天然护髮产品市场－全球产业规模、份额、趋势、机会和预测（按类型、按销售管道、按地区和竞争情况，2020-2030 年）

2024年，全球天然护髮产品市场规模达113.8亿美元，预计2030年将成长至163.6亿美元，预测期内复合年增长率为6.28%。全球天然护髮产品市场正经历显着成长，这得益于消费者对硫酸盐、对羟基苯甲酸酯和硅酮等合成化学品有害影响的认识不断提高。消费者越来越倾向于选择由有机、植物性和环保成分製成的产品，以促进头髮健康、保湿和光泽。社群媒体、网红行销和名人代言在影响购买决策方面发挥着至关重要的作用，尤其是在年轻族群中。永续性和清洁标籤趋势进一步刺激了需求，因为注重环保的消费者更青睐零残忍、可生物降解和可回收的包装。此外，针对特定头髮问题（例如毛躁、损伤和头皮健康）的配方创新，持续扩大了全球市场供应。

关键市场驱动因素

消费者对无化学成分和有机成分的认识不断提高

主要市场挑战

产品成本高，难以负担

主要市场趋势

个性化客製化护髮解决方案

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球天然护髮产品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依类型（洗髮精、护髮素、髮油、染髮剂、其他）
  • 依销售管道（超市/大卖场、百货公司、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美天然护髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲天然护髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太天然护髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲天然护髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲天然护髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • The Procter and Gamble Company
  • Estee Lauder Companies, Inc.
  • NatureLab Co., Ltd.
  • Organic Harvest
  • Amazon Beauty, Inc.
  • Ales Groupe (Phyto Botanical Power)
  • John Masters Organics, Inc. (Permira)
  • Mamaearth (Honasa Consumer Pvt. Ltd.)
  • St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.)
  • Briogeo Hair Care

第 16 章：策略建议

第17章调查会社について・免责事项

Global Natural Hair Care Products Market was valued at USD 11.38 billion in 2024 and is expected to grow to USD 16.36 billion by 2030 with a CAGR of 6.28% during the forecast period. The global natural hair care products market is witnessing significant growth, driven by increasing consumer awareness of the harmful effects of synthetic chemicals such as sulfates, parabens, and silicones. Consumers are increasingly seeking products made from organic, plant-based, and eco-friendly ingredients that promote hair health, hydration, and shine. Social media, influencer marketing, and celebrity endorsements play a crucial role in shaping purchasing decisions, particularly among younger demographics. Sustainability and clean-label trends further boost demand, as environmentally conscious consumers prefer cruelty-free, biodegradable, and recyclable packaging. Additionally, innovation in formulations targeting specific hair concerns, such as frizz, damage, and scalp health, continues to expand market offerings globally

Key Market Drivers

Rising Consumer Awareness of Chemical-Free and Organic Ingredients

A key driver of the global natural hair care products market is the increasing consumer awareness of the potential risks associated with synthetic chemicals commonly found in conventional hair care products. Ingredients such as sulfates, parabens, silicones, and artificial fragrances are increasingly linked to hair damage, scalp irritation, and long-term health concerns. Consumers are becoming more mindful of what they apply to their hair, seeking products that not only cleanse and style but also nourish and protect. This shift has fueled demand for natural and organic alternatives enriched with botanical extracts, essential oils, and vitamins, with ingredients like aloe vera, argan oil, shea butter, tea tree oil, and chamomile being particularly popular for their gentle yet effective properties.

Additionally, consumers prefer products that are free from harmful chemicals while still delivering performance, prompting brands to innovate and create formulations that meet these expectations. The preference for chemical-free hair care is especially strong among millennials and Gen Z, who prioritize safety, natural benefits, and transparency in product labeling. According to the report, 46% of Australian consumers began purchasing organic products primarily for personal health reasons, a trend that was further accelerated by the COVID-19 pandemic.

Key Market Challenges

High Product Costs and Affordability Issues

One of the main challenges in the natural hair care products market is the relatively high cost of these products compared to conventional hair care alternatives. Natural and organic ingredients such as argan oil, shea butter, essential oils, and plant extracts are often more expensive to source and process. Additionally, brands investing in sustainable production practices, cruelty-free certifications, and eco-friendly packaging incur higher operational costs, which are reflected in the retail price. As a result, many natural hair care products are positioned in the premium segment, making them less accessible to price-sensitive consumers, particularly in emerging markets. This price barrier can limit widespread adoption, despite growing awareness of the benefits of chemical-free hair care. Moreover, consumers may perceive high-priced products as not providing proportional value, especially when similar hair benefits are offered by more affordable, conventional alternatives. Brands must balance quality, sustainability, and affordability to expand their consumer base and encourage long-term loyalty.

Key Market Trends

Personalized and Customized Hair Care Solutions

Personalization has emerged as a major trend in the global natural hair care market. Consumers increasingly seek products tailored to their specific hair types, textures, and concerns, such as dryness, frizz, damage, thinning, or scalp sensitivity. Brands are responding by offering customizable solutions, such as personalized hair masks, shampoos, conditioners, and serums, often based on hair analysis quizzes or AI-driven assessments. Natural ingredients are being blended in precise formulations to address individual needs, combining effectiveness with safety and sustainability. This trend reflects the growing consumer desire for targeted, results-driven hair care, where products provide more than general benefits. Personalization not only enhances customer satisfaction but also fosters brand loyalty, as consumers are more likely to repurchase products that visibly improve their hair health.

Key Market Players

• The Procter and Gamble Company
• Estee Lauder Companies, Inc.
• NatureLab Co., Ltd.
• Organic Harvest
• Amazon Beauty, Inc.
• Ales Groupe (Phyto Botanical Power)
• John Masters Organics, Inc. (Permira)
• Mamaearth (Honasa Consumer Pvt. Ltd.)
• St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.)
• Briogeo Hair Care

Report Scope:

In this report, the Global Natural Hair Care Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural Hair Care Products Market, By Type:

• Shampoo
• Conditioners
• Hair Oil
• Colorants
• Others

Natural Hair Care Products Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Natural Hair Care Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural Hair Care Products Market.

Available Customizations:

Global Natural Hair Care Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Natural Hair Care Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Shampoo, Conditioners, Hair Oil, Colorants, Others)
  • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Natural Hair Care Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Natural Hair Care Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Natural Hair Care Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Natural Hair Care Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Sales Channel

7. Europe Natural Hair Care Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Natural Hair Care Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. Germany Natural Hair Care Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. Spain Natural Hair Care Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Natural Hair Care Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. United Kingdom Natural Hair Care Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Natural Hair Care Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Natural Hair Care Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2.Japan Natural Hair Care Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. India Natural Hair Care Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Natural Hair Care Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Indonesia Natural Hair Care Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Natural Hair Care Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Natural Hair Care Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. Saudi Arabia Natural Hair Care Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. UAE Natural Hair Care Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Sales Channel
  • 9.3.4. Turkey Natural Hair Care Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Sales Channel

10. South America Natural Hair Care Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Natural Hair Care Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Argentina Natural Hair Care Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Colombia Natural Hair Care Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. The Procter and Gamble Company
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Estee Lauder Companies, Inc.
  • 15.1.3. NatureLab Co., Ltd.
  • 15.1.4. Organic Harvest
  • 15.1.5. Amazon Beauty, Inc.
  • 15.1.6. Ales Groupe (Phyto Botanical Power)
  • 15.1.7. John Masters Organics, Inc. (Permira)
  • 15.1.8. Mamaearth (Honasa Consumer Pvt. Ltd.)
  • 15.1.9. St. Botanica (Emmbros Overseas Lifestyle Pvt. Ltd.)
  • 15.1.10. Briogeo Hair Care

16. Strategic Recommendations

17. About Us & Disclaimer