维生素和膳食补充剂市场规模、份额和成长分析（按类型、形式、通路和地区划分）—2026-2033年产业预测

预计到 2024 年，全球维生素和补充剂市场规模将达到 1,555.6 亿美元，到 2025 年将达到 1,659.8 亿美元，到 2033 年将达到 2,788.5 亿美元，预测期（2026-2033 年）的复合年增长率为 6.7%。

全球维生素和膳食补充剂市场正经历显着增长，这主要得益于消费者对饮食与整体健康之间重要联繫的认识不断提高。虽然各种代谢过程所需的维生素最好透过均衡饮食摄取，但膳食补充剂也常被用于解决压力管理和增强免疫力等健康问题。关键维生素（例如维生素A、B、C、D和E）既有单一形式，也有复合形式，以满足特定的健康需求。医疗保健成本的上升、人口老化以及人们对健康生活方式的日益重视，都进一步推动了市场需求。此外，健身产业的蓬勃发展以及运动营养在年轻一代中日益普及，也促进了市场的发展，凸显了维生素补充剂在当今注重健康的社会中的重要性。

全球维生素和补充剂市场驱动因素

在全球维生素和膳食补充剂市场，受技术进步和消费者支出激增的推动，市场正经历显着增长。人口老化和全球儿童健康需求等因素，都促使对膳食补充剂的需求不断增长。为因应产能过剩带来的挑战，监管机构和食品标准也不断调整，这加剧了市场竞争。此外，人们日益重视预防保健，促使生产和行销策略不断强化，推动製造商采用创新技术以提高效率。消费者接受度的提高和产品的持续创新，预示着市场将进一步扩张。

限制全球维生素和补充剂市场的因素

全球维生素补充剂市场的成长受到严格监管和税收制度变化的显着限制。製造商面临许多挑战，因为产品上市前必须满足复杂的法规和要求。这包括提供样品和确保消费者安全，可能导致产品上市延迟。此外，税负正以惊人的速度成长，进一步限制了市场扩张。这些因素共同构成了一个充满挑战的阻碍因素，限制了维生素补充剂产业的潜在成长。

全球维生素和膳食补充剂市场趋势

全球维生素和膳食补充剂市场正经历着向草本补充剂的显着转变，尤其是那些旨在增强免疫力的草本补充剂。消费者日益增强的健康意识和积极的健康管理方式，促使他们对创新、营养丰富的、能够预防多种健康问题的保健产品需求不断增长。这一趋势重振了营养保健品产业，推动了蛋白质补充剂、儿童营养品、运动营养品和综合维他命等品类的显着需求。为此，生产者正着重强调天然草本植物成分的功效，并将这些增强免疫力的配方定位为综合健康方案的重要组成部分。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

全球维生素和补充剂市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 综合维他命
• 钙补充剂
• 儿童营养补充品
• 维生素A
• 维生素B
• 维生素C
• 维生素D
• 维生素E
• 维生素K

全球维生素和膳食补充剂市场规模（按剂型和复合年增长率划分）（2026-2033 年）

• 粉末
• 药片
• 胶囊
• 软胶囊
• 软糖
• 其他的

全球维生素和膳食补充剂市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 离线
  • 药房和药品商店
  • 大卖场/超级市场
  • 其他的
• 在线的

全球维生素及膳食补充剂市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• BellRing Brands（USA）
• Jamieson Wellness（Canada）
• USANA Health Sciences（USA）
• Herbalife Nutrition（USA）
• Nu Skin Enterprises（USA）
• Natural Grocers by Vitamin Cottage（USA）
• SunOpta（Canada）
• Abbott Laboratories（USA）
• Pfizer（USA）
• Glanbia（Ireland）
• Cargill（USA）
• Bayer（Germany）
• Archer-Daniels-Midland Company（USA）
• DuPont（USA）
• Nestle（Switzerland）
• Otsuka Holdings（Japan）
• Amway Corporation（USA）
• Blackmores（Australia）
• Applied Nutrition（United Kingdom）
• Vitabiotics（United Kingdom）

结论与建议

Global Vitamins and Supplements Market size was valued at USD 155.56 Billion in 2024 and is poised to grow from USD 165.98 Billion in 2025 to USD 278.85 Billion by 2033, growing at a CAGR of 6.7% during the forecast period (2026-2033).

The global vitamins and supplements market is witnessing significant growth fueled by an increasing consumer awareness of the vital connection between diet and overall health. Vitamins, crucial for various metabolic processes, are ideally obtained from a balanced diet; however, supplements are often utilized to address health issues such as stress and immune support. Key vitamins, including A, B, C, D, and E, are available both individually and in combinations, catering to specific health needs. The rise in healthcare costs, an ageing population, and a strong push towards wellness-oriented lifestyles are further propelling demand. Additionally, the expanding fitness industry and the growing appeal of sports nutrition among youth contribute to market development, highlighting the importance of vitamins and supplements in today's health-conscious society.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamins and Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamins and Supplements Market Segments Analysis

Global Vitamins and Supplements Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Multivitamin, Calcium Supplements, Pediatric Supplements, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E and Vitamin K. Based on Form, the market is segmented into Powder, Tablets, Capsules, Softgels, Gummies and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamins and Supplements Market

The Global Vitamins and Supplements market is experiencing significant growth, driven by technological advancements and a surge in consumer spending. Factors such as the rising geriatric population and the health needs of children worldwide contribute to an increased demand for dietary supplements. In response, regulatory bodies and food standards are adapting to address the challenges posed by overproduction, fostering a more competitive landscape. Additionally, the emphasis on preventative healthcare is enhancing both production and marketing strategies, pushing manufacturers to adopt innovative technologies for improved efficiency. The combination of heightened consumer acceptance and ongoing product innovation promises to further propel the market's expansion.

Restraints in the Global Vitamins and Supplements Market

The growth of the global vitamins and supplements market is significantly hindered by stringent regulations and an evolving tax structure. Manufacturers encounter numerous challenges due to the complex regulations and requirements that must be met before a product can be launched. This includes the need to provide samples and assurances of consumer safety, which can lead to delays in bringing products to market. Additionally, the increasing tax burden has risen by a notable percentage, contributing to further constraints on market expansion. These factors combined create a challenging environment that restricts the potential growth of the vitamins and supplements sector.

Market Trends of the Global Vitamins and Supplements Market

The Global Vitamins and Supplements market is witnessing a pronounced shift towards herbal supplements, particularly those aimed at enhancing immune health. With growing consumer awareness and a proactive approach to wellness, individuals are increasingly seeking innovative, nutrient-rich products that offer protective benefits against various health concerns. This trend is invigorating the nutraceuticals sector, driving significant demand for diverse categories such as protein supplements, pediatric nutrition, sports nutrition, and multivitamins. Manufacturers are responding by highlighting the efficacy of natural herbs and botanicals, positioning these immunity-boosting formulations as essential components of a holistic health regimen.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Vitamins and Supplements Market Size by Type & CAGR (2026-2033)

• Market Overview
• Multivitamin
• Calcium Supplements
• Pediatric Supplements
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K

Global Vitamins and Supplements Market Size by Form & CAGR (2026-2033)

• Market Overview
• Powder
• Tablets
• Capsules
• Softgels
• Gummies
• Others

Global Vitamins and Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Pharmacies & Drugstores
  • Hypermarkets/Supermarkets
  • Others
• Online

Global Vitamins and Supplements Market Size & CAGR (2026-2033)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• BellRing Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Grocers by Vitamin Cottage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Applied Nutrition (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations