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市场调查报告书

商品编码

1588516

数位智慧平台市场规模、份额、成长分析，按组成部分、按组织规模、按行业、按地区 - 行业预测，2024-2031 年

Digital Intelligence Platform Market Size, Share, Growth Analysis, By Component, By Organization Size, By Vertical By Region - Industry Forecast 2024-2031

出版日期: 2024年11月04日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

数位智慧平台的全球市场规模在2022 年约为154.9 亿美元，高于2023 年的185.6 亿美元，预测期内（2024-2031 年）复合年增长率为19.8%，到2031 年预计将达到154.9 亿美元。

由于各行业对深入分析和洞察的需求不断增加，数位智慧平台（DIP）市场近年来出现了显着增长。 DIP 无缝整合资料分析、人工智慧和机器学习，提供与数位互动和使用者行为相关的可行见解。该市场旨在帮助企业做出明智的决策、改善客户体验并优化其数位策略。企业和消费者产生的数位资料的爆炸性成长是这项需求的关键驱动因素，因为企业寻求利用这一庞大的资讯库来获得竞争优势。 DIP 有助于即时资料分析，使企业能够快速适应市场趋势和不断变化的客户偏好。然而，市场面临资料隐私和安全问题等挑战，敏感资讯的道德管理阻碍了广泛采用。此外，对某些组织来说，实施数位智慧解决方案并将其整合到现有系统中可能是一个障碍。儘管面临这些挑战，在基于云端基础的解决方案的成长趋势、人工智慧和机器学习技术的进步以及对数位转型的日益关注的支持下，DIP 市场预计将进一步扩大。此外，电子商务、社交媒体和行动应用程式的兴起增加了人们对数位智慧工具的兴趣，这些工具可以提供有关消费者行为和偏好的宝贵见解，进一步推动了这个充满活力的市场的成长。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

IBM Corporation（USA）
Oracle Corporation（USA）
Salesforce.com, Inc.（USA）
Adobe Inc.（USA）
Microsoft Corporation（USA）
SAP SE（Germany）
SAS Institute Inc.（USA）
QlikTech International AB（Sweden）
Alteryx, Inc.（USA）
Domo, Inc.（USA）
MicroStrategy Incorporated（USA）
HubSpot, Inc.（USA）
Google LLC（USA）
Zoho Corporation（India）
Clicktale（now part of Medallia）（USA）
Mixpanel, Inc.（USA）
Heap Analytics, Inc.（USA）
Pendo.io, Inc.（USA）
TIBCO Software Inc.（USA）

简介目录

Product Code: SQMIG45A2195

Global Digital Intelligence Platform Market size was valued at around USD 15.49 billion in 2022 and is expected to rise from USD 18.56 billion in 2023 to reach a value of USD 78.73 Billion by 2031, at a CAGR of 19.8% over the forecast period (2024-2031).

The Digital Intelligence Platform (DIP) market has experienced remarkable growth in recent years, driven by the increasing demand for in-depth analytics and insights across various industries. DIPs seamlessly integrate data analytics, artificial intelligence, and machine learning to deliver actionable insights related to digital interactions and user behavior. This market aims to empower organizations to make informed decisions, enhance customer experiences, and optimize digital strategies. The explosive growth in digital data generated by businesses and consumers is a primary driver of this demand, as companies seek to leverage this vast information pool to gain a competitive edge. DIPs facilitate real-time data analysis, enabling businesses to quickly adapt to market trends and evolving customer preferences. However, the market faces challenges, such as concerns around data privacy and security, which hinder widespread adoption due to the ethical management of sensitive information. Additionally, implementing and integrating digital intelligence solutions within existing systems presents hurdles for some organizations. Despite these challenges, the DIP market is poised for further expansion, supported by the growing trend toward cloud-based solutions, advancements in AI and machine learning technologies, and the increasing focus on digital transformation. Furthermore, the rise of e-commerce, social media, and mobile applications has heightened interest in digital intelligence tools that provide valuable insights into consumer behavior and preferences, further propelling the growth of this dynamic market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Intelligence Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Intelligence Platform Market Segmental Analysis

Global Digital Intelligence Platform Market is segmented by Component, Touchpoint, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Data Management, Analytics, Engagement Optimization, and Others. Based on Touchpoint, the market is segmented into Web, Company Website, Mobile, social media, Email, Kiosks & Pos, and Others. Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Public Sector, Telecommunication & IT, Retail & E-Commerce, Media & Entertainment, Travel & Hospitality, Healthcare, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Digital Intelligence Platform Market

The global digital intelligence platform market is significantly driven by the increasing awareness regarding data-driven decision-making across diverse sectors. Organizations are recognizing the critical role of data in understanding consumer behavior, identifying prevailing market trends, and enhancing operational efficiencies. As businesses strive to maintain a competitive edge, the demand for sophisticated digital intelligence platforms becomes essential. These platforms enable the systematic collection, processing, and interpretation of vast amounts of data, empowering decision-makers to derive actionable insights. Consequently, this trend fosters a robust growth environment for digital intelligence solutions, as organizations seek to leverage data for strategic advantage in an ever-evolving market landscape.

Restraints in the Global Digital Intelligence Platform Market

A significant restraint on the global digital intelligence platform market is the escalating concern over data security and privacy. As organizations increasingly collect and analyze vast amounts of sensitive data, the risk of data breaches and unauthorized access intensifies. This reality not only threatens the integrity of data but also complicates compliance with stringent data protection regulations and privacy laws prevalent in various regions. Consequently, companies are hesitant to adopt digital intelligence platforms, fearing the potential repercussions of non-compliance and damage to their reputation, thereby stifling market growth and innovation within this sector.

Market Trends of the Global Digital Intelligence Platform Market

The Global Digital Intelligence Platform market is experiencing a significant shift towards real-time analytics, driven by the increasing need for businesses to make immediate, data-informed decisions. Companies across various sectors are recognizing the competitive advantage of having access to real-time insights, enabling them to swiftly adapt to changing market conditions, evolving consumer preferences, and rising trends. This demand for instant data processing capabilities is propelling the growth of digital intelligence solutions that integrate advanced analytics and machine learning algorithms. As a result, organizations are investing in platforms that enhance their agility and responsiveness, further solidifying real-time analytics as a key market trend.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Innovation Matrix
Case Study Analysis
Patent Analysis
Technology Analysis
Regulatory Analysis
Market Attractiveness Index
Ecosystem of the Market

Digital Intelligence Platform Market, By Component

Market Overview
Data Management
Analytics
Engagement Optimization

Digital Intelligence Platform Market, By Touchpoint

Market Overview
Web
Company Website
Mobile
Social Media
Email
Kiosks & Pos
Others

Digital Intelligence Platform Market, By Organization Size

Market Overview
Small & Medium Enterprises (SMEs)
Large Enterprises

Digital Intelligence Platform Market, By Vertical

Market Overview
BFSI
Public Sector
Telecommunication & It
Retail & E-Commerce
Media & Entertainment
Travel & Hospitality
Healthcare
Others

Digital Intelligence Platform Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QlikTech International AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alteryx, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clicktale (now part of Medallia) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mixpanel, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heap Analytics, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pendo.io, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TIBCO Software Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments