剃刀市场规模、份额、成长分析，按类型、性别、分销管道、地区 - 行业预测，2025-2032 年

2023年全球刮鬍刀市场规模预估为177亿美元，预测期间（2025-2032年）复合年增长率为2.1%，从2024年的180.7亿美元增加至2032年的213.4亿美元。增长至 10,000,000 美元。

美容市场正在显着成长，这主要是由于人们越来越重视清洁和卫生。剃须刀因其便利性和可用性而广受欢迎，有助于提高客户忠诚度和信任度。针对女性的新产品越来越受欢迎，女性消费者对这些创新的接受度进一步支持了市场的扩张。可支配收入的增加以及对高品质、多功能美容用品的需求正在推动这一增长。此外，不断变化的男性时尚趋势（包括各种鬍鬚风格）激发了人们对创新刮鬍刀选择的兴趣。都市化和新兴中阶等因素也是先进美容解决方案需求增加的关键驱动因素，使刮鬍刀产业能够在不断变化的消费环境中持续取得成功。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

剃刀市场规模：按类型划分

• 市场概况
• 墨水匣刮鬍刀
• 电动刮鬍刀
• 抛弃式刮鬍刀
• 其他的

剃刀市场规模：性别

• 市场概况
• 男性
• 女士

剃刀市场规模：按分销管道划分

• 市场概况
• 离线
• 在线的

刮鬍刀市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Procter & Gamble（USA）
• Edgewell Personal Care（USA）
• BIC Group（France）
• Super-Max（India）
• Harry's Inc.（USA）
• Dorco Co. Ltd.（South Korea）
• Feather Safety Razor Co., Ltd.（Japan）
• Kai Corporation（Japan）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Laser Razor Blades Industries（India）
• Lion Corporation（Japan）
• Energizer Holdings, Inc.（USA）
• The Himalaya Drug Company（India）
• Remington Products Company（USA）
• Wilkinson Sword（USA）
• King of Shaves Company Ltd.（UK）
• Mandom Corporation（Japan）
• Personna American Safety Razor Company（USA）
• Zhejiang Ningbo Jiali Plastics Co. Ltd.（China）

结论和建议

Global Razor Market size was valued at USD 17.7 billion in 2023 and is poised to grow from USD 18.07 billion in 2024 to USD 21.34 billion by 2032, growing at a CAGR of 2.1% during the forecast period (2025-2032).

The grooming market is experiencing significant growth, primarily driven by an increasing emphasis on cleanliness and hygiene. Razors, favored for their convenience and availability, contribute to customer loyalty and trust. New products targeting women are gaining traction, further propelling market expansion as female consumers embrace these innovations. Rising disposable incomes and a demand for high-quality, multifunctional grooming items fuel this growth. Additionally, changing male fashion trends, including diverse beard styles, are stimulating interest in innovative razor options. Factors such as urbanization and a burgeoning middle class are also key contributors to the rising demand for advanced grooming solutions, positioning the razor industry for continued success in an evolving consumer landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Razor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Razor Market Segmental Analysis

Global Razor Market is segmented by Types, Gender, Distribution Channel and region. Based on Types, the market is segmented into Cartridge Razors, Electric Razors, Disposable Razors and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Razor Market

The global razor market is significantly driven by the growing trend of personal grooming among men, who increasingly seek professional guidance on shaving and haircuts at specialized male spas and salons. As male grooming gains prominence across various sectors, such as fashion and business, consumer spending on such services has surged, creating substantial growth opportunities for businesses in the global razor market. The cultural shift towards heightened self-awareness among men, particularly younger demographics, fuels demand for products tailored to enhance physical appearance. Additionally, rising awareness among women about grooming and personal hygiene, including concerns over unwanted hair, is contributing to the rapid expansion of the female segment in the razor market. As these trends continue to evolve, both male and female grooming markets are poised for significant growth in the coming years.

Restraints in the Global Razor Market

The global razor market faces certain restraints stemming from misconceptions and societal beliefs surrounding hair growth and shaving frequency. Many individuals hold the notion that hair will grow uniformly and necessitate constant shaving, contributing to a hesitance in purchasing razors. Furthermore, regrowth often appears coarser and darker, which can create an undesired shadow effect, particularly for those with naturally thick hair. Additionally, improper shaving techniques can lead to issues such as razor burns and ingrown hairs, causing discomfort and deterring consumers from regular use of razors. These factors collectively hinder the potential growth and expansion of the razor market.

Market Trends of the Global Razor Market

The Global Razor market is witnessing a significant upward trend driven by increasing aesthetic awareness and the rising consumption of personal grooming products, particularly among millennials and Gen-Z consumers. This demographic, valuing convenience and hygiene, is gravitating towards disposable razors due to their ease of use and accessibility. The shift towards personalized grooming routines and a growing emphasis on self-care further bolster this market segment. Additionally, the advent of innovative, eco-friendly disposable options is attracting environmentally conscious consumers, expanding market penetration. Collectively, these factors are pivotal in propelling the disposable razor segment's growth within the broader global market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Razor Market Size by Types & CAGR (2025-2032)

• Market Overview
• Cartridge Razors
• Electric Razors
• Disposable Razors
• Others

Global Razor Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Razor Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Razor Market Size & CAGR (2025-2032)

• North America (Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laser Razor Blades Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilkinson Sword (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King of Shaves Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Personna American Safety Razor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Ningbo Jiali Plastics Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations