizing the advantages of business intelligence, which significantly enhances user experience and supports customer-focused decision-making. A significant portion of businesses, approximately 25%, have widely embraced distributed cloud technologies, leveraging their scalability and flexibility. Flexible pricing models, including pay-as-you-go and subscription services, further entice companies to enhance their data capabilities. The pervasive influence of big data across various sectors is facilitating new decision-making processes. As organizations continue to adopt these innovative practices, the global business intelligence and analytics software market is anticipated to experience substantial growth and capture a significant share of the market.

Restraints in the Global Business Intelligence and Analytics Software Market

The growth of the global Business Intelligence (BI) and Analytics Software market is expected to be hindered by the high costs associated with licensing and implementation. BI software licensing fees tend to be influenced more by prevailing market conditions at the time of purchase rather than the actual development costs. Additionally, many organizations are hesitant to transition from traditional BI tools to more advanced software solutions. Although the advantages of BI software can be significant, the initial investment required for acquiring a robust BI platform, deploying it within the organization, and training personnel can be quite substantial, leading to reluctance among potential adopters.

Market Trends of the Global Business Intelligence and Analytics Software Market

The Global Business Intelligence and Analytics Software market is experiencing a transformative trend driven by significant advancements in technology and increasing adoption among small and medium-sized businesses (SMBs). While large corporations have traditionally been the primary users of these solutions, the growing acknowledgment of the software's benefits among SMBs is reshaping the landscape. The popularity of cloud deployment models has further facilitated this shift, offering accessibility and affordability. As businesses seek to harness data insights for strategic decision-making, software providers are responding with innovative solutions, including intelligent dashboards and tailored features, ensuring that the demand for advanced analytics continues to surge in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Business Intelligence and Analytics Software Market Size by BI Technology & CAGR (2025-2032)

• Market Overview
• Cloud BI
• Mobile BI
• Social BI

Global Business Intelligence and Analytics Software Market Size by Function & CAGR (2025-2032)

• Market Overview
• Executive Management
• Marketing
• Sales
• Operations
• Finance
• Human Resources
• Supply Chain

Global Business Intelligence and Analytics Software Market Size by Services & CAGR (2025-2032)

• Market Overview
• Professional Services
• Managed Services

Global Business Intelligence and Analytics Software Market Size by Deployment Modes & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global Business Intelligence and Analytics Software Market Size by Organization size & CAGR (2025-2032)

• Market Overview
• Small Medium Business (SMB's)
• Large enterprises

Global Business Intelligence and Analytics Software Market Size by Data Source & CAGR (2025-2032)

• Market Overview
• Structured Data
• Unstructured Data

Global Business Intelligence and Analytics Software Market Size by Verticals & CAGR (2025-2032)

• Market Overview
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• IT & Telecom
• Retail
• Manufacturing
• Education
• Government
• Energy and Power
• Media & Entertainment
• Others
• Transport & logistics
  • Hospitality

Global Business Intelligence and Analytics Software Market Size & CAGR (2025-2032)

• North America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • US
  • Canada
• Europe (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations