零售业扩增实境(AR) 市场规模、份额、成长分析（按组件、技术、设备类型、地区）- 产业预测，2024-2031 年

零售业扩增实境(AR) 的全球市场规模到2022 年将达到28.3 亿美元，从2023 年的40 亿美元成长到2031 年的451.9 亿美元，预计在预测期内（2024 年-2031 年）将会成长。

扩增实境(AR) 透过将数位元素无缝整合到实体购物体验中，正在彻底改变零售业格局。该技术透过将视觉和声音等感官讯息迭加到真实环境中来提高用户参与度，从而改变消费者与产品互动的方式。在 COVID-19 大流行期间，对 AR 解决方案的需求激增，促使零售商采用这些工具来满足不断变化的客户需求并推动收益成长。例如，AR 允许客户在购买家具之前直观地看到家具在家里的样子。在 AR 和虚拟实境解决方案的经济效益以及投资和智慧型手机普及率增加的推动下，全球零售扩增实境(AR) 市场正在经历强劲成长。然而，隐私问题和高昂的设定成本等挑战阻碍了更广泛的采用。儘管存在这些障碍，对改善零售业客户互动和体验的需求不断增长，为市场扩张提供了充满希望的机会。毕马威 (KPMG) 表示，预计到 2022年终，新的数位解决方案将贡献公司收益成长的 80%，这凸显了扩增实境在塑造零售业的未来方面将发挥的关键作用。随着公司不断创新和实施 AR 策略，零售业正在经历重大转型，这对希望利用这一新市场趋势的相关人员产生了影响。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL分析
• 总体经济指标
• Start-Ups分析
• 市场吸引力指数
• 原料分析
• 供应链分析
• 价格分析

零售业扩增实境(AR) 市场规模：依组成部分及复合年增长率（2024-2031）

• 硬体
• 感应器
• 加速计
• 陀螺仪
• 磁力计
• 接近感测器
• 半导体零件
• 控制器和处理器
• 积体电路
  • 显示器和投影仪
  • 相机
  • 其他的
• 软体和服务
  • 软体开发套件(SDK) 和应用程式
• 服务
• AR软体功能
• AR远端协作
• 工作流程优化
• 文件
• 视觉化
• 3D建模
• 导航

零售业扩增实境(AR) 市场规模：依技术及复合年增长率（2024-2031）

• 基于标记的扩增实境
  • 被动标记
  • 活性标记
• 无标记扩增实境
  • 模型库
  • 影像处理基础

零售业扩增实境(AR) 市场规模：依设备类型及复合年增长率（2024-2031）

• 头戴式显示器 (HMD)
• 智慧AR镜子
• 手持装置

按零售类型分類的零售业扩增实境(AR) 市场规模及复合年增长率 (2024-2031)

• 珠宝
• 美容和化妆品
• 服装试穿
• 家具和照明
• 杂货店购物
• 鞋类
• 其他的

零售业扩增实境(AR) 市场规模：依应用与复合年增长率（2024-2031）

• 广告和行销
• 试戴解决方案
• 规划/设计
• 资讯系统

零售业扩增实境(AR) 市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Augment
• Ikea
• Google
• Apple
• Microsoft
• Blippar
• ViewAR
• Holition
• Sephora
• Amazon
• Imaginate Technologies
• Kudan
• Holition
• PTC
• Zugara
• Marxent Labs
• Gravity Jack
• Inde
• Sony Group Corporation
• Niantic Labs

结论和建议

Global Augmented Reality in Retail Market size was valued at USD 2.83 billion in 2022 and is poised to grow from USD 4 billion in 2023 to USD 45.19 billion by 2031, growing at a CAGR of 41.4% in the forecast period (2024-2031).

Augmented reality (AR) is revolutionizing the retail landscape by seamlessly integrating digital elements into the physical shopping experience, typically through smartphones, tablets, or AR glasses. This technology enhances user engagement by overlaying sensory information-such as visuals and sounds-onto real-world environments, transforming how consumers interact with products. The demand for AR solutions surged during the COVID-19 pandemic, prompting retailers to adopt these tools to meet evolving customer needs and drive revenue growth. For instance, AR allows customers to visualize how furniture would look in their homes before making a purchase. The global augmented reality retail market is witnessing robust growth, fueled by increased investments and widespread smartphone adoption, alongside the economic advantages presented by AR and virtual reality solutions. However, challenges such as privacy concerns and high setup costs remain obstacles to wider adoption. Despite these hurdles, the increasing demand for enhanced customer interactions and experiences in retail offers promising opportunities for market expansion. According to KPMG, it is projected that new digital solutions will contribute to 80% of enterprise revenue growth by the end of 2022, emphasizing the critical role of augmented reality in shaping the future of retail. As businesses continue to innovate and implement AR strategies, the retail sector is poised for significant transformation, offering insights for stakeholders looking to capitalize on this emerging market trend.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented Reality In Retail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented Reality In Retail Market Segmental Analysis

Global Augmented Reality Market is segmented by component, by Technology, by Device Type, by Application, by Retail Type and by Region. Based on component, the market is segmented into Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others), Software (Software Development Kits (SDKs) and apps, Services). Based on Technology, the market is segmented into Marker-based Augmented Reality (Passive Marker, Active Marker), Marker-less Augmented Reality (Model Based, Image Processing Based). Based on Device type, the market is segmented into Head-Mounted Display (HMD), Smart AR Mirror, and Handheld Device. Based on application, the market is segmented into Advertising and Marketing, Try-on Solutions, Planning and Designing, Information Systems. Based on Retail Type, the market is segmented into Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Augmented Reality In Retail Market

One of the key drivers of the Global Augmented Reality in Retail market is the enhancement of customer engagement. AR technology provides retailers with the ability to create immersive and interactive shopping experiences that captivate customers. By allowing shoppers to visualize products in real-world contexts via augmented reality applications, retailers can foster deeper connections with their brand. This level of engagement not only makes shopping more enjoyable but also leads to increased sales and customer loyalty, as customers are more likely to return when they feel a strong emotional tie to their shopping experience. Consequently, the implementation of AR stands to significantly benefit retailers in today's competitive landscape.

Restraints in the Global Augmented Reality In Retail Market

One significant constraint in the Global Augmented Reality in Retail market is the high implementation expenses associated with adopting AR technology. Retailers face substantial costs related to developing AR applications, purchasing AR-enabled devices, and integrating AR solutions into their existing systems. These financial burdens can deter many retailers from embracing AR, particularly smaller businesses with limited budgets. As a result, the high costs associated with AR technology pose a considerable obstacle to widespread adoption, hindering the overall growth potential of AR in the retail sector and limiting versatility among diverse retail establishments.

Market Trends of the Global Augmented Reality In Retail Market

The Global Augmented Reality (AR) in Retail market is witnessing a significant upward trend, as the technology revolutionizes the shopping experience by enhancing customer engagement and interaction. With nearly every facet of retail now incorporating AR functionalities, consumers are increasingly embracing digital solutions that allow them to virtually 'try on' products from the comfort of their homes or through interactive in-store kiosks. This shift not only strengthens customer-brand relationships but also drives sales conversions by facilitating informed purchasing decisions. As consumer adoption rates continue to rise and retailers invest in innovative AR solutions, the market is poised for substantial growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Raw Material Analysis
• Supply Chain Analysis
• Pricing Analysis

Global Augmented Reality in Retail Market Size by Component & CAGR (2024-2031)

• Hardware
• Sensors
• Accelerometers
• Gyroscopes
• Magnetometers
• Proximity Sensors
• Semiconductor Components
• Controllers and Processors
• Integrated Circuits
  • Displays & Projectors
  • Cameras
  • Others
• Software & Services
  • Software Development Kits (SDKs) and apps
• Services
• AR Software Functions
• AR Remote Collaboration
• Workflow Optimization
• Documentation
• Visualization
• 3D Modeling
• Navigation

Global Augmented Reality in Retail Market Size by Technology & CAGR (2024-2031)

• Marker-based Augmented Reality
  • Passive Marker
  • Active Marker
• Marker-less Augmented Reality
  • Model Based
  • Image Processing Based

Global Augmented Reality in Retail Market Size by Device Type & CAGR (2024-2031)

• Head-Mounted Display (HMD)
• Smart AR Mirror
• Handheld Device

Global Augmented Reality in Retail Market Size by Retail Type & CAGR (2024-2031)

• Jewelry
• Beauty and Cosmetics
• Apparel Fitting
• Furniture and Lighting
• Grocery Shopping
• Footwear
• Others

Global Augmented Reality in Retail Market Size by Application & CAGR (2024-2031)

• Advertising and Marketing
• Try-on Solutions
• Planning and Designing
• Information Systems

Global Augmented Reality in Retail Market Size by Region & CAGR (2024-2031)

• North America, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • US
  • Canada
• Europe, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (segmented by component, by Technology, by Device Type, by Retail Type, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Augment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ikea
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blippar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViewAR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imaginate Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kudan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zugara
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marxent Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gravity Jack
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inde
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation