水性润滑油市场规模、份额、成长分析、按产品类型、分销管道、按地区 - 产业预测，2025-2032 年

2023年全球水性润滑油市场规模为11.9亿美元，从2024年的12.9亿美元成长到2032年的24.6亿美元，预计在预测期间（2025-2032年）将以复合年增长率成长。 %。

消费者对个人润滑剂（尤其是水性润滑剂）好处的认识正在推动市场成长。这些润滑剂促进渗透，改善自慰体验，并与乳胶避孕套相容，使其成为阴道性交的首选。透过部落格、影片和线上论坛轻鬆获取资讯使女性能够探索和购买这些产品，进一步推动性健康领域的需求。一个显着的趋势是有机水性润滑剂的兴起，这些润滑剂采用天然成分，避免使用石化产品、对羟基苯甲酸酯和甘油等有害化合物。这种创新产品开发不仅提高了品质和客户满意度，而且反映了消费者偏好的积极变化，并支持水性润滑油的整体销售成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管分析
• 专利分析

按产品类型分類的水性润滑剂市场规模

• 市场概况
• 合成水性润滑剂
• 生物基水性润滑剂
• 矿泉水基润滑剂

水性润滑剂市场规模：依通路划分

• 市场概况
• 超级市场
• 药局
• 其他的

水性润滑剂市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
• 收益与前一年同期比较（2022-2024）

主要企业简介

• BASF SE
• Shell Global
• Chevron Corporation
• ExxonMobil Corporation
• Fuchs Petrolub SE
• TotalEnergies
• Castrol（BP）
• Kluber Lubrication
• Petro-Canada Lubricants
• Dow Inc.

结论和建议

Global Water Based Lubricants Market size was valued at USD 1.19 billion in 2023 and is poised to grow from USD 1.29 billion in 2024 to USD 2.46 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

Consumer awareness of the benefits of personal lubricants, particularly water-based options, is driving market growth. These lubricants facilitate penetration, enhance masturbation experiences, and are compatible with latex condoms, making them a preferred choice for vaginal intercourse. The accessibility of information through blogs, videos, and online forums empowers women to explore and buy these products, further boosting demand in the sexual health sector. A notable trend is the rise of organic water-based lubricants, which feature natural ingredients and avoid harmful compounds like petrochemicals, parabens, and glycerin. This innovative product development not only enhances quality and customer satisfaction but also supports the overall increase in sales of water-based lubricants, reflecting a positive shift in consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Water Based Lubricants market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Water Based Lubricants Market Segmental Analysis

Global Water Based Lubricants Market is segmented by product type, distribution channels and region. Based on product type, the market is segmented into synthetic water-based lubricants, bio-based water-based lubricants and mineral water-based lubricants. Based on distribution channels, the market is segmented into supermarkets, drugstores and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Water Based Lubricants Market

The Global Water-Based Lubricants market is significantly driven by the rising popularity of sexual wellness products, particularly personal lubricants. As consumer acceptance of these items grows, it presents substantial growth opportunities for manufacturers and retailers. Numerous physical retail outlets, such as supermarkets, drugstores, and supercenters, now feature dedicated sections for personal lubricants, highlighting their increasing mainstream appeal. Major retailers, including Walmart and Rite Aid, along with e-commerce platforms like Amazon and Walgreens, offer a wide variety of water-based lubricant options, catering to a diverse demographic aged 18 to 50, further propelling market expansion in this sector.

Restraints in the Global Water Based Lubricants Market

The Global Water Based Lubricants market faces significant restraints primarily due to rising prices. The pandemic led to a drastic drop in demand, with mid-2020 seeing a decrease of approximately 30% across various product sectors, intensifying competition among manufacturers. Consequently, many lubricant companies had to retract price hikes initially implemented at the beginning of the year to offset escalating base oil costs. Although increased prices could present a potential advantage for the water-based lubricant sector, actual sales may be negatively affected by the availability of alternative products, including lubricated condoms and silicone-based lubricants, which offer consumers a wider range of options.

Market Trends of the Global Water Based Lubricants Market

The global water-based lubricants market is experiencing a notable trend towards fragmentation, characterized by intense competition among numerous vendors. This competitive landscape has fueled rapid product innovation, enhancing consumer choices and driving market growth. High demand for safer and eco-friendly alternatives is attracting new entrants and investors, further expanding the market's potential. To maintain competitiveness, manufacturers are increasingly focusing on omnichannel distribution strategies, making their products accessible through both brick-and-mortar stores and e-commerce platforms. As consumer awareness and acceptance of water-based lubricants rise, the market is poised for continued expansion, making it a dynamic segment within the personal care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis

Global Water Based Lubricants Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Synthetic Water-Based Lubricants
• Bio-Based Water-Based Lubricants
• Mineral Water-Based Lubricants

Global Water Based Lubricants Market Size by Distribution Channels & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Drugstores
• Others

Global Water Based Lubricants Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channels)
  • US
  • Canada
• Europe (Product Type, Distribution Channels)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channels)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channels)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channels)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
• Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BASF SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shell Global
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chevron Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ExxonMobil Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuchs Petrolub SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TotalEnergies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castrol (BP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kluber Lubrication
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petro-Canada Lubricants
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dow Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations