羽球市场规模、份额、成长分析（按球员类型、产品类型、分销管道、最终用户年龄层、价格分布范围和地区）－2025-2032 年产业预测

预计 2023 年全球羽球市场价值将达到 33 亿美元，从 2024 年的 35.7 亿美元成长到 2032 年的 67.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.2%。

全球羽毛球市场正受益于休閒的日益普及以及亚洲和欧洲职业联赛的兴起。这项运动的普及性和经济实惠性使其对专业球员和普通球迷都极具吸引力。技术进步也发挥了关键作用，透过使用碳纤维和先进聚合物等材料，羽球装备（例如球拍和羽球）的耐用性和性能得到了提升。此外，政府倡导积极生活方式的措施也有助于提高青少年对这项运动的兴趣。世界羽球联合会报告称，草根参与羽球运动的人数显着增加，羽球作为主流运动正获得显着发展，尤其是在中国、印尼和丹麦等地区。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

羽球市场规模（依球员类型和复合年增长率）(2025-2032)

• 市场概况
• 休閒玩家
• 业余运动员
• 职业运动员
• 教练和培训师

羽球市场规模（依产品类型和复合年增长率）(2025-2032)

• 市场概况
• 羽毛球拍
  • 初学者球拍
  • 中级球拍
  • 高级球拍
• 穿梭
  • 羽梭
  • 塑胶梭子
• 鞋类
  • 羽毛球鞋
  • 专业羽毛球鞋
• 配件
  • 紧握
  • 包包
  • 防护装备

羽球市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概况
• 网路零售
  • 专注于运动的电子商务网站
  • 通用零售电商平台
• 实体店面
  • 专业体育用品店
  • 百货公司
  • 批发市场
• 直销
  • 品牌店
  • 展览会和博览会

羽球市场规模：依最终用户年龄层及复合年增长率（2025-2032）

• 市场概况
• 儿童（5-12岁）
• 青少年（13-19岁）
• 成人（20-39岁）
• 中年（40-59岁）
• 老年人（60岁以上）

羽球市场规模：价格分布范围及复合年增长率（2025-2032）

• 市场概况
• 预算
  • 入门级产品
• 中阶
  • 运动员产品
• 优质的
  • 高性能产品
  • 精英终极装备

羽球市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司份额按部门分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Yonex（Japan）
• Li-Ning（China）
• Victor（Taiwan）
• Ashaway（USA）
• Babolat（France）
• Apacs（Malaysia）
• Carlton（United Kingdom）
• Wilson（USA）
• Fleet（Malaysia）
• ProKennex（Taiwan）
• FZ Forza（Denmark）
• Kawasaki Sports（China）
• Yonex Sunrise（Singapore）
• RSL（United Kingdom）
• Oliver Sports（Germany）
• Talbot-Torro（Germany）
• Mizuno（Japan）
• Head（Austria）
• Prince（USA）
• Decathlon（France）

结论和建议

Global Badminton Market size was valued at USD 3.3 billion in 2023 and is poised to grow from USD 3.57 billion in 2024 to USD 6.71 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global badminton market is benefitting from the rise of professional leagues in Asia and Europe, alongside increased popularity as a recreational activity. The sport's accessibility and affordability of equipment make it appealing to both serious players and casual fans. Technological advancements have also played a crucial role, enhancing the durability and performance of badminton gear, such as rackets and shuttlecocks, utilizing materials like carbon fiber and advanced polymers. Additionally, government initiatives promoting active lifestyles have contributed to heightened youth engagement in sports. The Badminton World Federation has reported significant growth in grassroots participation, notably in regions like China, Indonesia, and Denmark, where badminton has gained substantial traction as a leading sport.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Badminton market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Badminton Market Segments Analysis

Global Badminton Market is segmented by Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range and region. Based on Player Type, the market is segmented into Recreational Players, Amateur Players, Professional Players and Coaches and Trainers. Based on Product Type, the market is segmented into Badminton Rackets, Shuttles, Footwear and Accessories. Based on Distribution Channel, the market is segmented into Online Retail, Brick-and-Mortar Stores and Direct Sales. Based on End-User Age Group, the market is segmented into Children (Ages 5-12), Teenagers (Ages 13-19), Adults (Ages 20-39), Middle-aged (Ages 40-59) and Seniors (Ages 60 and above). Based on Price Range, the market is segmented into Budget, Mid-range and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Badminton Market

The global badminton market is thriving, driven by the sport's widespread popularity as a recreational activity. This surge can be attributed to badminton's accessibility, affordability, and notable health benefits. As a result, there is a consistently high demand for essential equipment such as rackets, shuttlecocks, and netting, widely utilized across clubs, community centers, and educational institutions. Moreover, the increasing interest in badminton among adults highlights its appeal as a fitness option, bolstered by various government initiatives aimed at promoting physical activity. This trend is particularly pronounced in regions like Europe and Asia, where local development continues to support the sport's growth.

Restraints in the Global Badminton Market

Despite the widespread appeal of badminton, numerous countries face significant challenges due to a scarcity of indoor facilities. This limitation is particularly evident in rural and semi-urban regions, where accessing courts is infrequent, restricting participation levels. Furthermore, outside of Asia and Europe, badminton often struggles to compete with the popularity of more dominant sports, such as football and basketball. In areas devoid of established leagues, the potential for growth is stunted, which poses obstacles to badminton's long-term presence in the global market. These factors collectively hinder the sport's ability to fully thrive in various regions worldwide.

Market Trends of the Global Badminton Market

The global badminton market is experiencing a notable trend driven by advancements in equipment innovation and design. The introduction of lightweight carbon-fiber frames and aerodynamic structures has led to the development of faster, more durable rackets that enhance player performance. Emerging technologies, such as smart sensors integrated into rackets, are appealing to players by offering data on swing speed and precision, thereby elevating training and gameplay. These innovative features not only attract new participants to the sport but also engage current players looking to improve their skills, ultimately contributing to a growing market fueled by enhanced athletic experience and performance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Badminton Market Size by Player Type & CAGR (2025-2032)

• Market Overview
• Recreational Players
• Amateur Players
• Professional Players
• Coaches and Trainers

Global Badminton Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Badminton Rackets
  • Beginner Rackets
  • Intermediate Rackets
  • Advanced Rackets
• Shuttles
  • Feather Shuttles
  • Plastic Shuttles
• Footwear
  • Tennis Shoes
  • Specialized Badminton Shoes
• Accessories
  • Grips
  • Bags
  • Protective Gear

Global Badminton Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
  • Specialized Sports E-commerce Sites
  • General Retail E-commerce Platforms
• Brick-and-Mortar Stores
  • Specialty Sports Shops
  • Department Stores
  • Wholesale Markets
• Direct Sales
  • Brand-owned Stores
  • Trade Shows and Expos

Global Badminton Market Size by End-User Age Group & CAGR (2025-2032)

• Market Overview
• Children (Ages 5-12)
• Teenagers (Ages 13-19)
• Adults (Ages 20-39)
• Middle-aged (Ages 40-59)
• Seniors (Ages 60 and above)

Global Badminton Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget
  • Entry-Level Products
• Mid-range
  • Competitive Products
• Premium
  • High-Performance Products
  • Elite-End Gearz

Global Badminton Market Size & CAGR (2025-2032)

• North America (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • US
  • Canada
• Europe (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Player Type, Product Type, Distribution Channel, End-User Age Group, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Yonex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victor (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashaway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babolat (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apacs (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlton (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleet (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProKennex (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FZ Forza (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex Sunrise (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSL (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Sports (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talbot-Torro (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Head (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prince (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations