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市场调查报告书
商品编码
1738615
2026 年至 2032 年快时尚市场类型、通路与地区分布Fast Fashion Market By Type (Men, Women, Children), Distribution Channel (Offline, Online), Region For 2026-2032 |
快时尚产品一般比慢时尚产品便宜,因此平价策略将推动市场规模快速成长,2024 年将超过 1,346.4218 亿美元,2032 年将达到 2913.5754 亿美元。
社群媒体的普及对快时尚消费产生了显着影响。因此,在社群媒体和网红行销的推动下,2026年至2032年,快时尚市场将以10.13%的复合年增长率成长。
快时尚市场定义/概述
快时尚是全球时尚产业中日益增长的趋势,专注于生产和销售价格实惠且紧跟最新时尚潮流的服饰。与每季推出新款式的传统时尚週期不同,快时尚加速了这一流程,通常只需几週即可将最新设计推向市场。这种快速的生产和周转旨在满足消费者对低价时尚服装的需求。
快时尚模式依赖大规模生产,即快速、连续地生产大量服饰。这使得品牌能够频繁更新其係列,鼓励消费者不断购买新品,而不是囤积那些耐穿的旧衣服。快时尚背后的商务策略强调衣服不应重复穿着,鼓励过度消费和不断购买新品。
此外,快时尚的产品生命週期非常短,而慢时尚和永续时尚则强调耐用性和环保性。电子商务的兴起进一步推动了快时尚产业的发展,让世界各地的人们更容易买到潮流服饰,消费者只需点击几下滑鼠就能购买最新款式。然而,这种趋势也引发了人们对其环境影响及其在强化一次性文化方面所扮演的角色的担忧。
青年人口与时尚意识不断增强 根据联合国人口司预测,2022 年全球青年人口(15-24 岁)将达到 12.1 亿,占总人口的 15.5%。这一人群是快时尚的主要动力。国际纺织和工业联合会 (ITMF) 2021 年的一项调查发现,68% 的 18-24 岁消费者每月至少购买一次快时尚商品。全球社群媒体用户数量从 2020 年的 36 亿增加到 2024 年的 44.8 亿。根据 Fashion Revolution 2022 年的报告,45% 的千禧世代和 Z 世代消费者表示他们的时尚购买受到社群媒体内容的影响。
新冠疫情加速了人们向网路购物的转变。联合国贸易和发展会议(UNCTAD)报告称,全球电子商务占零售额的比重将从 2019 年的 14% 上升到 2022 年的 19%。欧洲电子商务协会的数据显示,尤其是在时尚领域,从 2020 年到 2024 年,快时尚商品的线上销售额年均成长 21%。快时尚品牌不断提高其供应链效率。世界贸易组织(WTO)报告称,快时尚商品的平均上市时间已从 2020 年的五週缩短到 2024 年的三週。艾伦·麦克阿瑟基金会的一项研究显示,这种快速转变使快时尚零售商能够将每年的系列数量从 2020 年的平均 24 个增加到 2024 年的 32 个。
消费者越来越意识到快时尚对环境的影响,进而做出更理性的购买决策。根据联合国环境规划署 (UNEP) 2021 年的报告,时尚产业造成了全球 8-10% 的二氧化碳排放和 20% 的污水。麦肯锡 2020 年的一项调查发现,67% 的消费者认为使用永续材料是重要的购买因素。
二手服装和租赁服务的日益普及正在影响快时尚的销售。 Thred Up 的 2022 年转售报告预测,到 2026 年全球二手服饰市场将成长 127%,达到 2,180 亿美元。艾伦麦克阿瑟基金会 2021 年的一项研究发现,仅将服装的平均寿命延长 9 个月,就能减少 20-30% 的碳、水和废弃物足迹。人们越来越意识到快时尚供应链中恶劣的工作条件,这正在影响消费者的行为。消费者越来越意识到快时尚品质较低、寿命较短,并青睐更耐用的服装。埃森哲 2020 年的一项研究发现,67% 的消费者在购买服饰时会考虑服装的耐用性。
Fast fashion products are typically cheaper than slow fashion items. Thus, the affordable pricing strategies surge the growth of market size surpassing USD 134642.18 Million in 2024 to reach the valuation of USD 291357.54 Million by 2032.
The proliferation of social media has significantly impacted fast fashion consumption. Thus, the rise of social media and influencer marketing enables the market to grow at a CAGR of 10.13% from 2026 to 2032.
Fast Fashion Market: Definition/ Overview
Fast fashion is a growing trend in the global fashion industry that focuses on producing and selling clothing items that are both affordable and in line with the latest fashion trends. Unlike traditional fashion cycles that may introduce new styles seasonally, fast fashion accelerates this process by quickly bringing the newest designs to market, often within weeks. This rapid production and turnover aim to satisfy consumer demand for trendy clothing at lower prices.
The fast fashion model relies on bulk production, where large quantities of clothing are manufactured in quick succession. This enables brands to update their collections frequently and entice consumers to continuously purchase new items, rather than holding on to older, long-lasting garments. The business strategy behind fast fashion emphasizes that clothing should not be worn repeatedly, encouraging over-consumption and a constant flow of new purchases.
In addition, to slow or sustainable fashion, which emphasizes durability and environmentally friendly practices, fast fashion has a much shorter product lifecycle. The rise of e-commerce has further boosted the fast fashion industry by making trendy clothing more accessible to a global audience, allowing consumers to buy the latest styles with just a few clicks. However, this trend has also raised concerns about its environmental impact and its role in promoting disposable culture.
Growing youth population and increased fashion consciousness. The United Nations Population Division reported that the global youth population (aged 15-24) reached 1.21 billion in 2022, representing 15.5% of the total population. This demographic has been a key driver for fast fashion. A 2021 survey by the International Textile Manufacturers Federation (ITMF) found that 68% of consumers aged 18-24 purchased fast fashion items at least once a month. The number of social media users worldwide increased from 3.6 billion in 2020 to 4.48 billion in 2024. A 2022 report by the Fashion Revolution found that 45% of millennials and Gen Z consumers said their fashion purchases were influenced by social media content.
The COVID-19 pandemic accelerated the shift towards online shopping. The United Nations Conference on Trade and Development (UNCTAD) reported that the global e-commerce share of retail sales rose from 14% in 2019 to 19% in 2022. In the fashion sector specifically, online sales of fast fashion items grew by 21% annually from 2020 to 2024, according to data from the European E-commerce Association. Fast fashion brands have continuously improved their supply chain efficiency. The World Trade Organization (WTO) reported that the average time-to-market for fast fashion items decreased from 5 weeks in 2020 to 3 weeks in 2024. This rapid turnaround allowed fast fashion retailers to increase their number of collections per year from an average of 24 in 2020 to 32 in 2024, as per a study by the Ellen MacArthur Foundation.
Consumers are becoming increasingly aware of the environmental impact of fast fashion, leading to more conscious purchasing decisions. According to a 2021 report by the United Nations Environment Programme (UNEP), the fashion industry is responsible for 8-10% of global carbon emissions and 20% of global wastewater. A 2020 survey by McKinsey found that 67% of consumers consider the use of sustainable materials to be an important purchasing factor.
The growing popularity of second-hand clothing and rental services is impacting fast fashion sales. Thred Up's 2022 Resale Report projected that the global second-hand apparel market will grow 127% by 2026, reaching USD 218 Billion. A 2021 study by the Ellen MacArthur Foundation found that extending the average life of clothes by just nine months would reduce their carbon, water, and waste footprints by 20-30%. Increased awareness of poor working conditions in fast fashion supply chains is influencing consumer behavior. Consumers are becoming more aware of the low quality and short lifespan of fast fashion items, leading to a preference for more durable clothing. A 2020 survey by Accenture found that 67% of consumers consider longevity when purchasing clothing items.
The women's segment dominates the fast fashion market, fueled by various styles, trends, and a rapidly changing fashion landscape. Women's fast fashion continues to be the largest segment, driven by consumers' desire for frequent wardrobe updates and affordable access to the latest designs. Fast fashion brands cater to a diverse range of preferences, offering everything from casual wear to office attire, and this broad appeal keeps the demand for women's clothing consistently high.
Key trends shaping the women's fast fashion segment include the rise of body-positive and inclusive fashion, where brands increasingly offer sizes and styles that cater to a wider range of body types. Additionally, the movement towards sustainable and ethical fashion has gained traction, as more consumers demand eco-friendly options in response to the environmental concerns associated with fast fashion. The influence of social media and fashion influencers further accelerates this growth, as trends spread rapidly online, encouraging impulse shopping.
The increasing number of women in the workforce is also a significant market driver, as it creates a higher demand for affordable, versatile fashion suitable for various occasions. Moreover, the fast fashion industry itself is heavily dominated by women, both as consumers and employees, making it a key demographic for growth. The growing trend of impulse shopping among women also significantly contributes to the market's expansion.
The online segment has emerged as dominant in the fast fashion market, experiencing rapid growth due to technological advancements, increased internet access, and evolving consumer preferences. With the convenience and accessibility offered by e-commerce platforms, mobile apps, and social media channels, more consumers are shifting to online shopping for their fashion needs. This trend is especially prevalent in the fast fashion sector, where quick access to the latest trends and competitive pricing are key market drivers.
E-commerce websites and dedicated mobile apps allow consumers to browse vast collections of fashion items, often with personalized recommendations based on their preferences. The integration of AI-powered algorithms and data analytics has further enhanced the online shopping experience, providing curated suggestions and targeted promotions. Social media platforms like Instagram, TikTok, and Facebook have also played a critical role in driving this shift, as influencers and brands leverage these platforms to showcase new collections and engage with customers directly.
The rise of online shopping is further facilitated by the growing number of digital buyers, driven by increased access to smartphones and high-speed internet. Social media shopping, in particular, has become a significant driver of growth, with users making purchases directly through platforms. This seamless integration of fashion discovery, engagement, and purchasing has reshaped the fast fashion landscape, positioning the online segment as a key player in the industry's future growth.
Asia Pacific substantially dominates the fast fashion market owing to the increasing disposable income and expanding middle class in Asia Pacific countries are driving demand for affordable fashion. According to the World Bank, China's GNI per capita increased from $10,390 in 2020 to $11,890 in 2021, indicating growing purchasing power. A 2022 report by McKinsey & Company projected that 1.2 billion people in Asia will join the global middle class by 2032, with the majority coming from China and India. Urbanization is leading to increased exposure to global fashion trends and changing consumer behavior.
The United Nations reported that the urban population in Asia Pacific reached 2.3 billion in 2019 and is projected to grow to 3.5 billion by 2050. A 2021 study by Euromonitor International found that 58% of urban consumers in Asia Pacific consider themselves "fashion-forward," compared to 40% globally. The expansion of e-commerce platforms and increasing internet penetration are facilitating easier access to fast fashion products. A 2022 report by Google, Temasek, and Bain & Company revealed that Southeast Asia's internet economy is expected to reach $1 trillion by 2032, with e-commerce as a key driver.
North America is anticipated to witness the fastest growth in the fast fashion market during the forecast period. The pervasive use of social media platforms and influencer marketing in North America drives fast fashion consumption by constantly exposing consumers to new trends. According to a 2022 report by Statista, 82% of the U.S. population had a social networking profile, with Instagram and TikTok being particularly popular among fashion-conscious youth. A 2021 study by the National Retail Federation found that 97% of Gen Z consumers use social media as their top source of shopping inspiration.
North American consumers, particularly younger demographics, prioritize having a variety of trendy clothing options at accessible price points. The U.S. Bureau of Labor Statistics reported that in 2021, the average annual expenditure on apparel and services for consumers under 25 was $1,497, with a significant portion going toward fast fashion purchases. A 2022 survey by First Insight revealed that 62% of Gen Z shoppers prefer to buy from sustainable brands, yet 67% of the same group admit to purchasing fast fashion items due to affordability.
The well-developed e-commerce ecosystem in North America, coupled with efficient logistics networks, facilitates quick and convenient fast fashion purchases. The U.S. Census Bureau reported that e-commerce sales in the United States reached USD 870.8 Billion in 2021, a 14.2% increase from 2020, with clothing and accessories being one of the top categories. According to a 2024 report by Shopify, 53% of North American consumers expect delivery within 3-5 days, encouraging fast fashion retailers to maintain quick turnaround times.
The Fast Fashion Market is highly competitive, characterized by rapid product turnover, aggressive pricing strategies, and a relentless focus on staying ahead of the latest trends.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the fast fashion market include: