维生素软糖市场规模、份额、增长分析、按类型、按来源、按包装类型、按分销渠道、按最终用户、按地区 - 按行业预测，2024-2031 年

2022年全球维生素软糖市场规模为50.4亿美元，从2023年的55亿美元成长到2031年的110.4亿美元，复合年增长率预计将成长9.1%。

维生素软糖市场正在蓬勃发展，尤其吸引了不喜欢传统锭剂的人，例如儿童和老年人。消费者对多样化营养来源的需求不断增长，导致了大麻软糖和宠物软糖等创新产品的出现。 Church &Dwight Co., Inc. 等公司正在扩大其风味产品，16VIT 等新兴企业则瞄准了游戏玩家等利基市场。 COVID-19 大流行提高了人们的健康意识，并增加了人们对维生素 C 和 D 等免疫力增强补充品的兴趣。然而，对糖含量和缺乏必需矿物质的担忧可能会对市场成长带来挑战。然而，随着全球意识和需求的增加，维生素软糖产业将在未来几年大幅扩张。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 客户和购买标准分析
• 贸易分析
• 原料分析

维生素软糖市场规模：按类型

• 市场概况
• 单一维生素
• 综合维他命

维生素软糖市场规模：依来源分类

• 市场概况
• 植物
• 动物

维生素软糖市场规模：依包装类型

• 市场概况
• 瓶子和罐子
• 小袋

维生素软糖市场规模：按分销管道

• 市场概况
• 在线的
• 离线

维生素软糖市场规模：依最终用户分类

• 市场概况
• 成人
• 孩子

维生素软糖市场规模：按地区

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Pfizer
• Nature's Bounty
• Makers Nutrition
• Gummi World
• SMP Nutra
• Willings Nutraceutical
• Almighty Nutrition
• GWGummies
• Well Aliments
• Somafina
• Zanon Vitamec
• SmartyPants Vitamins
• Vitapur Labs
• Superior Supplement Manufacturing
• Pharmavite
• Church & Dwight Co. Inc.
• Reckitt Benckiser Group PLC
• Unilever PLC
• Otsuka Holdings Co. Ltd
• Amway Corp.

结论和建议

Global Gummy Vitamins Market size was valued at USD 5.04 billion in 2022 and is poised to grow from USD 5.5 billion in 2023 to USD 11.04 billion by 2031, growing at a CAGR of 9.1% during the forecast period (2024-2031).

The gummy vitamin market is booming, appealing particularly to those who struggle with traditional pills, including children and the elderly. Innovative products, such as hemp-based and pet gummies, are emerging in response to growing consumer demand for diverse nutritional sources. Companies like Church & Dwight Co., Inc. are expanding their flavor offerings, while start-ups like 16VIT are targeting niche markets, including gamers. The COVID-19 pandemic has heightened health consciousness, driving interest in immune-boosting supplements like vitamins C and D, noted for their flavor appeal. However, concerns about sugar content and the omission of essential minerals could pose challenges for market growth. Nevertheless, as awareness and demand increase globally, the gummy vitamin segment is poised for substantial expansion in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gummy Vitamins market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gummy Vitamins Market Segmental Analysis

Global Gummy Vitamins Market is segmented by type, source, packaging type, distribution channel, end-user and region. Based on type, the market is segmented into single vitamins and multi-vitamins. Based on source, the market is segmented into plants and animals. Based on packaging type, the market is segmented into bottle & jars and pouches. Based on distribution channel, the market is segmented into online and offline. Based on end-user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Gummy Vitamins Market

The Global Gummy Vitamins market is poised for significant growth, primarily driven by the expanding vegetarian population and the increasing prevalence of malnutrition worldwide. As of January 2021, about 79 million people, or roughly 1% of the global population, identified as vegetarians, with this number steadily rising. This shift in dietary preferences, along with a heightened awareness of nutritional deficits, is contributing to a surge in demand for plant-based multivitamins. Consumers are seeking vegetarian gummy vitamins to supplement their diets with essential nutrients typically obtained from animal sources, thus propelling market revenue upward in response to these evolving health trends.

Restraints in the Global Gummy Vitamins Market

The global gummy vitamins market faces several notable challenges that may hinder its growth. One significant restraint is the availability of more effective substitutes, such as animal and plant-based sources of essential vitamins, minerals, iron, and zinc, which offer superior nutrient absorption. Additionally, vitamin sprays present a playful and effective alternative, boasting a higher absorption rate than gummy options. Concerns over the adverse health effects of gummy vitamins, particularly with overconsumption, are compounded by their high sugar content, which can contribute to tooth decay, heart disease, and weight gain. These issues reduce consumer confidence in gummy vitamins compared to traditional vitamin sources, limiting market demand.

Market Trends of the Global Gummy Vitamins Market

The Global Gummy Vitamins market is experiencing a significant shift driven by consumer preferences, particularly among women seeking beauty-enhancing supplements. The offline purchasing trend is prominent, as women gravitate towards gummy vitamins infused with key ingredients like collagen and biotin to bolster skin health, hair vitality, and nail strength. The allure of these delectable, chewable vitamins lies in their ability to combine convenience and efficacy, making daily supplementation more appealing. This expanding demographic is influencing market dynamics, leading to an increase in the availability of targeted beauty formulas within the gummy segment, ultimately shaping the future of nutritional supplementation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis
• Raw Material Analysis

Global Gummy Vitamins Market Size by Type & CAGR (2024-2031)

• Market Overview
• Single Vitamins
• Multi-Vitamins

Global Gummy Vitamins Market Size by Source & CAGR (2024-2031)

• Market Overview
• Plants
• Animals

Global Gummy Vitamins Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Bottle & Jars
• Pouches

Global Gummy Vitamins Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Gummy Vitamins Market Size by End-User & CAGR (2024-2031)

• Market Overview
• Adults
• Children

Global Gummy Vitamins Market Size & CAGR (2024-2031)

• North America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • USA
  • Canada
• Europe (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Source, Packaging Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Source, Packaging Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Pfizer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makers Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gummi World
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMP Nutra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willings Nutraceutical
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almighty Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GWGummies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well Aliments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somafina
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zanon Vitamec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartyPants Vitamins
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitapur Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Supplement Manufacturing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations