纯素蛋白粉市场规模、份额、成长分析、按成分、按口味、按分销管道、按地区 - 行业预测，2024-2031 年

2022年全球纯素蛋白粉市场规模为40.3亿美元，从2023年的43.2亿美元成长到2031年的72.3亿美元，预测期（2024-2031）预计复合年增长率为7.2%。

纯素食和素食人口的激增导致许多品牌为零售和餐旅服务业创新产品，使植物蛋白产品受到更多关注。随着越来越多的消费者开始接受肉类和乳製品替代品，纯素蛋白粉越来越多地进入零售环境。这一趋势得到了科学的支持，包括《日誌杂誌》上发表的一项研究，显示出有希望的增长潜力，特别是当个人采用纯素饮食作为合法的营养选择时。纯素食团体旨在提高消费者意识的媒体倡议，以及人们对吃肉带来的健康风险（如心血管疾病和 2 型糖尿病）的日益担忧，进一步放大了这一变化。根据 Future Market Insights 的报告，随着对可无缝融入饮料、食品和食品品的无味选择的需求不断增加，大豆蛋白粉预计将受到关注。由于这些产品具有便利性和高生物利用度，易于使用和混合，粉末补充品市场正在蓬勃发展。此外，粉状营养预混合料的低成本、最低的处理和运输要求、降低的配方错误风险以及延长的保质期也有助于它们的吸引力，使它们对消费者日常生活中的健康和营养更具吸引力。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 客户和购买标准分析

纯素蛋白粉市场规模：依成分及复合年增长率（2024-2031）

• 市场概况
• 大麻蛋白
• 豌豆蛋白
• 螺旋藻米
• 糙米蛋白
• 大豆蛋白
• 藻类来源（螺旋藻）
• 蛋白质混合物
• 其他的

纯素蛋白粉市场规模：风味和复合年增长率（2024-2031）

• 市场概况
• 巧克力和咖啡
• 香草
• 草莓
• 香蕉
• 无调味

纯素蛋白粉市场规模：依分销通路及复合年增长率（2024-2031）

• 市场概况
• 在线的
• 离线

纯素蛋白粉市场规模：依产地及复合年增长率（2024-2031）

• 市场概况
• 有机的
• 传统的

纯素蛋白粉市场规模：依年龄层及复合年增长率（2024-2031）

• 市场概况
• 千禧世代
• X世代
• 婴儿潮世代

纯素蛋白粉市场规模：依最终用户和复合年增长率（2024-2031）

• 市场概况
• 食品补充品
• 运动营养
• 其他的

纯素蛋白粉市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Sunwarrior LLC
• Garden of Life LLC
• Nutiva Inc.
• Transparent Labs LLC
• True Nutrition
• Hammer Nutrition
• Optimum Nutrition Inc.
• Australian Sports Nutrition
• Private Label Superfoods
• WhiteWave Foods
• NOW Health Group Inc.
• A&B Ingredients Inc.
• Supplement Manufacturing Partners（SMP Nutra）
• MRM Nutrition
• Nutrex Research Inc.
• The Green Lab LLC
• Farbest-Tallman Foods Corp.

结论和建议

Global Vegan Protein Powder Market size was valued at USD 4.03 billion in 2022 and is poised to grow from USD 4.32 billion in 2023 to USD 7.23 billion by 2031, growing at a CAGR of 7.2% during the forecast period (2024-2031).

The surge in the vegan and vegetarian demographics has propelled numerous brands to innovate products tailored for the retail and hospitality sectors, significantly spotlighting plant-based protein offerings. Vegan protein powders are increasingly making their way into retail environments, catering to a growing consumer base that embraces meat and dairy alternatives. With scientific backing, including studies published in the Nutrients Journal, the trend shows promising growth potential, especially as individuals adopt vegan diets as a legitimate nutritional choice. This shift is further amplified by The Vegan Group's media initiatives designed to enhance consumer awareness, along with growing concerns over the health risks associated with meat consumption, such as cardiovascular disease and type 2 diabetes. According to Future Market Insights, soy-based protein powders are projected to gain traction, with an upsurge in demand for flavorless options that can seamlessly integrate into beverages, foods, and health supplements. The powdered supplement market is thriving due to the convenience and high bioavailability these products offer, making them easy to use and mix. Furthermore, the low costs, minimal handling and transportation needs, reduced risk of formulation errors, and extended shelf life of powdered nutrient premixes also contribute to their appeal, marking a significant evolution in how consumers approach health and nutrition in their daily lives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vegan Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vegan Protein Powder Market Segmental Analysis

Global Vegan Protein Powder Market is segmented by Source, Flavour, Distribution Channel, Nature, Age Group, End-user and Region. Based on Source, the market is segmented into Hemp Protein, Pea Protein, Spirulina, Rice, Brown Rice Protein, Soy Protein, Algae-based (Spirulina), Protein Blends, and Others. Based on Flavour, the market is segmented into Chocolate & Coffee, Vanilla, Strawberry, Banana, and Unflavoured. Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Nature, the market is segmented into Organic, and Conventional. Based on Age Group, the market is segmented into Millennials, Generation X, and Baby Boomers. Based on End-user, the market is segmented into Dietary Supplements, Sports Nutrition, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vegan Protein Powder Market

The growth of the global vegan protein powder market is primarily fueled by an increasing awareness of the significance of maintaining a healthy diet. Consumers are increasingly recognizing the myriad health benefits associated with vegan protein powder, which is known for its superior digestibility compared to traditional sources. This shift is further bolstered by a movement towards organic and natural ingredients, alongside the rising demand for clean-label products. Additionally, the expansion of protein sources such as rice and almonds, coupled with a rise in dietary restrictions like lactose intolerance, has attracted a broader customer base. This trend ultimately enhances the potential for profitable opportunities in the market.

Restraints in the Global Vegan Protein Powder Market

The global vegan protein powder market faces several restraints that may hinder its growth. One significant challenge is the limited consumer awareness and acceptance of plant-based protein sources beyond soy, which poses an obstacle to wider adoption. Furthermore, vegan protein alternatives remain less popular compared to animal-based powders, particularly in developing countries where high meat consumption is prevalent and knowledge about veganism is limited. Issues such as inadequate texture, flavor, and digestibility, along with unbalanced nutrient profiles in current formulations, also detract from their appeal. Moreover, some vegan protein powders undergo ultra-refined processing, leading to non-compliance with clean labeling standards and further reducing their acceptance in the market.

Market Trends of the Global Vegan Protein Powder Market

The Global Vegan Protein Powder market is currently navigating a landscape characterized by steady growth, yet notable challenges persist. Despite increasing awareness of plant-based diets and sustainability, consumer acceptance remains limited, particularly toward non-soy protein powders. This hesitance is compounded by the entrenched popularity of animal-based protein products, which continue to dominate consumer preferences. However, as educational initiatives proliferate and the vegan lifestyle garners broader appeal, the market is expected to expand. Innovations in taste, texture, and nutritional profiles of vegan protein powders are anticipated to enhance consumer acceptance, helping to bridge the gap and drive future growth in this sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Vegan Protein Powder Market Size by Source & CAGR (2024-2031)

• Market Overview
• Hemp Protein
• Pea Protein
• Spirulina, Rice
• Brown Rice Protein
• Soy Protein
• Algae-based (Spirulina)
• Protein Blends
• Others

Global Vegan Protein Powder Market Size by Flavour & CAGR (2024-2031)

• Market Overview
• Chocolate & Coffee
• Vanilla
• Strawberry
• Banana
• Unflavoured

Global Vegan Protein Powder Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Vegan Protein Powder Market Size by Nature & CAGR (2024-2031)

• Market Overview
• Organic
• Conventional

Global Vegan Protein Powder Market Size by Age Group & CAGR (2024-2031)

• Market Overview
• Millennials
• Generation X
• Baby Boomers

Global Vegan Protein Powder Market Size by End-user & CAGR (2024-2031)

• Market Overview
• Dietary Supplements
• Sports Nutrition
• Others

Global Vegan Protein Powder Market Size & CAGR (2024-2031)

• North America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • US
  • Canada
• Europe, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Sunwarrior LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Sports Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Private Label Superfoods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WhiteWave Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Health Group Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A&B Ingredients Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supplement Manufacturing Partners (SMP Nutra)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MRM Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Green Lab LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farbest-Tallman Foods Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation