全球数位智慧平台市场规模（按组件、垂直、接触点、区域范围和预测）

数位智慧平台市场规模及预测

预计 2024 年数位智慧平台市场规模将达到 166.7 亿美元，到 2032 年将达到 622.4 亿美元，在 2026-2032 年预测期内的复合年增长率为 17.9%。

推动全球数位智慧平台市场成长的关键因素之一是越来越多地使用平台来实现竞争差异化和客户维繫。此外，随着越来越多的组织专注于数位转型其企业行销策略，预计数位智慧平台的采用将在预测期内加速。本报告对全球数位智慧平台市场进行了全面的评估。它对关键细分市场、趋势、市场驱动因素、限制因素、竞争格局以及在市场中发挥关键作用的因素进行了全面的分析。

数位智慧平台的全球市场定义

数位智慧是将电脑数据不断转化为有用的、客户主导的理解的能力。这一阶段涉及对各种复杂资讯来源的评估、查询、识别、翻译和应用。这个循环包括收集不完整的资讯、处理资讯并传播资讯发现。许多组织正在接收电脑化的洞察平台，其中许多平台属于广告云平台框架，以提高客户满意度和忠诚度。高级洞察阶段可协助组织透过电子接触点为客户提供客製化服务。

全球数位智慧平台市场概况

推动数位智慧平台市场成长的关键原因是行动装置的增加、云端基础的技术的出现以及电子商务和其他线上平台的使用率的提高。此外，结合分析的客户追踪技术的发展正在帮助企业获得关键的业务洞察力，也是推动数位智慧平台市场发展的关键因素之一。推动全球数位智慧平台市场成长的另一个关键因素是社群媒体用户的增加。

此外，企业可以透过分析使用者评论和行为来使用网路分析来做出以客户为中心的业务决策。这些因素有望推动数位智慧平台的全球发展。对资料安全和保障的担忧正在限制市场的成长。此外，各种法律规范、数据整合的复杂性、数据孤岛以及缺乏数位技能和资源是全球数位智慧平台市场成长的一些主要障碍。

目录

第一章 全球市场对数位智慧平台的采用情况

• 市场定义
• 市场区隔
• 调查时间表
• 先决条件
• 限制

第二章：已验证的市场调查方法

• 资料探勘
• 数据三角测量
• 自下而上的方法
• 自上而下的方法
• 调查流程
• 业界专家的重要见解
• 资料来源

第三章执行摘要

• 市场概览
• 生态测绘
• 绝对的商机
• 市场吸引力
• 全球数位智慧平台市场区域分析
• 全球数位智慧平台市场各组成部分（百万美元）
• 全球数位智慧平台市场（按 Touchpoint 划分）（百万美元）
• 全球数位智慧平台市场（按垂直产业划分）（百万美元）
• 未来市场机会
• 全球市场区隔
• 产品生命线

第四章 数位智慧平台全球市场展望

• 全球数位智慧平台的演变
• 驱动程式
  • 司机1
  • 司机2
• 限制因素
  • 约束因素 1
  • 限制因素2
• 机会
  • 机会1
  • 机会2
• 波特五力模型
• 价值链分析
• 定价分析
• 宏观经济分析

第五章 全球数位智慧平台市场（按组件划分）

• 概述
• 分析
• 资料管理
• 参与度优化

第六章 全球数位智慧平台市场（按 Touchpoint）

• 概述
• 网路
• 移动的
• 电子邮件
• 其他的

第七章全球数位智慧平台市场（依产业垂直划分）

• 概述
• 零售与电子商务
• 旅游与饭店
• 公共部门
• 媒体与娱乐
• 其他的

第 8 章：全球数位智慧平台市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 其他中东和非洲地区

第九章全球数位智慧平台市场竞争格局

• 概述
• 各公司市场排名
• 公司地理分布
• 公司产业布局
• ACE矩阵

第十章 公司简介

• Adobe Systems
• IBM
• SAS Institute
• Evergage
• Google
• Mixpanel
• Optimizely
• Webtrekk
• New Relic
• Localytics
• Cxense
• MindSEO
• Bertin IT
• EXL
• Char Software Inc.
• Mapp Digital US LLC

第 11 章 已验证的市场情报

• 关于已验证的市场情报
• 动态资料视觉化

Digital Intelligence Platform Market Size And Forecast

Digital Intelligence Platform Market size was valued at USD 16.67 Billion in 2024 and is projected to reach USD 62.24 Billion by 2032, growing at a CAGR of 17.9% from 2026 to 2032.

One of the key factors driving the growth of the worldwide Digital Intelligence Platform Market is an increase in the platform's usage to gain competitive differentiation and customer retention. During the projection period, it is also anticipated that an increase in organizations' focus on digitally transforming company marketing strategies will accelerate the adoption of digital intelligence platforms. The Global Digital Intelligence Platform Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors playing a substantial role in the market.

Global Digital Intelligence Platform Market Definition

Digital intelligence is the capacity to transform computerized data into continuously useful, client-driven understandings. This stage encompasses the evaluation, inquiry, perception, translation, and application of various sophisticated sources. The cycle involves gathering incomplete information, processing it, and then disseminating the information's findings. Many organizations receive computerized insight platforms, mostly for enhancing customer satisfaction and loyalty within the framework of their advertising cloud platform. Advanced insight stages help organizations provide clients with tailored services across electronic touchpoints

Global Digital Intelligence Platform Market Overview

The primary reasons propelling the growth of the Digital Intelligence Platform Market are an increase in mobile devices, the emergence of cloud-based technologies, and the rise in usage of e-commerce and other online platforms. Additionally, the development of customer tracking technology through the incorporation of analytics aids companies in gaining crucial business knowledge and is one of the key elements fueling the development of the market for digital intelligence platforms. Another essential element propelling the growth of the global market for digital intelligence platforms is the increase in social media users.

Additionally, businesses can use web analytics to their advantage by analyzing user comments and behavior to make customer-focused business decisions. These elements are expected to fuel the development of the global market for digital intelligence platforms. Worries about data security and safety constrain the market's growth. Additionally, the varying regulatory structure, the complexity of data integration, data silos, and a lack of digital skills and resources are all significant barriers to the growth of the global market for digital intelligence platforms.

Global Digital Intelligence Platform Market Segmentation Analysis

The Global Digital Intelligence Platform Market is Segmented on the basis of Component, Touchpoint, Vertical, and Geography.

Digital Intelligence Platform Market, By Component

• Analytics
• Data Management
• Engagement Optimization

Based on Component, The market is segmented into Analytics, Data Management, and Engagement Optimization. The Analytics segment is anticipated to dominate the Global Digital Intelligence Platform Market. To obtain useful real-time information and use digital consumer data to influence choices, businesses have adopted digital intelligence solutions with digital analytics capabilities.

Digital Intelligence Platform Market, By Touchpoint

• Web
• Mobile
• E-Mail
• Others

Based on Touchpoint, The market is segmented into Web, Mobile, E-mail, and Others. The Web segment is anticipated to dominate the Global Digital Intelligence Platform Market. The web touchpoint is essential for businesses because it offers clients a direct and convenient way to interact with the brands.

Digital Intelligence Platform Market, By Vertical

• Retail & E-commerce
• Travel & Hospitality
• Public Sector
• Media & Entertainment
• Others

Based on Vertical, The market is segmented into Retail & E-commerce, Travel & Hospitality, Public Sector, Media & Entertainment, and Others. The Retail & E-commerce segment is anticipated to dominate the Global Digital Intelligence Platform Market. Digital intelligence tools are being used more frequently by retail and e-commerce to understand client behavior better, manage their online stores, and enhance customer experiences.

Digital Intelligence Platform Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Regional Analysis, the Global Digital Intelligence Platform Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America will hold the largest Global Digital Intelligence Platform Market due to the industry's fierce competition, best-in-class hybrid cloud suppliers, early adoption of business analytics solutions, and the presence of numerous well-known vendors in the United States and Canada, where a strong foundation of analytic solutions for wise decision-making has been formed.

Key Players

The "Global Digital Intelligence Platform Market" study report will provide valuable insight emphasizing the global market. The major players in the market are Adobe Systems, IBM, SAS Institute, Evergage, Google, Mixpanel, Optimizely, Webtrekk, New Relic, Localytics, Cxense, MindSEO, Bertin IT, EXL, Char Software Inc., and Mapp Digital US LLC.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Key Developments

• In November 2022, IBM launched a new suite that combines business intelligence, planning, budgeting, and forecasting capabilities in one place and features a portal where clients can examine analytics assets created using technologies from other suppliers.
• Ace Matrix Analysis
• The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
• Market Attractiveness
• The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Digital Intelligence Platform Market. We cover the major impacting factors driving the industry growth in the given region.
• Market Attractiveness
• The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Digital Intelligence Platform Market. We cover the major impacting factors driving the industry growth in the given region.
• Porter's Five Forces
• The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Digital Intelligence Platform Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

TABLE OF CONTENTS

1 INTRODUCTION OF THE GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET

• 1.1 Market Definition
• 1.2 Market Segmentation
• 1.3 Research Timelines
• 1.4 Assumptions
• 1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 2.1 Data Mining
• 2.2 Data Triangulation
• 2.3 Bottom-Up Approach
• 2.4 Top-Down Approach
• 2.5 Research Flow
• 2.6 Key Insights from Industry Experts
• 2.7 Data Sources

3 EXECUTIVE SUMMARY

• 3.1 Market Overview
• 3.2 Ecology Mapping
• 3.3 Absolute Market Opportunity
• 3.4 Market Attractiveness
• 3.5 Global Digital Intelligence Platform Market Geographical Analysis (CAGR %)
• 3.6 Global Digital Intelligence Platform Market, By Component (USD Million)
• 3.7 Global Digital Intelligence Platform Market, By Touchpoint (USD Million)
• 3.8 Global Digital Intelligence Platform Market, By Vertical (USD Million)
• 3.9 Future Market Opportunities
• 3.10 Global Market Split
• 3.11 Product Life Line

4 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET OUTLOOK

• 4.1 Global Digital Intelligence Platform Evolution
• 4.2 Drivers
  • 4.2.1 Driver1
  • 4.2.2 Driver 2
• 4.3 Restraints
  • 4.3.1 Restraint1
  • 4.3.2 Restraint 2
• 4.4 Opportunities
  • 4.4.1 Opportunity1
  • 4.4.2 Opportunity 2
• 4.5 Porters Five Force Model
• 4.6 Value Chain Analysis
• 4.7 Pricing Analysis
• 4.8 Macroeconomic Analysis

5 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY COMPONENT

• 5.1 Overview
• 5.2 Analytics
• 5.3 Data Management
• 5.4 Engagement Optimization

6 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY TOUCHPOINT

• 6.1 Overview
• 6.2 Web
• 6.3 Mobile
• 6.4 E-mail
• 6.5 Others

7 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY VERTICAL

• 7.1 Overview
• 7.2 Retail & E-commerce
• 7.3 Travel & Hospitality
• 7.4 Public Sector
• 7.5 Media & Entertainment
• 7.6 Others

8 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Argentina
  • 8.5.3 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa
  • 8.6.4 Rest of Middle-East and Africa

9 GLOBAL DIGITAL INTELLIGENCE PLATFORM MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Developments
• 9.4 Company Regional Footprint
• 9.5 Company Industry Footprint
• 9.6 ACE Matrix

10 COMPANY PROFILES

• 10.1 Adobe Systems
  • 10.1.1 Company Overview
  • 10.1.2 Company Insights
  • 10.1.3 Product Benchmarking
  • 10.1.4 Key Developments
  • 10.1.5 Winning Imperatives
  • 10.1.6 Current Focus & Strategies
  • 10.1.7 Threat from Competition
  • 10.1.8 SWOT Analysis
• 10.2 IBM
  • 10.2.1 Company Overview
  • 10.2.2 Company Insights
  • 10.2.3 Product Benchmarking
  • 10.2.4 Key Developments
  • 10.2.5 Winning Imperatives
  • 10.2.6 Current Focus & Strategies
  • 10.2.7 Threat from Competition
  • 10.2.8 SWOT Analysis
• 10.3 SAS Institute
  • 10.3.1 Company Overview
  • 10.3.2 Company Insights
  • 10.3.3 Product Benchmarking
  • 10.3.4 Key Developments
  • 10.3.5 Winning Imperatives
  • 10.3.6 Current Focus & Strategies
  • 10.3.7 Threat from Competition
  • 10.3.8 SWOT Analysis
• 10.4 Evergage
  • 10.4.1 Company Overview
  • 10.4.2 Company Insights
  • 10.4.3 Product Benchmarking
  • 10.4.4 Key Developments
  • 10.4.5 Winning Imperatives
  • 10.4.6 Current Focus & Strategies
  • 10.4.7 Threat from Competition
  • 10.4.8 SWOT Analysis
• 10.5 Google
  • 10.5.1 Company Overview
  • 10.5.2 Company Insights
  • 10.5.3 Product Benchmarking
  • 10.5.4 Key Developments
  • 10.5.5 Winning Imperatives
  • 10.5.6 Current Focus & Strategies
  • 10.5.7 Threat from Competition
  • 10.5.8 SWOT Analysis
• 10.6 Mixpanel
  • 10.6.1 Company Overview
  • 10.6.2 Company Insights
  • 10.6.3 Product Benchmarking
  • 10.6.4 Key Developments
  • 10.6.5 Winning Imperatives
  • 10.6.6 Current Focus & Strategies
  • 10.6.7 Threat from Competition
  • 10.6.8 SWOT Analysis
• 10.7 Optimizely
  • 10.7.1 Company Overview
  • 10.7.2 Company Insights
  • 10.7.3 Product Benchmarking
  • 10.7.4 Key Developments
  • 10.7.5 Winning Imperatives
  • 10.7.6 Current Focus & Strategies
  • 10.7.7 Threat from Competition
  • 10.7.8 SWOT Analysis
• 10.8 Webtrekk
  • 10.8.1 Company Overview
  • 10.8.2 Company Insights
  • 10.8.3 Product Benchmarking
  • 10.8.4 Key Developments
  • 10.8.5 Winning Imperatives
  • 10.8.6 Current Focus & Strategies
  • 10.8.7 Threat from Competition
  • 10.8.8 SWOT Analysis
• 10.9 New Relic
  • 10.9.1 Company Overview
  • 10.9.2 Company Insights
  • 10.9.3 Product Benchmarking
  • 10.9.4 Key Developments
  • 10.9.5 Winning Imperatives
  • 10.9.6 Current Focus & Strategies
  • 10.9.7 Threat from Competition
  • 10.9.8 SWOT Analysis
• 10.10 Localytics
  • 10.10.1 Company Overview
  • 10.10.2 Company Insights
  • 10.10.3 Product Benchmarking
  • 10.10.4 Key Developments
  • 10.10.5 Winning Imperatives
  • 10.10.6 Current Focus & Strategies
  • 10.10.7 Threat from Competition
  • 10.10.8 SWOT Analysis
• 10.11 Cxense
  • 10.11.1 Company Overview
  • 10.11.2 Company Insights
  • 10.11.3 Product Benchmarking
  • 10.11.4 Key Developments
  • 10.11.5 Winning Imperatives
  • 10.11.6 Current Focus & Strategies
  • 10.11.7 Threat from Competition
  • 10.11.8 SWOT Analysis
• 10.12 MindSEO
  • 10.12.1 Company Overview
  • 10.12.2 Company Insights
  • 10.12.3 Product Benchmarking
  • 10.12.4 Key Developments
  • 10.12.5 Winning Imperatives
  • 10.12.6 Current Focus & Strategies
  • 10.12.7 Threat from Competition
  • 10.12.8 SWOT Analysis
• 10.13 Bertin IT
  • 10.13.1 Company Overview
  • 10.13.2 Company Insights
  • 10.13.3 Product Benchmarking
  • 10.13.4 Key Developments
  • 10.13.5 Winning Imperatives
  • 10.13.6 Current Focus & Strategies
  • 10.13.7 Threat from Competition
  • 10.13.8 SWOT Analysis
• 10.14 EXL
  • 10.14.1 Company Overview
  • 10.14.2 Company Insights
  • 10.14.3 Product Benchmarking
  • 10.14.4 Key Developments
  • 10.14.5 Winning Imperatives
  • 10.14.6 Current Focus & Strategies
  • 10.14.7 Threat from Competition
  • 10.14.8 SWOT Analysis
• 10.15 Char Software Inc.
  • 10.15.1 Company Overview
  • 10.15.2 Company Insights
  • 10.15.3 Product Benchmarking
  • 10.15.4 Key Developments
  • 10.15.5 Winning Imperatives
  • 10.15.6 Current Focus & Strategies
  • 10.15.7 Threat from Competition
  • 10.15.8 SWOT Analysis
• 10.16 Mapp Digital US LLC
  • 10.16.1 Company Overview
  • 10.16.2 Company Insights
  • 10.16.3 Product Benchmarking
  • 10.16.4 Key Developments
  • 10.16.5 Winning Imperatives
  • 10.16.6 Current Focus & Strategies
  • 10.16.7 Threat from Competition
  • 10.16.8 SWOT Analysis

11. VERIFIED MARKET INTELLIGENCE

• 11.1 About Verified Market Intelligence
• 11.2 Dynamic Data Visualization