羽球设备和产品市场规模、份额和成长分析（按产品、最终用户、分布和地区）- 2025-2032 年产业预测

2023 年全球羽球设备和产品市场规模价值 37 亿美元，预计将从 2024 年的 39.2 亿美元成长到 2032 年的 62.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.0%。

随着国内和国际赛事的增多以及政府和企业赞助的增加，羽球市场预计将显着增长。世界羽毛球联合会 (BWF) 和美国羽毛球协会 (USAB) 等主要组织在扩大这项运动的全球吸引力方面发挥了关键作用，为巨大的市场机会铺平了道路。在美国，美国羽球协会是公认的国家统筹机构，致力于培养和支持美国球员，同时促进全国各地的羽球运动参与。策略重点放在人才发展和参与上，可望增强市场活力，吸引更多投资，为各级羽球运动塑造美好的未来。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

羽球设备和产品市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 衣服
• 鞋
• 球拍
• 肠道
• 羽毛球
• 配件

羽球设备和产品市场规模（按最终用户和复合年增长率划分）（2025-2032 年）

• 市场概况
• 职业运动员
• 业余选手
• 休閒休閒

羽球设备和产品市场规模按分销类型和复合年增长率（2025-2032）

• 市场概况
• 大卖场/超级市场
• 特色商店和体育用品商店
• 在线的

羽球设备及产品市场规模（按地区及复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Yonex Co., Ltd.（Japan）
• Li-Ning（China）
• Victor Sports（Taiwan）
• Babolat（France）
• Wilson Sporting Goods（USA）
• Head（Austria）
• Carlton Sports（UK）
• RSL（Reinforced Shuttlecocks Limited）（UK）
• FZ Forza（Denmark）
• Apacs Sports（Malaysia）
• Pro Kennex（Taiwan）
• Ashaway Line & Twine Mfg. Co.（USA）
• Nivia Sports（India）
• Cosco（India）
• Silver's（India）
• Decathlon（France）
• Mizuno Corporation（Japan）
• Gosen Co., Ltd.（Japan）
• Yumo（China）
• Kason（China）

结论和建议

Global Badminton Equipment and Products Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 6.25 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The badminton market is expected to experience significant growth due to an increase in national and international events, alongside rising government and corporate sponsorship. Key organizations like the Badminton World Federation (BWF) and USA Badminton (USAB) are pivotal in expanding the sport's global appeal, paving the way for substantial market opportunities. In the U.S., USAB serves as the recognized national governing body, focusing on the development and support of American athletes while promoting greater participation in badminton nationwide. This strategic emphasis on fostering talent and engagement is likely to enhance market dynamics and attract further investments, shaping a promising future for badminton at all levels.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Badminton Equipment And Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Badminton Equipment And Products Market Segmental Analysis

Global Badminton Equipment and Products Market is segmented by Product, End User, Distribution and region. Based on Product, the market is segmented into Apparel, Shoes, Racquets, Strings, Shuttlecocks and Accessories. Based on End User, the market is segmented into Professional Players, Amateur Players, and Leisure & Recreational. Based on Distribution, the market is segmented into Hypermarkets/Supermarkets, Specialty and Sports Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Badminton Equipment And Products Market

The Global Badminton Equipment and Products market is significantly driven by the rising demand for outdoor adventure activities as more individuals seek recreational pastimes to complement their hectic lifestyles and alleviate stress. This increased interest in sports has led to heightened consumer awareness regarding the importance of safe practices and proper hydration during these activities. With busy schedules and health considerations, many are opting for adventure-driven pursuits such as hiking, cycling, skiing, and trekking to relax. Additionally, improvements in the global economy and rising purchasing power in both developed and emerging markets have made travel and leisure activities more accessible, presenting substantial opportunities for companies. The surge in online retail trends also allows major firms to boost sales and broaden their regional presence to meet the growing consumer demand effectively.

Restraints in the Global Badminton Equipment And Products Market

The Global Badminton Equipment and Products market faces several constraints, primarily due to the sport's limited popularity in many regions. Aspiring players struggle to gain recognition in a setting where badminton is not well understood, leading to insufficient information regarding available equipment. This lack of awareness hampers market expansion, as the sport's declining popularity is further influenced by fluctuating raw material costs, affecting the pricing of essential gear like racquets. Moreover, badminton encounters stiff competition from more established Olympic sports, particularly in developed and western countries. Consequently, the underwhelming appeal of badminton presents a significant challenge for growth in this market.

Market Trends of the Global Badminton Equipment And Products Market

The global badminton equipment and products market is witnessing a significant trend towards the integration of smart technology, driven by increasing demand for performance-enhancing gear among players. Innovative smart badminton products, equipped with advanced sensors and data analytics, provide players with actionable insights into their game, promoting skill improvement through real-time feedback on swing speed and impact analysis. The inclusion of features like Bluetooth connectivity, video coaching, and companion apps enhances user experience and facilitates progress tracking. As awareness grows and manufacturers invest in R&D for more accessible smart options, the market is poised for substantial growth, catering to a tech-savvy and competitive athlete demographic.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Badminton Equipment and Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Apparel
• Shoes
• Racquets
• Strings
• Shuttlecocks
• Accessories

Global Badminton Equipment and Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Professional Players
• Amateur Players
• Leisure & Recreational

Global Badminton Equipment and Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty and Sports Stores
• Online

Global Badminton Equipment and Products Market Size & CAGR (2025-2032)

• North America (Product, End User, Distribution)
  • US
  • Canada
• Europe (Product, End User, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End User, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End User, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End User, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Yonex Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victor Sports (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babolat (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Head (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlton Sports (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSL (Reinforced Shuttlecocks Limited) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FZ Forza (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apacs Sports (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Kennex (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashaway Line & Twine Mfg. Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nivia Sports (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosco (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silver's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosen Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yumo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kason (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations