运动带市场规模、份额、成长分析、按产品、分销管道、应用、区域 - 产业预测，2025-2032 年

2023年全球健身带市场规模为613亿美元，从2024年的700.7亿美元增长到2032年的2041.2亿美元，在预测期内（2025-2032年）预计复合年增长率为14.3%。

由于消费者对居家运动解决方案的需求不断增加，低成本健身产品（尤其是健身带）的市场预计将大幅成长。随着越来越多的人优先考虑移动身体以提高灵活性、活动性和敏捷性，健身带被设计用于进行针对肩部、膝盖、脚和肘部的各种锻炼，最终提高运动能力，身体躯干已成为一种多功能工具。此电子商务平台提供种类繁多的品牌和具有竞争力的价格。阻力带的经济性和多功能性使其成为寻求全面全身锻炼的消费者的有吸引力的选择，为运动带市场的成长做出了重大贡献。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

健身带市场规模：依产品分类

• 市场概况
• 治疗带
• 拉起带
• 运动带
• 其他的

运动频段市场规模：按分销管道

• 市场概况
• 离线
• 在线的

健身带市场规模：依应用分类

• 市场概况
• 个人
• 健康/运动俱乐部

健身带市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Bodylastics（USA）
• Serious Steel Fitness（USA）
• FitCord（USA）
• Clench Fitness（USA）
• Black Mountain Products（USA）
• TRX Training（USA）
• Undersun Fitness（USA）
• Rogue Fitness（USA）
• Titan Fitness（USA）
• Fringe Sport（USA）
• TheraBand（USA）
• Letsfit（China）
• Gorilla Sports（Germany）
• Power Guidance（China）
• Resistance Bands UK（United Kingdom）
• Proworks Fitness（United Kingdom）
• ProsourceFit（USA）
• Liveup Sports（China）
• Decathlon（France）
• Reehut（China）

结论和建议

Global Exercise Band Market size was valued at USD 61.3 billion in 2023 and is poised to grow from USD 70.07 billion in 2024 to USD 204.12 billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

The market for low-cost fitness products, particularly exercise bands, is poised for significant growth due to the rising consumer demand for at-home workout solutions. As individuals increasingly prioritize physical activity to enhance flexibility, mobility, and agility, exercise bands have emerged as versatile tools for various exercises targeting the shoulders, knees, feet, and elbows, ultimately improving core strength and muscular balance. The surge in online shopping has further fueled this demand, with e-commerce platforms offering a diverse selection of brands and competitive pricing. The affordability and multi-functional nature of resistance bands make them an attractive option for consumers looking to engage in comprehensive whole-body workouts, significantly contributing to the expanding exercise band market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Exercise Band market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Exercise Band Market Segmental Analysis

Global Exercise Band Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Therapy Bands, Pull Up Bands, Exercise Bands and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Application, the market is segmented into Individual and Health & Sports Clubs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Exercise Band Market

The global exercise band market is experiencing significant growth driven by the launch of innovative products. As consumer demand for exercise bands rises, companies are increasingly investing in research and development to enhance the technology and material used in these bands. This ongoing innovation leads to the introduction of new and advanced products that attract consumers, fueling market expansion. For instance, market players are unveiling sensor-based devices designed to monitor body mass index (BMI) and other related metrics, which further boosts their appeal and adoption in the fitness community worldwide. This trend highlights the industry's commitment to meeting evolving consumer needs and preferences.

Restraints in the Global Exercise Band Market

The global exercise band market faces several constraints that could hinder its growth. One significant issue is the presence of counterfeit products, which can undermine consumer confidence and safety. Additionally, concerns regarding potential injuries associated with improper use of exercise bands may deter some customers. The inability to maintain control over the bands when they are stretched poses another challenge, particularly for those unfamiliar with their proper usage. Furthermore, inadequate resistance levels in certain products can lead to dissatisfaction among users, ultimately affecting the overall market expansion and posing barriers that need to be addressed.

Market Trends of the Global Exercise Band Market

The Global Exercise Band market is experiencing robust growth driven by heightened awareness of health and fitness issues, prompting individuals to incorporate regular physical activity into their lives. These versatile, space-saving tools offer an efficient and effective alternative for enhancing body mobility, flexibility, and overall strength. The increasing adoption of home workout routines, paired with the convenience of exercise bands, resonates well with busy lifestyles. Additionally, the trend toward wellness and preventive health measures is propelling demand for adaptable fitness solutions. As consumers seek cost-effective workouts that can be performed anytime and anywhere, the exercise band market is poised for sustained expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Exercise Band Market Size by Product & CAGR (2025-2032)

• Market Overview
• Therapy Bands
• Pull Up Bands
• Exercise Bands
• Others

Global Exercise Band Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Exercise Band Market Size by Application & CAGR (2025-2032)

• Market Overview
• Individual
• Health & Sports Clubs

Global Exercise Band Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bodylastics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Serious Steel Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FitCord (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clench Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Mountain Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRX Training (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Undersun Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogue Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Titan Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fringe Sport (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TheraBand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Letsfit (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorilla Sports (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Power Guidance (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Resistance Bands UK (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proworks Fitness (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProsourceFit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liveup Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reehut (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations