行动用户身份验证市场 - 全球产业规模、份额、趋势、机会和预测：按身份验证方法、部署模式、组织规模、地区和竞争格局划分，2021-2031 年

全球行动用户身份验证市场预计将从 2025 年的 38.2 亿美元大幅成长至 2031 年的 174.7 亿美元，复合年增长率为 28.84%。

行动用户认证系统透过行动装置验证个人身份，并授予其安全存取数位服务、网路和应用程式的权限。推动该市场发展的主要因素是网路攻击的增加以及对数位交易的严格法规结构，后者要求建立强大的检验系统。例如，英国金融协会的一份报告预测，到2025年，远距购物诈骗案件将增加22%，凸显了在行动生态系统中加强安全措施以保护金融机构和消费者的迫切需求。

然而，市场在强大的安全通讯协定和用户便利性之间面临着巨大的挑战。实施复杂的身份验证层往往会影响使用者体验，导致购物车放弃率上升和服务采用率下降。因此，企业面临一项复杂的挑战：如何在保护敏感资讯的同时，建立严格的身份验证解决方案，避免设置过多障碍而疏远合法用户。

市场驱动因素

日益严峻的网路安全威胁和高发生率的身份盗窃事件是全球行动用户身份验证市场的主要驱动因素。随着行动装置日益成为企业网路的主要入口，攻击者正在转变策略，利用这些终端进行攻击，使得传统的安全措施捉襟见肘，多因素身份验证解决方案势在必行。 Zimperium 于 2024 年 9 月发布的《2024 年全球行动威胁报告》显示，目前 82% 的网路钓鱼网站以行动装置为目标，利用用户信任窃取凭证。此外，微软于 2024 年 10 月发布的《2024 年数位防御报告》揭示了身分洩露的巨大规模，表明系统每秒拦截 7000 次密码攻击。这凸显了超越静态密码的身份验证基础架构的普遍必要性。

同时，数位支付生态系统和行动商务的快速发展正在加速对无缝身份验证流程的需求。金融机构面临着既要确保流畅的使用者体验，也要遵守严格监管规定的挑战，随着高价值交易的增加，这种平衡变得至关重要。根据GSMA于2024年3月发布的《2024年行动支付产业趋势报告》，全球行动支付交易量每年超过1.4兆美元，较去年同期成长14%。为了安全地管理如此庞大的交易量，市场正朝着采用智慧身份验证机制的方向发展，这些机制能够在不影响数位商务速度的前提下，即时检验用户身份。

市场挑战

全球行动用户身份验证市场面临的一大障碍在于，如何在维持严格的安全标准和提供流畅的用户体验之间取得平衡。儘管企业实施多层检验通讯协定以应对复杂的网路威胁，但由此产生的复杂性往往会令合法用户感到沮丧，导致交易中断和应用程式弃用。这种情况使得服务供应商对全面实施高级身份验证方法犹豫不决，担心繁琐的安全措施会疏远客户并降低用户参与度。因此，由于企业试图在不牺牲转换率的情况下防止欺诈，市场成长面临停滞的风险。

这种摩擦带来的经济影响在消费者行为中体现得淋漓尽致，尤其体现在流程疲劳和身分验证资讯管理方面。 FIDO联盟2025年的报告显示，48%的消费者仅仅因为忘记密码就放弃了网上购物，凸显了繁琐的身份验证方式与收入损失之间的直接联繫。当使用者在行动装置的小萤幕上遇到繁琐的身份验证流程和复杂的密码需求等障碍时，他们的耐心会迅速耗尽，导致客户流失。这阻碍了安全移动身份验证技术的广泛应用。

市场趋势

随着无密码身分验证标准的普及，市场正经历一场变革。这些标准消除了对易受攻击的静态凭证的依赖。利用 WebAuthn 和 FIDO2通讯协定，这一趋势以公开金钥加密取代了共用金钥，并辅以硬体金钥和装置内生物识别进行保护。这种转变使企业能够在优化行动用户体验的同时，有效抵御网路钓鱼攻击，从而在便利性和安全性之间取得平衡。 Google 2024 年 5 月发布的报告《Google宣布超过 4 亿个帐户采用密码金钥》充分体现了这一转变的规模，该报告指出，已有超过 4 亿个帐户启用了密码金钥。这凸显了人们正迅速转向兼顾便利性和安全性的基于加密的登入方式。

同时，市场正转向人工智慧驱动的生物辨识技术，以应对日益严重的合成身分诈骗威胁。随着人工智慧生成的深度造假技术对传统生物识别构成威胁，能够分析细微动作、皮肤纹理和萤幕深度的复杂防诈骗层变得至关重要。这些技术能够在远端註册过程中区分高度复杂的冒名顶替者和真实用户，从而确保生物识别能够有效抵御逼真的人工智慧产生的冒名顶替。这项进展的驱动力源自于人工智慧金融犯罪的激增。根据Sumsub于2024年11月发布的《2024年身分诈骗报告》，全球深度造假诈骗案件数量在2023年至2024年间增长了四倍，因此，将人工智慧驱动的检验引擎持续整合到行动安全系统中已成为当务之急。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球行动用户认证市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依方法进行身份验证（生物识别、多因素身份验证、基于知识的身份验证）
  • 部署方式（云端/本地）
  • 依组织规模（大型公司、中小企业）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美行动用户认证市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲行动用户认证市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区行动用户身份验证市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲行动用户身份验证市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲行动用户认证市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球行动用户认证市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Nexus Group
• Broadcom Inc.
• Thales Group
• OneSpan Inc.
• Alphabet Inc.
• SecurEnvoy Limited
• Telesign Corporation
• Okta, Inc.
• Cisco Systems, Inc.
• HYPR Corp.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Mobile User Authentication Market is projected to expand significantly, rising from USD 3.82 Billion in 2025 to USD 17.47 Billion by 2031, representing a CAGR of 28.84%. Mobile user authentication involves verifying a person's identity through portable devices to authorize secure access to digital services, networks, and applications. The market is primarily driven by the rising incidence of cyberattacks and strict regulatory frameworks regarding digital transactions, which demand strong validation systems. For instance, UK Finance reported a 22% increase in remote purchase fraud incidents in 2025, emphasizing the urgent need for enhanced security measures within the mobile ecosystem to safeguard both financial institutions and consumers.

However, the market faces a significant obstacle regarding the tension between robust security protocols and user convenience. Implementing intricate authentication layers frequently interferes with the user experience, often resulting in increased cart abandonment and reduced service adoption. Consequently, organizations encounter the complex task of establishing rigorous identity verification solutions that protect sensitive information while avoiding the creation of prohibitive barriers that discourage legitimate users.

Market Driver

Rising cybersecurity threats and incidents of identity theft act as the main drivers for the Global Mobile User Authentication Market. As mobile devices increasingly serve as primary gateways for enterprise networks, attackers have pivoted to exploiting these endpoints, rendering traditional security measures insufficient and requiring multi-factor solutions. According to Zimperium's 'Global Mobile Threat Report 2024' from September 2024, 82% of phishing sites now specifically target mobile devices to harvest credentials by exploiting user trust. Additionally, Microsoft's 'Microsoft Digital Defense Report 2024' from October 2024 reveals the vast scale of identity compromise, noting that systems block 7,000 password attacks every second, which underscores the universal need for authentication infrastructures superior to static passwords.

Concurrently, the rapid growth of digital payment ecosystems and mobile commerce is fueling the demand for seamless verification processes. Financial institutions face the challenge of adhering to strict regulatory compliance while ensuring a smooth user experience, a balance necessitated by the rise in high-value transactions. According to the GSMA's 'State of the Industry Report on Mobile Money 2024' released in March 2024, global mobile money transactions increased by 14% to exceed $1.4 trillion annually. To securely manage this volume, the market is adopting intelligent authentication mechanisms capable of validating user identity in real-time without hindering the velocity of digital commerce.

Market Challenge

A major impediment to the Global Mobile User Authentication Market is the conflict between upholding strict security standards and maintaining a fluid user experience. As organizations deploy multi-layered verification protocols to counter advanced cyber threats, the ensuing complexity often aggravates legitimate users, prompting them to abandon transactions or exit applications. This dynamic generates hesitation among service providers regarding the full adoption of advanced authentication measures, as they fear high-friction security barriers will deter customers and reduce engagement, thereby stalling market growth as businesses strive to prevent fraud without sacrificing conversion rates.

The economic repercussions of this friction are clearly reflected in consumer behavior, specifically regarding process fatigue and credential management. In 2025, the FIDO Alliance reported that 48% of consumers abandoned online purchases simply because they had forgotten their passwords, highlighting a direct link between burdensome authentication methods and revenue loss. When users encounter obstacles such as intrusive validation steps or complex password requirements on small mobile screens, their patience evaporates quickly, resulting in significant churn that limits the wider deployment of secure mobile authentication technologies.

Market Trends

The market is being transformed by the widespread adoption of passwordless authentication standards, which eliminate the dependency on vulnerable static credentials. By leveraging WebAuthn and FIDO2 protocols, this trend replaces shared secrets with public key cryptography secured by hardware keys or on-device biometrics. This shift allows organizations to neutralize phishing attacks while streamlining the mobile user experience, effectively balancing usability with security. The magnitude of this transition is illustrated by Google's May 2024 report, 'Google Announces Passkeys Adopted by Over 400 Million Accounts', which notes that over 400 million accounts have enabled passkeys, highlighting the rapid move toward cryptographic login methods that value both convenience and protection.

In parallel, the market is shifting toward AI-powered liveness detection to combat the growing threat of synthetic identity fraud. With generative AI deepfakes challenging traditional biometrics, advanced anti-spoofing layers that analyze micro-movements, skin texture, and screen depth have become indispensable. These technologies differentiate between high-fidelity spoofs and genuine users during remote onboarding, ensuring biometric verification remains effective against realistic AI-generated impersonations. This development is driven by a surge in AI-enabled financial crimes; according to Sumsub's 'Identity Fraud Report 2024' from November 2024, global deepfake fraud incidents quadrupled between 2023 and 2024, necessitating the integration of continuous, AI-driven verification engines into mobile security systems.

Key Market Players

• Nexus Group
• Broadcom Inc.
• Thales Group
• OneSpan Inc.
• Alphabet Inc.
• SecurEnvoy Limited
• Telesign Corporation
• Okta, Inc.
• Cisco Systems, Inc.
• HYPR Corp.

Report Scope

In this report, the Global Mobile User Authentication Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile User Authentication Market, By Authentication Method

• Biometric
• Multi-factor
• Knowledge-based

Mobile User Authentication Market, By Deployment Mode

• Cloud
• On-Premises

Mobile User Authentication Market, By Organization Size

• Large Enterprises
• Small & Medium-sized Enterprises (SMEs)

Mobile User Authentication Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile User Authentication Market.

Available Customizations:

Global Mobile User Authentication Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile User Authentication Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Authentication Method (Biometric, Multi-factor, Knowledge-based)
  • 5.2.2. By Deployment Mode (Cloud, On-Premises)
  • 5.2.3. By Organization Size (Large Enterprises, Small & Medium-sized Enterprises (SMEs))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Mobile User Authentication Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Authentication Method
  • 6.2.2. By Deployment Mode
  • 6.2.3. By Organization Size
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile User Authentication Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Authentication Method
      • 6.3.1.2.2. By Deployment Mode
      • 6.3.1.2.3. By Organization Size
  • 6.3.2. Canada Mobile User Authentication Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Authentication Method
      • 6.3.2.2.2. By Deployment Mode
      • 6.3.2.2.3. By Organization Size
  • 6.3.3. Mexico Mobile User Authentication Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Authentication Method
      • 6.3.3.2.2. By Deployment Mode
      • 6.3.3.2.3. By Organization Size

7. Europe Mobile User Authentication Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Authentication Method
  • 7.2.2. By Deployment Mode
  • 7.2.3. By Organization Size
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile User Authentication Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Authentication Method
      • 7.3.1.2.2. By Deployment Mode
      • 7.3.1.2.3. By Organization Size
  • 7.3.2. France Mobile User Authentication Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Authentication Method
      • 7.3.2.2.2. By Deployment Mode
      • 7.3.2.2.3. By Organization Size
  • 7.3.3. United Kingdom Mobile User Authentication Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Authentication Method
      • 7.3.3.2.2. By Deployment Mode
      • 7.3.3.2.3. By Organization Size
  • 7.3.4. Italy Mobile User Authentication Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Authentication Method
      • 7.3.4.2.2. By Deployment Mode
      • 7.3.4.2.3. By Organization Size
  • 7.3.5. Spain Mobile User Authentication Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Authentication Method
      • 7.3.5.2.2. By Deployment Mode
      • 7.3.5.2.3. By Organization Size

8. Asia Pacific Mobile User Authentication Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Authentication Method
  • 8.2.2. By Deployment Mode
  • 8.2.3. By Organization Size
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile User Authentication Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Authentication Method
      • 8.3.1.2.2. By Deployment Mode
      • 8.3.1.2.3. By Organization Size
  • 8.3.2. India Mobile User Authentication Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Authentication Method
      • 8.3.2.2.2. By Deployment Mode
      • 8.3.2.2.3. By Organization Size
  • 8.3.3. Japan Mobile User Authentication Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Authentication Method
      • 8.3.3.2.2. By Deployment Mode
      • 8.3.3.2.3. By Organization Size
  • 8.3.4. South Korea Mobile User Authentication Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Authentication Method
      • 8.3.4.2.2. By Deployment Mode
      • 8.3.4.2.3. By Organization Size
  • 8.3.5. Australia Mobile User Authentication Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Authentication Method
      • 8.3.5.2.2. By Deployment Mode
      • 8.3.5.2.3. By Organization Size

9. Middle East & Africa Mobile User Authentication Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Authentication Method
  • 9.2.2. By Deployment Mode
  • 9.2.3. By Organization Size
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile User Authentication Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Authentication Method
      • 9.3.1.2.2. By Deployment Mode
      • 9.3.1.2.3. By Organization Size
  • 9.3.2. UAE Mobile User Authentication Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Authentication Method
      • 9.3.2.2.2. By Deployment Mode
      • 9.3.2.2.3. By Organization Size
  • 9.3.3. South Africa Mobile User Authentication Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Authentication Method
      • 9.3.3.2.2. By Deployment Mode
      • 9.3.3.2.3. By Organization Size

10. South America Mobile User Authentication Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Authentication Method
  • 10.2.2. By Deployment Mode
  • 10.2.3. By Organization Size
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile User Authentication Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Authentication Method
      • 10.3.1.2.2. By Deployment Mode
      • 10.3.1.2.3. By Organization Size
  • 10.3.2. Colombia Mobile User Authentication Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Authentication Method
      • 10.3.2.2.2. By Deployment Mode
      • 10.3.2.2.3. By Organization Size
  • 10.3.3. Argentina Mobile User Authentication Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Authentication Method
      • 10.3.3.2.2. By Deployment Mode
      • 10.3.3.2.3. By Organization Size

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile User Authentication Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Nexus Group
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Broadcom Inc.
• 15.3. Thales Group
• 15.4. OneSpan Inc.
• 15.5. Alphabet Inc.
• 15.6. SecurEnvoy Limited
• 15.7. Telesign Corporation
• 15.8. Okta, Inc.
• 15.9. Cisco Systems, Inc.
• 15.10. HYPR Corp.

16. Strategic Recommendations

17. About Us & Disclaimer