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虚拟实境元宇宙

市场调查报告书

商品编码

1630602

元宇宙市场规模、份额、食品饮料产业成长分析（按应用、按技术、按组件、按硬体、按软体、按服务、按地区）- 产业预测，2025 年至 2032 年

Metaverse in FnB Market Size, Share, Growth Analysis, By Application, By Technology, By Component, By Hardware, By Software, By Services, By Region - Industry Forecast 2025-2032

出版日期: 2025年01月10日 | 出版商:

SkyQuest | 英文 249 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年，食品饮料领域元宇宙宇宙的全球市场规模价值 2,703 亿美元，预计将从 2024 年的 2,913.8 亿美元成长到 2032 年的 5,313.9 亿美元，预计到 2035 年将达到 14 亿美元期（2025-2026 年）。

元宇宙正在食品和饮料（F&B）领域迅速普及，该领域迫切需要适应不断发展的数位消费习惯。科技进步正在重塑食品品牌与消费者互动的方式，为传统餐厅创造独特数位体验的机会。根据普华永道调查显示，66%的高阶主管目前正在致力于元宇宙，82%的高阶主管计划在未来三年内将元宇宙纳入商务策略。这种虚拟景观使食品和饮料品牌能够促进创新的客户互动，例如可口可乐最近在元宇宙中推出的数位收藏品庆祝活动。为了成功地在元宇宙中占有一席之地，产业需要优先考虑技术、评估风险并策略性地使用资料。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲国家
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前 5 家公司对比
主要企业市场定位（2024年）
主要市场参与者所采用的策略
近期市场趋势
公司市场占有率分析（2024 年）
主要企业简介
- 公司简介
- 产品系列分析
- 按细分市场分析市场份额
- 收益与前一年同期比较（2022-2024 年）

主要企业简介

Alibaba Group Holding Limited
ByteDance Ltd
Facebook, Inc.,
Huawei Technologies Co. Ltd.
Nextech AR Solutions Inc.
NVIDIA Corporation
Roblox Corporation
Shenzhen Zqgame Co., Ltd
Tencent Holdings
Unity Technologies
Antier Solutions

结论和建议

简介目录

Product Code: SQMIG45F2124

Global Metaverse in FnB Market size was valued at USD 270.3 billion in 2023 and is poised to grow from USD 291.38 billion in 2024 to USD 531.39 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The Metaverse is rapidly gaining traction in the Food and Beverage (F&B) sector, driven by the urgent need to adapt to evolving digital consumption habits. Technological advancements are reshaping how food brands interact with consumers, offering an opportunity for legacy restaurants to create unique digital experiences. A PwC survey highlights that 66% of executives are currently engaged with the Metaverse, with 82% planning to incorporate it into their business strategies within three years. This virtual landscape enables F&B brands to foster innovative customer interactions, exemplified by Coca-Cola's recent anniversary celebration in the Metaverse featuring a digital collectible. To successfully establish a Metaverse presence, industries must prioritize technology, assess risks, and leverage data strategically while remaining relevant and purposeful in their engagements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In Fnb market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In Fnb Market Segmental Analysis

Global Metaverse in FnB Market is segmented by Application, Technology, Component, Hardware, Software, Services and region. Based on Application, the market is segmented into Advertisement, Increasing Consumer Engagement and Events and Corporations. Based on Technology, the market is segmented into Blockchain, Virtual Reality and Augmented Reality, Mixed Reality and Others. Based on Component, the market is segmented into Hardware, Software, Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In Fnb Market

The Global Metaverse in the Food and Beverage (FnB) market is being significantly driven by the rise of immersive advertising experiences. Restaurants, bars, and cafes are leveraging digital platforms to create captivating virtual environments that entice potential customers to visit and engage with their offerings. By utilizing dynamic advertisements, these establishments can showcase their menus through stunning visuals and interactive content, allowing users to explore images, videos, and detailed information about food, drinks, and ambiance. This innovative approach not only enhances customer engagement but also delivers an accurate representation of products, encouraging consumers to experience what they have to offer. As a result, the potential for immersive advertising continues to propel growth in the Global Metaverse within the FnB sector.

Restraints in the Global Metaverse In Fnb Market

In the Global Metaverse within the Food and Beverage (FnB) market, privacy concerns represent a significant restraint on growth. As technological advancements and virtual reality evolve, they introduce substantial challenges related to privacy and data security. These issues can impede the expansion of the metaverse, not just in the FnB sector but across various industries. Companies may utilize wearable and haptic devices to monitor consumer emotions and physical responses, raising ethical and privacy questions. The potential for collecting vast amounts of sensitive data creates risks for data mismanagement and breaches, ultimately hindering consumer trust and market development.

Market Trends of the Global Metaverse In Fnb Market

The burgeoning trend of the Global Metaverse in the food and beverage (F&B) market is revolutionizing consumer interactions and brand experiences. As virtual worlds gain traction, F&B companies are leveraging immersive technologies to engage consumers in novel ways, such as virtual dining experiences, gamified promotions, and interactive food festivals. This shift allows brands to transcend geographic boundaries, providing unique platforms for product sampling, community gatherings, and real-time feedback. The potential for augmented social interactions in these immersive environments is also reshaping consumer preferences, driving both loyalty and new revenue streams. As the metaverse continues to evolve, the F&B sector is poised for transformative growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Regulatory Analysis
Case Study Analysis

Global Metaverse in FnB Market Size by Application & CAGR (2025-2032)

Market Overview
Advertisement
Increasing Consumer Engagement
Events and Corporations

Global Metaverse in FnB Market Size by Technology & CAGR (2025-2032)

Market Overview
Blockchain
Virtual Reality and Augmented Reality
Mixed Reality
Others

Global Metaverse in FnB Market Size by Component & CAGR (2025-2032)

Market Overview
Hardware
Software
Services

Global Metaverse in FnB Market Size & CAGR (2025-2032)

North America (Application, Technology, Component)
- US
- Canada
Europe (Application, Technology, Component)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Application, Technology, Component)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Application, Technology, Component)
- Brazil
- Rest of Latin America
Middle East & Africa (Application, Technology, Component)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Alibaba Group Holding Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ByteDance Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc.,
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nextech AR Solutions Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NVIDIA Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Roblox Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Zqgame Co., Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Antier Solutions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments