连帽衫和运动衫市场规模、份额、成长分析，按材料类型、最终用途、分销管道、地区 - 行业预测，2025-2032 年

2023年，全球连帽衫和运动衫市场规模为1989.2亿美元，从2024年的2114.5亿美元增长到2032年的3447.3亿美元，在预测期内（2025年-2032年）预计复合年增长率为6.3。

运动衫和连帽衫市场已从实用的冬季服装演变为当今年轻人的重要时尚宣言。为了保持竞争力，製造商正在提高印刷设计和布料的质量，透过新技术和生活方式的改变为重大创新铺平道路。阿迪达斯、耐吉和彪马等知名品牌的名人代言在影响消费者购买行为方面发挥着至关重要的作用。此外，时尚产业的数位转型正在加剧，品牌越来越关注数位行销策略和平台。 JDA Software Inc. 的一项研究显示，43% 的时尚零售商计划在未来五年内投资资料主导的方法，根据个人和当地趋势定製商品，进一步推动市场成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 价格分析
• 客户和购买标准分析

按材质类型分類的连帽衫和运动衫市场规模

• 市场概况
• 棉布
• 羊毛
• 皮革
• 羊毛
• 其他的

连帽衫和运动衫市场规模：依最终用途

• 市场概况
• 男性
• 女士
• 孩子们

连帽衫和运动衫市场规模：按分销管道

• 市场概况
• 线下零售
• 服饰零售店
• 超级市场/大卖场
• 网路零售

连帽衫与运动衫市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Nike Inc.（USA）
• Adidas AG（Germany）
• H&M Hennes & Mauritz AB（Sweden）
• Puma SE（Germany）
• Under Armour Inc.（USA）
• Gap Inc.（USA）
• Levi Strauss & Co.（USA）
• American Eagle Outfitters Inc.（USA）
• Urban Outfitters Inc.（USA）
• ASOS plc（United Kingdom）
• Boohoo Group plc（United Kingdom）
• Abercrombie & Fitch Co.（USA）
• Superdry plc（United Kingdom）
• Ralph Lauren Corporation（USA）
• Hanesbrands Inc.（USA）
• The North Face（VF Corporation）（USA）
• Columbia Sportswear Company（USA）
• Lululemon Athletica Inc.（Canada）
• Fast Retailing Co., Ltd.（Uniqlo）（Japan）
• Zalando SE（Germany）

结论和建议

Global Hoodies and Sweatshirt Market size was valued at USD 198.92 billion in 2023 and is poised to grow from USD 211.45 billion in 2024 to USD 344.73 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The sweatshirt and hoodie market has evolved from practical winter apparel to a key fashion statement for today's youth. To remain competitive, manufacturers are enhancing printed designs and fabric quality, paving the way for significant innovations driven by emerging technologies and lifestyle shifts. Celebrity endorsements from major brands like Adidas, Nike, and PUMA play a pivotal role in influencing consumer purchasing behavior, as their brand presence creates a desirable image that attracts buyers. Additionally, the fashion industry's digital transformation is intensifying, with brands increasingly focusing on digital marketing strategies and platforms. A JDA Software Inc. survey highlighted that 43% of fashion retailers plan to invest in data-driven approaches over the next five years to tailor offerings based on personal and local trends, further propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hoodies And Sweatshirt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hoodies And Sweatshirt Market Segmental Analysis

Global Hoodies and Sweatshirt Market is segmented by Material Type, End-use, Distribution Channel and region. Based on Material Type, the market is segmented into Cotton, Wool, Leather, Fleece and Others. Based on End-use, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Offline retail, Clothing retail stores, Supermarkets/hypermarkets and Online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hoodies And Sweatshirt Market

The global market for hoodies and sweatshirts is significantly driven by the increasing interest among the youth in stylish sports and winter apparel. The surge in outdoor sports participation, including activities like basketball, football, and cricket, has amplified the demand for versatile and functional clothing such as sweatshirts. Additionally, the expansion of gyms and fitness centers has further popularized their use. Furthermore, the influence of independent music, especially rap culture, has bolstered hoodie popularity among fans, creating a vibrant trend. As colder temperatures raise concerns over health issues like colds and flu, consumers are increasingly purchasing hoodies and sweatshirts for warmth and protection.

Restraints in the Global Hoodies And Sweatshirt Market

One of the significant challenges hindering the growth of the global hoodies and sweatshirt market is the reliance on seasonal demand. The popularity of hoodies peaks during the winter months, while demand diminishes in warmer seasons, creating fluctuations that can disrupt market stability. This pronounced seasonal variation limits the ability of key players to maintain consistent sales year-round, ultimately stalling the market's expansion on a global scale. As a result, companies face difficulties in inventory management and resource allocation, which poses a significant restraint to overall growth, compelling them to find innovative solutions to mitigate these seasonal limitations.

Market Trends of the Global Hoodies And Sweatshirt Market

The global hoodies and sweatshirt market is experiencing significant growth driven by the digitalization of the economy, which has redefined competitive dynamics in the fashion industry. Digital platforms and marketing strategies are enhancing brand visibility and customer engagement, enabling retailers to offer customized products that cater to individual lifestyles and localized trends. As fashion manufacturers leverage customer-centric data analytics, they are poised to deliver tailored merchandising solutions that resonate with diverse consumer preferences. This trend underscores the industry's shift towards a data-driven approach, fostering innovation and expanding market opportunities in the hoodies and sweatshirts segment over the next five years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Hoodies and Sweatshirt Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Leather
• Fleece
• Others

Global Hoodies and Sweatshirt Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Hoodies and Sweatshirt Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline retail
• Clothing retail stores
• Supermarkets/hypermarkets
• Online retail

Global Hoodies and Sweatshirt Market Size & CAGR (2025-2032)

• North America (Material Type, End-use, Distribution Channel)
  • US
  • Canada
• Europe (Material Type, End-use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material Type, End-use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material Type, End-use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material Type, End-use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Hennes & Mauritz AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Outfitters Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boohoo Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Fitch Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superdry plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (VF Corporation) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing Co., Ltd. (Uniqlo) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations