网路漫画市场规模、份额、成长分析，按类型、按设备、按收益模式、按类型、按最终用户、按地区 - 行业预测，2025-2032 年

预计全球网路漫画市场规模将在2023 年达到53.2 亿美元，从2024 年的70 亿美元增长到2032 年的625.5 亿美元，预测期内（2025-2032 年）的复合年增长率为31.5%。是预期。

截至 2023 年 10 月，起源于韩国的网路漫画市场在网路普及和行动应用程式订阅量激增的推动下经历了显着增长。这种转变导致各种娱乐平台的网路活动激增，提供包括动作漫画和数位系列在内的各种内容。此外，数位技术的创新也最大限度地减少了对昂贵成像设备的需求，从而降低了生产成本。然而，韩国、台湾和越南等市场已达到饱和状态，而美国、加拿大、英国和印度等主要市场的网路漫画发展正在放缓。该领域的公司必须探索有效渗透这些市场的策略，同时利用不断发展的数位平台。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局

网路漫画市场规模（按类型）

• 市场概况
• 基于订阅
• 基于广告

网路漫画市场规模（按设备）

• 市场概况
• 智慧型手机
• 药片
• 笔记型电脑
• 桌面

网路漫画市场规模依收益模式划分

• 市场概况
• 应用程式内购买
• 高级订阅
• 广告收入

网路漫画市场规模（按类型）

• 市场概况
• 浪漫
• 喜剧
• 行动
• 幻想
• 恐怖
• 其他的

网路漫画市场规模（按最终用户划分）

• 市场概况
• 青少年
• 成人

网路漫画市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Naver Corporation（South Korea）
• Kakao Corp.（South Korea）
• Comico（NHN）（Japan）
• KidariStudio（South Korea）
• Ridibooks（RIDI Corp）（South Korea）
• Tencent Holdings Ltd.（China）
• Webcomics（SideWalk Group）（USA）
• Tappytoon（USA）
• Kuaikan Manhua（China）
• Izneo Webtoon（France）
• MangaToon（China）
• Webtoon Factory（Belgium）
• Amazia（Japan）
• Manman Manhua（China）
• Mr Blue（South Korea）
• Dongman Entertainment（China）
• Bilibili Comics（China）
• ToryComics（South Korea）
• Graphite Comics（USA）

结论和建议

Global Webtoons Market size was valued at USD 5.32 billion in 2023 and is poised to grow from USD 7.0 billion in 2024 to USD 62.55 billion by 2032, growing at a CAGR of 31.5% during the forecast period (2025-2032).

As of October 2023, the webtoon market, originating from South Korea, is experiencing significant growth driven by widespread internet access and the surge in mobile app subscriptions. This shift has led to an increase in web-based activities across various entertainment platforms, offering diverse content like action comics and digital series. Moreover, digital innovations have lowered production costs by minimizing the need for expensive drawing equipment. However, the market is reaching saturation in countries like South Korea, Taiwan, and Vietnam, resulting in slower traction for webtoon trends in major markets such as the U.S., Canada, the UK, and India. Businesses in the sector should explore strategies to penetrate these markets effectively while leveraging evolving digital platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webtoons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webtoons Market Segmental Analysis

Global Webtoons Market is segmented by Type, Device, Revenue Model, Genre, End User and region. Based on Type, the market is segmented into Subscription-Based and Advertisement-Based. Based on Device, the market is segmented into Smartphones, Tablets, Laptops and Desktops. Based on Revenue Model, the market is segmented into In-app Purchases, Premium Subscriptions and Ad Revenue. Based on Genre, the market is segmented into Romance, Comedy, Action, Fantasy, Horror and Others. Based on End User, the market is segmented into Teenagers and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webtoons Market

The global Webtoons market is experiencing significant growth, driven primarily by the increased popularity of mobile-based subscriptions, which have expanded online operations across various entertainment platforms. This includes a diverse array of content, such as digital comics, action comics, and serialized reads. With digital comics eliminating the need for traditional drawing tools like pens and screen tones, webtoons are anticipated to open up substantial growth opportunities. Their unique vertical scrolling format engages users on mobile devices and tablets, allowing creators to present visually striking artwork. Additionally, intensifying competition is compelling major companies to innovate by launching new content and online series to attract a wider audience.

Restraints in the Global Webtoons Market

The Global Webtoons market faces certain limitations that hinder its growth. One significant restraint is that webtoons are exclusively accessible on online platforms, which may restrict their audience reach. Additionally, the brevity of most webtoon content results in insufficient episodes to justify print versions, limiting their distribution channels. Furthermore, the niche nature of the industry often means that many illustrators involved are amateurs, which can affect the quality and depth of the narratives, potentially leading to reader dissatisfaction. These factors collectively pose challenges to the market's expansion and its overall appeal to a broader audience.

Market Trends of the Global Webtoons Market

The global webtoons market is witnessing remarkable growth, driven by the increasing accessibility of internet connections worldwide. As more individuals gain online access, they become engaged consumers of digital content, particularly webtoons, which offer diverse storytelling formats and genres. This trend is further fueled by the popularity of mobile devices, enabling on-the-go consumption. The rise of platforms offering localized content and user-friendly interfaces has attracted a wide demographic, contributing to the market's expansion. Additionally, the ongoing integration of augmented reality (AR) and interactive features in webtoons enhances user engagement, positioning this sector as a dynamic player in the entertainment industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape

Global Webtoons Market Size by Type & CAGR (2025-2032)

• Market Overview
• Subscription-Based
• Advertisement-Based

Global Webtoons Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Desktops

Global Webtoons Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• In-app Purchases
• Premium Subscriptions
• Ad Revenue

Global Webtoons Market Size by Genre & CAGR (2025-2032)

• Market Overview
• Romance
• Comedy
• Action
• Fantasy
• Horror
• Others

Global Webtoons Market Size by End User & CAGR (2025-2032)

• Market Overview
• Teenagers
• Adults

Global Webtoons Market Size & CAGR (2025-2032)

• North America (Type, Device, Revenue Model, Genre, End User)
  • US
  • Canada
• Europe (Type, Device, Revenue Model, Genre, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Device, Revenue Model, Genre, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Device, Revenue Model, Genre, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Device, Revenue Model, Genre, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Naver Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kakao Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comico (NHN) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KidariStudio (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ridibooks (RIDI Corp) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webcomics (SideWalk Group) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappytoon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuaikan Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izneo Webtoon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaToon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webtoon Factory (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazia (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manman Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mr Blue (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dongman Entertainment (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Comics (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ToryComics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphite Comics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations