湿式剃毛市场规模、份额、成长分析、按产品、按性别、按分销管道、按应用、按地区 - 行业预测，2025-2032 年

2023年全球湿式剃毛市场规模估值为137亿美元，从2024年的149.5亿美元成长到2032年的300亿美元，预测期内（2025-2032年）复合年增长率为9.1%，预计也将增长。

由于越来越多地采用企业整装仪容标准、人们对个人保健产品的认识不断提高以及主要行业参与者的技术进步，全球湿式剃毛市场预计将出现显着增长。随着消费者花更多的钱来照顾整装仪容，创新的湿式剃毛产品正在激增。其中包括介绍迎合现代偏好的刮鬍膏、无硫酸盐凝胶和染料。吉列加热刮鬍刀等着名创新透过结合加热技术等功能来提供优质刮鬍体验，凸显了这一趋势。此外，亚马逊和 Flipkart 等平台的激增和电子商务的成长，以及製造商对研发的持续投资，正在提高产品品质并增加该细分市场的消费者需求。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

湿式剃毛市场规模：依产品分类

• 市场概况
• 抛弃式刮鬍刀
• 非抛弃式刮鬍刀
• 刮鬍膏和刮鬍膏
• 刮鬍刀刀片架
• 刀刃
• 其他的

湿式剃毛市场规模：依性别划分

• 市场概况
• 男性
• 女士

湿式剃毛市场规模：依分销管道分类

• 市场概况
• 大卖场
• 超级市场
• 独立零售商
• 其他的

湿式剃毛市场规模：依应用分类

• 市场概况
• 家庭使用
• 沙龙及水疗中心
• 其他的

湿式剃毛市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Harry's（United States）
• The Razor Company（United States）
• Maggard Razors（United States）
• Royal Shave（United States）
• Jeremy's Razors（United States）
• DR Harris & Co.（United Kingdom）
• Truefitt & Hill（United Kingdom）
• Taylor of Old Bond Street（United Kingdom）
• Edwin Jagger（United Kingdom）
• Muhle（Germany）
• Merkur（Germany）
• Saponificio Varesino（Italy）
• Proraso（Italy）
• Kai（Japan）
• Rockwell Razors（Canada）
• Parker Safety Razor（India）
• Super-Max（India）
• Lord International（Egypt）
• Rapira（Russia）

结论和建议

Global Wet Shave Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.95 billion in 2024 to USD 30.0 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global wet shave market is poised for significant growth, driven by increasing adoption of corporate grooming standards, heightened awareness of personal care products, and advancements in technology from key industry players. Consumers are spending more on personal grooming, leading to a surge in innovative wet shaving products. This includes the introduction of shaving creams, sulfate-free gels, and dyes, which cater to modern preferences. Notable innovations, like Gillette's Heated Razor, highlight this trend by incorporating features such as warming technology for a premium shaving experience. Additionally, the expanding e-commerce landscape, with platforms like Amazon and Flipkart gaining traction, along with ongoing investments in research and development by manufacturers, are enhancing product quality and fostering consumer satisfaction in the wet shave segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wet Shave market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wet Shave Market Segmental Analysis

Global Wet Shave Market is segmented by Product, Gender, Distribution Channel, Application and region. Based on Product, the market is segmented into Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades and Others. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Hypermarkets, Supermarkets, Independent Retailers and Others. Based on Application, the market is segmented into Household, Salons & Spa and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wet Shave Market

The global wet shave market is expected to experience significant growth driven by shifting consumer lifestyles and the ongoing trend of urbanization. As consumers prioritize personal grooming, there has been a notable increase in demand for grooming products among both men and women, particularly in emerging markets like India, China, and Indonesia. This rise in availability and accessibility of wet shave products is likely to further propel market expansion. Additionally, the increasing acceptance and adoption of grooming routines by female consumers are anticipated to play a pivotal role in enhancing the wet shave market's growth in the years ahead.

Restraints in the Global Wet Shave Market

The global wet shave market faces significant challenges due to the volatility in raw material prices, which is expected to hinder market expansion. The rising costs associated with new and innovative shaving products further exacerbate this issue, particularly affecting price-sensitive consumers with limited budgets. As these raw material prices fluctuate, the affordability of premium products diminishes, creating a barrier to market growth. Consequently, the anticipated resistance from cost-conscious segments of the population may limit the willingness to invest in higher-priced shaving solutions, ultimately impacting the overall progression and development of the wet shave market in the near future.

Market Trends of the Global Wet Shave Market

The global wet shave market is significantly influenced by the expanding reach of e-commerce, as consumers increasingly favor the convenience of online shopping for personal and beauty care products. This shift is propelled by advancements in technology, enabling seamless online experiences and the effective use of compelling branding strategies across various platforms. As consumers seek quality and variety in their grooming routines, the availability of diverse wet shave options through e-commerce is set to drive market growth. This trend not only enhances accessibility but also fosters competition among brands, ultimately benefiting consumers with better choices and prices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Wet Shave Market Size by Product & CAGR (2025-2032)

• Market Overview
• Disposable Razors
• Non-disposable Razors
• Shaving Lotions & Creams
• Razor Cartridges
• Blades
• Others

Global Wet Shave Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Wet Shave Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Supermarkets
• Independent Retailers
• Others

Global Wet Shave Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Salons & Spa
• Others

Global Wet Shave Market Size & CAGR (2025-2032)

• North America (Product, Gender, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Gender, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Gender, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Gender, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Gender, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Harry's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Razor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maggard Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Shave (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeremy's Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D.R. Harris & Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truefitt & Hill (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taylor of Old Bond Street (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edwin Jagger (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muhle (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merkur (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saponificio Varesino (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proraso (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockwell Razors (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lord International (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapira (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations