维生素补充剂市场 - 全球行业规模、份额、趋势、机会和预测，按类型、按应用、按来源、按形式、按配销通路、按地区和竞争进行细分，2020-2030 年

2024年，全球维生素补充剂市场规模为502.8亿美元，预计2030年将达到863.4亿美元，预测期内复合年增长率为9.43%。维生素补充剂旨在透过为个人提供每日所需的营养价值来增强日常饮食。维生素作为荷尔蒙、辅酶和抗氧化剂，在人体发育和正常运作中发挥着至关重要的作用。饮食偏好的转变、繁忙的生活方式、就业率的上升以及人们对维生素补充剂健康益处的认识不断提高等各种因素预计将对全球市场成长产生积极影响。

由于行程繁忙，许多人难以维持均衡饮食，导致营养素缺乏。因此，维生素补充剂的消费量显着增加，以满足每日营养和维生素需求，促进整体健康和活力。此外，全球医疗保健支出的增加预计将推动维生素补充剂的需求。此外，已开发经济体和发展中经济体老龄人口的成长，在预测期内为市场参与者带来了丰厚的机会。老年人口尤其依赖维生素补充剂来满足他们的饮食需求，促进骨骼健康，并维持整体健康。

关键市场驱动因素

对功能性和营养丰富的加工食品的需求不断增长

主要市场挑战

欺骗性行销行为导致消费者不信任，对市场扩张造成重大障碍

主要市场趋势

个人化补充剂需求不断增长

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球维生素补充剂市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（维生素 B、维生素 E、维生素 D、维生素 C、维生素 A、维生素 K）
  • 按应用（保健产品、药品、食品和饮料、动物饲料、个人护理）
  • 依来源（合成、天然、植物、动物、其他）
  • 按剂型（粉末、锭剂、胶囊、软胶囊、软糖）
  • 按配销通路（医院药房、零售药房、电子商店、大卖场/超市）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美维生素补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲维生素补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 英国
  • 义大利
  • 法国
  • 西班牙

第八章：亚太维生素补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：南美维生素补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：中东和非洲维生素补充剂市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 产品发布
• 併购
• 最新动态

第 13 章：全球维生素补充剂市场：SWOT 分析

第 14 章：竞争格局

• Glanbia Plc
• Pfizer Inc.
• Bayer AG
• Amway Corp.
• GlaxoSmithKline plc.
• Good Health New Zealand
• The Nature's Bounty Co.
• NOW Foods
• Abbott Laboratories, Inc.
• Herbalife Nutrition

第 15 章：策略建议

第16章调查会社について・免责事项

Global Vitamins Supplements Market was valued at USD 50.28 billion in 2024 and is expected to reach USD 86.34 billion by 2030 with a CAGR of 9.43% during the forecast period. Vitamin supplements are designed to enhance the regular diet by providing individuals with the necessary daily nutritional value. Vitamins play crucial roles in the development and proper functioning of the body, acting as hormones, coenzymes, and antioxidants. Various factors such as shifting dietary preferences, busy lifestyles, rising employment rates, and increased awareness of the health benefits associated with vitamin supplements are expected to positively influence the global market growth.

Due to hectic schedules, many individuals struggle to maintain a balanced diet, resulting in nutrient deficiencies. Consequently, there has been a significant rise in the consumption of vitamin supplements to fulfill daily nutrient and vitamin requirements, promoting overall health and vitality. Furthermore, the increasing healthcare expenditure worldwide is anticipated to drive the demand for vitamin supplements. Additionally, the growing elderly population in both developed and developing economies presents lucrative opportunities for market players in the forecast period. The senior population, in particular, relies on vitamin supplements to meet their dietary needs, promote bone health, and support overall well-being.

Key Market Drivers

Rise in The Demand for Functional And Nutritionally Enriched Processed Food Products

Consumers are becoming more health-conscious and are actively seeking foods that can support their overall well-being. This has led to a shift in focus from mere caloric intake to the nutritional quality of foods. Consumers with specific dietary preferences (e.g., vegetarian, vegan) or restrictions (e.g., gluten-free, lactose-free) are seeking processed foods that not only meet these requirements but also offer added nutritional benefits. Consumers are looking for convenient options that fit into their busy schedules without compromising on nutrition. Functional foods that provide quick and balanced nutrition are gaining popularity. Brands are increasingly highlighting the nutritional benefits of their products on labels. Claims like "high in fiber," "rich in antioxidants," or "good source of vitamins" attract health-conscious consumers. Consumers have easy access to nutritional information and research, which empowers them to make informed choices about the foods they consume. According to the Council for Responsible Nutrition's 2023 survey, 74% of U.S. adults use supplements regularly, with 92% viewing them as essential for health. Europe ranks as the third-largest market, with an emphasis on scientific validation and regulatory compliance for health claims.

Key Market Challenges

Consumer Mistrust Resulting from Deceptive Marketing Practices Poses a Significant Obstacle To Market Expansion

Manufacturers and marketing agencies employ a wide range of advertising strategies to boost the sales of vitamins supplements. Unfortunately, some of these strategies involve making false claims about the effectiveness of these supplements, luring unsuspecting customers with promises of fast and superior results. Consequently, first-time buyers are often left disappointed when these products fail to deliver as promised.

Deceptive marketing may involve making unsubstantiated claims about the benefits of vitamin supplements that lack scientific evidence. Consumers who purchase supplements based on such claims may feel misled and dissatisfied if the promised results are not achieved. Deceptive marketing might withhold or obscure important information about potential risks or interactions associated with vitamin supplements. This lack of transparency can lead to distrust. The dietary supplement industry is regulated differently from pharmaceuticals, and this can create opportunities for unscrupulous marketers to make false or exaggerated claims without facing the same level of scrutiny.

While the number of misleading advertisements is relatively small compared to genuine ones, these instances have eroded consumer trust in the efficacy and value of vitamins supplements. This challenge significantly hampers the adoption and usage of such supplements by new customers, ultimately impacting market growth in the forecast period.

Key Market Trends

Increasing Demand for Personalized Supplement

The increasing demand for personalized supplement solutions is an emerging trend in the vitamins supplements market. A growing number of online retailers and manufacturers are providing consumers with access to personalization tools and platforms. These tools allow consumers to create a specialized supplement list tailored to their nutritional requirements, health conditions, and preferences. By collecting data on a consumer's supplement regime, sleep patterns, and daily activities, these online tools can make recommendations based on specific needs. This will cater to the growing consumer needs by providing individuals with customized nutrient information based on their health requirements.

In recent years, several new players have entered the market, offered subscription-based customized supplement plans and delivering dietary products directly to customers. It is expected that more such businesses will emerge in the coming years. These factors are anticipated to drive the growth of the global vitamins & vitamins supplements market during the forecast period.

Key Market Players

• Glanbia Plc
• Pfizer Inc.
• Bayer AG
• Amway Corp.
• GlaxoSmithKline plc.
• Good Health New Zealand
• The Nature's Bounty Co.
• NOW Foods
• Abbott
• Herbalife Nutrition

Report Scope:

In this report, the Global Vitamins Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vitamins Supplements Market, By Type:

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Vitamins Supplements Market, By Application:

• Healthcare products
• Pharmaceuticals
• Food and beverages
• Animal Feed
• Personal care

Vitamins Supplements Market, By Source:

• Synthetic
• Natural
• Plant
• Animal
• Others

Vitamins Supplements Market, By Form:

• Powder
• Tablets
• Capsules
• Soft gels
• Gummies

Vitamins Supplements Market, By Distribution Channel:

• Hospital Pharmacies
• Retail Pharmacies
• E-stores
• Hypermarkets/supermarkets

Vitamins Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vitamins Supplements Market.

Available Customizations:

Global Vitamins Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vitamins Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, Vitamin K)
  • 5.2.2. By Application (Healthcare products, Pharmaceuticals, Food and beverages, Animal Feed, Personal care)
  • 5.2.3. By Source (Synthetic, Natural, Plant, Animal, Others)
  • 5.2.4. By Form (Powder, Tablets, Capsules, Soft gels, Gummies)
  • 5.2.5. By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, and E-stores, Hypermarkets/supermarkets)
  • 5.2.6. By Region
  • 5.2.7. By Company (2024)
• 5.3. Market Map

6. North America Vitamins Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Source
  • 6.2.4. By Form
  • 6.2.5. By Distribution Channel
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vitamins Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Source
      • 6.3.1.2.4. By Form
      • 6.3.1.2.5. By Distribution Channel
  • 6.3.2. Canada Vitamins Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Source
      • 6.3.2.2.4. By Form
      • 6.3.2.2.5. By Distribution Channel
  • 6.3.3. Mexico Vitamins Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Source
      • 6.3.3.2.4. By Form
      • 6.3.3.2.5. By Distribution Channel

7. Europe Vitamins Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Source
  • 7.2.4. By Form
  • 7.2.5. By Distribution Channel
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vitamins Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Source
      • 7.3.1.2.4. By Form
      • 7.3.1.2.5. By Distribution Channel
  • 7.3.2. United Kingdom Vitamins Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Source
      • 7.3.2.2.4. By Form
      • 7.3.2.2.5. By Distribution Channel
  • 7.3.3. Italy Vitamins Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Source
      • 7.3.3.2.4. By Form
      • 7.3.3.2.5. By Distribution Channel
  • 7.3.4. France Vitamins Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Source
      • 7.3.4.2.4. By Form
      • 7.3.4.2.5. By Distribution Channel
  • 7.3.5. Spain Vitamins Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Source
      • 7.3.5.2.4. By Form
      • 7.3.5.2.5. By Distribution Channel

8. Asia-Pacific Vitamins Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Source
  • 8.2.4. By Form
  • 8.2.5. By Distribution Channel
  • 8.2.6. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Vitamins Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Source
      • 8.3.1.2.4. By Form
      • 8.3.1.2.5. By Distribution Channel
  • 8.3.2. India Vitamins Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Source
      • 8.3.2.2.4. By Form
      • 8.3.2.2.5. By Distribution Channel
  • 8.3.3. Japan Vitamins Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Source
      • 8.3.3.2.4. By Form
      • 8.3.3.2.5. By Distribution Channel
  • 8.3.4. South Korea Vitamins Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Source
      • 8.3.4.2.4. By Form
      • 8.3.4.2.5. By Distribution Channel
  • 8.3.5. Australia Vitamins Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Source
      • 8.3.5.2.4. By Form
      • 8.3.5.2.5. By Distribution Channel

9. South America Vitamins Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Source
  • 9.2.4. By Form
  • 9.2.5. By Distribution Channel
  • 9.2.6. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Vitamins Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Source
      • 9.3.1.2.4. By Form
      • 9.3.1.2.5. By Distribution Channel
  • 9.3.2. Argentina Vitamins Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Source
      • 9.3.2.2.4. By Form
      • 9.3.2.2.5. By Distribution Channel
  • 9.3.3. Colombia Vitamins Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Source
      • 9.3.3.2.4. By Form
      • 9.3.3.2.5. By Distribution Channel

10. Middle East and Africa Vitamins Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Source
  • 10.2.4. By Form
  • 10.2.5. By Distribution Channel
  • 10.2.6. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Vitamins Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Source
      • 10.3.1.2.4. By Form
      • 10.3.1.2.5. By Distribution Channel
  • 10.3.2. Saudi Arabia Vitamins Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Source
      • 10.3.2.2.4. By Form
      • 10.3.2.2.5. By Distribution Channel
  • 10.3.3. UAE Vitamins Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Source
      • 10.3.3.2.4. By Form
      • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Product Launches
• 12.2. Mergers & Acquisitions
• 12.3. Recent Developments

13. Global Vitamins Supplements Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Glanbia Plc
  • 14.1.1. Business Overview
  • 14.1.2. Company Snapshot
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As Reported)
  • 14.1.5. Recent Developments
  • 14.1.6. Key Personnel Details
  • 14.1.7. SWOT Analysis
• 14.2. Pfizer Inc.
• 14.3. Bayer AG
• 14.4. Amway Corp.
• 14.5. GlaxoSmithKline plc.
• 14.6. Good Health New Zealand
• 14.7. The Nature's Bounty Co.
• 14.8. NOW Foods
• 14.9. Abbott Laboratories, Inc.
• 14.10. Herbalife Nutrition

15. Strategic Recommendations

16. About Us & Disclaimer