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市场调查报告书
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1577248

2030 年鬆饼市场预测：按类型、口味、包装、​​分销管道和地区分類的全球分析

Muffins Market Forecasts to 2030 - Global Analysis By Type (Sweet Muffins, Savory Muffins and Other Types), Flavour, Packaging, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球鬆饼市场规模将达到 114 亿美元，预计 2030 年将达到 166.9 亿美元，预测期内复合年增长率为 6.5%。

鬆饼是一种小型独立包装的烘焙点心，有甜味或咸味两种。它们由麵粉、鸡蛋、砂糖和发酵粉等发酵剂组成的麵团製成，通常在衬有纸衬的鬆饼罐中烘烤。甜鬆饼通常含有水果、巧克力片、坚果等，而咸鬆饼可能含有起司、蔬菜、香草等。鬆饼是一种受欢迎的早餐或休閒食品，以其柔软湿润的质地和易于携带的形状而闻名。

对方便零食的需求不断增长

鬆饼以其多功能性和多种口味而闻名，透过提供方便且令人满意的零食或早餐选择来满足这些需求。在繁忙的工作安排和旅行的推动下，边走边吃的趋势进一步推动了鬆饼的受欢迎程度。此外，越来越多的更健康、更美味的鬆饼品种，包括低碳水化合物和无麸质选择，也扩大了对不同健康意识消费者群体的吸引力，并推动了市场成长。

关于糖和脂肪的健康问题

对糖和脂肪的健康担忧导致人们偏好低糖和低脂肪的选择，理由是过量糖和不健康脂肪（如肥胖和糖尿病）对健康产生负面影响。这一趋势将导致对高糖和高热量传统鬆饼的需求减少。因此，製造商被迫改进产品以满足更健康的标准，从而使生产过程复杂化并可能影响盈利，从而阻碍市场成长。

产品线拓展

无麸质、纯素和低碳水化合物鬆饼等新品种的推出将吸引註重健康的消费者并扩大市场基础。此外，融入创新的口味和成分，如异国风的水果、坚果和香辛料，可以吸引那些寻求独特选择的富有冒险精神的消费者。季节性或限量产品会引起兴奋并鼓励重复购买。这种产品多元化有助于品牌在竞争日益激烈的食品行业中脱颖而出，保持客户兴趣并增加市场占有率，从而推动市场成长。

改变消费者偏好

无麸质、纯素和低碳水化合物饮食等饮食趋势的兴起正在减少对高糖和高脂肪的传统鬆饼的需求。此外，消费者更倾向于自製和手工产品，对麵包店批量生产的鬆饼不太感兴趣。这些变化需要对产品进行调整，并迫使製造商创造创新和更健康的替代品来满足消费者的期望，进一步阻碍市场成长。

COVID-19 的影响

由于供应链中断、麵包店营运减少以及咖啡馆和餐厅暂时关闭，COVID-19 大流行对鬆饼市场产生了负面影响。停工导致户外消费减少，消费者偏好转向健康意识，影响了对传统鬆饼的需求。然而，家庭烘焙趋势和烘焙点心的线上销售增加，部分抵消了市场下滑。随着限制的放鬆，消费者对方便即食零嘴零食的需求增加，市场逐渐復苏。

甜鬆饼市场预计将在预测期内成为最大的市场

由于消费者对偏好和方便零食的偏好多样化，预计甜鬆饼细分市场将在预测期内获得最大的市场占有率。甜鬆饼有巧克力、蓝莓、香蕉等多种口味，吸引了广泛的顾客，尤其是年轻人和家庭。此外，甜鬆饼越来越多地出现在咖啡馆、麵包店和杂货店，它们的受欢迎程度和可用性进一步支持了整个鬆饼市场的成长。

