行动用户身份验证市场规模、份额和成长分析（按用户类型、垂直行业和地区）- 行业预测，2025-2032 年

2023 年全球行动用户身分验证市场规模价值 22 亿美元，预计将从 2024 年的 27.2 亿美元成长到 2032 年的 147 亿美元，预测期内（2025-2032 年）的复合年增长率为 23.5%。

市场洞察显示，千禧世代与先进身分验证方法的采用之间存在着强烈的相关性。根据 ManpowerGroup 的一项调查，28% 的千禧世代在遭遇违规行为后实施了多因素身份验证，略低于 32% 的一般人群平均值。此外，75% 的千禧世代愿意使用生物识别，而 55 岁以上的人只有 58%，这表明人们已经从传统密码转向更有效的基于生物识别的安全选项。这一趋势受到资料储存需求不断增长、智慧型手机使用量上升以及 Upwork、Uber 和 Zomato 等零工经济平台激增的推动，推动了全球行动用户身份验证市场的强劲增长，表明电子商务领域的安全解决方案正呈现良好的发展轨迹。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

行动用户身份验证市场规模（按用户类型和复合年增长率） (2025-2032)

• 市场概况
• 中小型企业
• 企业

行动用户身分验证市场规模（依垂直产业划分）及复合年增长率（2025-2032 年）

• 市场概况
• 学术与教育
• BFSI
• 消费品和零售
• 能源和电力
• 政府和国防
• 生命科学和医疗保健
• 资讯科技和通讯
• 製造业
• 其他的

行动用户身份验证市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Symantec Corporation（US）
• Vasco Data Security International（US）
• Tele Sing Corp.（US）
• Entrust Datacard Corporation（US）
• Authentify Inc.（US）
• Plurilock Security Inc.（Canada）
• SecurEnvoy Plc（UK）
• EMC Corporation（US）
• Stytch（US）
• Aware Inc.（US）
• RSA Security LLC（Dell Technologies）（US）
• OneSpan Inc.（US）

结论和建议

Global Mobile User Authentication Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.72 billion in 2024 to USD 14.7 billion by 2032, growing at a CAGR of 23.5% during the forecast period (2025-2032).

Market insights reveal a strong correlation between millennials and the adoption of advanced authentication methods. A ManpowerGroup survey indicates that 28% of millennials implement multifactor authentication post-breach, slightly behind the 32% average of the general population. Furthermore, with 75% of millennials comfortable using biometrics compared to 58% of those over 55, it suggests a shift away from traditional passwords towards more efficient, biometric-based security options. This trend is contributing to the robust growth of the global mobile user authentication market, driven by the rising demand for data storage, increased smartphone usage, and the surge of gig economy platforms such as Upwork, Uber, and Zomato, indicating a promising trajectory for the e-commerce sector's security solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile User Authentication market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile User Authentication Market Segmental Analysis

Global Mobile User Authentication Market is segmented by User Type, Vertical and region. Based on User Type, the market is segmented into SMES and Enterprises. Based on Vertical, the market is segmented into Academia and Education, BFSI, Consumer Goods and Retail, Energy and Power, Government and Defense, Life Sciences and Healthcare, IT and Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile User Authentication Market

The growth of the Global Mobile User Authentication market is significantly driven by the increasing adoption of cloud technologies, which play a crucial role in enhancing fraud detection and prevention efforts. These advanced technologies offer substantial computational power and extensive storage, facilitating expedited investigations into cybercrime. Additionally, many small and medium-sized enterprises, especially within the banking and financial sectors, are embracing cloud-based services for fraud prevention. A recent example includes Salesforce.com's partnership to integrate its Commerce Cloud with a real-time fraud prevention platform, enhancing capabilities through predictive analytics, machine learning, and tailored customer profiling, thus driving further market expansion.

Restraints in the Global Mobile User Authentication Market

The Global Mobile User Authentication market faces significant restraints primarily due to a lack of knowledge and awareness regarding authentication technologies. While various solutions exist to safeguard smartphones and electronic devices from security threats like phishing, many potential users remain unaware of options such as behavioral biometrics, keystroke dynamics, and touch kinetics. This limited understanding restricts the market's growth potential as consumers may not fully appreciate the benefits of advanced authentication methods, including call masking solutions and innovative smartphone authentication software. Consequently, the overall progress of the mobile user authentication sector is hindered by this knowledge gap among potential users.

Market Trends of the Global Mobile User Authentication Market

The Global Mobile User Authentication market is witnessing robust growth, fueled by the rise of innovative ecommerce platforms like Amway, Flipkart, MakeMyTrip, and Amazon. These advanced services necessitate secure end-to-end connectivity to safeguard sensitive customer information, driving heightened demand for mobile user authentication solutions. As the volume of structured and unstructured data surges due to the burgeoning digital analytics applications, businesses are increasingly prioritizing security measures to enhance user trust and compliance. This trend underscores a pivotal shift towards sophisticated authentication technologies that not only protect data but also streamline the user experience in the dynamically evolving ecommerce landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Mobile User Authentication Market Size by User Type & CAGR (2025-2032)

• Market Overview
• SMES
• Enterprises

Global Mobile User Authentication Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Academia and Education
• BFSI
• Consumer Goods and Retail
• Energy and Power
• Government and Defense
• Life Sciences and Healthcare
• IT and Telecom
• Manufacturing
• Others

Global Mobile User Authentication Market Size & CAGR (2025-2032)

• North America (User Type, Vertical)
  • US
  • Canada
• Europe (User Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Symantec Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vasco Data Security International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tele Sing Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entrust Datacard Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentify Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plurilock Security Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SecurEnvoy Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EMC Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stytch (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aware Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSA Security LLC (Dell Technologies) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations