维生素和膳食补充剂市场规模、份额和成长分析（按类型、形式、分销管道和地区）- 2025-2032 年行业预测

预计 2023 年全球维生素和补充剂市场规模将达到 1,457.9 亿美元，从 2024 年的 1,555.6 亿美元成长到 2032 年的 2,613.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.7%。

由于消费者对饮食和健康之间关係的认识不断提高，维生素和补充剂市场正在经历强劲增长。随着越来越多的人转向健康、未加工的食品来获取重要营养，对单一和组合形式的维生素补充剂的需求正在增长。维生素A、B、C、D和E等关键维生素在身体功能中发挥着至关重要的作用，可解决免疫健康和骨骼密度等问题。造成这种情况的因素包括医疗成本的上涨、人口老化以及对营养健康的日益关注。此外，健身房和运动中心的扩张，加上年轻人对健身和适当营养的意识不断增强，进一步推动了人们对膳食补充剂和运动营养的兴趣，从而促进了整体市场的发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

维生素和补充剂市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 综合维他命
• 钙补充剂
• 儿童补品
• 维生素A
• 维生素B
• 维生素C
• 维生素 D
• 维生素E
• 维生素K

维生素和补充剂市场规模（按形式和复合年增长率） (2025-2032)

• 市场概况
• 粉末
• 药片
• 胶囊
• 软胶囊
• 软糖
• 其他的

维生素和补充剂市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 离线
  • 药局和药局
  • 大卖场/超级市场
  • 其他的
• 在线的

维生素和补充剂市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• BellRing Brands（USA）
• Jamieson Wellness（Canada）
• USANA Health Sciences（USA）
• Herbalife Nutrition（USA）
• Nu Skin Enterprises（USA）
• Natural Grocers by Vitamin Cottage（USA）
• SunOpta（Canada）
• Abbott Laboratories（USA）
• Pfizer（USA）
• Glanbia（Ireland）
• Cargill（USA）
• Bayer（Germany）
• Archer-Daniels-Midland Company（USA）
• DuPont（USA）
• Nestle（Switzerland）
• Otsuka Holdings（Japan）
• Amway Corporation（USA）
• Blackmores（Australia）
• Applied Nutrition（United Kingdom）
• Vitabiotics（United Kingdom）

结论和建议

Global Vitamins and Supplements Market size was valued at USD 145.79 billion in 2023 and is poised to grow from USD 155.56 billion in 2024 to USD 261.34 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The vitamins market is experiencing significant growth driven by heightened consumer awareness of the connection between diet and health. As individuals increasingly turn to healthy, unprocessed foods for vital nutrients, the demand for vitamin supplements, both individual and combination formats, is rising. Key vitamins such as A, B, C, D, and E play crucial roles in bodily functions, addressing issues like immune health and bone density. Contributing factors include escalating healthcare costs, an ageing populace, and a growing inclination toward wellness through nutrition. Additionally, the expansion of gyms and exercise centers, coupled with greater consciousness among youth about fitness and proper nutrition, is further fueling interest in dietary supplements and sports nutrition, thereby propelling overall market development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamins And Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamins And Supplements Market Segmental Analysis

Global Vitamins and Supplements Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Multivitamin, Calcium Supplements, Pediatric Supplements, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E and Vitamin K. Based on Form, the market is segmented into Powder, Tablets, Capsules, Softgels, Gummies and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamins And Supplements Market

The Global Vitamins and Supplements market is experiencing significant growth due to several driving factors. An increasing consciousness towards health and wellness among consumers has led to greater spending on dietary supplements, particularly among the growing elderly and pediatric populations. Technological advancements in production processes have enhanced efficiency, while updated regulations from food standards and governmental bodies have intensified market competition. Additionally, the rising focus on preventative healthcare initiatives has spurred both production and marketing efficacy. As consumer acceptance continues to rise and innovative products emerge, the vitamins and supplements market is poised for continued expansion in the coming years.

Restraints in the Global Vitamins And Supplements Market

The growth of the Global Vitamins and Supplements market faces significant challenges due to stringent regulations and evolving tax policies. The rigorous requirements for product launch, accompanied by a multitude of regulations, have posed hurdles for manufacturers in recent times. Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), companies are mandated to submit samples of their vitamins and supplements along with assurance of their safety, necessitating extensive testing that often delays market entry. Additionally, the tax structure has experienced a rise of 5-10% in recent years, further obstructing potential market expansion and development.

Market Trends of the Global Vitamins And Supplements Market

The Global Vitamins and Supplements market is witnessing a significant trend towards herbal supplements aimed at enhancing immune function, driven by heightened consumer awareness following the pandemic. As individuals seek innovative and nutritious solutions to mitigate symptoms associated with viral infections, there is a noticeable increase in demand for nutraceuticals, including proteins, pediatric nutrition, sports nutrition, and multivitamins. Manufacturers are capitalizing on this shift by highlighting the advantages of natural herbs and botanicals, alongside immunity-boosting ingredients. This consumer behavior marks a pivotal transition towards holistic health approaches, reshaping the landscape of the vitamins and supplements sector in 2023 and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Vitamins and Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Multivitamin
• Calcium Supplements
• Pediatric Supplements
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K

Global Vitamins and Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Powder
• Tablets
• Capsules
• Softgels
• Gummies
• Others

Global Vitamins and Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Pharmacies & Drugstores
  • Hypermarkets/Supermarkets
  • Others
• Online

Global Vitamins and Supplements Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BellRing Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Grocers by Vitamin Cottage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Applied Nutrition (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations