线上旅游预订服务市场规模、份额、成长分析（按服务、预订、按平台、按旅游、按地区）- 产业预测，2025 年至 2032 年

2023 年全球线上旅游预订服务市场规模价值为 5,211.8 亿美元，预计将从 2024 年的 5,727.8 亿美元成长到 2032 年的 1,2,189 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.9%。

线上旅游预订市场正在经历强劲成长，推动力包括住宅、交通、观光和汽车租赁等各种服务的需求不断增长。这个行业的独特之处在于，各种预订平台汇总资讯和客户评论，以便消费者更轻鬆地选择旅行方式。航空公司、饭店、计程车和客製化度假套装在使用线上预订系统方面处于领先地位。市场规模约为1.2兆美元，其中线上预订约占63%，即7,560亿美元。预测显示，该市场规模可能成长 8%，达到 8,170 亿美元，巩固其在全球旅游业的主导地位。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• 客户和购买标准分析
• Start-Ups分析

线上旅行预订服务市场规模（按服务划分）

• 市场概况
• 运输
  • 航班
  • 火车
  • 汽车租赁
  • 公车
• 旅行住宿设施
  • 饭店
  • 旅馆
  • 度假出租屋
  • 采取
• 度假套餐
  • 全包套餐
  • 客製化套餐
• 其他的
  • 旅游保险
  • 旅游指南

线上旅行预订服务市场规模（按预订量）

• 市场概况
• 线上旅行社（OTA）
• 直接旅游供应商

线上旅行预订服务市场规模（按平台划分）

• 市场概况
• 桌面
• 智慧型手机

线上旅游预订服务市场规模（按旅游目的地划分）

• 市场概况
• 独自旅行者
• 旅游团
• 包团旅行者

线上旅行预订服务市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Booking Holdings Inc.（USA）
• Trip.com Group Limited（China）
• MakeMyTrip Limited（India）
• TripAdvisor Inc.（USA）
• Amadeus IT Group SA（Spain）
• Yatra Online, Inc.（India）
• Webjet Limited（Australia）
• eDreams ODIGEO（Spain）
• HolidayCheck Group AG（Germany）
• Travelzoo（USA）
• EaseMyTrip（India）
• Lastminute.com Group（Switzerland）
• Hays Travel Limited（UK）

结论和建议

Global Online Travel Booking Services Market size was valued at USD 521.18 billion in 2023 and is poised to grow from USD 572.78 billion in 2024 to USD 1218.9 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The online travel booking market has seen significant growth, driven by the rising demand for diverse services such as housing, transportation, sightseeing, and car rentals. This sector is characterized by various booking platforms that aggregate information and customer reviews, making it easier for consumers to choose their travel options. Airlines, hotels, taxis, and tailored vacation packages are leading the use of online booking systems. With the market valued at approximately $1.2 trillion, online reservations account for around 63% of that figure, or $756 billion. Projections suggest a robust market expansion of 8%, potentially elevating its worth to $817 billion, solidifying its dominance in the global travel industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Travel Booking Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Travel Booking Services Market Segmental Analysis

Global Online Travel Booking Services Market is segmented by Service, Booking, Platform, Tour and region. Based on Service, the market is segmented into Transportation, Travel Accommodation, Vacation Packages and Others. Based on Booking, the market is segmented into Online Travel Agencies (OTAs) and Direct Travel Suppliers. Based on Platform, the market is segmented into Desktop and Mobile. Based on Tour, the market is segmented into Independent Traveller, Tour Group and Package Traveller. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Travel Booking Services Market

The global online travel booking services market is being significantly driven by the rising penetration of the internet and the widespread use of mobile devices. As high-speed internet becomes more accessible and smartphone ownership increases, more individuals are able to conveniently access online travel booking platforms. This shift has led to a surge in demand for these services, as mobile devices facilitate effortless travel searches and bookings. The advent of mobile applications has transformed the travel planning process, enabling users to book and pay for services anytime and anywhere, ultimately making travel arrangements faster, simpler, and more user-friendly.

Restraints in the Global Online Travel Booking Services Market

The global online travel booking services market faces significant constraints due to fluctuating economic conditions. Factors like recessions and currency fluctuations can adversely impact consumer behavior, resulting in reduced travel plans during uncertain economic times. Consequently, this leads to a decline in demand for online travel booking services. As consumers become more cautious with their spending, travel bookings may decrease, negatively affecting revenue for online travel providers. Thus, fluctuations in the economy can play a critical role in shaping the overall dynamics of the market, making it essential for companies to adapt to changing economic landscapes to maintain consumer interest and engagement.

Market Trends of the Global Online Travel Booking Services Market

The Global Online Travel Booking Services market is witnessing a significant trend towards the increased integration of artificial intelligence (AI), which is transforming user experiences and operational efficiencies. AI applications, particularly through chatbots and virtual assistants, are enhancing personalization in travel arrangements, allowing consumers to receive tailored recommendations and immediate assistance with bookings. This burgeoning reliance on AI not only streamlines customer interactions, addressing inquiries related to flights and accommodations efficiently, but also reduces operational costs for service providers. As competition intensifies, the incorporation of advanced AI technologies is becoming essential for online travel booking platforms to differentiate themselves and meet evolving consumer expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Startup Analysis

Global Online Travel Booking Services Market Size by Service & CAGR (2025-2032)

• Market Overview
• Transportation
  • Flights
  • Trains
  • Car Rentals
  • Buses
• Travel Accommodation
  • Hotels
  • Hostels
  • Vacation Rentals
  • Resorts
• Vacation Packages
  • All-Inclusive Packages
  • Customized Packages
• Others
  • Travel Insurance
  • Travel Guides

Global Online Travel Booking Services Market Size by Booking & CAGR (2025-2032)

• Market Overview
• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

Global Online Travel Booking Services Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Online Travel Booking Services Market Size by Tour & CAGR (2025-2032)

• Market Overview
• Independent Traveller
• Tour Group
• Package Traveller

Global Online Travel Booking Services Market Size & CAGR (2025-2032)

• North America (Service, Booking, Platform, Tour)
  • US
  • Canada
• Europe (Service, Booking, Platform, Tour)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Booking, Platform, Tour)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Booking, Platform, Tour)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Booking, Platform, Tour)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Booking Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TripAdvisor Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amadeus IT Group S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra Online, Inc. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webjet Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDreams ODIGEO (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HolidayCheck Group AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelzoo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EaseMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lastminute.com Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hays Travel Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations