网路漫画市场规模、份额和成长分析（按类型、平台类型、语言、收入模式、目标人群和地区划分）—产业预测，2026-2033年

预计到 2024 年，全球网路漫画市场规模将达到 70 亿美元，到 2025 年将成长至 92 亿美元，到 2033 年将成长至 822.6 亿美元，在预测期（2026-2033 年）内复合年增长率为 31.5%。

由于网路在全球的普及，全球网路漫画市场经历了显着成长，数位漫画的消费群也随之扩大。随着智慧型手机普及率的提高，越来越多的人开始使用专为行动装置和电脑设计的网路漫画。行动应用程式订阅量的快速成长，促使各种网路内容在娱乐平台上涌现，其中包括动作漫画和系列漫画。数位製作技术的创新降低了对传统绘画工具的依赖，并降低了製作成本。然而，韩国、台湾和越南等地区的市场饱和，导緻美国、加拿大、英国和印度等主要市场的成长放缓，这既带来了挑战，也带来了机会。

全球网路漫画市场的驱动因素

行动端订阅服务的日益普及是推动全球网路漫画市场线上业务扩张的主要因素。这一趋势增加了用户获取各种娱乐选择的途径，包括数位漫画、动作漫画、系列漫画和其他阅读材料。随着消费者越来越多地使用行动装置进行娱乐，提供网路漫画及类似内容的平台也如雨后春笋般涌现，满足了不同受众的需求。这种不断增长的需求不仅重振了内容创作环境，也促进了故事叙述和消费方式的创新，最终推动了整个网路漫画产业的成长和发展。

限制全球网路漫画市场的因素

全球网路漫画市场面临许多限制因素，主要源自于网路漫画内容的线上特性。大多数网路漫画篇幅较短，集数也不足以支撑纸本媒体的再版发行。这给以数位消费为主导的网路漫画市场带来了挑战，限制了纸本媒体的读者群和参与度，使得网路漫画难以拓展至传统媒体。此外，网路漫画需要网路连线才能阅读，这可能会将某些特定族群排除在外，例如那些偏好纸质媒体或缺乏稳定网路连线的人，这进一步限制了网路漫画的普及。

全球网路漫画市场趋势

受互联网和数位设备普及的推动，全球网路漫画市场呈现显着成长。这种快速成长促使越来越多的消费者转向网路漫画，欣赏其引人入胜的故事情节和独特的艺术风格。互动元素和多媒体功能的融入提升了用户参与度，促进了社群互动，进一步推动了市场成长。此外，丰富多元的主题和针对性强的内容吸引了包含不同年龄层和文化背景的广大受众。随着越来越多的人转向数位平台进行娱乐，网路漫画市场有望持续成长并不断创新。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法
• 市场假设与限制

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 市场影响因素
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 监管分析
• Start-Ups分析
• 专利分析

全球网路漫画市场规模（按类型划分）（2026-2033 年）

• 浪漫
• 喜剧
• 动作/冒险
• 幻想
• SF
• 历史
• 恐怖
• 惊悚/悬疑
• 其他的

全球网路漫画市场规模（按平台类型划分）（2026-2033 年）

• 智慧型手机
• 平板电脑
• 桌上型电脑/笔记型电脑
• 电子书阅读器

全球网路漫画市场规模（依语言划分）（2026-2033 年）

• 英语
• 韩国人
• 中国人
• 日本人
• 西班牙语
• 法语
• 其他的

全球网路漫画市场规模（按收入模式划分）（2026-2033 年）

• 订阅类型
• 基于广告
• 其他的

全球网路漫画市场规模（按目标受众划分）（2026-2033 年）

• 儿童（12岁以下）
• 青少年（13-18岁）
• 青年（19-35岁）
• 成年人（35岁以上）

全球网路漫画市场规模（按地区划分）（2019-2032 年）

• 北美（按类型、平台类型、语言、获利模式和目标受众划分）
  • 美国
  • 加拿大
• 欧洲（按类型、平台类型、语言、获利模式和目标受众划分）
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲
• 亚太地区（按类型、平台类型、语言、获利模式和目标受众划分）
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲（按类型、平台类型、语言、获利模式和目标受众划分）
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中东和非洲（按类型、平台类型、语言、获利模式和目标受众划分）
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争对手仪錶板

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）

主要企业简介

• Naver Webtoon（Naver）

以下公司列表仅供参考。我们为每家公司提供类似信息，但只有上市公司才能提供详细的财务数据。

• Kakao Webtoon (Kakao Entertainment)
• Lezhin Entertainment (KidariStudio)
• Marvel Unlimited (Disney/Marvel)
• Toomics Global
• Tappytoon (Contents First)
• Comico（NHN）
• Manta (RIDI Corp)
• SideWalk Group (Webcomics)
• Izneo Webtoon
• ToryComics
• Shuueisha
• Kuaikan Manhua
• MangaToon
• Webtoon Factory

结论与建议

Global Webtoons Market size was valued at USD 7 Billion in 2024 and is poised to grow from USD 9.2 Billion in 2025 to USD 82.26 Billion by 2033, growing at a CAGR of 31.5% during the forecast period (2026-2033).

The global webtoon market has experienced significant growth, fueled by the increasing accessibility of internet connections worldwide, which has expanded the consumer base for digital comics. As smartphone penetration rises, more individuals are engaging with webtoons, which are designed for reading on mobile devices and computers. The surge in mobile app subscriptions has led to a variety of web-based content on entertainment platforms, encompassing action comics and series. Innovations in digital creation have lowered production costs by minimizing the need for traditional drawing tools. However, the market saturation in regions like South Korea, Taiwan, and Vietnam has resulted in sluggish trends in other major markets such as the U.S., Canada, the UK, and India, presenting both challenges and opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webtoons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webtoons Market Segments Analysis

Global Webtoons Market is segmented by Genre, Platform Type, Language, Revenue Model, Target Audience and region. Based on Genre, the market is segmented into Romance, Comedy, Action/Adventure, Fantasy, Science Fiction, Historical, Horror, Thriller/Mystery and Others. Based on Platform Type, the market is segmented into Smartphones, Tablets, Desktops/Laptops and E-Readers. Based on Language, the market is segmented into English, Korean, Chinese, Japanese, Spanish, French and Others. Based on Revenue Model, the market is segmented into Subscription-Based, Advertisement-Based and Others. Based on Target Audience, the market is segmented into Children (Under 12 years), Teenagers (13-18 years), Young Adults (19-35 years) and Adults (35+ years). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webtoons Market

The increasing popularity of mobile-based subscriptions has significantly contributed to the expansion of online operations within the Global Webtoons market. This trend has enhanced accessibility to a variety of entertainment options, including digital comics, action comics, series, and other reading materials. As consumers increasingly turn to their mobile devices for entertainment, platforms offering webtoons and similar content have proliferated, catering to diverse audiences. This growing demand not only boosts the content creation landscape but also encourages innovation in the way stories are told and consumed, ultimately driving the overall growth and evolution of the webtoon industry.

Restraints in the Global Webtoons Market

The global webtoons market faces certain limitations, primarily due to the exclusive online nature of webtoon content. Most webtoons are characterized by their relatively short format, resulting in a lack of substantial episode counts necessary for potential print adaptations. This presents a challenge for expansion into traditional media, as the preference for digital consumption restricts audience reach and engagement with physical formats. Additionally, the reliance on internet access for reading webtoons further limits their accessibility, potentially alienating segments of the population who may prefer printed materials or who lack reliable online connectivity.

Market Trends of the Global Webtoons Market

The Global Webtoons market is experiencing a significant upward trend, driven by the widespread accessibility of the internet and digital devices. This surge has led to an increasing number of consumers embracing webtoons for their captivating storytelling and unique art styles. The market is further fueled by the integration of interactive elements and multimedia features, enhancing user engagement and fostering community interactions. Additionally, diverse genres and targeted content appeal to a broader audience, including various demographics and cultures. As more individuals turn to digital platforms for entertainment, the webtoons market is poised for sustained growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impact Factor
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Regulatory Analysis
• Startup Analysis
• Patent Analysis

Global Webtoons Market Size by Genre (2019-2032)

• Market Overview
• Romance
• Comedy
• Action/Adventure
• Fantasy
• Science Fiction
• Historical
• Horror
• Thriller/Mystery
• Others

Global Webtoons Market Size by Platform Type (2019-2032)

• Market Overview
• Smartphones
• Tablets
• Desktops/Laptops
• E-Readers

Global Webtoons Market Size by Language (2019-2032)

• Market Overview
• English
• Korean
• Chinese
• Japanese
• Spanish
• French
• Others

Global Webtoons Market Size by Revenue Model (2019-2032)

• Market Overview
• Subscription-Based
• Advertisement-Based
• Others

Global Webtoons Market Size by Target Audience (2019-2032)

• Market Overview
• Children (Under 12 years)
• Teenagers (13-18 years)
• Young Adults (19-35 years)
• Adults (35+ years)

Global Webtoons Market Size by Region (2019-2032)

• North America (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • US
  • Canada
• Europe (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Dashboard

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025

Key Company Profiles

• Naver Webtoon (Naver)
  • Company Overview
  • Genre Portfolio Overview
  • Financial Overview
  • Key Developments

The following companies are listed for indicative purposes only. Similar information will be provided for each, with detailed financial data available exclusively for publicly listed companies

• Kakao Webtoon (Kakao Entertainment)
• Lezhin Entertainment (KidariStudio)
• Marvel Unlimited (Disney/Marvel)
• Toomics Global
• Tappytoon (Contents First)
• Comico (NHN)
• Manta (RIDI Corp)
• SideWalk Group (Webcomics)
• Izneo Webtoon
• ToryComics
• Shuueisha
• Kuaikan Manhua
• MangaToon
• Webtoon Factory

Conclusion & Analyst Recommendations