预计超级市场领域在预测期内复合年增长率最高

由于有效的细分和有针对性的行销策略，超级市场部门预计在预测期内将显着成长。透过提供各种鬆饼，包括无麸质、低糖和口味丰富的鬆饼，超级市场可以满足各种消费者的偏好和饮食需求。此外，一站式购物的便利性使顾客可以轻鬆地将鬆饼纳入杂货购物。预包装即食鬆饼趋势也符合忙碌的生活方式，进一步推动了超级市场领域的需求。

占比最大的地区：

在预测期内，由于都市化进程的加速、生活方式的改变和可支配收入的增加，亚太地区预计将占据最大的市场占有率。消费者越来越多地寻找方便、随身携带的零食选择，导致对各种口味（包括甜味和咸味）鬆饼的需求激增。市场也受益于创新产品的推出以及无麸质和低碳水化合物鬆饼等健康意识替代品的日益普及。此外，现代零售业态和电子商务平台的扩张正在改善准入并增加销售额。

复合年增长率最高的地区：

在预测期内，由于人们对即食零嘴零食的偏好日益增长，因此预计北美地区的复合年增长率最高。市场有多种口味和健康选择，包括无麸质和低碳水化合物食品，迎合了不同消费者的偏好。现在它在超级市场、便利商店和咖啡馆出售，促进了零售额。疫情期间家庭烘焙的趋势进一步加剧了人们对鬆饼的兴趣。包装和行销创新也提高了人们的认识，并巩固了鬆饼作为受欢迎的早餐和轻食的地位。

免费客製化服务

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  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
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  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球鬆饼市场：按类型

  • 甜鬆饼
    • 蓝莓鬆饼
    • 巧克力鬆饼
    • 香蕉鬆饼
    • 其他口味的鬆饼
  • 美味的鬆饼
    • 起司鬆饼
    • 草本鬆饼
    • 蔬菜鬆饼
    • 肉饼
  • 其他类型

第六章全球鬆饼市集：依口味

  • 果味
  • 巧克力口味
  • 坚果风味
  • 香辛料味鬆饼
  • 其他口味

第七章全球鬆饼市场：按包装

  • 单份包装
  • 多件装
  • 散装包装
  • 其他套餐

第八章全球鬆饼市场：依通路分类

  • 超级市场
  • 便利商店
  • 网路零售商
  • 经销店
  • 食品服务
  • 其他分销管道

第九章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第 10 章 公司概况

  • Grupo Bimbo SAB de CV
  • George Weston Foods Limited
  • Einstein Noah Restaurant Group, Inc.
  • Bruegger's Enterprises, Inc.
  • United Biscuits Limited
  • Edeka Group
  • Flowers Foods, Inc.
  • Hostess Brands, Inc.
  • ARYZTA Food Solutions Schweiz AG
  • McKee Foods Corporation
  • Dunkin'Brands Group, Inc.
  • Starbucks Corporation
  • The Kellogg Company
  • Mondelez International, Inc.
  • The Kroger Co.
  • Yamazaki Baking Co., Ltd.
  • Nestle SA
  • Haagen-Dazs（a brand of General Mills）
  • Monginis
  • Bimbo Bakeries USA, Inc.
Product Code: SMRC27568

According to Stratistics MRC, the Global Muffins Market is accounted for $11.4 billion in 2024 and is expected to reach $16.69 billion by 2030 growing at a CAGR of 6.5% during the forecast period. Muffins are small, individual-sized baked goods that can be either sweet or savoury. Made from a batter of flour, eggs, sugar, and a leavening agent like baking powder, they are typically baked in a muffin tin with paper liners. Sweet muffins often contain fruits, chocolate chips, or nuts, while savoury versions may include ingredients like cheese, vegetables, or herbs. Muffins are a popular breakfast or snack item, known for their soft, moist texture and convenient, portable form.

Market Dynamics:

Driver:

Rising demand for convenient snacks

Muffins, known for their versatility and wide flavour variety, cater to this need by offering a quick, satisfying snack or breakfast choice. The trend toward on-the-go eating, driven by hectic work schedules and travel, has further boosted their popularity. Additionally, the growing availability of healthier and indulgent muffin variants, including low-sugar and gluten-free options, expands their appeal to health-conscious and diverse consumer segments, thereby fostering the growth of the market.

Restraint:

Health concerns over sugar and fat content

Health concerns over sugar and fat content causes negative effects of excessive sugar and unhealthy fats on health, including obesity and diabetes, has shifted preferences toward low-sugar and low-fat options. This trend leads to decreased demand for traditional muffins, which are often high in sugar and calories. As a result, manufacturers face pressure to reformulate products to meet healthier standards, which can complicate production processes and affect profitability, thereby hindering the growth of the market.

Opportunity:

Expansion of product lines

Introducing new varieties, such as gluten-free, vegan, or low-sugar muffins, attracts health-conscious consumers, broadening the market base. Additionally, corporating innovative flavors and ingredients, like exotic fruits, nuts, and spices, appeals to adventurous eaters seeking unique options. Seasonal or limited-edition offerings create excitement and drive repeat purchases. This product diversification helps brands differentiate themselves, retain customer interest, and increase market share in an increasingly competitive food industry, hereby fuelling the growth of the market.

Threat:

Changing consumer preferences

The rise of dietary trends, such as gluten-free, vegan, and low-sugar diets, has led to a decline in demand for conventional muffins, which are often high in sugar and fat. Additionally, consumers are gravitating toward homemade and artisanal products, diminishing interest in mass-produced muffins from bakeries. This shift necessitates adaptations in product offerings, requiring manufacturers to innovate and create healthier alternatives to meet evolving consumer expectations, further hampering the growth of the market.

Covid-19 Impact

The COVID-19 pandemic negatively impacted the muffins market due to disruptions in supply chains, reduced bakery operations, and temporary closures of cafes and restaurants. Lockdowns led to a decline in out-of-home consumption, while changes in consumer preferences toward healthier options affected demand for traditional muffins. However, the market saw a rise in home baking trends and online sales of baked goods, partially offsetting the decline. As restrictions eased, the market gradually recovered, driven by increasing consumer demand for convenient, ready-to-eat snacks.

The sweet muffins segment is expected to be the largest during the forecast period

The sweet muffins segment is predicted to secure the largest market share throughout the forecast period, due to diverse consumer preferences for indulgent and convenient snacks. With a wide variety of flavors, including chocolate, blueberry, and banana, sweet muffins attract a broad audience, particularly among younger demographics and families. Additionally, sweet muffins are increasingly featured in cafes, bakeries, and grocery stores, enhancing their visibility and accessibility, further driving growth in the overall muffins market.

The supermarkets segment is expected to have the highest CAGR during the forecast period

The supermarkets segment is projected to witness substantial growth during the projection period, through effective segmentation and targeted marketing strategies. By offering a diverse range of muffin varieties, including gluten-free, low-sugar, and indulgent flavors, supermarkets cater to various consumer preferences and dietary needs. Additionally, the convenience of one-stop shopping allows customers to easily incorporate muffins into their grocery purchases. The growing trend of pre-packaged, ready-to-eat muffins also aligns with busy lifestyles, further boosting demand within the supermarket segment.

Region with largest share:

During the projected timeframe, the Asia Pacific region is expected to hold the largest market share due to the rising urbanization, changing lifestyles, and increasing disposable incomes. Consumers are increasingly seeking convenient and on-the-go snack options, leading to a surge in demand for various muffin flavors, including sweet and savoury varieties. The market is also benefiting from innovative product launches and the growing popularity of health-conscious alternatives, such as gluten-free and low-sugar muffins. Additionally, the expansion of modern retail formats and e-commerce platforms is enhancing accessibility and driving sales.

Region with highest CAGR:

Over the forecasted timeframe, the North America region is anticipated to exhibit the highest CAGR, by a growing preference for convenient, on-the-go snacks. With a wide variety of flavors and healthy options, including gluten-free and low-sugar alternatives, the market caters to diverse consumer preferences. Retail sales are boosted by increased availability in supermarkets, convenience stores, and cafes. The trend toward home baking during the pandemic further accelerated interest in muffins. Innovations in packaging and marketing also enhance visibility, solidifying muffins as a popular choice for breakfast and snacks.

Key players in the market

Some of the key players profiled in the Muffins Market include Grupo Bimbo S.A.B. de C.V., George Weston Foods Limited, Einstein Noah Restaurant Group, Inc., Bruegger's Enterprises, Inc., United Biscuits Limited, Edeka Group, Flowers Foods, Inc., Hostess Brands, Inc., ARYZTA Food Solutions Schweiz AG, McKee Foods Corporation, Dunkin' Brands Group, Inc., Starbucks Corporation, The Kellogg Company, Mondelez International, Inc., The Kroger Co., Yamazaki Baking Co., Ltd., Nestle S.A., Haagen-Dazs (a brand of General Mills), Monginis and Bimbo Bakeries USA, Inc.

Key Developments:

In February 2024, George Weston Foods acquired a regional bakery in Canada to diversify its product offerings and strengthen its presence in the North American market. This strategic move is aimed at responding to the increasing consumer demand for a variety of baked goods, particularly artisanal and specialty items.

In June 2023, George Weston Foods announced plans to expand its manufacturing facilities in Australia to increase production capacity and meet rising demand for its bakery products. This expansion reflects the company's commitment to strengthening its market position and responding effectively to evolving consumer preferences in the bakery sector.

In March 2023, Grupo Bimbo launched a new line of plant-based snacks under its Bimbo brand, catering to the growing demand for healthier snack options. This strategic initiative was designed to meet the increasing consumer demand for healthier snack options, reflecting a broader trend toward plant-based diets and wellness-oriented food products.

Types Covered:

  • Sweet Muffins
  • Savory Muffins
  • Other Types

Flavours Covered:

  • Fruity Flavours
  • Chocolate Flavours
  • Nut-Based Flavours
  • Spice-Flavoured Muffins
  • Other Flavours

Packagings Covered:

  • Single-Serve Pack
  • Multi-Pack
  • Bulk Packaging
  • Other Packagings

Distribution Channels Covered:

  • Supermarkets
  • Convenience Stores
  • Online Retailers
  • Bakery Outlets
  • Food Service
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Muffins Market, By Type

  • 5.1 Introduction
  • 5.2 Sweet Muffins
    • 5.2.1 Blueberry Muffins
    • 5.2.2 Chocolate Chip Muffins
    • 5.2.3 Banana Muffins
    • 5.2.4 Other Flavoured Muffins
  • 5.3 Savory Muffins
    • 5.3.1 Cheese Muffins
    • 5.3.2 Herb Muffins
    • 5.3.3 Vegetable Muffins
    • 5.3.4 Meat Muffins
  • 5.4 Other Types

6 Global Muffins Market, By Flavour

  • 6.1 Introduction
  • 6.2 Fruity Flavours
  • 6.3 Chocolate Flavours
  • 6.4 Nut-Based Flavours
  • 6.5 Spice-Flavoured Muffins
  • 6.6 Other Flavours

7 Global Muffins Market, By Packaging

  • 7.1 Introduction
  • 7.2 Single-Serve Pack
  • 7.3 Multi-Pack
  • 7.4 Bulk Packaging
  • 7.5 Other Packagings

8 Global Muffins Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets
  • 8.3 Convenience Stores
  • 8.4 Online Retailers
  • 8.5 Bakery Outlets
  • 8.6 Food Service
  • 8.7 Other Distribution Channels

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Grupo Bimbo S.A.B. de C.V.
  • 10.2 George Weston Foods Limited
  • 10.3 Einstein Noah Restaurant Group, Inc.
  • 10.4 Bruegger's Enterprises, Inc.
  • 10.5 United Biscuits Limited
  • 10.6 Edeka Group
  • 10.7 Flowers Foods, Inc.
  • 10.8 Hostess Brands, Inc.
  • 10.9 ARYZTA Food Solutions Schweiz AG
  • 10.10 McKee Foods Corporation
  • 10.11 Dunkin' Brands Group, Inc.
  • 10.12 Starbucks Corporation
  • 10.13 The Kellogg Company
  • 10.14 Mondelez International, Inc.
  • 10.15 The Kroger Co.
  • 10.16 Yamazaki Baking Co., Ltd.
  • 10.17 Nestle S.A.
  • 10.18 Haagen-Dazs (a brand of General Mills)
  • 10.19 Monginis
  • 10.20 Bimbo Bakeries USA, Inc.

List of Tables

  • Table 1 Global Muffins Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Muffins Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Muffins Market Outlook, By Sweet Muffins (2022-2030) ($MN)
  • Table 4 Global Muffins Market Outlook, By Blueberry Muffins (2022-2030) ($MN)
  • Table 5 Global Muffins Market Outlook, By Chocolate Chip Muffins (2022-2030) ($MN)
  • Table 6 Global Muffins Market Outlook, By Banana Muffins (2022-2030) ($MN)
  • Table 7 Global Muffins Market Outlook, By Other Flavoured Muffins (2022-2030) ($MN)
  • Table 8 Global Muffins Market Outlook, By Savory Muffins (2022-2030) ($MN)
  • Table 9 Global Muffins Market Outlook, By Cheese Muffins (2022-2030) ($MN)
  • Table 10 Global Muffins Market Outlook, By Herb Muffins (2022-2030) ($MN)
  • Table 11 Global Muffins Market Outlook, By Vegetable Muffins (2022-2030) ($MN)
  • Table 12 Global Muffins Market Outlook, By Meat Muffins (2022-2030) ($MN)
  • Table 13 Global Muffins Market Outlook, By Other Types (2022-2030) ($MN)
  • Table 14 Global Muffins Market Outlook, By Flavour (2022-2030) ($MN)
  • Table 15 Global Muffins Market Outlook, By Fruity Flavours (2022-2030) ($MN)
  • Table 16 Global Muffins Market Outlook, By Chocolate Flavours (2022-2030) ($MN)
  • Table 17 Global Muffins Market Outlook, By Nut-Based Flavours (2022-2030) ($MN)
  • Table 18 Global Muffins Market Outlook, By Spice-Flavoured Muffins (2022-2030) ($MN)
  • Table 19 Global Muffins Market Outlook, By Other Flavours (2022-2030) ($MN)
  • Table 20 Global Muffins Market Outlook, By Packaging (2022-2030) ($MN)
  • Table 21 Global Muffins Market Outlook, By Single-Serve Pack (2022-2030) ($MN)
  • Table 22 Global Muffins Market Outlook, By Multi-Pack (2022-2030) ($MN)
  • Table 23 Global Muffins Market Outlook, By Bulk Packaging (2022-2030) ($MN)
  • Table 24 Global Muffins Market Outlook, By Other Packagings (2022-2030) ($MN)
  • Table 25 Global Muffins Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 26 Global Muffins Market Outlook, By Supermarkets (2022-2030) ($MN)
  • Table 27 Global Muffins Market Outlook, By Convenience Stores (2022-2030) ($MN)
  • Table 28 Global Muffins Market Outlook, By Online Retailers (2022-2030) ($MN)
  • Table 29 Global Muffins Market Outlook, By Bakery Outlets (2022-2030) ($MN)
  • Table 30 Global Muffins Market Outlook, By Food Service (2022-2030) ($MN)
  • Table 31 Global Muffins Market Outlook, By Other Distribution Channels (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.