成人擦拭巾市场规模、份额和成长分析（按产品、类型、性别、分销管道、地区）：产业预测（2025-2032）

2023年全球成人擦拭巾市场规模将为39.8亿美元，预测期间（2025-2032年）复合年增长率为7.6%，从2024年的42.8亿美元增至2032年的76亿美元。到美国9000万美元。

成人擦拭巾市场正在经历显着成长，这主要是由于人们对个人和医疗保健意识的不断增强，特别是在 COVID-19 之后。这些产品主要供面临失禁和失智症挑战的老年人使用，有多种形式，包括可重复使用和一次性版本。成人擦拭巾有多种用途，从卧床不起的病人洗澡到协助换尿布，通常采用芦荟和橄榄萃取物等亲肤成分配製，以防止刺激和皮疹。与老龄化相关的健康问题，特别是与失禁相关的皮肤炎和与导尿管相关的尿道感染，日益普遍，增加了有效卫生解决方案的紧迫性。因此，成人擦拭巾的需求预计在预测期内将激增。

目录

介绍

• 分析目的
• 市场范围
• 定义

分析方法

• 资讯采购
• 次要/主要资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况及展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析

主要市场考虑因素

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场魅力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

全球成人擦拭巾市场规模及依产品分類的复合年增长率（2025-2032）

• 市场概况
• 脸部化妆擦拭巾
• 手/身体湿擦拭巾
• 可冲散湿纸巾
• 其他的

全球成人擦拭巾市场规模与复合年增长率：按类型（2025-2032）

• 市场概况
• 一次性擦拭巾
• 可重复使用的擦拭巾

全球成人擦拭巾市场规模/复合年增长率：性别（2025-2032）

• 市场概况
• 男士用
• 女性用

按分销管道分類的全球成人擦拭巾市场规模和复合年增长率（2025-2032）

• 市场概况
• 离线
• 在线的

全球成人擦拭巾市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• 高乐氏公司（美国）
• 金佰利克拉克公司（美国）
• Nice-Pak Products, Inc.（美国）
• 宝洁公司（美国）
• 庄臣 (美国)
• 洛克莱恩工业（美国）
• 钻石湿纸巾国际公司（美国）
• 全国雨刷联盟（美国）
• 阿尔巴德（以色列）
• Edgewell 个人护理（美国）
• 恆安国际集团（中国）
• 索菲德尔集团（义大利）
• 克鲁格公司（加拿大）
• Svenska Cellulosa AB（瑞典）
• CMPC Tissue SA（智利）
• 亚洲纸浆与造纸（印尼）
• Premier Care Industries（美国）
• 兰花纸製品公司（美国）
• Sani Professional（美国）
• PDI 医疗保健（美国）

结论和建议

Global Adult Wipes Market size was valued at USD 3.98 billion in 2023 and is poised to grow from USD 4.28 billion in 2024 to USD 7.69 billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The market for adult wipes is witnessing significant growth, primarily driven by the increasing awareness of personal hygiene and medical care, especially in the wake of COVID-19. Primarily utilized by the elderly facing challenges such as incontinence and dementia, these products come in various forms, including reusable and disposable options. Adult wipes serve multiple purposes, from bathing bedridden patients to assisting in diaper changes, and are often enriched with skin-friendly ingredients like aloe vera and olive extracts to prevent irritation and rashes. The rising prevalence of health issues associated with aging, notably Incontinence-associated Dermatitis and Catheter-associated Urinary Tract Infections, has heightened the urgency for effective hygiene solutions. Thus, the demand for adult wipes is expected to surge during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adult Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adult Wipes Market Segmental Analysis

Global Adult Wipes Market is segmented by Product, Types, Gender, Distribution Channel and region. Based on Product, the market is segmented into Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes and Others. Based on Types, the market is segmented into Disposable Wipes and Re-Usable Wipes. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adult Wipes Market

The global adult wipes market is experiencing significant growth driven by various factors. The rising demand for hygiene products, especially in areas where clean water is limited, is propelling the usage of adult wipes. Their effectiveness in infection prevention and the convenience of disposability are additional incentives for consumers. As the aging population increases, alongside rapid urbanization and higher consumer spending on personal hygiene, the market is set to expand further. Key attributes such as cost-effectiveness, ease of use, hygiene standards, and attractive design are central to this growth. Moreover, the emergence of the middle-income demographic in developing nations like China and India encourages manufacturers to forge new partnerships across both offline and online platforms. This diversification in product offerings, such as organic wipes for special skin needs, is poised to enhance market expansion even more.

Restraints in the Global Adult Wipes Market

The Global Adult Wipes market faces several significant restraints that may hinder its growth. A number of wet wipe products have been recalled due to adverse effects, packaging defects, or failure to meet advertised claims, stemming from consumer complaints regarding bacterial contamination that can lead to infections, particularly among individuals with weakened immune systems. A notable example is the recall of Cottonelle Flushable Wipes by Kimberly-Clark after reports of bacterial presence, specifically Plurilateral Gergovia, which affected susceptible customers. Additionally, wipes containing harmful chemicals can cause skin irritation, including redness and soreness, further restricting market expansion. Moreover, many individuals living in rural areas remain unaware of adult wipes, which contributes to the overall limitations in market growth.

Market Trends of the Global Adult Wipes Market

The Global Adult Wipes market has experienced significant growth, driven by a surge in demand during the COVID-19 pandemic. Countries like the United States, India, Brazil, Russia, and the United Kingdom have seen a marked increase in personal hygiene product purchases, particularly adult wipes, as hygiene became a priority amidst health concerns. This spike has prompted manufacturers to pivot from traditional reliance on Chinese raw materials to local sourcing due to disrupted supply chains. As hygiene awareness persists and consumer habits evolve post-pandemic, the adult wipes market is poised for sustained growth, reflecting resilient market dynamics in the face of global challenges.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Adult Wipes Market Size by Product & CAGR (2025-2032)

• Market Overview
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Flushable Wipes
• Others

Global Adult Wipes Market Size by Types & CAGR (2025-2032)

• Market Overview
• Disposable Wipes
• Re-Usable Wipes

Global Adult Wipes Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Adult Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Adult Wipes Market Size & CAGR (2025-2032)

• North America (Product, Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Wiper Alliance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofidel Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kruger Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue SA (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Pulp & Paper (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Care Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchid Paper Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sani Professional (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDI Healthcare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations