天然护髮市场规模、份额、成长分析、按产品类型、性别、分销管道、地区 - 产业预测，2025-2032

2023年全球天然护髮市场规模将为103亿美元，从2024年的109.7亿美元成长到2032年的181.5亿美元，预计在预测期内（2025-2032年）复合年增长率为6.5%。

随着消费者越来越重视针对其髮质和文化偏好的卫生和天然产品，天然护髮市场正在不断发展。随着天然成分的日益流行，不含硫酸盐和不含对羟基苯甲酸酯的洗髮精和护髮素等产品越来越受欢迎，因为它们提高了可管理性并促进头皮健康。人们越来越担心与污染、饮食因素和环境压力有关的头髮问题，进一步推动了向天然护髮的转变。这种模式转移正在推动製造商应对清洁美容产品日益增长的需求，并加强其全球线上业务。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

天然护髮市场规模：依产品类型

• 市场概况
• 洗髮精
• 护髮素
• 髮油
• 着色剂
• 其他的

天然护髮市场规模：性别

• 市场概况
• 男性
• 女士

天然护髮市场规模：依通路划分

• 市场概况
• 在线的
  • 公司自有网站
  • 电子商务网站
• 离线
  • 专卖店
  • 超级市场和大卖场

天然护髮市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Camille Rose（United States）
• Melanin Haircare（United States）
• Eden BodyWorks（United States）
• TGIN（Thank God It's Natural）（United States）
• Oyin Handmade（United States）
• Diva By Cindy（United States）
• Madison Reed（United States）
• Cecred（United States）
• Curl Junkie（United States）
• Boucleme（United Kingdom）
• Charlotte Mensah（United Kingdom）
• Highbrow Hippie（United States）
• Pattern Beauty（United States）
• Mielle Organics（United States）
• Alikay Naturals（United States）
• As I Am（United States）
• Kinky-Curly（United States）
• Uncle Funky's Daughter（United States）

结论和建议

Global Natural Hair Care Market size was valued at USD 10.3 billion in 2023 and is poised to grow from USD 10.97 billion in 2024 to USD 18.15 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The natural hair care market is evolving as consumers increasingly prioritize hygiene and natural products tailored to their unique hair types and cultural preferences. With a growing emphasis on natural ingredients, products such as sulfate-free and paraben-free shampoos and conditioners are gaining popularity for their ability to enhance manageability and promote scalp health. The shift towards natural care is further fueled by rising concerns over hair issues linked to pollution, dietary factors, and environmental stressors. As remote work and social distancing become prevalent, consumers are gravitating towards less chemically intensive options, leading to a surge in demand for natural hair care solutions rich in antioxidants, particularly Vitamin E. This paradigm shift is prompting manufacturers to enhance their online presence globally, catering to the rising demand for clean beauty products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Natural Hair Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Natural Hair Care Market Segmental Analysis

Global Natural Hair Care Market is segmented by Product Type, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Shampoo, Conditioners, Hair Oil, Colorants and Others. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Natural Hair Care Market

The global natural hair care market is experiencing substantial growth driven by several key factors, particularly the rising awareness of natural hair care products in developing countries. As consumers become more informed about the benefits of products such as natural shampoos, conditioners, and oils, demand is expected to surge. Many of these products are designed to promote hair growth, strengthen follicles, and minimize hair loss, further boosting their appeal. Additional influences include a rise in hair and scalp issues, extensive marketing efforts, the popularity of herbal formulations, advancements in manufacturing technologies, increased disposable income, and heightened consumer spending on hair care. Attractive packaging and a growing focus on hair care routines also contribute to this upward trend. However, challenges like high product costs and economic downturns may pose significant constraints on market expansion.

Restraints in the Global Natural Hair Care Market

The Global Natural Hair Care market faces several restraints primarily due to the widespread use of harmful chemicals like sulfates, parabens, and phthalates in conventional hair care products. While these ingredients are effective in delivering immediate benefits such as cleanliness and shine, they pose significant long-term health risks, including cancer and hormonal imbalances. A report from Skin Craft Laboratories in January 2021 highlighted that surfactants like SLS and SLES can damage hair, while parabens are linked to hormonal disruptions, particularly in women, possibly leading to breast cancer. Moreover, phthalates, found in various products, act as endocrine disruptors, potentially causing early puberty in girls and reducing sperm count in men. Consequently, the presence of such toxic substances is hindering the growth of the natural hair care market, as consumers increasingly seek safer alternatives.

Market Trends of the Global Natural Hair Care Market

The Global Natural Hair Care market is experiencing a significant trend towards organic hair coloring products, driven primarily by consumer awareness of the health risks associated with synthetic chemicals. As individuals seek safer and sustainable options, the demand for organic and vegan hair dyes is surging, particularly among the youth and ethnically diverse populations. The market is also witnessing a growing inclination towards holistic hair care solutions, with products like anti-dandruff shampoos capturing substantial market shares due to increasing prevalence of hair-related issues across demographics. This shift towards natural ingredients not only safeguards health but also aligns with the broader trend of sustainability, positioning organic hair care products as a lucrative segment in the global market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Natural Hair Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Shampoo
• Conditioners
• Hair Oil
• Colorants
• Others

Global Natural Hair Care Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Natural Hair Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • Company Owned Websites
  • E-Commerce Websites
• Offline
  • Specialty Stores
  • Supermarkets and Hypermarkets

Global Natural Hair Care Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Camille Rose (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melanin Haircare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eden BodyWorks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TGIN (Thank God It's Natural) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oyin Handmade (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva By Cindy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Madison Reed (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cecred (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curl Junkie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boucleme (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charlotte Mensah (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Highbrow Hippie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pattern Beauty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mielle Organics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alikay Naturals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• As I Am (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinky-Curly (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uncle Funky's Daughter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations