鬆饼市场规模、份额、成长分析、按类型、按偏好、按分销管道、按地区 - 行业预测，2025-2032

2023年鬆饼市场规模估值为8.4亿美元，从2024年的8.7亿美元增长到2032年的11.2亿美元，在预测期内（2025-2032年）复合年增长率为3.2，预计将增长% 。

随着消费者对创新甜点和糖果零食产品的需求日益增长，全球鬆饼市场预计将显着增长。对天然成分、糖替代品和全谷谷物等更健康替代品的需求不断增长，为市场参与企业提供了利润丰厚的机会。消费者对健康意识的偏好不断变化，促使製造商使其产品多样化，以吸引更广泛的受众。此外，烹饪实验的趋势正促使品牌推出独特的鬆饼品种，其中包括起司和欧芹等非传统馅料。随着这些趋势继续塑造市场，公司可以透过开发多样化且有吸引力的鬆饼产品来满足注重健康和敢于冒险的个人的需求，从而利用不断变化的消费者格局。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及前景

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 客户和购买标准分析
• 原料分析

鬆饼市场规模：按类型和复合年增长率（2025-2032）

• 市场概况
• 包装
• 店内

鬆饼市场规模：依偏好及复合年增长率（2025-2032）

• 市场概况
• 甜味
• 咸味的

鬆饼市场规模：依分销通路及复合年增长率（2025-2032）

• 市场概况
• 大卖场和超级市场
• 杂货店和便利商店
• 在线的
• 专卖店

鬆饼市场规模与复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
• 产品系列分析
• 按细分市场分類的份额分析
• 收益与前一年同期比较（2022-2024）

  主要企业简介

  • Grupo Bimbo SAB de CV（墨西哥）
  • 通用磨坊公司（美国）
  • 亿滋国际公司（美国）
  • 英国联合食品有限公司（英国）
  • 不列颠尼亚工业有限公司（印度）
  • 鲜花食品公司（美国）
  • Hostess Brands, Inc.（美国）
  • ARYZTA AG（瑞士）
  • 家乐氏公司（美国）
  • 好时公司（美国）
  • JM Smucker 公司（美国）
  • 星巴克公司（美国）
  • Dunkin'Brands Group, Inc.（美国）
  • 麦基食品公司（美国）
  • 芬斯伯里食品集团有限公司（英国）
  • 乔治韦斯顿有限公司（加拿大）
  • 沃伯顿有限公司（英国）
  • J & J Snack Foods Corp.（美国）
  • 斯巴达纳许公司（美国）
  • Sensient 技术公司（美国）

结论和建议

Muffin Market size was valued at USD 0.84 Billion in 2023 and is poised to grow from USD 0.87 Billion in 2024 to USD 1.12 Billion by 2032, growing at a CAGR of 3.2% during the forecast period (2025-2032).

The global muffin market is projected for significant growth as consumers increasingly seek innovative desserts and confectionery options. The rising demand for healthier alternatives, such as natural ingredients and substitutes for sugar and whole grains, presents lucrative opportunities for market players. Shifting consumer preferences towards health-conscious choices encourage manufacturers to diversify their product offerings, appealing to a broader audience. Additionally, the trend of culinary experimentation is prompting brands to introduce unique muffin varieties, featuring unconventional fillings like cheese and parsley. As these trends continue to shape the market, companies can capitalize on the evolving consumer landscape by developing diverse and appealing muffin products to meet the demands of health-oriented and adventurous eaters alike.

Top-down and bottom-up approaches were used to estimate and validate the size of the Muffin market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Muffin Market Segmental Analysis

Global Muffin Market is segmented by type, taste, distribution channel and region. Based on type, the market is segmented into packaged and in-store. Based on taste, the market is segmented into sweet and savoury. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, grocery & convenience stores, online and specialty stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Muffin Market

The muffin market is significantly influenced by the growing popularity and demand for in-store bakery products, alongside robust supply channels. Key factors contributing to this trend include the rise of in-store bakeries in supermarkets and the launch of innovative private label products by retailers. Additionally, the expansion of supply channels has been bolstered by the development of new shopping malls and organized retail establishments in emerging economies. This combination of factors is driving increased consumer interest and sales in the muffin segment, creating new opportunities for manufacturers and retailers alike in a competitive marketplace.

Restraints in the Muffin Market

The growth of the muffin market is being hindered by heightened awareness surrounding the health issues associated with high-calorie foods. As consumers become more informed about the negative impact of such diets on their well-being, particularly in relation to obesity, elevated blood sugar levels, and cardiovascular diseases, they are increasingly wary of indulging in high-calorie products like muffins. This shift in consumer mindset towards healthier eating habits is putting pressure on manufacturers to reformulate their products, ultimately restraining the growth potential of the muffin market. The trend toward healthier lifestyles continues to influence purchasing decisions, limiting demand for traditional muffin offerings.

Market Trends of the Muffin Market

The muffin market is witnessing a significant trend driven by consumers' increasing willingness to experiment with their culinary choices. This evolving consumer behavior has prompted manufacturers to innovate and develop diverse muffin flavors, catering to adventurous palates. Savory muffins, for instance, are gaining traction, reflecting a broader acceptance of unique flavor profiles beyond traditional sweet options. As health-conscious choices and gourmet ingredients become more prevalent, consumers are eager to explore a variety of muffin offerings, including gluten-free and protein-enriched options. This trend not only enhances product variety but also presents opportunities for brands to differentiate themselves in a competitive market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Muffin Market Size by Type & CAGR (2025-2032)

• Market Overview
• Packaged
• In-Store

Global Muffin Market Size by Taste & CAGR (2025-2032)

• Market Overview
• Sweet
• Savoury

Global Muffin Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Grocery & Convenience Stores
• Online
• Specialty Stores

Global Muffin Market Size & CAGR (2025-2032)

• North America (Type, Taste, Distribution Channel)
  • US
  • Canada
• Europe (Type, Taste, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Taste, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Taste, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Taste, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARYZTA AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Weston Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warburtons Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J & J Snack Foods Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpartanNash Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensient Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations