网路漫画市场 - 全球产业规模、份额、趋势、机会和预测，按类型、按平台、按人口统计、按地区和竞争细分，2020-2030 年

2024 年全球网路漫画市场价值为 108.7 亿美元，预计到 2030 年将达到 451.7 亿美元，预测期内的复合年增长率为 26.8%。受数位漫画消费激增、智慧型手机普及以及对行动优先内容日益增长的推动，该市场经历了显着扩张。网路漫画透过为智慧型手机量身定制的垂直滚动格式与传统漫画区分开来，与年轻、沉迷于数位技术的观众产生了强烈共鸣。 NAVER WEBTOON、Kakao Webtoon 和 Lezhin Entertainment 等平台透过提供在地化叙事和类型多样性（包括浪漫、动作、恐怖和科幻）实现了国际扩张。广告、按集付费和订阅服务等获利模式正在提高获利能力并增强创作者参与度。随着数位内容消费的加剧，网路漫画市场正成为全球娱乐生态系统的主导力量。

关键市场驱动因素

智慧型手机普及率不断上升，内容消费以行动为先

主要市场挑战

盗版和未经授权的发行

主要市场趋势

网路漫画创作与个人化中的人工智慧与自动化

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球网路漫画市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（喜剧、动作、爱情、恐怖、科幻、其他）
  • 按平台（手机和平板电脑、笔记型电脑和电脑、电视、其他）
  • 按人口统计（18 岁以下、18 至 25 岁、25 至 35 岁、35 岁以上）
  • 按地区
  • 其他五大公司（2024 年）
• 全球网路漫画市场地图与机会评估
  • 按类型
  • 按平台
  • 按人口统计
  • 按地区

第六章：北美网路漫画市场展望

• 市场规模和预测
• 市场占有率和预测

第七章：欧洲网路漫画市场展望

• 市场规模和预测
• 市场占有率和预测

第八章：亚太网路漫画市场展望

• 市场规模和预测
• 市场占有率和预测

第九章：中东与非洲网路漫画市场展望

• 市场规模和预测
• 市场占有率和预测

第十章：南美洲网路漫画市场展望

• 市场规模和预测
• 市场占有率和预测

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 发射型（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：SWOT 分析

• 力量
• 弱点
• 机会
• 威胁

第 15 章：竞争格局

• 公司简介
  • KidariStudio Inc.
  • Kakao Entertainment Corp.
  • Izeno Co., Ltd.
  • Lezhin Entertainment, Inc.
  • Marvel Entertainment, LLC
  • NAVER WEBTOON Ltd.
  • Netcomics, Inc.
  • NHN Comico Corporation
  • RIDI Corporation
  • Sidewalk Group, Inc.

第 16 章：策略建议/行动计划

• 重点关注领域
  • 目标类型
  • 目标平台
  • 目标人群

第17章调查会社について・免责事项

The Global Webtoons Market was valued at USD 10.87 billion in 2024 and is projected to reach USD 45.17 billion by 2030, growing at a CAGR of 26.8% during the forecast period. This market has witnessed remarkable expansion, driven by the surge in digital comic consumption, widespread smartphone usage, and increasing preference for mobile-first content. Webtoons distinguish themselves from traditional comics through their vertical scrolling format tailored for smartphones, resonating strongly with younger, digitally engaged audiences. Platforms such as NAVER WEBTOON, Kakao Webtoon, and Lezhin Entertainment have scaled internationally by offering localized narratives and genre diversity, including romance, action, horror, and sci-fi. Monetization models like advertisements, episode-based payments, and subscription services are improving profitability and enhancing creator engagement. As digital content consumption intensifies, the webtoons market is emerging as a dominant force in the global entertainment ecosystem.

Key Market Drivers

Rising Smartphone Penetration and Mobile-First Content Consumption

The global proliferation of smartphones and mobile internet access is a major factor propelling the webtoons market. Unlike traditional comics, webtoons are developed for vertical scrolling, making them seamlessly readable on mobile screens. With over 6.8 billion smartphone users globally in 2024, mobile-optimized entertainment content has become a mainstream demand. Leading platforms like NAVER WEBTOON, WebComics, and Tapas have capitalized on this trend by delivering smooth, app-based reading experiences that cater to users on the move. The adoption of affordable data plans and the rollout of 5G technology have further fueled mobile content consumption, particularly in fast-growing markets such as India, Latin America, and Southeast Asia. Webtoons' episodic, easy-to-digest format fits well with modern digital consumption habits, positioning them as a preferred entertainment choice for younger demographics.

Key Market Challenges

Piracy and Unauthorized Distribution

Piracy and unlicensed content distribution present a significant challenge to the global webtoons industry. High-quality webtoons require considerable investment, but illegal websites frequently redistribute this content without authorization, resulting in lost revenue for both creators and platforms. This widespread issue hampers monetization efforts and discourages new creators due to concerns over intellectual property theft. Although some platforms have implemented digital rights management (DRM) and pursued takedown actions, enforcement remains difficult given the decentralized and anonymous nature of illegal distribution. In markets with limited access to paid content, piracy often becomes the default means for consumption, exacerbating the problem. The industry's long-term growth and sustainability hinge on stronger global copyright protections and the deployment of more robust anti-piracy strategies.

Key Market Trends

AI and Automation in Webtoon Creation & Personalization

Artificial Intelligence (AI) and automation are increasingly shaping the webtoons ecosystem. Content creation tools powered by AI are being used to support artists with tasks like coloring, background generation, and translation, significantly reducing production time and costs. Major platforms such as NAVER WEBTOON are implementing AI-based recommendation engines to deliver personalized content feeds that align with users' preferences, thereby enhancing engagement. Startups are also exploring AI-generated webtoons, where scripting and visuals are partly automated to speed up content delivery. While such advances raise questions about creative authenticity and the role of human artists, they also democratize content production and make high-quality storytelling more accessible. As AI capabilities grow, their role in content creation, curation, and distribution within the webtoons industry is expected to expand further.

Key Market Players

• KidariStudio Inc.
• Kakao Entertainment Corp.
• Izeno Co., Ltd.
• Lezhin Entertainment, Inc.
• Marvel Entertainment, LLC
• NAVER WEBTOON Ltd.
• Netcomics, Inc.
• NHN Comico Corporation
• RIDI Corporation
• Sidewalk Group, Inc.

Report Scope:

In this report, the global webtoons market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Webtoons Market, By Type:

• Comedy
• Action
• Romance
• Horror
• Sci-Fi
• Others

Webtoons Market, By Platform:

• Mobile & Tablets
• Laptop & Computer
• Television
• Others

Webtoons Market, By Demographics:

• Below 18 Years
• 18 to 25 Years
• 25 to 35 Years
• Above 35 Years

Webtoons Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global webtoons market.

Available Customizations:

Global Webtoons Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Webtoons Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis (Comedy, Action, Romance, Horror, Sci-Fi, Others)
  • 5.2.2. By Platform Market Share Analysis (Mobile & Tablets, Laptop & Computer, Television, Others)
  • 5.2.3. By Demographics Market Share Analysis (Below 18 Years, 18 to 25 Years, 25 to 35 Years, Above 35 Years)
  • 5.2.4. By Regional Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. Europe Market Share Analysis
    • 5.2.4.3. Asia-Pacific Market Share Analysis
    • 5.2.4.4. Middle East & Africa Market Share Analysis
    • 5.2.4.5. South America Market Share Analysis
  • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Webtoons Market Mapping & Opportunity Assessment
  • 5.3.1. By Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Platform Market Mapping & Opportunity Assessment
  • 5.3.3. By Demographics Market Mapping & Opportunity Assessment
  • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Webtoons Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Platform Market Share Analysis
  • 6.2.3. By Demographics Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. United States Webtoons Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Platform Market Share Analysis
        • 6.2.4.1.2.3. By Demographics Market Share Analysis
    • 6.2.4.2. Canada Webtoons Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Platform Market Share Analysis
        • 6.2.4.2.2.3. By Demographics Market Share Analysis
    • 6.2.4.3. Mexico Webtoons Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Platform Market Share Analysis
        • 6.2.4.3.2.3. By Demographics Market Share Analysis

7. Europe Webtoons Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Platform Market Share Analysis
  • 7.2.3. By Demographics Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
    • 7.2.4.1. France Webtoons Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Platform Market Share Analysis
        • 7.2.4.1.2.3. By Demographics Market Share Analysis
    • 7.2.4.2. Germany Webtoons Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Platform Market Share Analysis
        • 7.2.4.2.2.3. By Demographics Market Share Analysis
    • 7.2.4.3. Spain Webtoons Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Platform Market Share Analysis
        • 7.2.4.3.2.3. By Demographics Market Share Analysis
    • 7.2.4.4. Italy Webtoons Market Outlook
      • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
      • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Platform Market Share Analysis
        • 7.2.4.4.2.3. By Demographics Market Share Analysis
    • 7.2.4.5. United Kingdom Webtoons Market Outlook
      • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
      • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Type Market Share Analysis
        • 7.2.4.5.2.2. By Platform Market Share Analysis
        • 7.2.4.5.2.3. By Demographics Market Share Analysis

8. Asia-Pacific Webtoons Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Platform Market Share Analysis
  • 8.2.3. By Demographics Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. China Webtoons Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Platform Market Share Analysis
        • 8.2.4.1.2.3. By Demographics Market Share Analysis
    • 8.2.4.2. Japan Webtoons Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Platform Market Share Analysis
        • 8.2.4.2.2.3. By Demographics Market Share Analysis
    • 8.2.4.3. India Webtoons Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Platform Market Share Analysis
        • 8.2.4.3.2.3. By Demographics Market Share Analysis
    • 8.2.4.4. Vietnam Webtoons Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Platform Market Share Analysis
        • 8.2.4.4.2.3. By Demographics Market Share Analysis
    • 8.2.4.5. South Korea Webtoons Market Outlook
      • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
      • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Platform Market Share Analysis
        • 8.2.4.5.2.3. By Demographics Market Share Analysis

9. Middle East & Africa Webtoons Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Platform Market Share Analysis
  • 9.2.3. By Demographics Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. South Africa Webtoons Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Platform Market Share Analysis
        • 9.2.4.1.2.3. By Demographics Market Share Analysis
    • 9.2.4.2. Saudi Arabia Webtoons Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Platform Market Share Analysis
        • 9.2.4.2.2.3. By Demographics Market Share Analysis
    • 9.2.4.3. UAE Webtoons Market Outlook
      • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
      • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Platform Market Share Analysis
        • 9.2.4.3.2.3. By Demographics Market Share Analysis
    • 9.2.4.4. Turkey Webtoons Market Outlook
      • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
      • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Type Market Share Analysis
        • 9.2.4.4.2.2. By Platform Market Share Analysis
        • 9.2.4.4.2.3. By Demographics Market Share Analysis
    • 9.2.4.5. Kuwait Webtoons Market Outlook
      • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
      • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Type Market Share Analysis
        • 9.2.4.5.2.2. By Platform Market Share Analysis
        • 9.2.4.5.2.3. By Demographics Market Share Analysis
    • 9.2.4.6. Egypt Webtoons Market Outlook
      • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
      • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Type Market Share Analysis
        • 9.2.4.6.2.2. By Platform Market Share Analysis
        • 9.2.4.6.2.3. By Demographics Market Share Analysis

10. South America Webtoons Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type Market Share Analysis
  • 10.2.2. By Platform Market Share Analysis
  • 10.2.3. By Demographics Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
    • 10.2.4.1. Brazil Webtoons Market Outlook
      • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
      • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Platform Market Share Analysis
        • 10.2.4.1.2.3. By Demographics Market Share Analysis
    • 10.2.4.2. Argentina Webtoons Market Outlook
      • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
      • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Platform Market Share Analysis
        • 10.2.4.2.2.3. By Demographics Market Share Analysis
    • 10.2.4.3. Colombia Webtoons Market Outlook
      • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
      • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Platform Market Share Analysis
        • 10.2.4.3.2.3. By Demographics Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Type Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. SWOT Analysis

• 14.1. Strength
• 14.2. Weaknesses
• 14.3. Opportunity
• 14.4. Threat

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. KidariStudio Inc.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Product & Services
    • 15.1.1.4. Financials (As Reported)
    • 15.1.1.5. Recent Developments
    • 15.1.1.6. Key Personnel Details
  • 15.1.2. Kakao Entertainment Corp.
  • 15.1.3. Izeno Co., Ltd.
  • 15.1.4. Lezhin Entertainment, Inc.
  • 15.1.5. Marvel Entertainment, LLC
  • 15.1.6. NAVER WEBTOON Ltd.
  • 15.1.7. Netcomics, Inc.
  • 15.1.8. NHN Comico Corporation
  • 15.1.9. RIDI Corporation
  • 15.1.10.Sidewalk Group, Inc.

16. Strategic Recommendations/Action Plan

• 16.1. Key Focus Areas
  • 16.1.1. Target Type
  • 16.1.2. Target Platform
  • 16.1.3. Target Demographics

17. About Us & Disclaimer