体育人工智慧市场规模、份额和成长分析（按组件、应用、部署和地区）- 2025-2032 年产业预测

2023 年全球体育人工智慧市场规模价值 25.5 亿美元，预计将从 2024 年的 33.2 亿美元成长到 2032 年的 274.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 30.2%。

体育产业正在迅速采用人工智慧 (AI)，并将其用于比赛管理、指导和活动策​​划等各种目的的资料分析。人工智慧技术的最新进展为增强运动员和组织者的运动体验创造了无数机会，并透过个人化互动显着提高了粉丝的参与度。梦幻运动联盟的日益普及进一步推动了该领域对人工智慧解决方案的需求。然而，市场也面临潜在挑战，包括对资料隐私的担忧和可能阻碍未来成长的采用障碍。随着人工智慧与体育运动的融合不断发展，相关人员需要在创新与解决这些新出现的问题之间取得平衡，以确保永续发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• Start-Ups分析
• 专利分析

体育人工智慧市场规模（按组成部分和复合年增长率） (2025-2032)

• 市场概况
• 服务
• 软体

体育人工智慧市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 球员分析
  • 追踪绩效
  • 预防伤害
  • 技能发展
• 粉丝参与
  • 个人化内容
  • 互动体验
• 资料解释与分析
  • 游戏策略
  • 预测分析
• 其他的
  • 体育广播
  • 门票销售优化

体育人工智慧市场规模（按部署和复合年增长率） (2025-2032)

• 市场概况
• 本地
• 云

各地区体育人工智慧市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（Alphabet Inc.）（USA）
• Amazon Web Services, Inc.（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• Salesforce.com, Inc.（USA）
• Adobe Inc.（USA）
• Intel Corporation（USA）
• Facebook, Inc.（Meta Platforms, Inc.）（USA）
• Apple Inc.（USA）
• Sony Corporation（Japan）
• NVIDIA Corporation（USA）
• Infosys Limited（India）
• Accenture plc（Ireland）
• Cognizant Technology Solutions Corporation（USA）
• Wipro Limited（India）
• Capgemini SE（France）
• HCL Technologies Limited（India）
• Tata Consultancy Services Limited（India）

结论和建议

Global Artificial Intelligence in Sports Market size was valued at USD 2.55 billion in 2023 and is poised to grow from USD 3.32 billion in 2024 to USD 27.42 billion by 2032, growing at a CAGR of 30.2% during the forecast period (2025-2032).

The sports industry is rapidly embracing artificial intelligence (AI), utilizing it for data analysis across various applications, including game management, coaching, and event planning. Recent advancements in AI technology have created numerous opportunities for enhancing sports experiences for both athletes and organizers, significantly improving fan engagement through personalized interactions. The rising popularity of fantasy sports leagues further drives the demand for AI solutions in this sector. However, the market faces potential challenges, including data privacy concerns and hurdles in widespread adoption that could impede future growth. As the integration of AI in sports continues to evolve, stakeholders must balance innovation with addressing these emerging issues to ensure sustainable progress.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Artificial Intelligence In Sports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Artificial Intelligence In Sports Market Segmental Analysis

Global Artificial Intelligence in Sports Market is segmented by Component, Application, Deployment and region. Based on Component, the market is segmented into Service and Software. Based on Application, the market is segmented into Player Analysis, Fan Engagement, Data Interpretation & Analysis and Other. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is significantly driven by the advancement of performance analysis techniques. By leveraging artificial intelligence, sports organizations can obtain precise metrics for ongoing evaluation of athletes, delivering invaluable insights that aid in informed decision-making. AI excels at processing vast amounts of data swiftly, facilitating an accelerated approach to performance assessment. This capability not only enhances the accuracy of evaluations but also enables coaches and management teams to devise strategies tailored to individual athlete needs, ultimately leading to improved overall performance and competitive advantage in the sports industry.

Restraints in the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is facing significant constraints, primarily due to data privacy concerns. The implementation of AI technologies in sports necessitates the collection of sensitive information pertaining to athletes and teams, raising valid worries about the confidentiality and security of such data. These apprehensions surrounding data breaches and unauthorized access could impede the growth of the AI in sports sector in the future, as stakeholders may be hesitant to adopt AI solutions without robust privacy protections in place. Consequently, ensuring data security will be crucial for the sustained advancement of this market.

Market Trends of the Global Artificial Intelligence In Sports Market

The Global Artificial Intelligence in Sports market is witnessing a significant trend towards AI-driven broadcasting and content creation, as organizations strive to enhance operational efficiency and viewer engagement. By integrating AI technologies into live broadcasting, sports entities can automate camera systems for better angles and immersive experiences while leveraging advanced editing tools for real-time highlight generation. This innovative approach not only streamlines production processes but also personalizes content delivery, catering to the specific interests of fans. As competitiveness in the sports industry heightens, the demand for AI solutions that elevate broadcasting effectiveness and creativity is expected to grow, solidifying AI's role in shaping the future of sports media.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Artificial Intelligence in Sports Market Size by Component & CAGR (2025-2032)

• Market Overview
• Service
• Software

Global Artificial Intelligence in Sports Market Size by Application & CAGR (2025-2032)

• Market Overview
• Player Analysis
  • Performance Tracking
  • Injury Prevention
  • Skill Development
• Fan Engagement
  • Personalized Content
  • Interactive Experiences
• Data Interpretation & Analysis
  • Game Strategy
  • Predictive Analytics
• Other
  • Sports Broadcasting
  • Ticket Sales Optimization

Global Artificial Intelligence in Sports Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Artificial Intelligence in Sports Market Size & CAGR (2025-2032)

• North America (Component, Application, Deployment)
  • US
  • Canada
• Europe (Component, Application, Deployment)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application, Deployment)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application, Deployment)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application, Deployment)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Alphabet Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (Meta Platforms, Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant Technology Solutions Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations